Chapter 457: A 35 billion yuan order, a first victory! Cutting the leeks of the Lighthouse Country!
Zhuxianzhuang Science and Technology Park, in the bright and spacious conference hall.
As soon as Chen Yansen finished speaking, there was silence. Everyone looked at each other, not knowing how to respond.
In their eyes, the young man sitting in the main seat had a look of great authority between his brows, but his childishness had not yet completely faded away. However, the words he spoke were extremely domineering.
What this means is that the highest bidder wins, and whoever offers the highest price will have priority purchasing rights.
As for those who are short of funds, just wait and see!
This scene felt extremely familiar to them.
In the past, companies such as Sanxing, LG, Panasonic, and BMW have also shown a strong stance when facing Chinese partners.
But now, when the same tough measures fall on them, they truly feel the frustration.
Yuki Yamada narrowed his eyes and wanted to stand up and refute several times, but when he caught a glimpse of the expressions of the representatives of Sanxing, LG, and Tesla, he held down his legs helplessly and dared not move.
Although Sun Rongzhen of Sanxing, Herbert of BMW, and Peter Carlson of Tesla were angry, they also knew the importance of Deep Blue Batteries to their own companies.
The expression on his face was normal, and he didn't dare to show any dissatisfaction.
This scene made BYD's Wang Chuanfu and CATL's Zeng Yuqun secretly happy, as they have paid a lot of patent fees to battery companies in Xiaozihuo and the Lighthouse Country.
Although the two are also working hard to gradually reduce the proportion of patent fees through cross-licensing, they are still unable to be self-sufficient in diaphragms and high-purity electrolyte additives and have to rely on foreigners.
"Old Gao, let's start!" Chen Yansen ordered Gao Weilin.
Although he knew that these people had already conducted energy density and utilization rate tests, and even needle penetration, extrusion, and high temperature tests, the necessary procedures could not be omitted.
It is better for both parties if you see through the matter but don't speak it out loud.
The lights in the conference hall dimmed. Gao Weilin nodded, adjusted his tie, and strode up to the podium.
"Thank you all for taking the time to attend DeepBlue Technology's procurement meeting. Today I want to demonstrate a technological breakthrough that will completely change the energy landscape - high-density lithium-sulfur batteries!"
Gao Weilin introduced slowly and leisurely.
The eye-catching number 600 watt-hours per kilogram immediately appeared on the LED screen behind him.
Seeing this, Peter Carlson glanced sideways at Yuki Yamada. The cost of 18650 batteries purchased by Tesla from Panasonic was 250 US dollars per kilowatt-hour, which was lower than the supply price of competing products in Europe and the United States, but the energy density per kilogram was only 160 watt-hours.
Taking into account attenuation and losses, the energy density of the Deep Blue battery is almost three times that of the Panasonic battery.
Once Tesla Model S is equipped with Deep Blue batteries, it will reverse the company's sales trend in North America, turn losses into profits, and push the stock price to a higher point.
The only question is, what is the selling price of Deep Blue Batteries?
Tesla cannot afford a five- or ten-fold increase in price.
Gao Weilin pressed the remote control to switch to the test video and said to himself: "This means that at the same weight, the battery life of electric vehicles can be increased by 160% to 180%, and the battery life of smartphones can be increased by two to three times."
He paused for a moment, glanced at the buyer's representative, and continued, "The Deep Blue battery has been specially treated and can still maintain 80% of its capacity after 1,000 cycles."
"Mr. Gao, may I ask what is Deep Blue's price per kilowatt-hour for power batteries?"
Peter Carlson couldn't help but raise his hand and interrupted Gao Weilin.
Generally speaking, the pricing basis varies depending on the usage scenario.
The battery of electric vehicles mainly depends on capacity, type and brand, and the balance between cost and capacity is pursued;
Mobile phones and digital camera batteries focus on energy density, volume limitations, and process precision, and pursue miniaturization, safety, and adaptability.
When Peter Carlson asked about automotive power batteries, he paid more attention to energy density, total energy, cycle life and safety.
Gao Weilin looked at Peter, then at Chen Yansen. Seeing his boss nod slightly, he spoke word by word, "400 US dollars per kilowatt-hour."
Taking the 60 kWh standard version of Model S as an example, the cost of using Panasonic 18650 battery pack is 15,000 US dollars, and the cost of replacing it with Deep Blue battery is 24,000 US dollars.
It looks 9,000 USD more expensive, but the user experience is improved by more than ten levels.
The 60 kWh Deep Blue battery weighs about 100 kg, while the current battery weight of the standard Model S is 420 kg.
First, the vehicle body weight is reduced, the overall energy consumption is reduced, and the actual driving range may be 10%-20% longer than that of a 420 kg battery pack, forming a positive cycle of "high energy density → lightweight → low energy consumption → longer driving range";
Secondly, the suspension carries less weight, steering is more flexible, cornering tilt is smaller, and acceleration and braking response are faster.
