The performance of "Genshin Impact" itself has exceeded Wang Chuan's expectations.
The revenue brought in by this game alone, after deducting the commission from the official game platform and the taxes that need to be paid, is nearly 15 million.
This achievement is unattainable by most game manufacturers.
Only the top three domestic manufacturers and a few first-tier manufacturers have this strength.
Moreover, it was precisely because of this confidence that Wang Chuan ignored the channel distributors such as Penguin, Wangyu, Bali, etc.!!!
Likewise, Wang Chuan was also very calm. He did not expect to become a superstar overnight with Soul Knight!
The game mechanism and ceiling of "Soul Knight" have already determined that the subsequent profits of this game will be insufficient.
He plays more of a transitional role.
When Huangtu Game Company was just starting out and Wang Chuan's fame was just emerging.
With "Soul Knight", we have accumulated a certain amount of funds and have enough regular users.
Use these resources to pave the way for future development!!!
That’s why he had always insisted that Liu Qiang and Zhou Wei must build the platform and the database well!
This includes when players start logging into the game, they also need to register an account and so on.
It’s all about accumulating a certain number of users!!!
Of course, if you want to accumulate a large number of users, you can't just rely on the game "Genshin Impact".
It is definitely not enough!!!
Even with the help of the official forum, the number of users of "Soul Knight" has increased a lot.
But these users are not very active, or not sticky enough!!!
This stickiness does not refer to the user's stickiness to "Soul Knight".
After all, everyone came here because of "Soul Knight".
Rather, it means that users are sticky to Huangtu Games and to Wang Chuan as a producer.
Not high, or even very low.
But he also knew it, after all, he had been a player.
Players will play games and support games, but few pay attention to and support the producers.
The data on the other hand can also confirm Wang Chuan's idea.
So far, the monthly active users of "Soul Knight" are about 12 million.
The average daily activity is around one to two million.
Although this data looks great, it is actually not at the top level.
However, it can still barely reach the first-line level~~~
Moreover, when updating the new version of "Genshin Impact", Wang Chuan also added an exclusive community to it.
It has built-in user traffic for the game itself, and can be regarded as a small home for "Genshin Impact".
However, the daily activity of this small family is only about 100,000.
To be honest, this activity level is not high!!!
Especially the user traffic from exclusive communities, or the traffic related to game content.
Compared to the terrifying activity of tens of millions of people in "Genshin Impact", the activity in the community is pitifully small.
Such a conversion rate also proves that the user stickiness of "Genshin Impact" players is not high.
It can be said that Wang Chuan’s current player users are basically soft users.
What is a soft user???
They just have a certain favorable impression on him, and they only need to consolidate, maintain and create stickiness among users, and then they can be converted into users!!!
And the issue of converting users is what Wang Chuan needs to consider next!!!
But in this regard, the importance of the platform is self-evident!!!
What you need to know is that no matter in the past life or in this world, your own platform and channels are very important, very important!!!
Studios that only know how to make games will never be able to become big and strong, and can only survive by relying on the support of others.
Therefore, Wang Chuan must have his own platform and his own channels.
But for him now, it would be difficult to create a platform in a hurry.
Then his ending is very clear, he will definitely die without a burial place.
Why do you say that???
Building a platform is not difficult at all!!!
So why are there only a few platforms on the market???
Don’t other manufacturers make their own?
The answer is simple. It’s easy to build a platform, but you can’t have no games on the platform, right?
So for a platform, you need to have a sufficient game library, otherwise players won’t come.
In addition to these, we also have to face the blockade of other large manufacturers~~~
After all, there is only so much market share, and if you come in, the big companies will have to take a smaller share.
Wang Chuan also faces these problems. Even if he excludes the targeting from big companies, his games are still not good enough.
He only has two games at the moment, which isn't enough to do anything.
Some people said that he could cooperate with other platforms first and then develop his own later.
Putting aside the quality of his games, even other manufacturers look down on Wang Chuan!!!
Not to mention, once he entered this circle, he was destined to stand on the opposite side of the platform.
So, why should he contact the other party again and bow his head to cooperate with them???
If he had that much time, he might as well think about his future development plans.
It would be more refreshing to create your own platform sooner rather than cooperate with others!!!
Wang Chuan’s idea is very simple. He wants to build an ecosystem, a closed-loop circle.
Just like Blizzard in the past, they have Battle.net!!!
And Tencent in the previous life, they created WEGAME!!!
Or it could be the platforms of Ubisoft and EA in the previous life.
There are many manufacturers in this world that integrate all the game resources in their own company.
First, develop a game that is good enough to serve as a card and attract a large number of players.
When the game has accumulated a certain number of players and the players' stickiness is sufficient, it will be fully rolled out.
Just like Tencent in its past, it first used a few games to attract users to WEGAME and build a solid foundation!!!
Then after it develops, we will add a few high-quality games to consolidate this circle.
It can be said that this method has indeed made WEGAME a success!!!
However, during the later layout, some accidents occurred, which caused it to suffer serious damage.
I have to say, it's a pity~~~
Wang Chuan’s idea is similar to Tencent’s approach.
After all, he has experience from his previous life and has enough things to learn from.
And integrate all these methods and optimize and modify them.
If it becomes a method that suits him, how could it fail???
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