If it were other countries, even if sales in South Korea declined, Miyazaki Neji would not be so angry.
Because the populations of other countries combined are not as large as that of China.
Selling pens is different from selling other commodities. It does not depend on economic development but on the population base.
Because even in the poorest places, buying a pen is not a big problem.
Economically, South Korea is indeed richer than China.
But no matter how rich they are, it is impossible for American people to buy ten pens at once, use one and throw away nine.
Sato Yuji was scolded and looked unhappy: "Mr. Miyazaki, there's nothing I can do!
Recently, a pen brand called Morning Star has emerged in China. With its exquisite design and excellent quality, it has occupied the entire pen market in China in one fell swoop.
Many students will most likely buy Morning Star pens when they enter a stationery store.”
Miyazaki Neiji was stunned. "Wait, what did you say? When students enter a stationery store, will they directly ask to buy Morning Star pens?"
For his first money printing machine, Miyazaki Neji conducted a special market survey.
He found that it was difficult to establish the concept of a brand in the pen industry because it was mainly composed of students.
Students go to the stationery store to buy pens based entirely on their feelings.
Just choose the one you think looks good.
To this end, Miyazaki Neiji came up with a special idea, which was to put his own Peregrine Gold in the most conspicuous place on the booth.
Then find ways to style it to make it look fashionable and trendy.
This is also the reason why Perrier Gold can beat other brands and win the championship.
But now, Sato Yuji tells himself that students who go to stationery stores suddenly start to recognize brands.
This statement is as absurd as someone saying "tigers no longer eat meat but eat grass instead"!
Sato Yuji smiled bitterly: "This is true. If you don't believe me, you can go to the Huaguo market and see for yourself."
"What's the reason?"
"It's simple. Morning Star Stationery has replaced all stationery store owners' advertising signs with 'Morning Star Stationery' for free."
When these words were spoken, not only Miyazaki Ningji, but all the regional leaders looked at each other in surprise.
Replace the advertising doorplate?
What is this technique?
The Korean representative said, "If that's the case, why don't we just follow their example and replace the stationery store's sign?"
Sato Yuji shook his head: "It's too late. Morning Star had already signed an agreement with the stationery store owner when it replaced the advertising sign.
Once these doorplates are hung, they cannot be removed within a year."
"You..." The South Korean official was about to say, "Just wait a year," but he didn't say it in the end.
Because for this kind of thing, let alone a year, even in half a year, Morningstar's brand has been deeply rooted in people's hearts and it cannot be changed.
What's more, even if you wait for a year, are you sure the stationery store will really change to your brand?
Morning Star can completely renovate all the advertising signs at the beginning of the eleventh month.
We'll have to wait another year then.
Everyone looked at Neiji Miyazaki. In the current situation, only this boss could make the decision.
Miyazaki Neiji breathed a sigh of relief: "Let them make advertising signs. We will compete with them in a different way."
The leaders were stunned: "Misaligned competition?"
"Yes, let's buy it."
"Acquire? You mean buy Morningstar?
The other party is developing so well now, they shouldn't sell it, right?"
“Who said we acquired Morning Star? I was talking about other pen factories.
I want to buy 90% of the pen factories in China.
all!"
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