Chapter 270 Sales volume not up to expectations? A total of 2.79 billion! Liu Qiangdong: I really want to win once!
At one o'clock in the morning, Chen Yansen posted a group photo of Pinbei’s 618 promotion on Weibo.
The picture shows open-air barbecue, hot pot, beer, etc.
In addition to 1.5 times the overtime pay, there are also lucky red envelopes ranging from 1,000 yuan to 10,000 yuan, and everyone will get a share.
In the last photo, Chen Yansen stood among more than 30 employees who won the 10,000 yuan prize, with a bright smile on his face, and the atmosphere at the scene was very lively.
at the same time.
Ali headquarters in Hangzhou.
Xu Kun, Li Bin, Du Yaoyao, Tang Qin and others couldn't help but feel regretful when looking at the photos.
They know that Pinbei’s salary and welfare system are exactly the same as those of the original FoxTao, and the overtime pay alone is a considerable income every month.
Although Ali’s treatment is not bad, but overtime pay? Of course, not a penny.
After all, everyone is working overtime voluntarily, so it’s not a good idea to talk about money.
…
…
8:30 am, Zhuxianzhuang Science and Technology Park.
There is still more than an hour before the Moss smart speaker is released, although Chen Yansen also feels that setting the price at 799 yuan in the domestic market is doomed to fail to achieve satisfactory sales.
But from the company's strategic direction, the Moss smart speaker is ultimately a blockbuster product of Orange Technology.
So after he parked his car, he walked straight into Building No. 9.
I came to the office, checked data and processed work emails as usual. After finishing the work at hand, I stood in front of the window with a straw in my mouth and looked downstairs.
Employees from Pinbei, Orange Technology, Orange Pay and Toutiao walked into the building one after another.
Before the release of the Moss smart speaker, we contacted hundreds of big V bloggers in the digital and technology circles to promote it in the form of pictures, texts and videos on channels such as Weibo, Toutiao, Youku and Sohu Video.
Wang Teng even did not let go of What’s Worth Buying and Fox Tao, and posted soft articles of a grass-roots nature in the good product sharing channels of these two platforms.
We will soon know exactly how many units can be sold.
As for the overseas market, Wang Teng, with the help of Zhou Shouzhi's personal connections and the gimmick of the world's first smart speaker, easily resolved the copyright issues of Amazon Music, Pandora, Si Rui and Wolfram Alpha.
Recently, Wang Teng has been busy expanding overseas sales channels. He has contacted Amazon and eBay online, and Best Buy and Lowe's offline.
Ye Qiuping's negotiations with Paramount are still ongoing. Paramount wants a 15% commission before it is willing to share the "Star Trek" peripheral sales channels with Orange Technology.
But Ye Qiuping was only willing to contribute 7%. The two sides had major differences and were unable to finalize a deal.
Generally speaking, 5% to 20% is within a reasonable range, but the key point is that Alexa is not a core character of Star Trek.
Ye Qiuping only gave a commission rate of 7%, which was actually no problem.
Chen Yansen was not in a hurry and let Ye Qiuping and the contact person of Paramount Pictures slowly negotiate.
Anyway, he has already obtained the lifetime authorization for the character of Alexa. Whether Paramount is willing or not, the release time in overseas markets will not change. He has already taken advantage of the popularity and traffic of "Star Trek".
As soon as ten o'clock arrived, seven channels, including Orange Mall, Taobao, Gome, Suning, Dangdang, Yixun and Amazon, started selling the product simultaneously.
Chen Yansen raised his hand to glance at his watch, but did not rush back to his seat to check the real-time data.
The other side.
At the Dongfang headquarters, Liu Qiangdong finished his morning meeting with the purchasing and sales managers of various categories and then turned back to the office.
This 618 promotion is crucial to him.
Securities firms in Hong Kong and the Greater Bay Area have very low expectations for Dongfang's valuation, only a pitiful 6 billion US dollars.
This made Dong very angry. He first rejected the Hong Kong stock market and then rejected the Nasdaq. He announced to the public that without a valuation of 12 billion US dollars, Dong would never go public.
He seems tough, but only he knows the pain in his heart.
Many investors including IDG, Sequoia, iResearch, DST and Tiger Fund have long had complaints about him.
"Boss Liu, I don't ask you to make a profit, but you can't keep losing money, right? Let's go public first."
Shen Nanpeng of Sequoia Capital urged and forced Liu Qiangdong to launch the IPO plan and go public to raise funds as soon as possible so that investors like them could cash in and make profits as soon as possible.
But a valuation of 6 billion US dollars, isn’t that looking down on people?
Domestic investment institutions have valued Pinbei at 10 billion US dollars. In comparison, Yidong’s efforts over the past decade seem like a joke.
In order to increase sales, Liu Qiangdong asked the operations department to organize a series of activities: 50% off for computers and digital products, and 48% off for household appliances.
