Chapter 367: The annual target of 100 million units! Apple enters, the third Orange Z1 user!
In January 2013, although Apple's annual mobile phone shipments reached 130 million units, a year-on-year increase of more than 90%, it was not having an easy time.
First, it was surpassed by ExxonMobil and lost the title of "world's largest company by market value";
Secondly, iPhone 5 sales did not meet expectations, and Mac sales in the fourth quarter fell by 1 million units compared with the same period last year;
Third, the market share of iOS has been continuously eroded by Android, and the supply of processors and other components is highly dependent on Sanxing.
To this end, Ge Yue, the managing director of Apple Asia, had to put aside his airs and communicate face to face with Ma Liyun of Ali to discuss the entry of Yaomiao Mall, hoping to find a new incremental entry point for Apple with the help of brand sale channels such as Fox Tao and Juhuasuan.
The second e-commerce platform she chose was Pinbei, and purchasing the architecture license for the Orange Z1 instruction set became a side job.
The security personnel at the gate checked the license plate number and let you pass directly.
Three Mercedes-Benz cars slowly drove into Zhuxianzhuang Science and Technology Park.
Today, there are only a few companies left in the entire software park, including Pinbei, Orange Technology, Today Technology and Orange Payment. Locals even renamed it "Senlian Technology Park".
“It’s hard to imagine that China’s second-ranked e-commerce platform was born here.”
Ge Yue looked out the car window at the surroundings and couldn't help but sigh.
In her opinion, the Internet is indeed a place where miracles happen frequently.
Facebook founder Mark Zuckerberg had a net worth of more than 20 billion at the age of 28, but Chen Yansen is even more powerful. Before he even graduated from college, he had a net worth of more than 50 billion US dollars, equivalent to 2.5 Zuckerbergs.
"Click!" The hinge made a slight sound and the door opened.
As soon as Ge Yue got off the car, he saw Zhou Shouzhi not far away.
"Hello, Mr. Ge, I am Zhou Shouzhi, the CFO of Orange Technology. Thank you for your hard work!"
Zhou Shouzhi was dressed in a suit and tie, his leather shoes were shiny, his hair was neatly combed, and he looked directly at the other person with a smile on his face.
"Mr. Zhou, nice to meet you."
Although it was the first time they met, Ge Yue had already heard of Zhou Shouzhi's resume.
As the president of DST Dahua Region, he has led many Internet investment projects, among which the most outstanding cases are Ali Baba, Orange Technology and Yidong.
I think Chen Yansen paid a considerable price to convince him to join Orange Technology.
After saying that, Ge Yue glanced secretly and did not see Chen Yansen. His heart suddenly skipped a beat, fearing that Pinbei Mall would exclude Apple due to competitive considerations.
"Boss Ge, please follow me. The boss is waiting for you upstairs."
Zhou Shouzhi smiled and saw Ge Yue's concerns, but he didn't explain too much.
"Okay, please lead the way, Mr. Zhou."
Ge Yue replied with a chuckle.
at the same time.
In a meeting room on the second floor, Chen Yansen was flipping through documents.
He didn't expect that in order to boost investor confidence, Apple actually gave FoxTao a 10% commission rate.
Simply put, the entire product line including iPhone 4S, iPhone 5, iPad 2, iPad mini and MacBook Air can be sold at a 10% discount.
FoxTao will only give out a 5% commission, which means that Ali will earn five points of profit from it.
"Old Huang, what do you think?"
Chen Yansen threw the information to Huang Zheng and asked casually.
He knew very well that if Ge Yue only wanted to purchase the architecture license of Orange Z1, it would be enough to assign a group of business personnel and there was no need to make the trip in person.
Combining the cooperation plan between Apple and Ali, it is not difficult to speculate that the other party most likely wants to settle in Pinbei Mall and use the traffic of third-party e-commerce channels to further increase the overall revenue level in Asia.
"Compared with Ali, Pinbei has certain disadvantages in terms of exposure, average order value and conversion rate of high-priced goods. I think as long as we can get the same marketing policy as Ali, it will be fine."
Huang Zheng picked up the document, glanced at the general information, and answered seriously.
Chen Yansen nodded slightly, tacitly agreeing to Huang Zheng's proposal.
For Pinbei, cooperating with Apple is a mutually beneficial thing, and he has no reason not to agree.
After all, last year Apple’s domestic mobile phone shipments reached 21 million units, with revenue exceeding 100 billion yuan, and the brand brings its own traffic.
“Knock, knock, knock—!”
At this time, there was a knock on the door.
Huang Zheng immediately stepped forward and opened the frosted glass door of the conference room.
Chen Yansen stood up calmly, with a faint smile on his face, and took the initiative to extend his right hand and said: "Mr. Ge, welcome to Orange Technology!"
He was a head taller than Ge Yue and looked down at him.
This person was about 40 years old, wearing a Chanel business suit, smiling the whole time, and his makeup was slightly Westernized.
