Chapter 186 The turning point of the takeaway industry, the desperate Zhang Xuhao (asking for monthly tickets)
New Year's Day.
An event poster was hung on the homepage of Luzhou Tieba, Luzhou Online and Luzhou Forum, with the text "Kuaipao invites you to drink the first cup of milk tea in the new year."
In the past month, Kuaipao has become increasingly famous in Luzhou, especially among college students and white-collar workers, and has become an indispensable food app on everyone's mobile phone.
"Zhou Yi, look at this activity!"
In a rental house in Yaohai District, Wu Lei was lying on the bed when he suddenly discovered a new event on the Kuaipao App.
New users can get a free cup of milk tea on the first day of registration.
Brands participating in the event include Kawanka, CoCo, Guming, Michaow and Shelter. Old users can also invite a friend to complete the first order, and after the friend completes the delivery, they will get the opportunity to place an order for free.
The gameplay is simple and rough, very much to the taste of young people.
"Send me the invitation link and I'll find someone to help." Zhou Yi turned his head, stared at the screen for a while, and said immediately.
"Okay." Wu Lei responded.
at the same time.
Old users like Zhou Yi and Wu Lei have started to register for Kuaipao with their family, friends and classmates.
For white-collar workers or college students, it would be a waste not to drink the free milk tea.
The number of new customer registrations on the day of the event skyrocketed. Normally, by 12 noon, there were only 1,000 to 1,500 new users at most, but today, just after noon, the number of new customers exceeded 10,000.
In 2012, when forums and BBS were popular, Kuaipao's online marketing campaign easily received more than 2 million exposures.
Even some Luzhou people who live far away have seen the posters of the Kuaipao event.
Li Zijie is one of them. He is now attending university in Shanghai, but his girlfriend is studying at university in Luzhou.
He failed to get a train ticket back to Luzhou yesterday, so he took the No. 1 train back to Luzhou, wanting to give his girlfriend a surprise.
After understanding the operating mode of Kuaipao, Li Zijie immediately entered his girlfriend’s dormitory address, which was actually within the delivery range.
After all, Feicui Lake is the first base camp of Kuaipao. Even though Kang Guodong and Pei Yi moved their business focus to the first ring road, they still did not give up the university town business.
Li Zijie placed an order for Kawangka milk tea, and bought duck necks, roasted pig's trotters and Caidiexuan's custard buns for his girlfriend, all of which were her favorite snacks.
My girlfriend always says, "I can't hug you when it's cold," "You don't know even if I'm sad," and "You're not by my side when I need someone to accompany me."
Now that I have Kuaipao, I can often buy milk tea and flowers for my girlfriend and create some small surprises.
Li Zijie paid the money contentedly.
Half an hour later.
Li Zijie smiled when he saw the order was delivered. He thought his girlfriend would be very happy to receive these things.
Thinking of this, he immediately called his girlfriend: "Beep...beep...beep..."
After beeping more than ten times, my girlfriend's call finally connected.
"Linlin, I bought you milk tea and snacks. Did you receive them?" Li Zijie asked with a smile.
"I received it. The duck neck is delicious..." My girlfriend spoke intermittently.
"What's wrong with you? Are you feeling unwell?" Li Zijie asked curiously.
"No, no, I'm exercising. Let's talk later." The girlfriend sounded breathless and hung up the phone without waiting for Li Zijie to respond.
Exercise at 12 noon? Although Li Zijie was a little confused, he didn't think much about it. After all, his girlfriend took aerobics last semester and will participate in a competition in the second half of the year. It's normal for her to work hard.
Ten minutes later, the train finally arrived at the station.
Li Zijie walked out of the train station and hailed a taxi to go to the university town. Looking at the street scene outside the window, he suddenly felt a sense of unfamiliarity.
There are fences on both sides of the road in front of the station. The driver told me that Luzhou is building a subway.
Li Zijie smiled and held the phone in his palm. The closer he was to his girlfriend, the more excited he became.
Thirty minutes later, he got off the car, but instead of rushing to call his girlfriend, he dragged his suitcase and walked into a hotel opposite the school.
He told his parents that he would not return to Luzhou for New Year's Day.
Of course, we can only stay in the hotel for the next three days.
Thinking of the box of Durex in the box, Li Zijie became excited. After entering the hotel lobby, he quickly took out his ID card and planned to book a king-size room.
There was a couple in front checking in, so Li Zijie could only wait.
