Chapter 520 Chen Yansen: Do you make money? Yu Donglai: So does Mr. Chen make money?
On the afternoon of November 29, Chen Yansen visited SAIC as a supplier and saw the Roewe 550 Plus.
Compared with those cool pure electric sports cars more than a decade later, SAIC obviously did not put much thought into the Roewe 550 Plus.
This car is clearly bought for the subsidy!
Chen Yansen shook his head secretly. These bastards really have no ambition at all.
If you really don't understand how to play it, you can even just copy it!
No wonder the authorities want to introduce Tesla. To put it bluntly, they just want to put a catfish in a group of sardines to stimulate market activity.
The next morning, Chen Yansen took a private plane and flew directly to Greentown International Airport.
Thousands of meters in the air, Song Yuncheng sat obediently in his seat, holding an Orange Pad, and looking through the Meters integrated marketing plan submitted by his subordinates.
Chen Yansen leaned back on the soft seat, turned his head and asked, "Aren't you curious about where we're going?"
"Aren't we going to Greentown?" Song Yuncheng raised his head, looked at Chen Yansen and replied subconsciously.
"If you don't go to Greentown, I'm going to sell you out to the bottom of the temple." Chen Yansen said with a wicked smile.
"You can't bear to part with it." Song Yuncheng said seriously.
"Little girl, don't be too confident." Chen Yansen retorted.
Song Yuncheng knew Chen Yansen was joking, so he cooperated and said, "Miaowadi only has fraud scams, not e-commerce companies. I'm working on Pinbei, and I can make tens of millions for you a year. If you sell me to Miaowadi, your master will suffer a huge loss."
Chen Yansen nodded and said, "The accounts are very clear. Since you can make money for me, I won't sell you for the time being."
"What about the future?" Song Yuncheng asked with a smile.
"That depends on your performance."
Chen Yansen said with a straight face.
The flight time from Shanghai to Greentown is about one hour and fifty minutes. With Song Yuncheng by my side, time flies by very quickly.
The plane landed before half past ten.
Then take a bus to Xuzhou.
The car was arranged by the Kuapao branch.
Chen Yansen only brought Song Yuncheng and four security personnel.
Gao Weilin returned to Luzhou alone, after all, he still serves as the CEO of Semir Online.
The other side.
In the top-floor office of a Xuzhou supermarket, Yu Donglai rubbed his temples, then picked up the landline on the desk and called the administration department: "Has the hotel confirmed it?"
"Mr. Yu, I booked the hotel and restaurant myself, and I guarantee there won't be any mistakes." The head of the administrative department replied quickly.
"Okay, I got it. Send me the address and box information." Yu Donglai ordered.
"Okay, Mr. Yu." The head of the administrative department responded.
After hanging up the phone, Yu Donglai smiled and shook his head.
He and Chen Yansen had never met before, but the other party suddenly proposed to visit Pangdonglai, which naturally made him feel uneasy.
In June this year, Pang Donglai entered the supermarket channel of Kuaipao. In principle, he also has a cooperative relationship with Chen Yansen.
But he knew very well that although Pang Donglai was a golden sign in Xuzhou, in terms of scale, it could not compare with those national chain supermarket giants and could only be regarded as a regional supermarket enterprise.
Its annual revenue is only over 3 billion yuan. During the same period, Yonghui Supermarket’s business scale is ten times that of Pangdonglai.
Is there anything that your small company can learn from Chen Yansen?
Could it be that you want to invest or acquire it?
Yu Donglai's mouth corners turned down, and a reluctant expression appeared on his face.
He understands human nature. Once capitalized, Pang Donglai will be finished.
What should he do if Chen Yansen really wants to invest or acquire?
reject?
Frankly speaking, he had studied Chen Yansen's entrepreneurial experience, and found that in just three years, he had accumulated a fortune of more than 600 billion yuan.
It's outrageous!
He had lived for forty or fifty years, and this was the first time he had seen such a person. Making money was as easy as drinking water.
He heard that the other party's Pinbei Mall was listed in the Lighthouse Country after only two years of establishment and was about to raise tens of billions from foreigners. This made him admire it.
Therefore, no matter what Chen Yansen's purpose was, he wanted to meet the other party.
“Buzz!”
At this moment, a Yaocheng X2 on the table suddenly vibrated.
Yu Donglai picked up the phone and saw that the caller ID was "Chen Yansen". Without thinking too much, he quickly pressed the answer button.
"Hey, Mr. Chen, where are we? Laodong Road? That's not far. I'll pick you up right away."
When Yu Donglai heard that Chen Yansen had arrived at Laodong Road, he immediately stood up and walked towards the elevator while saying with a smile.