When Ge Yue saw Chen Yansen, his eyes suddenly lit up.
He has a tall figure, about 1.85 meters tall, with broad shoulders and a thin waist. His eyes are deep and bright. He is even more handsome in person than in the photo.
"Mr. Chen, I've long heard of your name. Sorry for bothering you." Ge Yue held Chen Yansen's right hand and said with a smile on her face.
"Please sit down!" Chen Yansen raised his hand to signal.
Ge Yue led the eight accompanying personnel to sit down one by one, sitting directly opposite Chen Yansen, Huang Zheng and Zhou Shouzhi.
"Mr. Chen, to be honest, I came to visit your company mainly for two things. First, to purchase the architecture license of the Orange Z1 instruction set; second, to enter Pinbei products and open an Apple flagship store."
Ge Yue spoke straight to the point, eliminating a lot of beating around the bush.
Before leaving, she specifically studied Chen Yansen's personality and negotiation style, and knew that the other party liked concise and clear communication methods, so she stated her purpose right away.
"The Orange Z1 instruction set architecture licensing fee consists of two parts: a one-time licensing fee of US$3 million and a 0.5% royalty."
Chen Yansen blurted out without thinking.
If you want to compete with ARM, you have to be sincere on pricing.
He had previously learned that Apple had to pay ARM $700 to $800 million in patent service fees each year, a one-time licensing fee of $80 million, and an additional 0.5% royalty commission.
"ARM's royalty commission is also 0.5%." Ge Yue looked embarrassed.
What this means is that a brand new instruction set technology may not be eligible for a 0.5% commission rate.
"The one-time licensing fee for Orange Z1 is low." Chen Yansen said calmly.
He paused and said, "No room for negotiation."
It is important to increase the popularity of Orange Z1, but he doesn't want to sell it at a low price.
Ge Yue's smile froze, and she carefully observed Chen Yansen's expression and movements. Seeing that the other party was insistent, she didn't want to bargain anymore.
Anyway, the one-time licensing fee is only 3 million US dollars. If Orange Technology wants to make royalties, it depends on whether Apple chips use the Orange Z1 instruction set architecture.
"Okay, I agree to Mr. Chen's offer. In addition, regarding Apple's entry into Pinbei, I would like to know what support strategies your company has in terms of traffic and marketing?"
Ge Yue readily agreed, then changed the subject and talked about what she considered to be "serious business".
"The gameplay of Pinbei and Ali is different. The 10-billion-yuan subsidy group has the most exposure, but the channel has corresponding requirements and needs to reduce the price to the lowest in the entire network."
Chen Yansen replied.
Huang Zheng, who was standing by, saw this and connected the screen projection on his own, opened a product promotion PPT of Pinbei Mall, and then added: "Mr. Ge, the daily active users of Pinbei's 10 billion subsidy channel are 50 million. There is a 10,000-person group every week, with five products in each group, and the exposure in a single week can reach 300 million."
Ge Yue looked at the content on the screen, secretly estimating the credibility of Huang Zheng's words.
She purchased e-commerce industry reports from a third-party consulting company and was very familiar with Pinbei’s core data such as daily active users, daily sales, and conversion rate.
Maybe not precise enough, but the deviation won't be too big either.
"Mr. Chen, I promised Ali that the daily selling price and the big sale price of the third-party e-commerce channels will remain consistent. I can't guarantee the lowest price on the entire network."
Ge Yue shrugged and declined politely.
"The channel rules are here, and there's nothing I can do about it."
Chen Yansen didn't give any face at all.
Ge Yue was speechless for a moment. The other party was stronger than he had imagined.
Pinbei Mall already has mobile phone brands such as Orange, Huawei, ZTE, Coolpad, Xiaomi, and NetEase. If Apple were to join, it would just be icing on the cake.
Chen Yansen is of course fearless! "Well, I can only promise you that Apple will pay Pinbei an additional advertising fee during the big promotion period. As for what you do with the money, Apple will not ask."
Three minutes later, Ge Yue frowned and spoke softly.
You see, isn’t this the solution?
As for business, as long as you are willing to sit down and talk, there is no possibility of not finding a common ground.
Chen Yansen smiled lightly, with no excitement on his face.
He didn't believe that Lao Ma didn't make a similar request. If Ge Yue could give the conditions to Pinbei, he could naturally give them to Ali as well.
Some requirements will only come true if you mention them. If you don't mention them, they will not come true! After finalizing the initial cooperation intention, the rest of the work is simple. You just need to confirm the contract details and sign to complete it.
As the host, Chen Yansen accompanied Ge Yue to visit the Orange Technology headquarters, including the chip design department and artificial intelligence laboratory, and also took the opportunity to sell him language analysis development tools.
But Apple already has mature voice recognition tools and Siri intelligent voice assistant, so Ge Yue is not interested in it.
The two sides reached an agreement that afternoon.