"Linlin, the milk tea tastes good, would you like to try it?" The boy took a sip of the milk tea and handed it to the girl.
"This is Kawanka's black full set, of course it tastes good." The girl took the milk tea, took a sip, and said with a smile.
Linlin?
He actually has the same name as his girlfriend? Li Zijie thought subconsciously.
"8238, second floor, please keep the room card." The front desk checked the group purchase coupons for the two people and collected a deposit of 200 yuan before handing over a room card.
The moment the girl turned around, Li Zijie was stunned and his head almost exploded!
The girl whose slender waist was hugged by the boy turned out to be his girlfriend Gu Linlin.
"Li Zijie? Aren't you in Shanghai?" Gu Linlin was stunned. The smile on her face disappeared immediately and she asked in disbelief.
"who is he?"
Li Zijie pointed at the boy's nose and questioned him aggressively.
"Since you've seen it all, I won't hide it from you. Let's break up."
Seeing that she was caught, Gu Linlin decided to make things clear.
"Well, brother, let me be honest, this milk tea is really good." The boy who was hugging Gu Linlin smiled and made a hurtful teasing.
Seeing Li Zijie standing there in a daze, the two men ignored him and went to the second floor.
Li Zijie stared blankly, and then he understood what Gu Linlin's panting sound was.
The receptionist raised his eyelids and sneered secretly. He was already accustomed to such situations.
Li Zijie walked out of the hotel in a daze, clutching his ID card.
Most of the Kuaipao users were happy on New Year’s Day because the platform was offering crazy subsidies, but for Li Zijie, it was an extremely gloomy day.
His girlfriend's panting and the boy's words "This milk tea is really good" kept lingering in his mind.
The other person may be talking about milk tea, or may not.
The other side.
Zhang Xuhao, who was far away in Shanghai, was also following the development of Kuaipao. After seeing Kuaipao's lavish marketing efforts to treat the entire city to milk tea, he was immediately amazed.
If this were copied to Shanghai, it would become completely famous!
But when he thought about the funds needed, he immediately became discouraged. He had no money! Ele.me only had 10,000 orders a day. After deducting the costs of delivery, management, marketing and technology research and development, he could only make more than 400,000 yuan a month.
He simply can't afford such marketing activities!
Seeing that Kuaipao’s daily order volume was about to surpass that of Ele.me, Zhang Xuhao was really a little panicked this time.
In desperation, he took out his cell phone and called Zhu Xiaohu of Sands Venture Capital, hoping to make one last effort by leveraging the relationship with the Jiaotong University Alumni Association.
"Mr. Zhu, I'm Zhang Xuhao from Ele.me. Yes, let's talk about financing."
Zhang Xuhao's tone was flattering.
"I'm sorry, Junior Zhang. I know that Chen Yansen of Senlian Capital has invested in Kuaipao, but your two companies are in Luzhou and Shanghai respectively. I think your first priority is to run the profit model and then talk to me about financing."
Zhu Xiaohu didn't want to answer his call, but the other party was a member of the Jiaotong University alumni circle after all. If Zhang Xuhao went out and said something nonsense, it would more or less affect his investment reputation.
Hearing Zhu Xiaohu's refusal again, Zhang Xuhao was furious and said in a pleading tone: "Once Kuaipao expands its business scope, Ele.me's current strength will not be able to stop Kuaipao at all. By then, your initial investment will be wasted."
"If that's the case, then I accept it." Zhu Xiaohu felt a little unhappy. He patiently responded with a few words and then hung up the phone in a hurry.
His investment investigation team has already arranged a meeting time with Kang Guodong of Kuaipao.
It is not uncommon for investment banks to invest in two companies on the same track.
If one of the two companies wins and the other loses, Jinsha Venture Capital wins once; if one of the two companies is first in the market and the other is second in the market, Jinsha Venture Capital wins twice.
This is similar to DST's operation in the field of comprehensive e-commerce. It invested in Ali and then acquired shares in Dongfang.
After all, venture capital only makes investment evaluation based on the project's financial data and development expectations, so it is difficult to be 100% accurate.
Under the premise that it is impossible to judge who will win, the wisest approach is to diversify investment risks.
"Idiot! Bastard! You don't know the value of anything!" Zhang Xuhao couldn't help but cursed in a low voice.
I don’t know whether he was scolding Zhu Xiaohu or all the investors who rejected Ele.me.
…
…
After receiving the message from Kang Guodong, Chen Yansen agreed to let him contact Penguin Venture Capital without any hesitation, but the specific valuation needed to be decided by Gao Weilin.
