Chapter 539: Losing 200 million in one day? Who can handle this? 100 million? There's no way it's enough!
January 6, in a conference room on the top floor of Zhuxianzhuang Science and Technology Park.
Chen Yansen sat in the main seat with an Orange Magicbook 2 in front of him. The LED screen in front of him displayed the images of Pei Yi, Xiao Jun, Huang Zheng, and Zhang Xuhao.
Meng Yun sat down next to Chen Yansen, his hands hovering over the keyboard, tapping a few times from time to time, responsible for recording the key points of the meeting.
“…Currently, S-level merchants bear 30% of Kuaipao’s subsidy red envelopes, A-level merchants bear 40%, B-level merchants bear 50%, and C-level merchants bear 60%.
Yesterday, the East China region had 9.6 million orders, accounting for 60% of the market share. Qiandu Waimai had 2.8 million orders, and Taodiandian had 3.7 million orders. However, this data comes from iResearch Consulting, and its accuracy needs to be verified.
Zhang Xuhao gave his report slowly and leisurely.
The takeaway war between Kuaipao, Ali and Qiandu has continued from Double 12 to the present.
Meituan participated for about ten days, but after losing 300 million yuan, Sanpower Group withdrew from the fight with a curse.
Today, the three major platforms have become very popular in the East China region.
Everyone has money, so they worked together to increase the market from more than 8 million orders to more than 16 million orders, which doubled.
Don't want to order takeout?
Then give out coupons for free and allow users to make purchases for free!
"How much is the negative gross profit?" Chen Yansen asked casually.
"Since January 2, the daily loss has been around 34 million. Previously, when the subsidy scope was limited to Jiangsu, Zhejiang and Shanghai, the loss figure was 15 million." Zhang Xuhao replied immediately.
"Brother Sen, although Kuaipao's market share in East China has declined, its overall order volume has increased by more than 15%.
The face value of Taodiandian’s subsidy red envelope is 14 yuan, and Qiandu’s is 15 yuan, but they are not as good as Kuaipao in order density and delivery cost optimization.
In fact, although Taodiandian and Qiandu Waimai have smaller order volumes, their marketing expenditures are almost the same as ours.”
Pei Yi added.
Kuapao has many orders, many riders, and sufficient transportation capacity, and can provide users with the best product experience.
In the same area, Kuapao riders can take 3 to 6 orders, or even 5 to 8 orders at the same time.
Because the intelligent dispatching system can match orders based on the geographic location, destination and other information of the riders and merchants.
Although the unit price seems not as high as Taodiandian and Qiandu Waimai, the delivery difficulty is much lower.
For deliverymen, they are not afraid of having too many orders or too few orders. What they fear most is having neither too many nor too few orders.
The former has concentrated delivery locations and high delivery efficiency; the latter has no orders, so it is naturally easy.
It would be troublesome if it’s not more or less!
The orders are scattered, and it is really miserable to encounter a few people running around to get orders.
Taodiandian and Qiandu Waimai are caught in this dilemma.
Even if the unit price is one or two yuan higher than Kuapao, part-time riders would rather run Kuapao than deliver for Taodiandian or Qiandu Waimai.
This has resulted in the two companies' subsidy costs for riders remaining high.
"Adjust the subsidy red envelope to 17 yuan minus 15 yuan, eliminate some of the freeloaders, and then increase the red envelopes with 30 yuan minus 18 yuan and 40 yuan minus 21 yuan. Since Ma Liyun and Li Yanhong want to play, let's play with them for half a year first!"
Chen Yansen nodded slightly and gave instructions to Pei Yi.
Kuaipao had just received nearly 20 billion yuan in investment in its Series C financing. Let alone losing 34 million yuan a day, he wouldn't even frown even if he lost 100 million yuan a day.
What's more, Kuapao's subsidy collection portal covers internal channels such as Kuapao, Pinbei, Gaode Map, Orange Pay and Douyin. On the one hand, it can use the high-frequency consumption scenarios of takeout to attract traffic for other products, and on the other hand, it can form a positive cycle of the business ecosystem.