Chen Yansen booked a private room in the Sky Garden and organized a drinking party, which lasted until ten o'clock in the evening.
Ge Yue and his subordinates rushed back to Yanjing overnight.
"Boss, I'm going back first." Huang Zheng said in front of the hotel.
"Okay, tell the driver to drive slower." Chen Yansen patted Lao Huang on the shoulder and reminded him.
"Boss, Mr. Huang, I'll go upstairs to rest. See you tomorrow." Zhou Shouzhi waved his hand and said with a smile.
He neither bought nor rented a house in Xucheng. Instead, he chose to live in the penthouse suite in the sky garden. On weekends, he would eat and drink in the hotel, and there were special staff to clean his clothes and shoes.
For someone like him, staying in a hotel is more convenient.
Chen Yansen nodded in response, then got into a Ghost with a panda color scheme.
Xiao Li held the steering wheel, not moving at all.
"Let's go back to the Delta."
Chen Yansen originally wanted to go to Master Ye's house to drink a bowl of sweet soup, but then he changed his mind and thought, Old Chen is over 40 years old and he won't live for many years. It would be one less time to see him, so he decided to just go home and be with his father.
Xiao Li said nothing, turned at the intersection, and soon drove onto Xucheng Avenue, heading west.
Half an hour later, Chen Yansen pushed open the wooden fence of the yard and saw Chen Guobin lying on a soft couch beside the pool, sleeping soundly.
He was wrapped in a goose down blanket, with only his head showing. The corners of his mouth were slightly raised, and he was smiling brightly.
Chen Yansen suddenly found it funny, walked over and shook Old Chen.
"Huizhen, run! There's an earthquake!" Old Chen howled subconsciously while half asleep and half awake.
Chen Yansen stopped moving his hands abruptly, thinking: This old Chen is really hopeless, he is obviously planning to hang himself on a tree.
Soon, Chen Guobin woke up slowly and realized that it was just a dream.
"The floor heating is on in the room, but you don't want to sleep. Instead, you run outside to blow the cold wind. Do you want to take medicine?" Chen Yansen said unhappily.
"The room is too hot." Chen Guobin said with a dry laugh.
"You don't know how to adjust the floor heating? Why didn't you call me?" Chen Yansen asked back.
"I'm afraid of delaying your work." Chen Guobin said embarrassedly.
"Let's go in." Chen Yansen's heart softened and he took the lead and walked into the living room.
"What for?" Chen Guobin asked.
"Teach you how to use floor heating and air conditioning." Chen Yansen turned his head and said.
When he was a child, in his eyes, Lao Chen seemed to know everything. But when he grew up, he found that there were many things that Lao Chen didn’t understand.
"By the way, where is the chef from yesterday? Why didn't he come today?" Chen Guobin followed his son and asked curiously.
"I'm on vacation. What's the matter? Was the takeaway at noon not tasty?" Chen Yansen lied fluently without any hesitation.
"It's not as delicious as hers." Chen Guobin told the truth.
His cooking skills are terrible, but he is very picky about food.
"Chef. I'll be at work tomorrow." Chen Yansen replied.
Then, he took Chen Guobin to the floor heating controller and patiently taught him the function of each button.
Lao Chen studied very carefully.
"Call me if you have any problem. I'm the boss, not an employee."
Before going upstairs, Chen Yansen said to Lao Chen.
"Xiao Sen, thank you." Old Chen grinned.
Chen Yansen said nothing, returned to the master bedroom on the third floor, took out his cell phone and sent a text message to Ye Qiuping: "Old Chen praised your good cooking skills."
"real?"
Ye Qiuping was wearing a pink lace pajamas, a look of joy appeared on her face, and she replied while lying on the sofa.
"So, bring your battle uniform tomorrow and come to Delta to punch in for work on time." Chen Yansen immediately made arrangements.
“……”Ye Qiuping.
…
…
The next morning, a rumor came out that Ali planned to spend 600 million US dollars to acquire 20% of Weibo's shares.
Since neither party refuted the rumor, it was tantamount to acknowledging the fact that Ali invested in Weibo.
Lashou.com launched the "group purchase of Annan brides" business, which was criticized by the General Association of Inspection and Quarantine.
Li Yanhong called Gong Zhenbing to his office and scolded him for more than ten minutes before he calmed down a little.
Early in the morning, his superiors called and asked Qiandu what he wanted to do. Only then did he know about Gong Zhenbing's outrageous operation.
The other side.
Lei Yijun, who is also in Yanjing, announced Xiaomi Technology's sales target for 2013 on Weibo: 15 million units.
Zhou Hongyi followed closely and provocatively added 1 million, setting the annual target for 360 mobile phones at 16 million, and took the opportunity to release the new design of 360 N2.
Seeing that the two had created a lot of hype, Zhou Shouzhi asked the marketing department to publicize: Orange Mobile's shipment target for 2013 is 100 million units!
(End of this chapter)
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