Get headphones at 10% off and computers at 50% off.
9 yuan for a USB flash drive and 99 yuan for a printer.
For large household appliances worth more than 1,000 yuan, you can get a 618 yuan rebate; for small household appliances worth more than 100 yuan, you can get a 61.8 yuan rebate.
There is also a special flash sale for Apple 4S, with the lowest price being 2,999 yuan.
"Huh? Orange Technology's Moss smart speaker seems to be on sale!"
Liu Qiangdong sat in his seat and suddenly remembered something.
He skillfully opened the browser, found the official website link of Orange Mall in the bookmark bar named [Little Brother], and then clicked on it.
Sales volume 1694?
Is this considered a flop?
Liu Qiangdong wanted to laugh, and laughed out loud the next second, thinking to himself: I thought you, kid, would succeed every time! Looking at Chen Yansen’s debut experience, whether it is e-commerce or manufacturing, there seems to be no project that he cannot do.
We have won many battles and our records are verifiable.
Liu Qiangdong knew that investors valued Chen Yansen and were willing to give Pinbei a valuation premium of more than 20%. To put it bluntly, the other party's trading ability was too terrifying.
FoxTao, Orange Technology, Pinbei, Kuaipao and Kuaidi Taxi are all run very successfully by Chen Yansen. In the eyes of any investor, Chen Yansen is like the God of Wealth.
Unexpectedly, even the God of Wealth would fall.
But when his eyes caught sight of the three words "little brother", he couldn't help but sigh slightly. Dong and Pinbei also had a honeymoon time.
He and Chen Yansen also used to call each other "big brother" and "little brother".
I was too impulsive last time on 418. I shouldn't have taken the initiative to provoke Chen Yansen and Pinbei.
Thinking of this, he took out his cell phone and called Zhou Shouzhi. After the call was connected, the two started chatting.
Zhou Shouzhi asked in a formulaic way about the sales of the Dongfang promotion, and Liu Qiangdong added a little bit of exaggeration and reported the real-time data.
"Mr. Zhou, you have a good relationship with Chen Yansen. Next time he comes to Yanjing, can you please ask me to come along?" Liu Qiangdong went around in circles for a long time before finally stating his purpose.
"Want to ease the relationship with Pinbei? No problem, I'll arrange it." Zhou Shouzhi agreed readily.
"Thank you, Mr. Zhou. I'll treat you to a drink when I'm free later." Liu Qiangdong breathed a sigh of relief and responded enthusiastically.
Zhou Shouzhi replied "OK" and hung up the phone.
After being reminded by Liu Qiangdong, he couldn't help but open the official website of Orange Mall.
Sales volume 1,847 units? Moss smart speakers were sold simultaneously through seven channels, and the total sales volume is estimated to be more than 10,000 units.
But at this time, more than four hours had passed since the release.
Obviously, the sales performance of Moss smart speaker is too weak compared with other products of Orange Technology.
In order to chase traffic, self-media couldn't wait to publish their opinions on the Moss smart speaker on Weibo and Toutiao, and even couldn't wait for the daily sales data to be released.
"Why did Orange Technology's new product fall out of favor? The three real reasons are revealed, which makes people think deeply."
"The Moss smart speaker, priced at 799 yuan, has sold less than 2,000 units. Is Chen Yansen's marketing ineffective?"
"The world's first smart speaker has a cold sales performance. This may become Orange Technology's most unsuccessful product!"
Most of the related content is pessimistic.
However, these contents soon aroused the dissatisfaction of big Vs in the circle. On the one hand, they received "promotion fees" from Orange Technology. On the other hand, in their view, the Moss smart speaker is definitely a groundbreaking product.
For reasons of money and conscience, we will never allow this product to be blackened as 'junk' by self-media.
Zealer's boss Wang Ziru responded angrily: "What a bunch of shitty self-media! Do you know what a voice interaction engine is? Do you understand the industrial design aesthetics of the Moss smart speaker? I'm putting this here. Ten years later, Moss is definitely a god-level product!"
Gao Fei from Fengchao Review Room reposted his review video and attached a caption: "I don't believe anyone can watch this video in its entirety and still be indifferent to the Moss smart speaker."
Luo Yonghao, who was rejected by Chen Yansen, also shared his trial experience on Weibo and praised the feedback efficiency of the Moss smart voice assistant.
It wasn't until three o'clock in the afternoon that the sales volume across the entire network barely exceeded 20,000 units.
"Boss, how about I start a live broadcast and demonstrate the functions of the Moss smart speaker to users on the spot?"
Wang Teng knocked on Chen Yansen's office door and proposed with a serious face.
No one knows better than him how much effort his boss has put into the Moss smart speaker.
From system development to the supporting application ecosystem, and then to the product's appearance and hardware design, Chen Yansen can be said to be in charge of the entire process.