"Mr. Yu, don't worry, there are still three intersections to go."
Chen Yansen replied with a smile.
"That won't work. You're a guest from afar, so you have to follow my instructions. Let's go to Yu Ding Xuan and have some authentic Central Plains cuisine first."
Yu Donglai spoke with great enthusiasm.
"Mr. Yu, I'm sorry to bother you. Let's meet at the supermarket entrance later." Chen Yansen said.
"Okay, I'm wearing a gray sweatshirt and I'll be waiting for you at the door later." Yu Donglai added.
The two had never met, but they sounded familiar over the phone.
Not long after, Chen Yansen got out of the car and walked towards the main entrance of the supermarket with Song Yuncheng.
When there were about 30 meters left, Chen Yansen saw a middle-aged man in his forties sitting on the stone pier at the door. He was wearing a gray sweatshirt on the upper body, black casual pants on the lower body, and a pair of footwear on his feet.
He has a slightly bald spot on top of his head and a short haircut.
His eyes were narrowed into slits, and his right hand was placed on his belly, as if scratching an itch. His whole appearance did not look like the founder of a supermarket chain at all, but rather had the temperament of a street urchin.
Yu Donglai saw Chen Yansen from a distance.
So he quickly stood up, brushed off the dust from under his butt, and walked towards him with a smile on his face.
Chen Yansen's height of 1.86 meters already made him stand out in the crowd. Behind him were four strong bodyguards, wearing neat suits and standing like pine trees. He formed a sharp contrast with the customers carrying shopping bags at the supermarket entrance. It was hard not to notice him.
"Mr. Chen, I've long heard of you!" Yu Donglai took the initiative to greet him.
"I should be the one to say this. I've heard about Pangdonglai's business model. President Yu is willing to share 60% of the profits with employees, which is rare in China."
Chen Yansen shook Yu Donglai's right hand and greeted him with a smile.
"Sixty percent isn't much. If you calculate it based on revenue, it's only about 12 to 15 percent. Walmart's is 5 to 7 percent. As for the money, it's enough to spend!"
Yu Donglai grinned and waved his hand.
"Mr. Yu, do you think money is a pain in the ass?" Chen Yansen joked.
"Isn't it the same for Mr. Chen? He pays social security and a base salary for Kuaipao's delivery drivers. In addition to supplementary medical insurance and third-party liability insurance, they also receive quarterly bonuses and rewards for completing orders. I'm also curious, is Kuaipao really profitable?"
Yu Donglai asked back.
"As for money, it's good as long as it's enough to spend!" Chen Yansen repeated what Yu Donglai had just said to the other party.
The two smiled at each other.
Song Yuncheng stood aside, looking at Yu Donglai curiously.
Just now on the road, Chen Yansen introduced Pangdonglai's business model. After learning that a supermarket salesperson in a fourth-tier city actually had a pre-tax income of more than 6,000 yuan per month, he was immediately shocked.
In 2013, self-media had not yet ushered in its real boom period, and Pang Donglai's fame was mostly limited to Xuzhou. In other cities, nine out of ten people had never heard of it.
You should know that in Luzhou, the capital of Hui'an, the salary of ordinary employees in chain supermarkets like Yonghui is at most three or four thousand.
"This is Mr. Song Yuncheng, the CEO of Pinbei's VIP Recruitment Department."
After the greetings were over, Chen Yansen pointed at Song Yuncheng and introduced him.
"Mr. Song, nice to meet you!" Yu Donglai said with a smile.
"Hello, Mr. Yu." Song Yuncheng responded politely, and the two symbolically exchanged business cards.
"Mr. Chen, let's eat first and talk about the tour this afternoon."
Yu Donglai looked at his watch and suggested, "It's almost twelve o'clock now. If we continue talking, I'm afraid you'll have to go to the supermarket hungry."
Chen Yansen responded, "Then follow Mr. Yu's arrangements. I also want to try Xuzhou's local cuisine. I heard that Pang Donglai's own cafeteria is very unique."
"That won't do." Yu Donglai pulled Chen Yansen's arm, raised his hand and pointed at a sign across the street. "Yu Dingxuan, the food is absolutely delicious. Mr. Chen rarely comes to Xuzhou. If others knew that I used the cafeteria to treat you, wouldn't they call me stingy behind my back?"
The two chatted as they walked.
Yu Donglai is indeed curious about whether Kuaipao can make money. In his opinion, the cost of Kuaipao deliverymen is too high, and about half of the stores where Kuaipao delivers food have free delivery, 30% have a delivery fee of 3 to 5 yuan, and the remaining 20% have a delivery fee of 6 to 10 yuan.