To put it bluntly, Kang Guodong has the right to negotiate, but the final decision-making power is still in his hands.
Zhuxianzhuang Science and Technology Park was deserted on New Year's Day. Except for some business, operation and customer service staff, most others had gone home for the holiday.
Chen Yansen stood in front of the window and could clearly see Song Yuncheng opposite him.
This woman really works hard to make money!
“Knock, knock, knock!”
Chen Yansen heard a knock on the door and replied with a smile, "Come in!" He knew it was Mengjie from her figure.
"Hehe, what are you busy with?" Meng Jie pushed the door open, sat on the sofa in front of the floor-to-ceiling window, and asked with a smile.
“Have you prepared the balance sheet, income statement and cash flow statement for Q4?”
Chen Yansen sat down next to her and teased with a smile.
"We still have one more income statement to do tomorrow. How about we go to the movies today?"
Mengjie had a rare holiday and didn't go back to Chunshen, so naturally she wanted to go out and play with Chen Yansen.
"'Flying Daggers of Dragon Gate' or 'The Flowers of War'?" Chen Yansen asked back.
In 2012, there was no such thing as the New Year's Day release date, but these two movies had already been released for almost 20 days.
"I bought two tickets for the preview of 'Taking Tiger Mountain by Strategy'. Isn't that awesome?" Meng Jie said, taking out two movie tickets.
Online ticket purchases were not yet popular at that time, so Meituan Movies had to wait a month before setting up a corresponding business department.
But at this time, Meituan's market share is still lower than that of Lashou and WoWotuan, and it is still unknown whether it has the spare capacity to develop new product categories.
"What time is the show?" Chen Yansen asked.
"2:40 p.m., I finished watching it and just in time for dinner." Mengjie replied.
Chen Yansen breathed a sigh of relief after hearing this. He still had two movie tickets in his pocket. The show started at 20:50, so he would just have time to go to the hotel after the movie.
His mind raced as he thought about how to stagger their schedules.
After lunch, Chen Yansen drove Mengjie to the city, where they went shopping in the mall, watched a movie, and then had dinner.
After he sent Mengjie back to the dormitory, he picked up Song Yuncheng and returned to the cinema again.
Chen Yansen watched the movie "Taking Tiger Mountain by Strategy" twice in one day.
"Thank you for your hard work, Mr. Chen." Song Yuncheng joked in a low voice.
"Why does it sound like you are mocking me?" Chen Yansen raised his eyebrows and asked back.
"You heard it right." Song Yuncheng snorted coldly, picked up a piece of popcorn and stuffed it into Chen Yansen's mouth.
Scumbag, you did it, but you won't let me talk about it! "Are you sure you want to talk to your boss in this tone?" Chen Yansen threatened.
"Stop messing around and watch the movie seriously." Song Yuncheng grabbed Chen Yansen's mischievous hand and said coquettishly.
Chen Yansen thought, what's so good about this crappy movie? But seeing that Song Yuncheng was so engrossed in watching it, he didn't want to disrupt it.
Then he took out his mobile phone and looked at the project group message.
At this time, the Kuaipao project group is the most lively.
"26,000 new customers, 10,080 real-time orders, and sales of 180,400!"
The data is synchronized in the large group every 10 minutes.
"Pei Yi: Come on, brothers! Let's try to break 200,000 sales today!"
"Kang Guodong: The Administration Department has ordered supper for everyone, it will be here soon!"
"Kou Zhen: Brothers in the takeaway department have worked hard. I asked CEO Kang and CEO Pei to approve a bonus for everyone!"
In the early winter of 2012, Kuaipao was still moving forward on New Year's Eve.
Fortunately, although the weather in Luzhou turned cold, it did not snow, otherwise the effectiveness of this marketing campaign would probably be greatly reduced.
When Chen Yansen and Song Yuncheng walked into the hotel room, the total number of orders for Kuaipao that day exceeded 13,000.
More than 90 full-time riders and more than 80 part-time delivery riders were busy until 1:30 a.m. before they went offline to rest.
After this marketing campaign, Kuapao became famous in Luzhou, and the commercial center in the city and the university town in the suburbs gradually accepted the new business model of takeout.
Soon, the search term "invite the whole city to drink milk tea" became a hot search.
Although Ele.me was established earlier, Kuaipao got ahead of Ele.me and appeared in the eyes of netizens.
(End of this chapter)
Continue read on readnovelmtl.com
