The game "Plants vs. Zombies" can be said to be a very excellent casual game.
In the past, "Plants vs. Zombies" sold 300,000 copies in the mobile app store in just nine days.
At the same time, sales on the PC platform are also very high.
There are many reasons why "Plants vs. Zombies" can achieve such high sales.
The first is the feedback the game gives to players, which is very good and positive.
This kind of feedback is like the prompt that appears at the top of the screen when you take the first kill in "League of Legends".
Including ACE for killing all enemy heroes, tips for being a super god, tips for double kills, triple kills, etc.
In "Plants vs. Zombies", this kind of hint is reflected in the various sound effects when plants hit zombies.
The sound effects of peas bursting, squash falling, cherry bomb exploding, etc.
At the same time, the art style of this game tends to be cartoon-like.
Even though there are zombie monsters, they don’t make people feel scary. Instead, they look ugly and cute.
This also means that the player audience of "Plants vs. Zombies" is of all ages.
This is reflected to a certain extent in "League of Legends".
The only difference is that "Plants vs. Zombies" focuses more on cartoons than "League of Legends".
In addition to these, there are also aspects of the game's numerical and level design.
All attributes of plants and zombies have reasonable values.
Combined with the specific level design, players can fully experience the fun.
Another thing is the freshness of unlocking layers upon layers.
In each level, a new plant will be unlocked and a new zombie will appear.
At the same time, the game begins, gradually allowing players to take control of the overall situation and satisfying their desire for control.
From the beginning, the sunlight falling from the sky was uncontrollable.
Gradually transition from sunflowers producing sunlight to controlled, stable growth.
A pea shooter that can only fire peas and provides a small amount of damage.
Evolved into a cherry bomb with greater damage, wider range, and better effect.
And subsequent changes and updates will make players feel fresh enough about the game.
It can be said that this is a wonderful advanced growth experience.
Moreover, there are social elements in the game.
This can be said to be a very important gameplay in the game.
Single-player games that focus on storylines may not need to focus on social interaction, but for games that focus on gameplay, social interaction is indispensable.
Just like the ranking system in "League of Legends" and the ladder mode in "Warcraft", these are all a kind of social.
In "Plants vs. Zombies", although it is just an experience, Wang Chuan also specially added an online ranking system.
Players can clearly see the progress of other players in the game.
As a result, "Plants vs. Zombies" quickly spread among the player groups at the Chinese and foreign exchange exhibitions at a terrifying speed.
After all, this game is really in line with the current situation of players.
There were a lot of players in the exhibition area, and there were long queues in each area.
At this time, a casual game that is easy to play, not complicated and can be played on a mobile phone appears, which will naturally be loved by players.
So, it wasn't long before Plants vs. Zombies spread across every area of the exhibition hall, one after another.
In the exhibition area of game manufacturers such as Net Entertainment and Penguin.
"Ahhh, I failed again. I was just that close and I would have passed this level."
"Oh my god, the number one is so amazing, he's already reached the third level, and I'm still hanging around here."
"I have to say, these roadblock zombies and barrel zombies are really hard to beat. They have a lot of health."
"Bring the Ice Shooter. Hitting zombies can slow them down. Also bring a Magnet Mushroom. It can suck away the bucket of the Bucket Zombie."
"Thank you very much, I'll try it right away."
“It’s quite interesting. I can’t stop playing it.”
"That flaming stake seems very powerful?"
"No, it's only useful in the early stages, but not in the later stages."
"There are so many elements in this game. I'm playing until night time now, and tombstones are starting to appear on the map. There's so much more for me to consider."
"But this is what makes it interesting. Difficulty makes it challenging."
"Honestly, I feel like this game is addictive. I can't stop playing it."
The players each held a mobile phone in their hands and chatted with each other.
If players initially just wanted to experience the game and kill time while waiting in line.
After all, there were too many players in the exhibition and there were not enough gaming equipment.
But after just one play, I was completely hooked.
Even many players who are waiting in line are reluctant to put down their "Plants vs. Zombies".
Of course, this is mainly because the experience time is too short.
The experience only takes twenty minutes. Some small areas may take longer, but still only about thirty minutes.
At the beginning, this situation was only a small part, but after all, people have a herd mentality.
It’s just like when students are leaving get out of class. The get out of class time has come, but no one is leaving. You would feel embarrassed to leave at this time.
But if one student sets a precedent, others will be able to leave without any psychological burden.
The same principle applies, so when other players see a group of people gathered together to play "Plants vs. Zombies".
I was naturally attracted to it and then became addicted to it.
In the exhibition area of online entertainment games, as a producer participating in this Sino-foreign exchange exhibition, Zhang Xi was also very happy to come to the scene.
Prepare to see the feedback from live players.
When I arrived at the scene, I was stunned after just one look.
Somewhat unbelieving, he rubbed his eyes.
Why are there a group of players standing, sitting or squatting playing with their mobile phones in the new game exhibition area of Net Entertainment?
Shouldn't we go in and experience the game?
Or is it that there are just too many players? The queue is too full?
"Hello sir, there are already vacancies for the equipment inside. Would you like to go in and experience it?"
As a player walked out of the exhibition, the staff at the door asked with a smile.
"What? It's my turn now? But I haven't even cleared the third level yet. How about you let him go first?"
After hearing what the other party said, the player who was waiting in line and playing with his mobile phone was stunned for a moment, then looked at the equipment in the exhibition area, then looked at his mobile phone, and finally said firmly.
After the words fell, the staff did not react and were stunned.
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