It was a beautiful and sunny day.
Wang Chuan officially announced the launch of League of Legends on his personal account and the official account of Huangtu Games.
"League of Legends" will be available on both the Huangtu game platform and the official game platform.
However, there is one difference this time. When you want to log in from the official game platform, you need to log in to the account of the Huangtu game platform.
As for the Huangtu gaming platform, so far, there are less than 30 million daily active users in China.
Overseas, the Huangtu gaming platform has not yet been launched.
The distribution of the game still relies on the agency of Zhenguo Software.
However, according to current data, with less than 30 million daily active users, it is already the fifth largest independent platform.
The first four are the official game platform, Penguin, Netease, and Bali.
Huangtu Games itself is promoting "League of Legends" on a large scale, and the Huangtu Game Platform will naturally not miss it.
On the platform's account login interface, the background image was changed to "League of Legends".
After logging into the platform, a pop-up window of "League of Legends" will automatically pop up.
Of course, players can choose to block it, and it will not pop up again after blocking.
Wang Chuan did not miss the previous game.
In "Minecraft" and "Warcraft", Wang Chuan also specially added a DLC containing the content of Summoner's Rift.
These are all promotions from Huangtu Games’ independent channels.
Although there are not many measures, the publicity effect is good.
Compared to the good performance here, Wang Chuan invested 300 million in publicity costs in the early stage.
The effect is terrifying.
After seeing the intensity of this publicity, all the producers in the industry were stunned.
What is Wang Chuan eating?
How did you eat your brain?
This thought flashed through the minds of many producers.
......
Huangtu Game Company was originally Wang Chuan’s own company and there was no other capital.
This makes many producers envious.
When promoting "League of Legends" on the Huangtu game platform, there is naturally no need to pay any promotion fees like other games.
After all, they are their own platforms, their own games, and they are like the right-hand and the left-hand relationship.
It is precisely because of this that the advertising costs on the platform are saved.
Since we save all the money, we will naturally spend it elsewhere.
In the early days, Wang Chuan gave a publicity cost of 300 million.
There is only one requirement, which is that this game must be seen both online and offline, and it must be promoted in the shortest time possible.
As the saying goes, money makes the devil work, and more money makes the devil work even harder.
This publicity cost of 300 million, when converted into publicity effects, can be said to be extremely terrifying.
One hundred million was spent online, and the remaining two hundred million was spent offline.
After the publicity campaign started, Fox Live, A Station Video, various game media, promotional public accounts, game forums, hot searches, etc.
Almost everywhere there are gamers, there are promotions for League of Legends.
An interesting point is that on some gaming media websites, all the advertisements are for League of Legends.
In this situation, all major websites are filled with news about League of Legends.
And this is just an online promotion.
The remaining promotion funds are twice as much as the online ones, which is not a small number.
Promotional videos for League of Legends can be found in commercial plazas in first-tier cities, second-tier cities, and some third-tier cities.
And there are various huge posters below.
Including the subway stations, bus stops, etc. in these cities, places with high traffic, all advertising locations are filled with promotional posters of "League of Legends".
But that’s not all. Other Internet cafes, big and small, are also promoted by Wang Chuan.
Every Internet cafe has installed the "League of Legends" game, and the decorations of the Internet cafes have also been changed to "League of Legends".
At the same time, a large billboard was erected at the door.
For large-scale chain Internet cafes, Huangtu Games also provides special subsidies.
We will also give some Internet cafes authorization for a certain period of time.
When players play League of Legends in authorized Internet cafes, they can experience non-limited skins for free.
Moreover, when you enter the game, there will be a title exclusive to the Internet cafe.
Players are distinguished by titles.
Otherwise, if the skins that other players buy with their own money are the same as what others experience in Internet cafes, then after a long time, who will buy the skins?
Therefore, in order to consider the profitability of the skin, this must be done.
After all, Wang Chuan made all heroes free, only skins and decorations were charged.
If the Internet cafe's authorization period has expired and you still want this authorization, it depends on whether you meet the standards of Huangtu Games.
This is not about how much money you have to pay, Huangtu Games is not short of money.
What Huangtu Games requires is whether the Internet cafe itself has the theme atmosphere of "League of Legends".
For example, if your Internet cafe doesn’t even have figures or decorations, how can it be called a theme?
The Internet cafe readily accepted Wang Chuan's request.
After all, what Huangtu Game requires coincides with what they want to do.
Although in this world, VR games are also outstanding and have a fixed group of players.
However, the price of its games is too high, and if Internet cafes were to install VR equipment, the cost would be too high.
Such high costs mean that the prices of Internet cafes will also increase.
If the price is too high, fewer players will come and it will be easy to fail to recover the cost.
Therefore, Internet cafes still focus on PC games.
For them, if there is a game that supports players to play offline, it would be a blessing.
The previous "Warcraft" was of this type, but it was too difficult after all.
The current "League of Legends" is undoubtedly more suitable than "Warcraft".
Therefore, publicity and promotion are not difficult in Internet cafes.
Many Internet cafes have joined the promotion plan of Huangtu Games.
When well-known Internet cafes joined in, other small Internet cafes also joined in.
This situation is naturally better for Wang Chuan.
This saves them from having to go from house to house to negotiate.
With common interests, the two sides quickly reached an agreement.
With efforts made both online and offline, and such a grand publicity, "League of Legends" did not sit back and wait for success after its launch.
The game itself has also updated many activities to attract players to play.
For example, when players play in a team, they can increase the gold coin drop rate and get a skin for free.
Currently, the most expensive skins in the League of Legends store are still the Warcraft series skins, which cost as much as 199 yuan.
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