The longer it takes, the better it is for the chopsticks to run.
Ali is about to go public. Do you dare to spend 20 billion to play with him?
Baidu is just a spent force. Li Yanhong has invested tens of billions of dollars in the O2O market, but has not even seen a splash. Investors in North America have long been dissatisfied.
"Okay, boss, I understand." Zhang Xuhao replied.
"The same applies to riders. There is no limit on investment to accelerate the conversion of full-time riders. In addition, Semir Online's commercial supplementary insurance, third-party liability insurance, and accident insurance will be launched on Wednesday, initially covering employees of Kuaipao and Yunsu, and then rolled out within the group."
After Chen Yansen finished explaining this to Zhang Xuhao, he turned to Meng Yun and said, "Please remember that there will be a high-level meeting on Wednesday. All the heads of subsidiaries must attend."
"No problem." Meng Yun responded immediately.
Chen Yansen paused, then continued, "It's getting cold, so I prepared a small gift for the brothers from Yunsu and Kuaipao: two new sets of jackets with down linings."
These two new uniforms are the first batch of internal supply products of Orange Garment Factory.
"Starting from this month, each employee will receive an additional 200 yuan shopping subsidy per month, which can be used for consumption on the company's intranet mall."
Chen Yansen leaned back and announced with a smile.
"The intranet mall is an employee shopping platform jointly developed by Pinbei and Yunzhou, and is ready to be embedded in Yunzhou's expansion module."
Huang Zheng began to explain.
In addition to clothes, there will also be Orange mobile phones, smart speakers, Bluetooth headsets, electric fans, air conditioners, electric vehicles and other products.
200 yuan per month is equivalent to an additional 2,400 yuan in living allowance per year.
"Let's stop here for now. We'll discuss the specific business and financial data at next week's year-end performance review meeting."
Chen Yansen waved his hand to signal the end of the meeting.
Compared with last year, this year's year-end performance review meeting has a group of new people, such as Cheng Zilong of Orange Car Industry, Ma Zhiao of Deep Blue Technology, Byron of Orange Supermarket, Lin Guolun of Orange Garment and Wang Chao of Orange Automobile.
There was no other way. Chen Yansen knew that if he wanted to gain more humanitarian support, he had to expand more new businesses.
Being hated?
That's right!
"Brother Sen, see you next week!"
Pei Yi, Xiao Jun, and Huang Zheng replied in unison.
Chen Yansen hummed and interrupted the video link.
He stood up and said to Meng Yun, "Put my computer back in the office."
After saying that, he pushed the door open, went out, took the elevator down to the first floor, and walked slowly towards the cafeteria.
After taking a few steps, I saw Zhang Yinjia from Orange Pay and Zhou Mingxuan, the person in charge of the Yu'ebao project.
"Brother Sen!" Zhang Yinjia and Zhou Mingxuan also saw Chen Yansen, and immediately stopped and greeted him with smiles on their faces.
"Has the launch date for this year's 'Collect Five Blessings, Share Cash' event been set?"
Chen Yansen asked.
Last year's lucky card collection activity added more than 40 million new users to Orange Pay, and the daily active users increased from 20 million to 50 million.
Although 100 million yuan in real money was invested, after deducting the costs, the remaining advertising fees were more than 40 million yuan.
The effect is so good, of course we have to keep doing it!
"It's tentatively scheduled to start on January 18th, with a 13-day event period. However, Lao Zhou and I are still discussing the size of the prize pool and the algorithm for each person to share the cash."
Zhang Yinjia said truthfully.
This year’s Five Blessings Collection campaign’s advertising revenue has increased several times.
A shopping guide e-commerce website in Shanghai called "Fanlitao" imitated the super rebate model of Foxtao and achieved sales of more than 10 billion yuan a year, becoming a dark horse in the shopping guide e-commerce industry.