"No thanks." Chen Yansen waved his hand and refused directly.
Ten days before the launch, the marketing and brand departments had already done a lot of publicity and promotion work, and hundreds of bloggers from the digital and technology circles were invited. Users who were willing to pay for the product were already familiar with the functions of the Moss smart speaker.
Even if Wang Teng praised the Moss smart speaker to the skies during the live broadcast, users still wouldn't believe it.
We have to let word of mouth spread slowly and let the market gradually accept this new product.
Two years later, it took two months for Amazon to sell 600,000 Echo smart speakers.
Therefore, Chen Yansen does not think that the sales volume of Moss smart speaker is low. He just thinks that the domestic smart speaker market is too small and needs to be cultivated before it can incubate a market capacity of 40 to 50 million per year.
At the same time, the domestic broadband user base also limits the sales volume of Moss smart speakers.
Wang Teng was slightly stunned. He didn't expect that the boss would refuse.
"Is there anything else?" Chen Yansen asked lightly when he saw him still standing at the door.
"That's all. I'll go back to work." Wang Teng shook his head and turned to leave.
In contrast to the sales volume of Moss smart speakers, Pinbei’s sales volume has skyrocketed.
Compared with last year's Double 12, the number of merchants entering Pinbei has soared from the original two or three thousand to more than 20,000.
The long tail effect is intensifying!
Before eight o'clock in the evening, Pinbei's sales for the day had exceeded 1.5 billion, plus yesterday's 1.06 billion, totaling 2.56 billion.
With four hours left, it depends on whether Pinbei can break the sales record of 3 billion.
In the middle of the meeting, Zhou Shouzhi called Chen Yansen and briefly told him about Liu Qiangdong.
Chen Yansen did not refuse. Since Liu Qiangdong wanted to hold a banquet to apologize, there was no need for him to offend him.
In the business world, one more ally is worse than one more rival.
What's more, they both have a common opponent, that is Ma Liyun from Hangzhou.
Ali is the biggest obstacle standing in the way of Pinbei and Yidong's progress.
The domestic e-commerce track can accommodate Ali, Pinbei and Yidong, as well as Suning, Gome and Dangdang. With a consumer market of more than one billion people, it is not difficult to create several e-commerce giants with a market value of trillions.
But everyone wants to be the boss, so conflicts naturally arise.
It is obvious that after weighing the pros and cons, Liu Qiangdong decided to target Ali first.
At 10:30 in the evening, Chen Yansen was sitting in the lobby on the first floor of Pinbei, holding a skewer of barbecue, looking at the large-screen splicing wall not far away, waiting for the final promotion results to be released.
"The growth rate of sales has slowed down, and it seems difficult to reach 3 billion." Song Yuncheng on the side said with a little regret.
"Then let's wait until Double Eleven to break through! So what if we can reach 3 billion? The higher-ups won't give us an award."
Chen Yansen said lightly.
Zhang Yifeng, Cai Qiming, Yang Pinglun and others knew that the boss also wanted to achieve a sales target of 3 billion yuan for the big promotion.
First, it can demonstrate the scale effect and set an industry benchmark; second, it can attract capital attention and reduce the difficulty of financing;
Third, guide the direction in which merchants allocate their resources.
Every time an e-commerce platform releases a performance report for a big promotion, there are many profound meanings behind it, and it is definitely not simply for showing off.
The higher the sales performance, the greater the traffic generated, and different potential information can be delivered to users, merchants and investors at the same time.
Time passed by minute by minute, and in the blink of an eye it was midnight.
The sales figure on June 18th remained at 1.73 billion, and with yesterday's sales, the cumulative sales reached 2.79 billion.
The sales volume of Moss smart speaker on the first day of its launch reached 31,000 units.
Chen Yansen stood up, walked straight out, got into the driver's seat of the Bentley, and sped towards Xuyuan.
Hundreds of kilometers away in Yanjing, Liu Qiangdong took a deep breath and stared at the number on the big screen - 1.74 billion.
"Write tomorrow's battle report based on 2 billion!" Liu Qiangdong came back to his senses and instructed Xu Lei from the marketing department.
"Then it's 2.07 billion." Xu Lei smiled and tactfully added 70 million to the figure, making the data more credible.
“I wonder how much Pinbei’s sales are?”
Liu Qiangdong narrowed his eyes and muttered to himself.
He knew that Yidong could not compare with Ali, but as Pinbei was a rising star in the e-commerce industry, Liu Qiangdong naturally did not want to lose to Chen Yansen.
"We'll know tomorrow. If we reduce Pinbei's battle report numbers by 20%, I think it won't make much of a difference." Xu Lei replied with a smile, judging others by himself.
What about Ahri?
Liu Qiangdong asked secretly.
(End of this chapter)
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