In the office, Fu Song said to Zhang Heye: "You are now inviting bids in the name of Huaguang Electronics Factory, and the time is set for next Monday.
As for the name of the tender document, it is called 'Personal Customization - My Domain, My Decision'!"
Zhang Heye's eyes lit up, and then she looked at Fu Song with admiration.
Because the four words "private customization" are used in a very unique way.
But the next moment she was stunned again: "Mr. Fu, how should we bid?
Television? Newspapers? The internet? The conversion rates of these channels don’t seem to be high.”
Fu Song thought for a moment and said, “That’s not necessary.
In this way, you print a batch of flyers for Lao Li, and now Qingsong Human Resources workers are all over Guangdong Province.
Let the workers take the flyers and take a walk after get off work.
Especially the cars on the roadside, just stuff it into the car window.
Or they squat at the gates of upscale residential areas to distribute them.”
Zhang Heye was stunned for a moment: "This... seems even more unreliable, right?"
Fu Song glared at her: "How can it be unreliable? Do you know where the richest people are in the country?
It’s not the capital, nor Shanghai, but Guangdong Province.
Since the economic opening up, Guangdong Province has accumulated a large number of wealthy people.
In particular, many people who resell electronic products such as watches, televisions, and mobile phones are at least multi-millionaires.
The more powerful ones have hundreds of millions in their hands.
And what does advertising emphasize?
Face to face.
You advertise on TV networks, but even if they see it, they won't take it seriously.
But handing out flyers is different.
I personally put the flyers in their hands, so even if they didn't want to, they had to come and take a look!"
After listening to Fu Song's clear and logical explanation, Zhang Heye decided to do it even though he felt it was unreliable.
And she was extremely efficient, and all the preparations were completed that day.
After sending the sample to the printing factory, they started working overnight.
Early the next morning, ten large trucks loaded with flyers arrived at the gate of Qingsong Human Resources headquarters.
And these ten large trucks are just the first batch.
For this promotion, Zhang Heye invested 1 million yuan in printing expenses and 20 million promotional leaflets.
It's not that she has to print so many, but Fu Song allocated 1 million yuan in funds and she has to use it all.
20 million flyers were distributed one after another, with each construction site receiving twenty or thirty boxes.
weekend.
Li Erhei wore sunglasses and a suit, which made him look cool and handsome.
At this moment, there was a big box in front of him.
The box was not much bigger than the large cardboard box used to pack refrigerators, and it was full of promotional leaflets.
Li Erhei waved his hand and thirty or forty people rushed out immediately.
They opened the box and each person took a stack, and the whole box of brochures was quickly distributed.
Li Erhei said: "Boss Fu said that the wages for this box of brochures is 2,000 yuan.
Everyone can get 50 yuan each.
We won’t separate them later, let’s find a buffet restaurant and have a good meal.”
The workers cheered instantly.
The promotional leaflet in hand was completed in two hours.
Two hours in exchange for a great meal is such a great deal.
Li Erhei emphasized again: "Boss Fu also said that the brochures should be distributed to passing vehicles and stuffed into the cracks in the glass.
Is that okay?
A young man nearby asked, "Brother Erhei, we can only fit one ticket in a car. If that's the case, it'll take forever."
Li Erhei shook his head: "I asked Mr. Fu about this matter. He said that we can put up a few more pictures so that it will attract the attention of the car owner."
Xiaonian breathed a sigh of relief: “It’s okay to put a few more.
If we can only give out one leaflet per car, it would take forever to distribute so many leaflets.”
Suddenly, a car came from a distance.
The young man immediately became excited: "We've found the target, everyone get ready."
After saying that, the man rushed towards the car.
The driver of the car was instantly frightened by the scene and immediately slammed on the brakes to stop.
I haven't offended any gang, right?
The next moment.
Papa ...
All four glass windows of the car were covered with flyers, leaving only a crack on the glass in front of the cab.
Li Erhei waved his hand and all the workers stepped back.
It took the driver a long time to realize that the other party was just handing out flyers.
He quickly stepped on the accelerator and ran away.
Another car drove up.
Then everyone rushed out again.
The fate of this car was similar to the previous one, it also drove across the road with a load of leaflets on top.
The third, the fourth...
When passersby first saw so many people gathered together, they immediately hid in the distance to watch.
By the time they figured out what was going on, the muscles on their faces were twitching.
The kind where you want to laugh but don't dare to.
To be honest.
As the country's largest economic province, they have seen countless stores handing out flyers.
But this is the first time that he has acted like a street gangster.
Therefore, even those who usually have no interest in flyers can't help but feel curious at this moment.
They were eager to know what was on the flyer.
And this scene is happening on every street in Guangdong Province.
Although most workers are not like Li Erhei, who leads thirty or forty people to work hard.
But they still followed Fu Song's instructions to put several stickers on each car. When they saw a car stopped, they immediately trotted forward and operated it.
Especially in the parking lot, the glass is covered with flyers.
Originally these cars included Land Rover, Audi, BMW, and Lamborghini.
But now, they have all become flyer bikes.
As a result, Huaguang Electronics Factory’s “private customization” investment advertisement became popular.
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