After the other party made a profit, it received another 100 million US dollars in financing from IDG Capital. Just when it was worried about where to spend the money, it immediately signed a cooperation agreement with Orange Pay and acquired the A-level advertising resource package of Ji Fu Ka for 60 million yuan.
At that time, the "Fanli Tao" product promotional poster will be displayed on the waistband of the Orange Payment App and the advertising space on the back of the Fu Card.
The naming rights of the event were bought by a milk brand for 80 million.
Combined with the investment from other advertisers, this year's advertising revenue reached 460 million yuan.
If we follow the scale of last year's event, 100 million yuan would be enough as prize money, and the rest can be kept as profit.
However, Zhou Mingxuan believes that the number of registrations and daily active users of Orange Pay has increased by nearly 300% compared with last year, and it is inappropriate to set the bonus pool at 100 million yuan.
So, he pestered Zhang Yinjia and said, "You have to pay more!"
In addition, only 32,000 people collected all the Fuka cards last year, and each person received more than 2,600 yuan.
The result caused dissatisfaction among tens of millions of people, and some even cursed the ancestors of the Foka event group employees.
So, should we continue with last year's idea and distribute the prize money to a small number of lucky people this year; or should we choose to distribute it equally, let everyone get a few dozen yuan, and increase the number of winners to 100 times that of last year?
These are all issues worth considering.
After listening to Zhang Yinjia and Zhou Mingxuan's description, Chen Yansen thought for a moment and then said, "The red envelope size should be controlled at around 100 yuan to increase user participation. Otherwise, every year a small group of people will share the bonus, which is not conducive to increasing the daily activity of the app."
Every day, 1,000 prizes of 4,999 yuan will be drawn, along with 100 20-gram gold bars as physical prizes. The prize pool is set at 300 million yuan."
One hundred million?
There is not enough points!
What if Ma Liyun and Ma Wenteng also copy an identical event with the same 100 million yuan prize, who will users choose?
Of course, you should participate in the activities of the app that offers the highest bonus.
Seeing the boss speak, Zhang Yinjia stopped worrying about it.
As the three of them walked, they talked about the red envelope promotion activity for this year's Spring Festival Gala.
Half a month ago, Zhang Yinjia won the sponsorship rights of the Spring Festival Gala for 54 million yuan. He will then invest 600 million yuan to fight the battle for the electronic payment function.
Of the 600 million, 500 million are cash password red envelopes, and the other 100 million are used to expand server capacity to cope with instantaneous high-concurrency requests and ensure the stable operation of the payment system.
Otherwise, once a P0-level accident occurs, the red envelope activity will become a laughing stock in the industry.
Of course, of the 500 million in cash, 90% came from advertisers, and Orange Pay’s own expenditure accounted for a very small proportion.
"Huang Zheng estimates that the acquisition and reorganization of Lazada will be completed before the Spring Festival. Orange Pay, as a supporting product for Pinbei, will also establish a branch in Temasek and, together with Yunsu, lay the software foundation for the Southeast Asian market development plan."
Chen Yansen looked at Zhang Yinjia and said.
The penetration rate of electronic payment tools in Southeast Asia is very low. Not to mention offline payments, even e-commerce websites like Lazada mainly rely on credit cards and cash on delivery for settlement.
Compared with China, Southeast Asia's e-commerce and e-finance industries lag behind by seven or eight years.
This is just like what happened to Yidong a few years ago, when it also relied mainly on cash on delivery. The core reason was that the payment tools were not perfect enough.
"Mr. Huang has communicated with me, and I will cooperate with him." Zhang Yinjia replied.
“It’s not about cooperation, but about complementing each other.
Southeast Asian travel routes have become increasingly popular in recent years, and offline payment scenarios cannot be ignored."
Chen Yansen corrected.
"Okay, boss, I know what to do." Zhang Yinjia responded.
at the same time.