Finally, the lighter battery pack puts less load on the chassis, suspension, and tires, which can reduce wear on chassis components, extend the service life of the vehicle, and reduce after-sales maintenance costs.
In addition, it can also improve space utilization. The smaller the battery pack, the larger the head space and trunk, and the stronger the loading capacity.
Thinking about it the other way around, if the weight of the battery pack is increased to 300 kilograms, the range can exceed 1,200 kilometers; 400 kilograms will reach 1,600 kilometers, and customers' range anxiety can be easily solved.
Of course, based on Deep Blue Battery's pricing, a 400-kilogram battery pack would cost $96,000.
Thinking of this, Peter Carlson and Wang Chuanfu couldn't help but gasp.
Although deep blue batteries are good, they are indeed expensive!
Chen Yansen, who was sitting in the audience, smiled slightly. The cost per kilowatt-hour was only 140 US dollars, but it did not prevent him from selling it at 400 US dollars.
The price of new energy vehicles in 2013 was not cheap. The standard version of Model S was priced at US$67,400 in North America, and the top-end version with 85 kWh was priced at US$77,400.
Mr. Chen believes that a battery pack costing 20,000 to 30,000 US dollars only accounts for 30% of the total vehicle cost.
Is this battery expensive?
If Tesla is dissatisfied, then Musk should reflect on whether the users in the Beacon Country are working hard?
Yuki Yamada secretly breathed a sigh of relief. The price of Deep Blue Battery was 60% more expensive than Panasonic 18650, which would most likely discourage Tesla from purchasing it.
Otherwise, with the same range, the price of Model S will have to increase by another 6,000 to 10,000 US dollars.
If you keep raising prices, users will just turn away.
What he didn't expect was that as soon as Peter Carlson sent the quotation to Musk, he received a reply agreeing to the purchase. The other party also proposed to add an additional 200 million US dollars to buy the exclusive purchasing rights in North America.
In other words, GM, Ford and BMW electric vehicles cannot use Deep Blue batteries.
Everyone in the audience had their own thoughts, but Gao Weilin on the stage didn't bother to pay attention and continued to explain Deep Blue Battery's cooperation model and charging standards in a clear and orderly manner.
The purchase volume bet is that if the annual order amount is less than US$500 million (i.e. 1.25 million kWh), the difference must be compensated at a price of US$50 per kilowatt-hour.
Reverse engineering is prohibited, and the penalty for breach of contract starts at US$500 million.
Tiered supply: the one with the larger contract amount and higher payment ratio will be supplied first.
Bundled services require the use of a matching battery management system to lock in the software ecosystem.
Gao Weilin had a smile on his face and spoke more gently and politely than anyone else, but the arrogance in his words was stronger than anyone else's.
Next, he introduced the pricing principles in the fields of mobile phones, digital cameras, and electric vehicles respectively.
There are many brands that are attractive to us, but many also think they are too expensive.
But Chen Yansen didn't care at all. His original intention was to eliminate the small players with few orders.
The first batch of goods must be sold to the richest suckers!
After we acquire a few more raw material mines and optimize the production process to maturity, we will gradually reduce the supply price.
After all, the price of US$400 per kilowatt-hour is indeed not suitable for the future electric vehicle market.
Only when the price drops to 300 US dollars or even 200 US dollars will large-scale shipments be possible.
Half an hour later, Gao Weilin walked down the stage leisurely and sat down next to his boss.
Chen Yansen stood up again and said slowly: "Friends who agree with Deep Blue Battery's cooperation model, please stay."
Buyers who cannot accept it can just leave.
Mr. Chen is a kind man, well-educated and polite, and he usually keeps unpleasant words to himself.
But his expression at this moment clearly revealed a firmness that brooked no room for argument.
Yuki Yamada straightened his clothes, snorted coldly, and left the meeting room with his entourage.
"Put Panasonic on the blacklist and stop any form of business cooperation for three years."
Chen Yansen lowered his voice and spoke to Gao Weilin.
The sound was neither too loud nor too soft, just enough for everyone to hear.
LG's purchasing representative was about to stand up, but when he heard this, he quickly sat back down.
Damn Chen Yansen, how can there be a businessman like you?
The bosses of Yadi and Aima Electric Vehicles originally wanted to bargain, but when they saw this situation, they immediately gave up the idea.
Eyes look at the nose, nose looks at the heart, without saying a word.
On the other side, Yuki Yamada walked out of the meeting room with a confused look on his face.
He thought that under his leadership, representatives from other companies would leave one after another, thereby putting pressure on Deep Blue Battery and achieving the goal of price reduction.
But he waited for more than ten minutes and still didn't see anyone.
Fucked it?
Yuki Yamada stood there at a loss. After pondering for a moment, he turned back.
"Mr. Yamada can't find the exit of the park? Boss, get someone to take him out." Chen Yansen joked.
