Chapter 122 The most important thing about a product is positioning



Besides, you say that the house you built is sturdy, but the houses built by other developers are just as sturdy.

As long as you don't deliberately damage the load-bearing walls, there will be no problem living there for thirty to fifty years.

Although there are many wealthy people in Guangdong Province, there are even more ordinary people, and this group is very realistic about buying a house.

Zhu Hong frowned: "But there are also high-end residential areas in other parts of Guangdong Province, and their properties are selling very well.

What’s more, Dragon City Yunding’s target customers are not ordinary people.”

Tang Keke: “That’s why I said you’ve positioned yourself wrong.

When rich people buy a house, the first thing they consider is a villa, followed by a bungalow.

And they have another purpose for buying villas and houses: to become neighbors with people of the same status and thus expand their social circle.

Let’s take a look at your property again. Not to mention the ones that are 128, there are also those that are 116, 89, and even 76.

If I'm not mistaken, those rich people would have been very satisfied when they saw your villa.

But when you discovered there was a 76-square-meter mixed-use building not far away, you immediately backed out, right? "

"This..." Zhu Hong's face changed again, because the situation of his house selling was exactly the same as Tang Keke expected.

He was stunned: "Is it really impossible to build a luxury house with ordinary floor plans?"

Tang Keke shook her head: "It's not that it won't work, but your house price is too high.

If the price of Longcheng Yunding is between 18,000 and 25,000 yuan, and it is marketed as a high-end community, there will definitely be many middle-class people rushing to buy it.

But at 32,000 yuan per square meter... with that money, how comfortable would it be to just buy a villa and live there?

Bang!

Zhu Hong slapped his forehead, he finally realized the real problem!

Houses are commodities, and commodities have their own positioning.

Either focus on the low end, the mid end, or the high end.

Very clear, and each has its own target customers.

However, our own Longcheng Yunding has high-end prices and low-end living experience, which is neither better nor worse than the others.

The only "building material", this piece of good steel, is also used on the handle... the blade... and the back of the knife.

With a deep sigh, Zhu Hong seemed to have aged ten years in an instant.

I used to think I was the best in the world, but it was all just self-congratulation.

Now that Tang Keke has enlightened him, if he were in his place, he would not buy his own house!

Shaking his head, Zhu Hong stood up and wanted to leave.

As for asking Fu Song to take over, everyone has said it is so clear, and if I ask him shamelessly, I will only make myself bored.

Unexpectedly, as soon as he turned around, he heard Fu Song say, "Mr. Zhu, weren't you going to sell the house? Why don't you sell it?"

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