Chapter 207 Li Jianye: As long as you are not in Jiangsan City, I will support you! [Please give me a monthly ticket! ]

"Brother, you have to believe me. You have to believe that if we two join forces, we can defeat everyone in the East Country business community!"

"Brother, don't hold me back, I'm serious!"

"Oh, there's really no need to bother Captain Li with such a small matter. It's only February 1st, and he might have just started work."

Three o'clock in the afternoon.

Xu Hao didn't listen to Wang Chao's nagging, he just stuffed the other person into the car.

If you are undecided, file a record first.

What? Listen to the plan and then decide whether to file? Forget it. It doesn't cost much to file anyway, so it's always better to file in advance.

The car drove along.

In the shortest possible time, he rushed to the Municipal Bureau.

afternoon.

Three twenty-five.

The car slowly stopped in the parking lot of Jiangsan City Police Station.

“Bang!”

The car door opened, Xu Hao got out with an expressionless face, and then pulled the other person out.

Wang Chao, with a look of despair on his face, was pulled out like a chicken.

"Don't talk about those nonsense, just file it first and then talk about other things."

Xu Hao said calmly, then carried the other person inside.

Wang Chao felt that the future was bleak.

The future. The future is dark!

I can't, for any plan I have in the future, I have to file it in advance. That's impossible. By then, if my subordinates exceed a thousand, and I confirm the business plan in the conference room one foot, and lead the other party to the police station the next foot, the atmosphere will be very subtle. If it happens too many times.

It will be difficult to develop it into corporate culture.

Just thinking about it, Wang Chao couldn't help but feel dizzy.

But resistance is futile.

Eventually, he was caught and brought inside for record.

"Advisor Xu?"

When the police officer on duty saw that the person coming was Xu Hao, he subconsciously greeted him.

Then his eyes fell on Wang Chao standing beside him.

It didn't matter what he saw, his face changed immediately.

"Advisor Xu is here."

"Nothing, just for record."

Xu Hao said casually, and then he saw the police officer speaking to another police officer who had just arrived and was confused:

"You take care of the filing. I'm going to the bathroom."

After saying that, the other party walked out in a hurry.

The police officer who stayed behind saw the other party leaving and was about to say that they went in the wrong direction, but before he could say anything, he was interrupted by the two people in front of him.

"New here?"

Wang Chao's eyes lit up as he looked at the ignorant and clear-headed police officer.

"Uh-huh?"

The police officer nodded subconsciously, then realized that something seemed strange, and his young face became stern.

"What type of case are you preparing?"

"It's not a case. I just filed a case for him. I mean the type of personal accident."

Xu Hao said casually, retracting his gaze from the other person.

Eyes clear.

His beard was clean, and he didn't have that weird smell of the dead.

If nothing unexpected happens, these should be police officers who just transferred here after the New Year. They may be from the police academy, or they may be transferred from other urban areas.

The probability is quite high. After all, Jiangsan City has a huge demand for police officers and they are recruiting people all the time throughout the year.

And this is indeed the case.

The police officer really didn't know why Jiangsan City recruited people, but judging from the battle situation announced last year, Jiangsan City Police Station is undoubtedly a place to handle major cases! So, he came.

"So it's a civil dispute?"

The police officer spoke very seriously, and at the same time he was nervous about whether he had made any mistakes.

"Well, there may be some criminal factors."

Xu Hao thought about it and added.

Criminal!? The police officer was startled and subconsciously looked at the two people.

"What are you going to do!?"

criminal?

Logically speaking, the vast majority of filings are for civil matters.

Who would file a criminal case when they have nothing better to do? Do you file a criminal case with the police before you kill someone? Or do you know you will be hacked, so you file a criminal case? Xu Hao was a little surprised, just as he was thinking about how to explain the logic clearly and not let the other party suspect that he was a psychopath.

A voice suddenly sounded.

"Okay, I'll take care of it."

When everyone heard the voice, they looked and saw that the person coming was Li Jianye.