Shanda Literature Headquarters, No. 690, Bibo Road, Shanghai.
"Have you heard? Brother Qiao sold us out?"
"Huh!? Who's the one who takes over?"
"have no idea."
“If only it were Senlian Capital.”
"Who says it's not true? Chen Yansen is truly the most conscientious boss in the country. Even the factory operators receive social security, quarterly bonuses, transportation subsidies, and housing allowances! The workers all live in the factory, and they even receive housing subsidies. It's absolutely outrageous!"
Several employees in the editorial department were discussing in low voices.
Ever since Wu Wenhui led the senior management to join Pony Ma and Chuangshi, and after Shanda Literature's failed IPO attempt, the morale within the company has become extremely restless.
No one knows where the company will go in the future.
But in the eyes of the outside world, Qidian is still the largest paid Chinese novel website in China.
In an office on the fifth floor, Chen Danian signed the equity transfer agreement with a smile on his face, while Cui Wei beside him had mixed feelings.
He really didn't expect that just after he was promoted to the president of Shanda Literature, Chen Tianqiao turned around and sold the company.
He had no idea whether his new boss would still use him.
"Manager Yao, it's a pleasure working with you! Next, I'll ask President Cui to cooperate with your company's acquisition."
Chen Danian held Yao Zicheng's hand and said.
He is Chen Tianqiao's younger brother and a member of Shanda's board of directors, responsible for coordinating the sale of Shanda Literature.
"Mr. Chen, Mr. Cui, I won't bother you anymore."
Yao Zicheng stood up and said goodbye.
He is the general manager of the strategic investment department of Senlian Capital. He is from Shanghai and previously worked as the director of the investment department at Goldman Sachs Asia. He was considered a subordinate of Liu Yiqing and was later poached by Gao Weilin to Senlian.
"Manager Yao, don't leave in a hurry. I've picked a delicious Cantonese restaurant near the Puxi Expo."
Chen Danian took Yao Zicheng and invited him to have lunch together.
Yao Zicheng declined several times, but Chen Danian was firm in his attitude, so he had to agree.
As they were leaving, Yao Zicheng suddenly said, "The big boss isn't satisfied with Shanda Literature's performance in IP monetization, comic adaptations, and film and television copyright development. After the acquisition is completed, they'll first inject 500 million yuan to improve the welfare system for employees and authors. Secondly, Douyin and Toutiao will use their novels to drive traffic to platforms like Qidian, Hongxiu, and Xiaoxiang..."
Cui Wei was delighted to hear this.
Because Yao Zicheng looked at him when he spoke.
This shows that Chen Yansen has not changed his mind for the time being.
As long as the abilities he demonstrates are recognized by the other party, his title of president might be changed to CEO.
Afterwards, Yao Zicheng specifically told him that he had to go to Xucheng next Monday to attend the year-end performance review meeting.
Cui Wei nodded repeatedly in agreement.
The other side.
At Ali's headquarters in Hangzhou, Ma Liyun was also in a meeting with Tang Yongbo and Zhang Tao.
Taodiandian’s orders are about to exceed 4 million, and the daily subsidies to users and riders have reached 60 million.
Lao Ma can’t take it anymore!
To compete with Kuaipao for merchant resources, Taodiandian adopts a low-commission operating strategy. Each red envelope subsidy is allocated based on the merchant's internal rating, with the merchant paying 20% to 40% of the commission, and Ali picking up the bulk of the rest.
But Ma Liyun still wants to pass more costs on to merchants.
Otherwise, once Taodiandian's business expanded to Central, South, and North China, wouldn't it be losing 100 to 200 million yuan a day? Who could afford that?
"Adjust the minimum burden ratio for businesses to 40%."
After Ma Liyun sorted out his thoughts, he looked at Tang Yongbo and said.
"Okay, Mr. Ma." Tang Yongbo responded.
As soon as Taodiandian’s new rules came out, they immediately attracted criticism from merchants.
(End of this chapter)
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