He estimated the costs and found that based on Kuaipao's merchant commission rate, even if he added in revenue from various marketing tools and paid advertising, it would be difficult to make a profit after deducting operating expenses.
"I never do business at a loss, so I'm not in a position to disclose the specific profit margin to Mr. Yu. However, Kuaipao food delivery is not just a single business. High-frequency consumption scenarios can bring additional orders to group buying and grocery shopping businesses."
Chen Yansen explained slowly and calmly.
At this time, Yu Donglai didn't know much about the e-commerce industry.
He listened to the words "high-frequency consumption scenarios" and "incremental orders" with a frown on his face, trying to understand them using his own logic.
To put it bluntly, it is similar to the merchandise operation of supermarkets. For example, the vegetable category is not profitable, so it is used as a traffic-generating product, and the chicken, fish, meat and egg categories are used to increase the gross profit margin.
Or keep the profit margin on food low and make money from tobacco, alcohol, cosmetics and gold jewelry.
Attracting customers with low prices and making profits through high-profit categories are the principles he has learned after running a supermarket for half a lifetime.
Yu Donglai suddenly understood that what Chen Yansen meant by "non-single business" was essentially the same as how he arranged his business on the shelves.
The only difference is that he used the price difference between cabbage and pork, while Chen Yansen played with the conversion of takeout orders and group buying traffic.
Thinking of this, he smiled and repeated his thoughts.
"With Mr. Yu's level, if he enters the e-commerce industry, I think he will achieve great success," Chen Yansen praised.
"Mr. Chen just loves to joke around. How could I possibly do this?"
Yu Donglai smiled happily, the smile in his eyes almost overflowed, and he couldn't suppress it at the corners of his mouth.
After all, it was recognition from the world's richest man. Even though I knew it was just for show, I felt like I had a warm charcoal in my heart.
Ten minutes later, the two sat in the private room and continued to chat about the changes in the business environment in recent years and the twists and turns in the supermarket industry.
Chen Yansen listens more and speaks less.
Yu Donglai held it in for a long time, but after three rounds of drinks, he couldn't hold it in any longer and asked seriously, "Mr. Chen, you came all the way to Xuzhou, you can't be here to listen to my nonsense, right?"
"Mr. Yu was very straightforward and told me the ins and outs of the supermarket business without reservation. Of course, I couldn't hide it either. I plan to get involved in the supermarket business, operating it myself. I'll learn from Pang Donglai's model and use 60% of the gross profit as employee salaries."
Chen Yansen put down his wine glass and admitted it very frankly.
"Learn from me? No problem! If Mr. Chen is short of management personnel in the early stages, I can also train them for you."
Yu Donglai agreed readily.
He was not at all annoyed that Chen Yansen wanted to learn from the Pangdonglai model, nor did he intend to turn against him because of it.
In his opinion, the core of running a supermarket has never been the details, but cost control, supply chain efficiency and economies of scale.
With the merchant resources, logistics network and agricultural production channels that Chen Yansen has, it is no problem to handle these things.
The other party said that he was "asking for advice", but with Chen Yansen's identity, what kind of management talent could he not recruit?
As for improving employee benefits and reducing management costs, he has even more confidence in Chen Yansen.
The treatment and benefits this guy provides to his employees are no worse than those of Pang Donglai.
I heard that the front-line operators in the Orange mobile phone factory generally earn around 7,000 to 8,000 yuan, and some even earn over 10,000 yuan.
"Mr. Yu, what if I want to acquire Pang Donglai in full?" Chen Yansen looked at Yu Donglai and spoke slowly.
Given Pang Donglai's current value, his offer of 3 billion is a premium.
Once the acquisition is successful, it can be used as a foundation to extract the core of the model and then replicate and promote it nationwide.
It’s true!
Yu Donglai thought to himself: He knew that Chen Yansen’s sudden visit must have a purpose.
In fact, before leaving, Chen Yansen considered several candidates, such as Hou Yi, president of the O2O business unit of Dongguan, Lin Xiaohai, president of P&G Dahua region, Zhu Jingxiao, strategic development director of Honeywell, and so on.
These people are either well-known operators in the industry or management elites with multinational resources. In terms of professionalism, each of them is capable of standing on their own.
But after repeated consideration, Chen Yansen still put Yu Donglai first.
It’s not that he thinks those industry elites are not as good as Yu Donglai, but the candidate he needs is someone who can help him make money honestly and earn a living for him.
Chen Yansen can completely hand over the operations such as traffic conversion rate, floor space efficiency ratio, and SKU refined operation to the professional operation team.
"Mr. Chen, I really haven't thought about selling the company."
Yu Donglai politely declined.
(End of this chapter)
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