Chapter 339: 1 billion in one hour, the most critical day of Q4! Chang Wei: Is the Internet so profitable?
Hu Weiyi and Wang Zihao led their team from East China to North China and South China, and in just six days they visited twelve bicycle factories.
Only Fujita and Phoenix's quotations, production capacity, and yield rate met OFO's purchasing requirements for bicycles, and the cost of the whole vehicle was 390 yuan per unit.
After the two returned to Hangzhou, Wang Zihao took a short rest and continued to look for a smart lock supplier.
at the same time.
A Didi bike license plate and password information has quietly spread in the Yanjing area. The table contains the passwords of 1,600 bikes, all of which were collected and organized spontaneously by netizens.
Didi Bike’s average daily revenue dropped sharply from 10,000 yuan to 7,000 yuan, a 30% drop.
Cheng Wei was helpless after learning about this and became more determined to replace the smart lock.
"Mr. Cheng, the employees in the maintenance department are asking for a salary increase." At this time, the heads of the Human Resources Department and the Operations and Maintenance Department knocked on the door and walked in together.
Salary increase? Cheng Wei frowned slightly. He remembered clearly that the salary of a maintenance worker was 6,000 yuan, which was not low in Yanjing in 2012, and the company also paid social security.
Why are these people dissatisfied? "The steel frames, pneumatic tires and chains used in Didi Bikes are of very ordinary quality, and the failure rate is too high."
The head of the operations department explained slowly.
After all, the first generation of Didi bikes only cost 190 yuan, so how good could the quality be?
After half a month of exposure to wind and sun, the handlebars had a damage rate of up to one-third.
There are also obvious rust marks at the joints of the frame, and problems such as the bell not ringing, tire blowouts, and chain falling off occur frequently.
Hearing this, Cheng Wei's expression lightened up a bit, and he immediately realized that there was something wrong with the salary design of the maintenance staff.
After thinking for a moment, he said to the head of the operation and maintenance department: "The bottom line is changed to 3,000 yuan. The basic maintenance task volume is 500 vehicles per month. If it exceeds this number, it will be charged on a piece-by-piece basis, 5 yuan per vehicle."
Changing from a fixed salary to more pay for more work not only solved the contradiction, but also increased employees' enthusiasm for work.
The heads of the Human Resources Department and the Operations and Maintenance Department looked at each other in bewilderment. After receiving the boss's appeasement policy, they immediately left the office and announced the news.
Although the basic salary was reduced, most maintenance personnel accepted the new plan and signed new labor contracts with the company.
Cheng Wei's management style in project operation has become more and more sophisticated, and he easily settled a not-so-small storm.
This incident reminded him that the service life of shared bicycles is greatly reduced when they are parked outdoors. If you only buy them for the sake of cheapness, it may be convenient in the early stage, but the subsequent maintenance work will incur more costs.
Thinking of this, he quickly called the bicycle factory in Tianjin and asked them to suspend the production of the first generation of Didi bicycles.
At one time, Didi Bike and OFO Bike both raised the cost standard of the entire vehicle to around 400 yuan.
At this time, a senior student from Peking University's Guanghua School of Management had just ridden a Didi bike at the subway entrance. When passing an intersection, the red light came on and he wanted to step on the brakes.
But unfortunately, the car's brakes had problems and it ran out of the zebra crossing and was hit by a speeding electric bike and flew two or three meters away.
Chang Wei's head was buzzing, and it took him a while to recover. His whole body was sore. When he came to his senses, before he had time to check his injuries, the old man on the electric car pointed at him and cursed: "Hey! Grandson, are you color blind? You dare to run a red light?"
"The brakes are broken."
Chang Wei was filled with rage, but he didn't know who to turn to. He knew that the person who was scolding him was not wrong.
"Okay, stop lying on the ground. I won't pay for your medical expenses, and I won't bother with you about running a red light. That's it."
After the old man finished speaking, he rode away on his electric scooter.
Although Chang Wei was primarily responsible, or even fully responsible, he fell quite hard. The old man was afraid that Chang Wei would blackmail him, so he disappeared in a flash.
"Damn it, I can't blackmail you."
