Chapter 482 Live Streaming E-commerce



Private kitchen.

Gao Yan and his group ate and chatted.

As they chatted, the conversation turned to starting their own businesses.

Among the four second-generation rich kids present, Li Chaonan was undoubtedly the most outstanding. After getting close to Gao Yan, he quickly became the CEO of a multi-billion dollar entertainment company.

As for Chen Zixuan, he had previously started a live streaming guild, but due to continuous losses, he sold it to Gao Yan and handed it over to Zheng Xiaoyu to manage.

Zhong Xiaoming comes from an official family and currently holds a temporary position in a relatively unimportant department.

Lei Yulan wasn't much better off; she took a cushy job at her own company and just drifted through life.

When they saw that Li Chaonan, who was one of their close friends, was doing better and better, they also developed a desire to improve themselves.

"Brother Yan, you're a business tycoon, could you give us some pointers on what we should do?"

Lei Yulan asked with a smile.

"You guys want to start a business?" Gao Yan asked with a smile.

"I have this idea, but I don't know what to do with it!"

Chen Zixuan said with a wry smile, "If my previous business failed, and I fail again this time, I guess my family will never support me again!"

"Let me think about it!"

Gao Yan pondered to himself. He had memories of the next five years, so it wouldn't be difficult for him to guide these three people!

The next moment, he asked, "Are the three of you planning to do this together, or separately?"

"We're planning to do something together!"

Each of the three has their own strengths: Chen Zixuan has ample funds, Lei Yulan is skilled in social interaction, and Zhong Xiaoming has connections in government. If the three of them join forces to start a business, they can complement each other!

Gao Yan nodded in agreement: "The three of you working together is a perfect match. I have an idea you can try!"

"What idea?"

All three of them had their eyes light up.

"You can start a company!"

"A company specializing in online influencers?"

Chen Zixuan asked in surprise, "This isn't much different from a live-streaming guild, is it?"

"The difference is huge!"

Gao Yan shook his head and posed another question: "What are your thoughts on short videos?"

Zhong Xiaoming said, "With the advent of 4G technology, the network speed has been greatly improved. In the past, watching videos would be choppy, but with 4G technology, watching videos is very smooth. Therefore, short videos are a new track, and the potential of this track should be quite large. If Brother Yan was not optimistic about short videos, he would not have acquired 25% of ByteDance's shares. Am I right?"

"But Brother Yan, there are quite a few short video platforms now. Are you sure that Douyin will be the final winner?" Lei Yulan also raised a question.

Lei Yulan's concerns may not be unfounded.

Currently, the last remaining short video platforms are Douyin, Kuaishou, and Duanwu platforms.

Many investors believe that the potential of the joke platform is much greater than that of Douyin and Kuaishou. However, according to Gao Yan's recollection, the joke platform will be permanently shut down for some reason in the future.

Later, it was rebranded as Pingpingxia and made a comeback, but its users had already been divided up by other platforms, and it was eventually swallowed up without making any waves!

"I have great confidence in Douyin. In the future, Douyin will definitely become the leader in short videos!" Gao Yan said with great certainty. In his future memories, even without his help, Douyin had already become the leader in short videos.

Now, with his help, TikTok will only grow even faster!

Gao Yan's tone became serious: "Alright, let's get back to the main topic. In my understanding, it should be a company that cultivates internet celebrities, creates IPs, and helps internet celebrities monetize their content!"

"Monetize? How do you monetize it?"

Lei Yulan asked.

"Advertising and product promotion!" Gao said.

"You can first sign some internet celebrities with a fan base, then shoot some high-quality short videos. Once you have a certain level of popularity, you can embed advertisements into the short videos. Also, let me tell you something: I plan to launch a live-streaming e-commerce function on Sunday Mall. If your company is established, we can cooperate!"

Based on the memory of the next five years, Taobao will launch the live-streaming e-commerce function in March 2016!

In any case, the two sides have become enemies.

Gao Yan doesn't mind borrowing their idea, and in the future, Douyin will also launch a live-streaming e-commerce function!

"Brother Yan, let's raise a glass to you. We hope you'll take good care of us in the future!"

The three of them raised their glasses together!

"You're too kind. We're all friends, and it's only right that we help each other out!" Gao Yan said with a smile, raising his glass.

After the meal, Zhong Xiaoming, Lei Yulan, and Chen Zixuan began discussing how to start a company!

Unexpectedly, Li Chaonan also had the same idea.

"Brother Yan, do you think we should sign a batch of new talents to turn them into live-streaming e-commerce influencers? After all, your talent show has quite a few promising prospects!"

This talent show has produced many beautiful girls, and it's undoubtedly easier for pretty girls to become internet celebrities!

Moreover, as an entertainment company, Star Entertainment has a greater advantage in signing contracts.

Another organization is now competing with Star Entertainment for talent.

If the other party isn't stupid, they'll definitely sign with Starry Sky Entertainment. After all, Chen Yuxin is a living example. What if they become the next Chen Yuxin?

"You handle it as you see fit, you're the general manager anyway!"

Gao Yan spoke casually.

Gao Yanzhen didn't care about Xingchen Entertainment's meager profits. Even if it made a lot of money, he would be lucky to make a few billion a year.

For the next two days, Gao Yan and Chen Yuxin spent the rest of their time together in the presidential suite.

After two days, even though Chen Yuxin's physical condition was over 90, she was exhausted. When Gao Yan left, she didn't try to stop him at all; instead, she felt a sense of relief!

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!

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