Originally, Tian Boxun was still very busy making the game "Three Kingdoms: Farmers in Charge", but his subordinates suddenly showed him the news about Wang Chuan.
In an instant, he felt unwell!!!
They all have fixed game promotion strategies, such as pre-promotional warm-up, during which time they release game content bit by bit to whet players' appetites.
The news during this period also proved that they were doing a pretty good job.
On the Internet, "Three Kingdoms: The Farmer is the Boss" has always been a hot topic among players.
After all, it’s a Penguin game, and it even participated in official events. Even among a bunch of Three Kingdoms games, its popularity is top-notch! !
Unfortunately, despite such a good start, he happened to meet Wang Chuan.
Just when the popularity of Penguin Games was rising, Wang Chuan also started promoting "Three Kingdoms Kill".
Moreover, this time, Wang Chuan did not work as hard as he did last time to promote "Genshin Impact", and he even personally took part in the promotion to grab the popularity.
With the tens of millions of yuan in revenue from "Genshin Impact", Wang Chuan was able to get rid of his financial difficulties.
Now that he has a certain amount of capital, Wang Chuan directly negotiated with several media outlets to carry out a certain degree of advertising promotion.
He has always believed that money is not saved but earned.
So when it comes to advertising and promotion, we choose the best ones that are most suitable for us!!
In addition to advertising, Wang Chuan also thought of the users of "Genshin Impact".
After all, the original purpose was to increase the stickiness of these users.
So he inserted a built-in traffic-generating activity into "Soul Knight".
For example, if you log into "Three Kingdoms Kill" for seven consecutive days and sign in, you can get free skins, etc.
If it were just these, it wouldn't give Tian Boxun such a headache.
The most important thing is that their game "Three Kingdoms Kill" is already a qualified game, not just a concept.
Even the launch time has been announced by Huangtu Game Company.
When Tian Boxun heard this, he was stunned and began to doubt his life.
You know, he learned the news half a month ago and started production half a month in advance.
But until now, it still can’t catch up with Wang Chuan’s production speed???
The current popularity of "Three Kingdoms Kill" has made Tian Boxun and even other manufacturers helpless.
If "Three Kingdoms Kill" was not a finished game, this would not have happened.
And precisely because of this, Huangtu Games also chose the best time to go online, which immediately raised the expectations of players to the maximum, and at the same time, the popularity of other games was also unmatched~~~
The reason why it is said to be the best time is because the major manufacturers before, including Penguin, have been releasing content bit by bit to keep the players in suspense.
Now, players' appetites have been opened, but what they fill in is not their own games, but "Three Kingdoms Kill"...
So, Tian Boxun was really helpless when facing a series of combined punches.
"Okay, we won't have to promote it for now, but we'll keep the promotional resources aside for the next opportunity. Also, there's no need to rush the game, so everyone, take a break this afternoon."
"Thank you all for your hard work these past few days!!"
After thinking for a long time, Tian Boxun exhaled, pinched his eyebrows, and then looked at everyone and said.
Because of the need to coordinate with publicity, the studio has been working hard and making revisions.
But now, it is no longer necessary!!
Everyone left with cheers!!
Before Tian Boxun left, he suddenly thought of something and said to his assistant:
"Please keep an eye on "Three Kingdoms Kill" for me and remind me on the day it goes online."
"yes!!!"
Although Tian Boxun really wanted to use the resources at hand to directly surpass "Three Kingdoms Kill" in publicity and make Wang Chuan's publicity ineffective.
But rationally, he couldn't do that.
Not worth it!!!
The game's resource budget was already very limited, and even if the promotion was complete, the popularity would overshadow "Three Kingdoms Kill", but what was the point?
His game is not finished yet and cannot be put online at all.
So after thinking about it carefully, he gave up this impulsive idea.
He is not so stupid as to joke about his own future just to vent his anger.
Moreover, going online early is not necessarily a good thing. The evaluation of players and the opinions of judges are the key to the selection.
......
Soon, two days passed and "Three Kingdoms Kill" was about to be launched.
Unlike the last time "Genshin Impact" was launched, Wang Chuan really tried every possible way to gain popularity that time.
For example, using "The Stanley Parable" to promote "Soul Knight".
For example, he had a dispute with Tian Boxun of Penguin, and then kept trying to extort money from him.
etc!!
This time, "Three Kingdoms Kill" was launched very quickly. It suddenly appeared, was casually warmed up for two days, and then it was announced to be launched.
If Wang Chuan at this time was still the same as when he was developing "Genshin Impact".
I estimate that the data of "Three Kingdoms Kill" will be so bad that even my grandparents won't be able to recognize it.
But now, it’s different.
In terms of fame, "The Stanley Parable" ushered in the era of meta-games, and Wang Chuan is therefore known as the father of meta-games.
The random mechanism of "Soul Knight" has also opened up a new path for the business model.
In terms of funding, the monthly revenue of "Genshin Impact" is nearly 10 million. Although it is not a cash cow, the short-term profit is still considerable.
If we want to produce a 3A masterpiece, we may not have the ability to do so, but these small productions are still no problem.
What's more, he has "Genshin Impact", a game with a large user base.
He directly diverts players into his own game without affecting the player experience.
If players want to obtain the character's skin, they must go to "Three Kingdoms Kill" to complete the task.
Of course, if you don’t want to, that’s fine, it’s not mandatory anyway.
In addition to attracting traffic to the game, Wancheng also placed advertisements on some video websites, game websites, etc. Just like he said, he is not afraid of spending money.
In addition to these, Wang Chuan also made a mysterious form, intending to give the players a surprise.
It lists the voice actors of the various generals in "Three Kingdoms Kill".
All the well-known voice actors in China were impressed by Wang Chuan and devoted themselves to the dubbing work of "Three Kingdoms Kill".
Well, for the sake of money~~~
Soon, without keeping the players in suspense, "Three Kingdoms Kill" was directly launched after confirming that everything was correct.
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