Chang Wei was at a loss whether to laugh or cry when seeing this, and could not help but curse under his breath. Then he endured the pain, moved the car to the side, and sat down on the curb.
The palms, arms and thighs were all scratched and blood was oozing out.
“Didi Bike? This crap can raise 300 million yuan and is valued at 2 billion yuan? Are the investors crazy?”
Chang Weiqi laughed. He heard from his classmates that Didi Bike, which had recently appeared in the streets of Yanjing, had just raised 300 million yuan in financing and was valued at 2 billion yuan. He was inspired and wanted to try out this product.
Who would have thought that in less than ten minutes, he would fall flat on his face.
"Is it so easy to make money on the Internet? Just by putting a few bicycles on the street, can you scam hundreds of millions of dollars?"
Chang Wei narrowed his eyes slightly, pondering secretly.
He is also from Hui'an, and he has heard the name Chen Yansen so many times that his ears are callused.
As peers, who is willing to admit that they are not as good as others?
Although he could have been successful without going into business given his family background, he wanted to compete with Chen Yansen in business.
What a crap new king of the Internet!
It’s nothing more than hitting a few industry hot spots!
Chang Wei leaned on the side of the road, staring at the Didi bike fiercely. He soon gave up the idea of going to the northwest to teach and instead developed a strong interest in shared bicycles.
Cheng Wei had no idea that because he worked so hard to cut costs, he created a competitor for himself.
The other side.
In Zhuxianzhuang Science and Technology Park, although it was already 10:30 in the evening, Building No. 6 where Pinbei’s headquarters was located was still brightly lit.
Tomorrow is the first time that Pinbei Mall will participate in the Double Eleven promotion!
During the pre-sale period from October 14 to November 9, a total of 27 days, the total transaction volume was 29.43 billion yuan, the highest daily sales volume was 2.06 billion yuan, the daily average was 1.09 billion yuan, a month-on-month increase of 26.7%.
Judging from the output, Pinbei's daily sales fluctuate greatly, with a high point of 2.06 billion and a low point of 500 to 600 million per day.
The performance from November 4 to November 9 fell to the bottom, with daily sales of less than 400 million yuan.
Users are resisting the urge to buy and are waiting for the arrival of Double Eleven.
Everyone knows that the prices are the lowest on the day of a big sale, which is in stark contrast to the e-commerce big sales more than a decade later.
Chen Yansen walked out of Building No. 9 and went straight into Building No. 6.
On the giant LED screen on the first floor, information such as Pinbei’s daily active users, order volume, average order value, conversion rate and sales volume are scrolled in real time.
With one and a half hours left until midnight, the cumulative sales volume was only a pitiful 340 million, less than half of the daily sales on ordinary days.
There is no way. With the big sale going on, it is very normal for this kind of situation to occur.
Whether it is a merchant or an e-commerce platform, everyone's mentality is: November depends on tomorrow! "Squad leader, do you want to eat barbecue? I'll get it for you." As soon as Xu Xingxing saw Chen Yansen, he came over with a smile.
"Beef, tofu skin roll with coriander, medium spicy, please send it to the second floor for me." Chen Yansen ordered dishes to Xu Xingxing without any hesitation.
"Another bottle of beer?" Xu Xingxing suggested.
"You're going to take me home when I'm drunk?" Chen Yansen raised his eyebrows and asked with a smile.
"Okay, but I'm afraid Mr. Chen may not agree." Xu Xingxing said with his head held high.
"I'm glad you know." Chen Yansen changed the subject and turned to walk upstairs.
"Mr. Chen!"
"Brother Sen!"
"boss!"
As soon as I reached the second floor, I heard greetings one after another.
The preparatory work had been completed long ago, and the employees of the investment and operation department and the key account investment department were basically eating barbecue and drinking beer, openly earning the company's overtime pay for nothing.
Chen Yansen walked towards Zhang Yifeng and his group.
Li Hui immediately brought a chair and placed it in front of the boss.
Chen Yansen sat down and took the bottle of beer handed to him by Zhang Yifeng. He took a sip and said, "I don't feel anything when I drink this beer normally, but when it's on sale, I can taste the aroma of wheat. Don't you think it's weird?"
