Fu Song didn't expect that he would meet Zheng Xinchao and Guan Zhenghui at his doorstep.
He hurried out to greet them: "Two leaders, please come in quickly. What are you doing?"
Zheng Xinchao took the tea from Fu Song and said, "To be honest, I came here to ask for your help."
"Ask me for help?" Fu Song was stunned, then smiled and said, "If you really want help, I should be the one asking you!
I'm just a small business owner, how can I help you?"
Zheng Xinchao said helplessly: "Small business owner? If people who can expand their business to Southeast Asia, Africa, and even the United States are just small business owners, then wouldn't those who open shops on the roadside be poor?"
Fu Song laughed out loud: "Mr. Zheng is joking."
Zheng Xinchao shook his head: "Alright, I can't keep things secret, so I won't beat around the bush.
You know about Lake Blue TV increasing its publicity efforts, right?
Fu Song nodded: "I know."
Lake Blue TV did increase the publicity of "Marching Towards the Landmines", but in Fu Song's opinion it was nothing.
After all, even the best wine needs to be promoted in a bush. If you want your product to be known to everyone, a lot of promotion is inevitable.
Zheng Xinchao sighed: "Lan TV's increased publicity efforts are only apparent.
Their advertising department also contacted major advertisers and reduced the advertising fees during prime time when "Towards the Landmines" was broadcast."
Guan Zhenghui immediately added: "Originally, the advertising fee charged by major TV stations was 5,000 yuan per second.
For frequent partners, the discount is up to 4,500 yuan/second.
But Lake Blue TV has actually reduced the price to 4,000 yuan per second, which is simply destroying the jobs of its competitors."
Fu Song was stunned for a moment: "What? Your advertising fee is only 5,000 yuan per second, is it so cheap?"
A standard advertisement lasts about 20 seconds, and at 5,000 yuan per second, the total cost is 100,000 yuan.
100,000 a day, 3 million a month, and 36 million a year.
Any advertisement that can be broadcast on a satellite TV station for a year, as long as the quality is not bad, can stand out from similar products and become a well-known brand.
Spending 36 million to create a star product is definitely worth the money.
Guan Zhenghui coughed and said, "Xiao Fu, the key is that it's useless for you to say that the advertising fee is cheap. The bosses who pay the money must also think that the advertising fee is cheap."
Fu Song slapped his forehead and said, "I'm sorry, I lost my composure.
Since Lake Blue TV has lowered its prices, why don't you also follow suit?"
Zheng Xinchao and Guan Zhenghui looked at each other, and Zheng Xinchao said, "Xiao Fu, regarding the price of the TV station, it can't be lowered just because you want to.
Because once we start this, it will be difficult to raise the price later."
"Then why did Lake Blue TV lower its prices?"
"Lan TV is different from us. Their trump card is variety shows, and all their advertising revenue comes from variety shows.
Prime-time TV dramas are performing generally well, and even if there are losses, they won’t be devastating.”
After listening to the two of them talk about this, Fu Song began to understand a little.
Guangdong Satellite TV obtained the broadcasting rights for "Soldier Assault" and advertised it extensively. In addition, "Soldier Assault" came from the popular Colorful Butterfly Culture and Entertainment, which made Lake Blue Satellite TV feel threatened.
So the other party directly lowered the price, hoping to attract advertisers in this way.
But Guangdong Satellite TV does not want to engage in a price war, as their core revenue has always come from TV dramas.
Although "Gate of China and Guangdong" has become popular recently, it is only a small hit and cannot be compared with the flagship variety show of Lake Blue TV.
Using your own trump card to compete with the opponent's fringe program is completely self-defeating.
Fu Song said, "So you want me to help you come up with a way to attract those advertisers without having to lower the price?"
They both nodded at the same time.
Fu Song frowned.
He knew in his heart that the fact that two super bosses from Guangdong TV Station came to him meant that the matter had reached an extremely serious level.
Maybe some of the advertisers that the other party recruited have already run away.
Businessmen value profit the most. As long as there is profit to be made, they will rush in and be more enthusiastic than anything else.
On the contrary, once they suffer losses, they are the ones who run away the fastest.
Now that Lake Blue TV has lowered its prices, it will be impossible for Guangdong Province to impress them without offering discounts.
After a moment's silence, Fu Song said, "Boss Zheng, Boss Guan, I have an idea, but I'm not sure if it's appropriate."
Zheng Xinchao's eyes lit up: "What's the idea?"
“It’s simple, tiered pricing!
That is, the advertising costs have different standards depending on the ratings.
What are the ratings for Guangdong Provincial Satellite TV during prime time?
Speaking of this, Guan Zhenghui's face is full of pride: "The ratings of Guangdong Satellite TV during prime time are generally between 0.600 and 0.800%, which ranks among the top five among all satellite TV stations.
The ratings for Lake Blue TV's dramas are quite poor, and 0.500% is considered quite good."
Fu Song nodded. No wonder Lake Blue TV took the initiative to lower the price. It turned out that they couldn't do anything about it.
He then asked, "What are the ratings for CCTV's prime-time TV series?"
"We definitely can't compare to the central bank. If they don't come up with a hit product, it's probably between 1.000 and 1.200%."
"Where are their advertising fees?"
"Yuan/second. Of course, it will increase if it hits a hit product."
Fu Songdao said: "Then you can inform those advertisers that if the audience rating of "Soldier Assault" is 0.800%, it will be charged at 4,000 yuan per second.
For every 0.1 percentage point increase, an additional 1,000 yuan will be charged per second.
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