"I feel like, since we can think of this, there's no reason why Wang Chuan couldn't think of it. So, he must be hoping to make League of Legends a hit through publicity. He's quite ambitious!"
"But will this work? Just relying on paid publicity? Besides, this is a new genre."
"I don't know. Whether it will work depends on the quality of the game. However, that's not important. The ones who should be worried are the big companies like Penguin."
"That's true, but I always feel that Wang Chuan's behavior is a bit like the express delivery and takeout industry a few years ago, where they slashed prices crazily just to grab users."
"Slurp, I remember that I used to buy takeaway coupons for a long time back then. They were really cheap."
"You know what, it's a bit similar. What do you think? Does Wang Chuan want to be a channel?"
"I don't know, but if Wang Chuan really wants to be a channel, he's strong enough. After all, up to now, Wang Chuan has only had one game, The Stanley Parable, listed on all channels. Other games are not listed except for the official ones."
"This is Wang Chuan's most amazing thing! His fame and status were all earned through classic games one after another. He has never failed once."
"I just don't know how the League of Legends is doing this time. If it's over 400 episodes, the losses must be at least hundreds of millions."
"It's more than hundreds of millions, at least 200 million, and it's just been launched. There will definitely be more publicity later. Let's see how the big companies like Penguin react."
"Right, right. Let's wait and see. Maybe we can take advantage of this opportunity to make some money."
Feeling the crazy publicity of "League of Legends", producers, media and players all started discussing it.
Before the promotion, no one could have imagined that Wang Chuan would attach so much importance to this game.
Especially feeling the world wrapped in "League of Legends".
I was shocked.
However, everyone began to wonder whether the game "League of Legends" could support such a large-scale publicity by Wang Chuan.
After all, publicity only plays a role in promotion. Even if it can achieve good results in the early stage, whether it can retain players in the end still depends on the quality of the game.
If your promotion is good, the quality of the game may not be good.
It is easy to have 10 million players at the beginning, but only 1 million remain after a month.
The person in charge would probably explode on the spot.
Therefore, many parties are paying close attention to the development of League of Legends.
Faced with attention from all sides, Wang Chuan did not avoid it.
The data of "League of Legends" was directly released openly.
After all, there's no point in hiding it, so just announce it and add some power to "League of Legends".
You know, most of the popular games, in addition to the quality of the game, also have to be very popular.
Otherwise, even good wine will not sell if it is not well known.
On the contrary, it would be different if the heat was high.
For example, if you open a snack bar, and there is no customer in the store every day.
Then even if there are people who are interested, they will not come in.
But if your store is busy every day and there are customers every day.
Then even if you have to wait in line for a long time, there will be people waiting there.
After all, people tend to follow the crowd.
The same principle applies to games.
And with Wang Chuan's generous promotion, the performance of "League of Legends" is also very good.
The number of daily active users reached 4.5 million within 24 hours.
The three-day retention rate also reached 75%.
After seeing this data, the entire gaming community was stunned.
Seventy-five percent?
How is this possible?
Could it be that Wang Chuan wrote it randomly?
All the producers who followed Wang Chuan couldn't believe it after seeing the data on Wang Chuan's personal account.
A 75% retention rate, what does that mean?
This means that among the 4.5 million players who logged into the game on the first day, 75% of them logged into League of Legends for three consecutive days.
Although the data released at the time for Wang Chuan’s two previous games, "Warcraft" and "Minecraft", showed that the three-day retention rates were both over 70%.
But the producers were just surprised, not in disbelief like they are today.
Why?
Because although the two seem to be the same thing, there is a huge difference between them.
"Warcraft" and "Minecraft" are both games that require a one-time purchase.
However, League of Legends is a free game, and the only paid content is decorations and skins.
"Rate of Kingdoms", which was also free with in-app purchases, had a retention rate of over 50%, which refreshed the producers' worldview.
But "League of Legends" actually reached 75%?
This is really exaggerated!
Not only the producers in the gaming circle couldn't believe it, but even Wang Chuan himself and other people in the studio were also shocked.
Although Wang Chuan has strong confidence in the quality of "League of Legends", he still underestimated the initial performance of "League of Legends".
After all, he was not sure whether the players in this world could accept this form.
Therefore, he would be very happy if the first-day results were good and the three-day retention rate was above 60%.
And the current data has obviously exceeded his expectations.
After being happy for a while, Wang Chuan understood why the achievements in this world had exploded.
First of all, compared with the previous version of "League of Legends", Wang Chuan improved the novice guidance part, making it more detailed.
Although some players think that this kind of novice guidance is too detailed and there are many unnecessary parts.
However, for players who are experiencing the game for the first time, this kind of novice guidance can allow them to quickly understand how to play the game, so that they will not be confused after entering and then exit and delete the game.
Another thing is the matching pattern algorithm, which he improved a lot.
It was previously in the experience store, allowing players to experience it for a long time before it was officially launched.
In addition to leaving time for promotion, it is also for collecting player data and improving the matching system.
As much as possible, players are matched with opponents of almost equal strength level.
And ensure that the player's winning rate fluctuates around 50%.
This is very important.
Because for "League of Legends", the existence of novice players is the key to the success of this game.
Only when there are enough novice players can this game blossom with vitality.
Moreover, the fun of this kind of game lies in the moment of victory.
After all, from the source, this game is a competitive game.
Continue read on readnovelmtl.com