"Brother Sen, is it true that the higher our performance, the stronger the aroma of the wheat will be?" Yuan Wei was also an old employee recruited by Chen Yansen himself. Like Zhang Yifeng, Li Hui and others, he called him Brother Sen and made jokes boldly.
"Yifeng, how much do you think you can sell tomorrow?"
Chen Yansen asked casually.
"We sold 2.79 billion in two days during 618, and the sales on Double 11 will at least double that!" Zhang Yifeng said with a grin.
"Ali sold more than 6 billion yuan on Double Eleven last year. Let's strive for this number." Li Hui interjected.
"Go away! My boss and I have set a target of 5 billion. If we fail to reach it, will you pay for it?"
Huang Zheng happened to be patrolling on the second floor, and when he saw the boss there, he hurried over.
As soon as he heard the 6 billion slogan from Zhang Yifeng, Li Hui and others, he immediately interrupted them.
The transaction volume on Double Eleven is related to everyone’s Q4 performance bonus. The goal can be ambitious, but not outrageous.
"Yifeng and Li Hui were just joking. Don't worry, Mr. Huang. I'm not the kind of person who changes my mind every day."
Chen Yansen saw Huang Zheng’s intention and said with a chuckle.
Li Hui said nothing, walked silently to the side and helped Huang Zheng move a chair.
"Boss, you misunderstood me. I didn't think so." Huang Zheng's face turned red and he sat down while explaining.
"Really? Then let's make a bet. If the final sales of Double Eleven is 5 billion, Pinbei's quarterly bonus coefficient for Q4 will be multiplied by 1.2. For every additional 1 billion, the coefficient will increase by 0.1, with no upper limit."
Chen Yansen said slowly.
"No problem." Huang Zheng couldn't help but breathe a sigh of relief after hearing this, because the reward for the 5 billion target was originally 1.2 times the quarterly bonus coefficient.
Although Zhang Yifeng, Yuan Wei, Li Hui and others were excited, they could not do anything at the moment.
The rhythm of the big promotion has been set, just wait for the results.
Not long after, Xu Xingxing brought a plate of barbecue.
Time passed by minute by minute, and in the blink of an eye it was early morning.
The Double 11 promotion has officially begun! Today happens to be Sunday, and users have been waiting until late at night just to wait for the final payment moment.
Tens of millions of buyers instantly flocked to more than a dozen venues for snacks, women's clothing, beauty products, 3C digital products, home appliances and department stores, submitting orders during the same period.
Millions of data are submitted every second, which is a severe test for Pinbei and Orange Pay.
Fortunately, we were well prepared and the server did not crash, but page freezes and slow loading still occurred.
Everyone in Pinbei was in an excited state, staring at the data background, with their fingers pressed on F5, refreshing the data continuously.
10 million! 60 million! 90 million! In less than a minute, the platform sales exceeded 100 million! An hour later, the cumulative sales reached 1 billion!
Chen Yansen looked at his watch and signaled the administrative department to get everyone out. Fifteen minutes later, any department that had not finished the process would have their Q4 bonus canceled.
There are hundreds of buses parked outside the park, responsible for safely transporting employees back to hotels or communities in the city.
Chen Yansen and Song Yuncheng walked into the guest room department of the Sky Garden one after another.
"I bought you a new gift." As soon as he entered the room, Mr. Chen couldn't wait to take out a light blue one-piece Cosplay costume.
"You just like to tease me." Song Yuncheng blushed, fiddling with the tail on his Cosplay costume with his hand, and gave Chen Yansen a playful look.
"Be good and change it!" Chen Yansen said, staring at Song Yuncheng.
Song Yuncheng picked up the Cosplay costume and went into the bathroom obediently.
…
…
In Yanjing, at the headquarters building of Yidong, the night outside the window is as dark as black, but the office area is as bright as day.
Liu Qiangdong held up a wine glass and clinked glasses with the heads of purchasing and sales departments of each category one by one.
"Brothers! Hold up your cups, win the Double Eleven, and double your year-end bonus!"
Liu Qiangdong smiled happily and raised his glass to invite him.
On the big screen behind him, the cumulative sales of Dongfang in the first hour was fixed at 310 million yuan! (End of this chapter)
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