Lu Ban first searched for things related to IP, ecology, and world view.

He saw such a description on the famous knowledge answering website [Do you understand?]

“Creating an IP closed loop and a movie universe can form a huge information cocoon in the later stage, so that the audience has no time to pay attention to other similar products. With the mentality of sunk costs, they try the products in the closed loop one by one, and finally retain users…”

Lu Ban didn't quite understand it, but he could understand the general meaning was that if these things were produced, everyone would be immersed in the world constructed by a series of movies and would have no time to watch anything else.

"It seems quite impressive."

He searched again on how to build such a powerful thing.

I saw that several video websites were doing it.

There are also some other cultural and creative industries doing similar things, but only a few have been successful.

Lu Ban suddenly felt that it was very difficult.

"But the mission only requires attention. I can just paint endless pictures to attract attention. Once the attention increases, that's it."

Lu Ban looked at the comments in [Do you understand?] and thought so.

He saw a crowdfunded game that claimed to have a high degree of freedom and could create a real virtual world. It was also endorsed by a well-known producer and raised hundreds of millions of dollars in funds at the beginning. It has also been able to raise a wave of money every year over the years. However, the game itself seemed to have no intention of being released. Seeing the turmoil in the related investment stock transactions, Lu Ban thought it was a Ponzi scheme.

So, sometimes whether you can make money or raise funds has little to do with the actual business, as long as the pie is big enough.

Lu Ban could even start making cars while he's working on a movie, and there would probably be people who would invest in it.

Many students would think that these investors are stupid for spending money on such a project with no visible return.

But in fact, the money invested by these investors is only a small part of their assets. As long as one or two of the dozens of projects they invest in can make money, they can get all their money back. This is why people with capital will become richer and richer.

"I can't be so heartless."

Lu Ban has his own principles. His love for movies is so great that he even refuses to increase his box office and clicks. How could he use movies to cheat people out of their money?

But how to take the first step made Lu Ban a little troubled.

He began to search for inspiration again.

"…"The Wailing" is a film that is well worth watching in the cinema. It is difficult to experience the shock and fear brought by the big screen on your own small screen, especially the suffocating feeling of sitting in the dark environment of the cinema with hundreds of strangers. More importantly, for your safety, I also suggest that you watch it in a crowded place, so as not to be scared and dare not crawl out of the quilt…"

"...The pre-sale box office of "The Wailing" has exceeded 20 million. As a film that won the gold medal at the Yan'an College Student Film Festival, this film is highly anticipated. Some people believe that it is the unique atmosphere of the Yan'an College Student Film Festival that has made the film popular among college students. Once it enters the public's field of vision, the film may suffer a setback. For this reason, our reporter contacted..."

"... As a director who specializes in horror and thriller films, Lu Ban's ability is unquestionable, but his films are also hollow in content, too focused on excitement and neglect of humanistic feelings, and have poor value orientation. Although I haven't watched "The Wailing" yet, I think that an excellent director should combine content and emotion, unify thought and form, and shoot films that are inspiring and valuable to people..."

There are numerous reviews about him and his movie, and with the upcoming nationwide release, the discussion is becoming more and more heated.

Lu Ban casually glanced through the comments that either praised him or criticized him, and suddenly saw one.

[Summary of the monsters that have appeared in Lu Ban’s movies so far]

When you click in, you can see screenshots of various Lu Ban’s videos.

"…A doll that lives under the bed, appears and disappears mysteriously, and is suspected to be able to teleport. Its attitude towards humans is unclear…"

"...a pianist who haunts the abandoned Jiangcheng Grand Theater. His body is burned and he plays crazy music. He can control mannequins to do things for him..."

"...a flying fish that appeared in the grass of the ruins. It looks like an ordinary fish, but is huge and can fly in the air..."

"…Ratmen appear in the bushes of the ruins. They are humanoid, with a head like a rat. They have a certain level of intelligence and are in a symbiotic relationship with flying fish…"

This post shows with pictures and text all the monsters that have appeared in Lu Ban up to "Hyakunin Isshu", accompanied by the poster's speculations and descriptions about these monsters.

I have to say, looking back at these monsters, Lu Ban thinks some of them are quite cute.

"Well, so I can actually use A Quiet Place as a prototype to build a movie universe of these exotic places?"

Lu Ban realized it later.

Thinking of this, Lu Ban immediately began to sort out the things he had encountered, organizing and deleting the details, and combining them with the information obtained from some product descriptions in [Silent Department Store]. He quickly listed the world background, monster information, etc. of the Wasted City section.

“Many IP derivatives and movie universes are created just for the sake of creating a worldview. They are set to be very large from the beginning. This is just like the superhero team movies where many unfamiliar heroes appear all at once. If you want to create a good movie universe, you have to carefully polish each work and increase the audience's sense of involvement through each work to achieve an immersive experience.”

Lu Ban summed up himself.

He directly sent a message to Song Yunyan's secretary Li Zijian, asking him to introduce him to an outsourced team for web page production. Then he handed the information he had sorted out to the team and asked them to help him set up an official website. Once the website was ready, Lu Ban could upload some monster and exotic information to create an encyclopedia.

Afterwards, Lu Ban registered a new Weibo and video website account, naming it "Silent Project".

He plans to build a movie universe based on A Quiet Place to complete his career development mission.

After doing all this, Lu Ban cast his gaze on the file named "Nameless City" in his computer folder.

Since we are going to do all this, we can't just draw big promises, we have to come up with something practical.

Lu Ban plans to make "The Nameless City" into a short film to promote his project.