After helping Song Yunyan's friends, Lu Ban was finally able to free up some time to continue working.
But this time, Lu Ban did not remain silent like he did at the Yannan University Student Film Festival.
Proper use of one's identity and resources for publicity is an integral part of modern media and must be savored.
He first made a short trailer of only a dozen seconds, which was a PV that was like a pie in the sky. When it was put on the console game, it would be ridiculed by players as the kind of wheat that had just been planted, and all the relevant intellectual property rights were registered.
In the trailer, a hand opens a book, picks up a pen and writes down some words, accompanied by a self-narration: "When you see this story, I am no longer in this world." It gives a very weird and suspenseful feeling, and at the end, there is the title "Mouth of a Madman".
The images in this trailer did not have much of an immersive feel, they were just ordinary shots. Lu Ban checked it again, uploaded it to the Silent Project accounts on major video sites, and reposted it again through his own account.
"The Wailing" was only released at the end of last year. It is necessary to release a new movie now before the audience has recovered. Even the normal promotion and marketing process will take more than a month. We also have to get the theaters' schedule. If we want to attract more people's attention and make the film spread more widely, all of these are necessary.
There used to be a saying that good wine needs no bush, but now, in this era of explosive dissemination of Internet information circulation, today's hot topics will no longer be discussed tomorrow, with all kinds of information iteration. If the publicity and promotion work is not done well, even the best movies will be affected.
Of course, sometimes during the promotion, they find that they cannot finish it, and then they have to postpone it. Some releases are postponed three or four times, and the audience gets tired of it. Others raise the audience's expectations too high, and during the promotion, they find that the photos do not match the actual product, and the audience shouts that they have been cheated.
Less than an hour after uploading, Lu Ban saw that the video had been played more than 500,000 times on the Old Video Network alone, and it was still growing at a visible rate with each refresh.
Those who came at this time were basically old fans of Lu Ban. Their attitudes might be a little biased, and most of the comments were flattering. Lu Ban did not read them carefully.
In the evening, he saw the push notification from Dongleme.
[How do you evaluate the trailer of Lu Ban’s new movie “In the Mouth of a Madman”? ]
Lu Ban clicked on it.
The first comment with the most likes that I saw was from an online film critic, who often writes film analyses, film reviews, and evaluation columns, but is not an industry insider himself.
【Deep Blue Melancholy: This trailer looks very mysterious, grand, and suspenseful, but it actually says nothing. Whether it is the camera, the lines, or the scenes, they are all very impressive, but they actually say nothing. Through the images in this trailer, we can see that director Lu Ban has made a lot of progress in the level of the images, but it actually says nothing. So what does this trailer say? I think, from the perspective of the trailer, the completion of this movie is still very low, and it may be in the project establishment stage. If you want to see this movie, it will take at least two years. You can wait until then to comment. 】
“Indeed, the completion level is not high.”
Lu Ban also agreed. He strives for perfection, but has only completed about one-third of the progress. It will take at least another month to complete the whole process. The completion rate is indeed too low.
He looked at the second most popular answer, which was from a practitioner who seemed to be a screenwriter and had participated in the production of some movies and TV series.
[My name is Teacher Zhao: This trailer is very simple, with a few scenes and a line of dialogue. Through the analysis of the lines, we can know that this person should have died. He is the narrator of this story. From his clothes, we can see that it is a modern story. And from the title... Sorry, I really can't make it up anymore. It feels like only the title of this trailer is effective information. The rest is useless. There is no way to infer any information. Of course, this is also a publicity strategy. Horror movies are about creativity, and Lu Ban's current popular films are also full of creativity. If the promotional video reveals too much information and is copied by other small workshops, the final effect will be discounted. Let's wait for Lu Ban's subsequent promotional videos. ]
“So there is such a thing.”
Lu Ban couldn't help but agree.
Considering that Ye Cheng also participated in the filming of a new horror movie, many crews may now want to take advantage of this hot traffic.
Creativity is very important for horror and suspense movies. Once some core ideas are revealed, the overall effect of the movie will be greatly reduced, so promotional videos sometimes have to be a bit mysterious.
He looked at the third answer. This was an account for film and television commentary. It was the kind of blogger who would edit together the wonderful scenes from movies and add commentary so that people could watch the movie in just a few minutes.
[White Elephant Talks about Movies: Before discussing Lu Ban’s new movie, I want to talk about this director. He debuted with horror videos, short videos, online movies, and theater movies. In less than a year, he went from an unknown little transparent to a hot director. His rise is worth pondering. First of all, normal movies cannot be produced continuously in such a short period of time, so he must have made some preparations and had already filmed them and released them step by step. Secondly, the actors he chose are very secretive and other film and television companies cannot find them. I have reason to believe that there is huge capital behind him ready to enter the market. The appearance of Lu Ban is just a signal...]
"A huge amount of capital?"
Lu Ban looked behind him and saw only two clouds of fog, one black and one gray. There was no huge capital at all.
Although Song Yunyan's Jiangcheng Industrial is considered a large group, it is well known that Lu Ban is now self-sufficient and has almost never asked for any follow-up investment from Song Yunyan.
“This won’t work.”
Lu Tan came to a conclusion.
He ignored the subsequent discussions and just let the heat ferment on its own. Under the bombardment of modern self-media, hot topics like Lu Ban will definitely become more and more popular.
While continuing production, Lu Ban also made a second trailer.
Before posting it, Lu Ban saw some public accounts he followed forwarding a screenshot of a post with the title of the post on it.
"Analysis of the new work of Silent Project, Lu Ban is about to fall from the altar!"
"?"
Lu Ban didn’t know how he became a deity. He clicked on one of the articles out of curiosity and read it carefully.
"...Although Lu Ban's horror films are wonderful and no one in the market can compete with them, if Lu Ban keeps indulging in his comfort zone and does not break out of it, he will soon become complacent and eventually fall from grace. He should shoot films with richer emotions or larger scenes and larger productions instead of continuing to tinker with niche horror films!"