Colleagues from home and abroad who were present at the meeting all looked at Yamada Yuki with smiles, as if they were looking at a clown.
It would have been fine if Yamada Yuki had just left, but it is really embarrassing that he has come back now.
"Park exit? Mr. Chen, I think you misunderstood. I just had to pee urgently. Please forgive me."
Yuki Yamada leaned forward with a flattering smile on his face and bowed quickly to explain.
After saying this, he immediately returned to his seat without waiting for Chen Yansen to react.
The speed of the action and the shamelessness of the act are astonishing.
Chen Yansen sneered and ignored the other party.
Next, more than a dozen companies including Tesla, BMW, Sanxing, LG, BYD, Aima and Yadi signed procurement contracts with DeepBlue Technology.
Chen Yansen directly rejected Peter Carlson's exclusive purchase offer, and he remained unmoved even when the other party raised the price to 200 million US dollars.
Since the purchasing amount of Emma and Yadi did not meet the requirements, they had no choice but to purchase together.
The deep blue battery with ultra-long battery life can help Aima and Yadea enter the high-end electric vehicle field and gain a higher premium space.
They can pass the cost on to the buyers anyway!
Zeng Yuqun of CATL originally wanted to obtain the patent license for Deep Blue Battery from Chen Yansen, but was rejected.
The entire battery production process, from equipment to technology, raw materials and other aspects of the layout can be copied and pasted. In addition, Deep Blue Battery has the strong support of Shenzhen City, and it can enter the production period in 2 to 4 months.
In the short term, Chen Yansen will not authorize patents to any other parties.
The procurement negotiation meeting ended at five o'clock in the afternoon. Seventy percent of the buyers were eliminated, and finally 11 contracts were signed with a total contract value of 5.7 billion US dollars.
In the evening, Chen Yansen hosted a dinner in the Sky Garden, but Zeng Yuqun was absent-minded throughout.
Fortunately, the price of Deep Blue batteries is high, so CATL still has room for survival, but what about the future?
The next morning, Deep Blue Battery's new CEO Ma Zhiao announced that the first phase of Deep Blue Battery's project has been fully put into production, and the second phase will be put into production in October.
Ma Zhiao is a management talent trained by the Orange Mobile Phone Factory. He is 39 years old this year. He graduated from Shanghai Jiao Tong University and was originally a doctor of engineering from the Shenzhen Institute of Physical Chemistry.
Understand technology and management.
Half a month ago, Chen Yansen had interviewed him in person and found that his resume, ability, intelligence and emotional intelligence were all good. After repeated consideration, Chen Yansen gave up the idea of parachuting in through social recruitment and gave "his own people" a chance.
After all, Ma Zhiao has been working in the Orange mobile phone factory for two years and has a stronger sense of belonging.
"Total value exceeds 35 billion yuan! Deep Blue Battery wins the first battle!"
“Ten billion orders! Lithium-sulfur battery orders exploded!”
"The first move is a king bomb! Deep Blue Battery won orders from Tesla, Sanxing, LG and other companies!"
"Surprise! A big order for energy storage from the Middle East is coming, which may exceed 50 billion!"
For a time, the entire Internet was flooded with hot searches.
The purchase orders worth tens of billions of dollars at every turn scared the netizens.
Wang Chuanfu, who was just about to set off back to Shenzhen, suddenly had red eyes and was extremely envious.
He thought about it, took out his cell phone and started looking for connections.
He knew clearly that with Deep Blue Battery's production capacity, it would not be able to handle so many orders.
Another person who shares the same idea as him is Zeng Yuqun.
The two of them simultaneously mobilized their connections, hoping to get a piece of the pie.
at the same time.
Musk, who was far away on the other side of the ocean, took out a PPT and announced the Model S Long Range version, the long-range version, as soon as he learned that the contract was signed.
Equipped with a 160 kWh deep blue battery pack, the range can reach 1,200 kilometers.
"160 kWh? That battery must weigh a ton. Can this thing run?"
"The energy density of the Deep Blue battery is three times that of Panasonic's battery. The 160 kWh Deep Blue battery pack weighs less than 300 kilograms, which is 120 kilograms lighter than the original 60 kWh version."
"Selling for $159,000? Damn Musk, go grab it!"
Netizens in North America discussed this in the comment sections of Facebook and Mimo.
But will users who dare to buy Model S in 2013 still care about the price?
159,000 US dollars, with a range of 1,200 kilometers.
77,000 US dollars, with a range of 500 kilometers.
The wealthy people in North America placed the order without any hesitation.
Of course, for price-sensitive users, Musk has also launched corresponding 60 kWh and 80 kWh versions. Compared with the previous Panasonic battery packs, they are only 9,000 to 12,000 US dollars more expensive, but the battery life has been increased by 15%, which is definitely value for money.
Before Tesla entered the Chinese market, Chen Yansen used Musk to reap the profits of the Beacon Country.
(End of this chapter)
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