Those who chose Star No. 1 basically received the medicinal wine this morning or afternoon.
Some are kept for now, unopened and unused, to be consumed later or given as gifts, since the packaging of Star No. 1 looks very high-end.
Some people opened it and tried it. Those who know how to drink baijiu felt that the price of 8,888 yuan was worth it, let alone since they got it for free, which made it even more worthwhile.
At the same time, they also experienced the effects of the medicinal wine!
As a result, those lottery winners who had drunk the medicinal wine took to their own Weibo accounts or left comments under Gao Yan's Weibo posts, praising Xingchen No. 1.
In particular, a user named "Yong Ge" praised Xingchen No. 1 to the extreme. In order to avoid being misunderstood as a paid shill, he even uploaded a lot of photos to prove his innocence!
at the same time.
Star Entertainment has also started promoting Star Medicinal Wine.
Star Entertainment adopted two methods for this publicity campaign.
Because all the celebrities in Star Entertainment are using Douyin (TikTok) to post short videos and earn extra money!
This time, the company asked them to shoot a short video about Xingchen medicinal wine and to give out bonuses based on the number of likes, mainly to prevent anyone from doing a perfunctory job!
If you get over 10,000 likes, you'll be rewarded with 100,000 yuan; if you get 30,000 likes, you'll be rewarded with 200,000 yuan; if you get 50,000 likes, you'll be rewarded with 300,000 yuan; and if you get 100,000 likes, you'll be rewarded with 1,000,000 yuan!
If it gets 200,000 likes, the reward will be 2 million.
How long does it take to shoot a video?
Even including filming and editing, it only takes a few hours!
Therefore, the celebrities of Star Entertainment rack their brains to shoot better videos in order to get more likes, but there is one rule: the videos cannot involve false advertising!
Star Entertainment has quite a few stars. With the huge success of its movies and TV series, Li Chaonan has signed many more people, after all, Star Entertainment has a lot of projects.
They might not get lead roles or important supporting roles, but getting ordinary supporting roles is not too difficult.
Therefore, there is a saying in the industry: as long as you join Star Entertainment, you will have a role!
There are just too many art school graduates every year, and most of them choose to change careers. After all, there are only so many movies and TV series to shoot, so it's a classic case of too many monks and too little porridge.
Now, there's this oddball, Star Entertainment, which launched nine projects in one go.
Therefore, Star Entertainment has become a hot commodity. Even without actively recruiting, a large number of art school students or ordinary actors come to recommend themselves every day!
Li Chaonan then selected a group of outstanding individuals to sign contracts with!
After the celebrities from Xingchen Entertainment uploaded the videos they filmed to Douyin, the popularity of Xingchen Medicinal Wine soared rapidly, and it also became a trending topic on Douyin!
As for Weibo, the popularity of the award-winning users who chose the medicinal wine continued to increase after they shared their experiences of drinking it.
This left those celebrities who wanted to trend on social media speechless: Damn it, they couldn't even beat a bottle of medicinal wine!
As for sales channels.
Gao Yan adopted three sales methods.
First, we will sell through physical stores and specialty shops.
Secondly, a special section on Sunday Mall will be set up for sales without discounts.
Because Xingchen Medicinal Wine targets wealthy customers.
Finally, it was sold at Tianyun Club.
Tianyun Club is a high-end venue that targets wealthy clients.
However, there is currently only one physical store in Pingyang.
The following day, three types of Xingchen brand medicinal wines were officially launched on three different channels.
Midnight.
Gao Yan also obtained the sales data.
There is only one physical store, but sales are still good. Although Pingyang is a poor city, there are also wealthy people.
Therefore, in one day, Star No. 1 sold 832 bottles, Star No. 2 sold 328 bottles, and Star No. 3 sold 187 bottles!
As for Tianyun Club, on the recommendation of the waiters, a total of more than 500 bottles of the three types of medicinal wine were sold. However, these medicinal wines were all sold at double the price!
Finally, there's Sunday Mall. Since Sunday Mall's users are mostly ordinary people, Gao Yan originally thought that the sales of medicinal wine wouldn't be very good!
But he underestimated the effect of advertising.
It went on sale at 8 a.m. and by midnight, 15,600 bottles had been sold!
In the following days.
Sales of Xingchen Medicinal Wine skyrocketed at an astonishing rate, as if it had taken off on a rocket.
On the first day, sales did not even reach 20,000, but just five days later, daily sales exceeded 200,000 bottles. When these sales figures were exposed online, they caused a huge sensation.
It's worth noting that the cheapest Xingchen Medicinal Wine costs 8,888 yuan. If we calculate the average price at 10,000 yuan, that would amount to 2 billion yuan in sales!
Meanwhile, the efficacy of Xingchen Medicinal Wine has also been exposed one after another!
As for Pingyang, they kept sending telegrams, since Xingchen Medicinal Wine is an industry of their city. This time, it was like they had launched a huge project. Moreover, the better the sales of Xingchen Medicinal Wine, the more taxes they would pay!
Of course, the daily sales of 200,000 only lasted for three days!
Has its reputation declined?
Of course not.
It's not that production is insufficient!
To date, the winery can only produce 100,000 bottles of medicinal wine per day.
Insufficient production led to the emergence of yellow cattle.
The price of Xingchen No. 1, originally priced at 8,888 yuan per bottle, was inflated to 15,000 yuan by scalpers. Xingchen No. 2, originally priced at 9,999 yuan per bottle, was inflated to over 20,000 yuan. As for Xingchen No. 3, it was even inflated to 50,000 yuan!
Huge profits can make people envious.
Sure enough, someone in Pingyang has come up with a plan to sell medicinal wine!
Feng Bing, who was in charge of the winery, directly informed Zhuo Jinsen about the matter.
The medicinal wine factory is his son-in-law's business, and also his political achievement. Anyone who dares to touch it is going against him!
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