Yu Shan asked Fu Song, "Mr. Fu, what should we do now? Should we withdraw the film from the schedule?"
Fu Song was silent for a moment, then shook his head: "We can't retreat."
It’s not that he is stubborn, but this drama is obviously a Spring Festival movie.
Of course, "Lost on Journey" was not released entirely during the Spring Festival, but was released twenty days in advance.
Due to the special nature of the lunar calendar and the solar calendar, New Year's Day falls twenty days earlier this year.
In other words, this movie was released across two festivals.
In addition, the time between New Year's Day and the Spring Festival is particularly short, and the atmosphere of going home is strong across the country, making it a rare opportunity.
If it is withdrawn, we will have to wait another year, and the effect will definitely not be as good as it is now.
Yu Shan's face was full of embarrassment: "How can we solve the problem of the film's screening rate if we don't withdraw it?
I went to the cinema to communicate these days. Although they agreed to help, they could only give a slight favor at most.
Especially since the premiere screening rate is completely dependent on pre-sales, if pre-sales are insufficient, everything else is useless.”
Fu Song also had a headache.
As Yu Shan said, the most important factor for a movie’s box office performance is the premiere screening rate.
If the premiere screening rate is high enough, even if the movie is average, it can still get good box office by inertia.
Examples of this abound.
As for "Dying to Survive", although it finally won in the later stages, this was largely due to luck.
If it weren't for the Lianmu Pharmaceutical incident, let alone 3.7 billion, 2.5 billion would have been a blessing.
Although "Lost on Journey" also reflects reality, as a comedy film, its shock and depth are far from comparable to "Dying to Survive".
Therefore, it is basically impossible to replicate the success of Medicine God.
After thinking for a long time, Fu Song didn't have any good ideas, so he said, "You should communicate more with the publicity and promotion department and ask them to promote it as much as possible!"
Fu Song had a headache, and so did others.
He is Zhou Wei.
Although Zhou Wei's work "Peach Blossoms" which he participated in a film script competition some time ago did not win an award, it was still made into a movie and is ready to be released immediately.
but……
The core members of the "Peach Blossoms" crew are in a meeting.
Director Chi Yunping said, "Mr. Zhang, the latest news is that How to Train Your Dragon has been scheduled for release, and it will be the same time as ours.
There is also "Lost on Journey" produced by Caidie Culture and Entertainment, which is also produced at the same time as us.
what to do?"
Mr. Zhang, the boss of Joyful Pictures, Zhang Jin, pondered for a moment and asked, "If Peach Blossoms were released, how confident are you that it would beat these two films?"
Chi Yunping was a little embarrassed: "This... I don't have confidence."
"What about defeating one of them?"
Chi Yunping was even more embarrassed: "How to Train Your Dragon is the first 3D movie in history. As soon as the news came out, the popularity reached its peak.
The script of "Lost on Journey" won the gold medal in the film script competition. We have no inherent advantages!
I'm not shirking responsibility. I've read the script of Lost on Journey. Both the theme and the storytelling technique are far better than The Legend of Zu.
If I were to film Lost on Journey, the results would be at least twice as good as they are now.”
Zhou Wei's face turned dark immediately: "Director Chi, what do you mean?
"Peach Blossoms" didn't achieve the desired effect, and you didn't reflect on it yourself, but now you're blaming my script for being bad?"
Chi Yunping: "Isn't that right? You only say your script is good, but let me ask you, why can't you even win a silver medal in the film script competition?"
"You..." Zhou Wei said with a red neck, "Although Peach Blossoms is a comedy, it has many romantic elements.
When judging the award, the judges also said that the reason this script was not selected was that the genre was not clear enough, not because the script was not good enough. "
"Writer Zhou, come on, explanation is tantamount to covering up.
If you can't get an award, you can't get an award. You can't blame the bed if you can't have a child, right? "
"Asshole, who can't have a child? My son is already eight years old."
"hehe……"
Zhang Jin quickly said, "Alright, stop arguing. Now is not the time to complain. Just tell us what to do.
But remember, it can’t be withdrawn from the schedule. Peach Blossoms is also a Lunar New Year film, and I don’t want to wait another year.”
Chi Yunping thought for a moment and said, "How about we take advantage of the popularity of How to Train Your Dragon?"
Zhang Jin was stunned: "How?"
"Isn't How to Train Your Dragon a 3D movie? Let's change it to 3D too."
Zhou Wei couldn't help coughing.
Chi Yunping glanced at him: "What do you mean?"
Zhou Wei was helpless: "Please, first learn what 3D is, and then talk about changing it.
I can’t imagine a 3D effect for a youth campus drama.”
Zhang Jin also nodded: "This is indeed a bit far-fetched."
"Then let's go with 2.5D. It won't be that difficult to modify, and the audience will be more receptive to it."
Zhou Wei didn't know what to say: "Director Chi, now tell me, which scene in Peach Blossoms is suitable for 2.5D?"
“For the badminton scene where the male and female protagonists play badminton, the trajectory of the badminton was changed to 2.5D animation.
As long as the audience puts on their glasses, they will have an immersive feeling of playing badminton."
Zhou Wei stood up directly from his chair.
Zhang Jin hurriedly asked, "Writer Zhou, what are you doing?"
"Nothing, I just need to find a place to laugh."
Bang!
Chi Yunping was completely furious: "Mr. Zhou, what do you mean? You think you are so awesome and have such a sharp eye, right?
It's just talk, you are nothing.
No need to stare. I heard that when Caidie Culture and Entertainment publicly solicited submissions for "Dying to Survive", you actually won the prize, but you despised Caidie's dark history and rejected Fu Song's invitation.
Unexpectedly, "Dying to Survive" would break box office records and become a phenomenal work.
Jiang Jianv also became the number one young screenwriter, but this honor should have been yours.
Later, in the film script competition, you drove away Fu Song and Jiang Jianv, and wanted to flatter several bigwigs of the Writers Association.
But no one pays attention to you.
In the end, among the three people you drove away, even the worst one, Liu Yibing, won a prize, and Fu Song even made you vomit 1 million.
Even though he's in such a mess, he still mocks this and ridicules that.
What's wrong with me making "Peach Blossoms" into 2.5D?
Although it may seem a bit far-fetched, this idea alone can increase the box office by at least 20%.
You are really capable, but can you do it?"
Zhou Wei's face turned green: "Chi, I'm going to fight you!"
*
Fu Song hadn't found a way to deal with "How to Train Your Dragon" yet, but he was shocked to find that "How to Train Your Dragon" had taken action first.
Yu Shan said, "Mr. Fu, this is a Weibo post from the production team of How to Train Your Dragon. Take a look."
Fu Song frowned.
The content of the Weibo post said that "Lost on Journey" was suspected of plagiarism.
The other party said that this movie is very similar to a Hollywood movie, both of which are road movies.
Not only that, many of the plots in it also have similarities.
Therefore, the producers of How to Train Your Dragon demanded that Caidie Culture and Entertainment must publicly apologize to Hollywood and remove Lost on Journey from the shelves.
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