Chapter 378: Secret Gathering at the Third Factory



At home, some sponsors who wanted to come to the team but were turned away felt that the development of the situation was a bit unrealistic.

Before this, many people were actually pessimistic about it. After all, previous e-sports competitions were nothing new.

In fact, some game manufacturers have also held events to promote their own games.

But basically they are just losing money to gain publicity. The venue fees, bonuses, promotions, plus the lack of popularity make it difficult to get sponsorship.

So this time, Wang Chuan made such a big move that basically many people felt that Wang Chuan was losing money to gain publicity, and it would be good enough if he could recover the cost in the end.

But I never expected that this competition would be so popular.

It can even be described as terrifying.

With such popularity, what if Wang Chuan fails to recoup his investment in the first session?

The popularity has already been revealed, are you still worried about not making money?

Moreover, unlike some traditional sports competitions, it is very easy to get sponsorship for e-sports competitions.

Why are beer and sneaker brands so keen on sponsoring football and basketball-related events?

Of course it’s because the audience is the potential users.

Drinking beer while watching a game and wearing sneakers while playing basketball for leisure are all consumption potentials.

What about e-sports competitions?

From the most basic point of view, computer hardware also includes mouse, keyboard, headphones, equipment, etc.

Even beverages and so on are all target audiences.

Because the target audience of games is young people, and young people's consumption enthusiasm can be said to be at its strongest period.

Looking at the ratings data related to "League of Legends", everyone gasped.

Just as ordinary players were marveling at the scale of popularity of the League of Legends World Championship.

There are also some game manufacturers in the gaming industry who are currently discussing this.

Inside Penguin Games.

Ding Ke, Han Tian and Liu Weihong gathered together.

They are all people of great background.

There is no need to say much about Dink, everyone is familiar with him, he is the main person in charge of Penguin Games.

Han Tian and Liu Weihong are the persons in charge of the two gaming channels, Wangyu and Bali respectively.

All three are top-tier channel and gaming companies in the industry.

Ding Ke was the initiator of this meeting, and his face was not in a good state at the moment.

Including Han Tian and Liu Weihong, their expressions were similar.

"Boss Ding, I believe you've heard about the League of Legends World Championship, right?"

Han Tian spoke first.

"Of course I know. The game 'League of Legends' directly pushed Huangtu Games to the forefront."

"Right now, on the PC platform, we're still number one due to the number of games and the lineup of developers, but it won't be long before someone else takes the top spot!"

Dink took a deep breath and spoke slowly.

Although the VR platform is very popular, in terms of market size, the PC platform and mobile platform are actually not small at all.

But now, under the impact of several consecutive popular games from Huangtu Games.

And in their view, the Royal Road Game is almost a strategy to disrupt the situation.

Today's market share is different.

"The most important thing now is, who would have thought that e-sports could become such a big industry?"

Speaking of this, Liu Weihong was also a little depressed.

Before this, he was not optimistic at all about Huangtu Games hosting the global finals.

After all, judging from the previous market, e-sports competitions were something that was not worthy of being on the table.

But reality gave him a ruthless slap in the face.

"League of Legends' popularity is almost unstoppable right now, and with the World Championship, I'm sure it will see even more explosive growth."

"So I think we should discuss some countermeasures!"

Looking at the two people with gloomy expressions, Dink spoke.

After hearing Ding Ke's words, Han Tian and Liu Weihong looked at each other, feeling helpless.

"But it seems that we don't have any other options. If we want to use any shady tactics, the current Royal Road game is not easy to deal with. There is no need for that."

"So we can only play head-on, but if we do, League of Legends is already a dominant force, and it's hard for MOBA games to shake its position."

Ding Ke heard everyone's conversation and also understood the matter.

Penguin initially launched "Heroes of War" internally in order to seize the MOBA market.

Unfortunately, even with so many resources invested, mistakes were made in the direction, which directly led to the failure of the project.

Today, "League of Legends" is at its peak, and trying to compete with it in the MOBA field is like an ant trying to shake a tree.

"Before this, there hadn't been such a large-scale successful e-sports event. The main reason was that there was no skill base for the players."

"Many people don't even play football or basketball, but they still watch them. Why is that?"

"Because the popularity of it is already very high, even if people don't participate, they will still learn about it, and this has created enough heat."

"The same is true for League of Legends. Looking back at Wang Chuan's operation, it was actually very targeted."

"Starting with Warcraft was his first foray into e-sports, and in the early days of League of Legends, he wasn't in a rush to host any related e-sports events."

"Instead, it allowed the players to ferment their enthusiasm, and then it exploded on the scale of the World Finals."

"So League of Legends is a game that was born for competitions. Its various features are very consistent with the needs of e-sports competitions."

"The audience base is large, and every player is a potential spectator of the game. At the same time, the game's top-down perspective is also very suitable for viewing, and most players can understand it."

After lowering his head to think for a while, Ding Ke analyzed the situation for the two of them.

After hearing Ding Ke's words, the two nodded in succession.

It's not that they haven't studied League of Legends, and they know the main reasons why its event can achieve such a result.

It’s not that e-sports is so attractive, but that games have made e-sports successful, and then e-sports has become a layer of exquisite packaging, which in turn feeds back to the games.

To complete this foundation, there must be a highly influential game.

At the same time, it also has the characteristics of fair battle, which is suitable for viewing.

"Right now, Huangtu Games' core market is still on the PC platform, but the other party has almost stabilized. Do you think Huangtu Games will move to the VR platform once the PC platform is completely stabilized?"

Dink suddenly looked at the two of them, his eyes like lightning.

Pursing their lips, Han Tian and Liu Weihong frowned tightly.

Will it?

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