Even League of Legends grew gradually, rather than popping up all at once like PlayerUnknown's Battlegrounds did.
Penguin Games Inc.
Inside the studio of "Gun God".
Jiang Ying frowned and sat in the office, feeling very worried.
This is thanks to the promotional investment from Penguin, NetEntertainment and Bali.
The development of "Gun God" can be said to be booming.
The overall game data is steadily increasing.
The popularity of his game can be said to be the highest among all the games he has produced so far.
Although this result is inseparable from the vigorous promotion of Penguin Entertainment Bali.
But what really puzzled Jiang Ying was the popularity of "Gun God" and "PlayerUnknown's Battlegrounds" online.
He was still suppressed by the opponent, and even as time went on, the gap between them became wider and wider.
Especially on video platforms and live streaming platforms.
More and more people are broadcasting "PUBG" live.
The attention paid to "Gun God" is far less than that.
It's not just Jiang Ying, the DINKs in Penguin are even more miserable.
Even with continuous spending, the current popularity of "Gun God" remains unchanged.
In fact, the trend of related heat is expected.
But the key point is that their competitor: PlayerUnknown's Battlegrounds, doesn't spend a penny.
Countless third-party video authors and anchors are producing related content.
Especially some of the video UP hosts who cooperated with them, who posted a promotional video about "Gun God" the last second.
Then the next second he ran off to make a video about PlayerUnknown's Battlegrounds.
Why is this happening?
Dink is full of question marks.
And this problem is not limited to DINKs.
Designers across the entire gaming industry are thinking about this.
As the producer deeply dissects the gameplay mode of "PlayerUnknown's Battlegrounds".
Some elements were also summarized by them.
The first is the game "PlayerUnknown's Battlegrounds", which has the advantage of being a live broadcast game.
The so-called live game is a game that can be enjoyed by the viewers.
Some games may be fun to play yourself, but boring to watch.
This kind of game is not a live game.
But some games are fun to play, and others are just as fun to watch.
This type of game can be called a live game.
For example, the previous work "Digging for Ascension" with a sledgehammer is a representative example.
The players who were playing the game were upset, but the people watching were quite happy.
As for PlayerUnknown's Battlegrounds, it is also considered a live-streaming game.
First comes the game itself, with its relaxed yet measured pace.
Allow the host to have plenty of time to interact with the audience while playing the game.
Some traditional FPS games have a fast pace and require players to concentrate.
This means that the time for interaction is basically either before the game starts or after the game ends.
But PlayerUnknown's Battlegrounds is different.
The early stages of looting supplies and the mid-stage transfer points all provide time for the host to interact with the audience.
In addition, the audience can also feel involved while watching the film.
In traditional FPS games, in most cases, the audience's sense of immersion is nothing more than the host's wonderful operations.
Or maybe someone attacked you from behind and stabbed you. Get the title of a sharpening stone.
In the game "PlayerUnknown's Battlegrounds", the audience can feel involved in many aspects.
For example, when searching for something, if the host missed something, the audience can remind him.
There are various other strategies.
The audience can also participate.
It feels like I'm playing by myself.
In addition, there is the production of entertainment videos, with a variety of vehicles, and a mechanism that is itself a large sandbox map.
Enemies can also communicate with each other.
In addition to the game itself, Wang Chuan and his team added some special content for entertainment.
If you deliberately make funny videos.
"PlayerUnknown's Battlegrounds" is much easier than ordinary FPS games.
The videos produced, combined with the popularity and fun of the game itself, can be said to complement each other.
This is also the reason why, even though Penguin used its money, its popularity could never surpass that of PlayerUnknown's Battlegrounds.
......
As time goes by.
Inside Penguin Games.
Ding Ke's mood is no longer as good as it was when the project of "Gun God" was launched.
Because judging from various statistics.
The popularity of "PlayerUnknown's Battlegrounds" has been growing wildly.
If it weren't for the recent period, Penguin's channels would still be promoting "Gun God".
I'm afraid the popularity on the Internet has already shown a one-sided suppression.
Actually, to be honest, "Gun God" is not unsuccessful.
Judging from its performance, even without Penguin behind it, the promotion has fueled the trend.
It's definitely an excellent game.
If it were in previous years, a product like this.
Whether it is Penguin, Netease or Bali.
They are all star-level games.
As an emerging IP game, it can be ranked high.
And in the future, there will definitely be bigger budgets for IP games to launch sequels.
But the key point is that this game was launched jointly by three companies, targeting the Huangtu game platform and suppressing the PC platform.
Whether or not to make money was not actually the main purpose of the game "Gun God" from the beginning.
Otherwise, it would be impossible to be released as a free model.
Despite media reviews, "Gun God" has actually always maintained a very high reputation.
After all, compared to the simple "PlayerUnknown's Battlegrounds" which only has multiplayer mode.
"Gun God" itself also has a good story campaign level.
Therefore, in terms of media ratings, "Gun God" still has a slight advantage.
But it didn't help.
Because "Gun God" is not aiming for media ratings or awards, it just wants to gain an advantage among players.
Although "Gun God" is in good momentum now, it seems that it is trying to surpass "PlayerUnknown's Battlegrounds".
It’s just like before, when I used “Heroes of War” to carry “League of Legends”, the feeling was similar at that time.
Even in the current situation, the situation of "Gun God" is even more embarrassing than that of "Heroes' War Song".
Although the popularity did not create too much distance.
But it is only Penguin, NetEntertainment and Bali that continue to promote it.
But this is just a temporary solution.
This game was jointly launched by three manufacturers, and each of the three manufacturers also has its own business.
Therefore, the subsequent promotional content of "Gun God" will inevitably be greatly reduced.
In this case, the ending of "Gun God" seems to be completely doomed.
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