At this time, the old policeman who had gone to the toilet was standing behind Li Jianye.

"I'll do the operation."

Li Jianye said something casually to the confused police officer, then looked at Wang Chao and Xu Hao with a look of amazement on his face.

"What the hell are you two doing?"

"It's not me. I didn't do anything wrong."

Xu Hao shook his head.

He has always been a good, law-abiding citizen.

"Me neither!" Wang Chao said.

He has always been law-abiding.

"But Chaozi has a plan recently, um, about the transformation of shops." Xu Hao looked around, found a chair, sat on it and spoke slowly.

Transformation?

"What's the meaning?"

Li Jianye frowned, not quite understanding.

"That's right, the business of the store is too low-end, and it's hard to make big money without much effort."

"I see then, so what is your specific plan?"

Li Jianye was very serious. In the past half month, even after taking office and dealing with the mess left by his predecessor, he had never been so serious.

"It means to separate a brand new symbiotic brand from the old industry, use the basic market of the sinking market to provide blood transfusion to this new brand, and build this industry into a high-end image."

Wang Chao was eager to speak out what was in his mind.

Xu Hao listened and nodded.

For a high-end, classy product, you cannot eat up the profits in the sinking market. Once you do, it will be like a black spot appearing on a piece of white paper.

Why? Because the things that poor people cannot get or afford are called "high-end".

To put it bluntly, high-end means superior, superiority means niche, and when the niche can be enjoyed by the masses, the brand image will decline again and again.

Just like a tire restaurant, whether the food is delicious or not is not important.

What is important is the 'sense of superiority', and the spread of the sense of superiority is the Internet.

Can the Internet transmit taste? No.

Therefore, the dining process, the dining environment, the names of the food, and its shape become the areas where effort needs to be put in.

Of course, it’s not that the taste is bad, it’s just that more effort is put into these things than the taste, which doesn’t match the price!

Therefore, once ordinary people come into contact with this thing and know the taste and so on, the brand image will decline slightly, and the decline cannot be stopped. In addition, the high-end market is enough for them to make money, so they never enter the sinking market.

The same principle applies to mass-produced products that want to move up the ladder.

In people’s minds, “mass” means ordinary. A sudden price increase will only offend old customers and reduce word of mouth.

So, how to deal with these two situations?

“To spin off another brand is to create one from scratch!”

Wang Chao slowly began to explain.

Xu Hao understood.

Just like a mobile phone.

When some big brands launch high-end mobile phones, there is often another brand, and this brand is designed to not damage the brand image of the big brand, but to reap the profits of the sinking market.

Food is ok too.

Just "Build a restaurant?"

Li Jianye asked suspiciously.

"No, the cost of a restaurant is too high, and it's hard to build a brand image. There are no large chain stores in China that can compare with it."

Wang Chao denied it immediately.

Superiority is created by contrast.

If you want to create a high-end product, you must have a popular low-end product for comparison.

Build a restaurant. There are already many famous restaurants in the world. No matter what they do, they will only turn themselves into low-end products.

In the end, they had no choice but to transform again and move their high-end restaurants to the lower-end markets to stop the losses.

But “Drinks!”

"I discovered beverages. There are many large beverage companies in China, but to put it bluntly, they are still beverages, at the level of sweet water. But in addition to this, there are other beverages."

"I observed the streets I was responsible for and found that milk tea was a popular drink and there were not many big companies."

"So, during the Chinese New Year, I tried to operate several of the stores in the lower-tier markets, selling low-priced milk tea drinks, and the results were very good."

Wang Chao was still talking tirelessly.

Li Jianye recalled that this guy seemed to have put a few milk teas in the box when he delivered the takeaway.

As Xu Hao listened, he suddenly felt something was wrong.

"Brother Huo, there is no famous milk tea chain company in the country right now, this is our opportunity!"

Wang Chao was extremely excited.

He sat on a chair with his hands clenched into fists, showing great power.

“As long as we focus on the sinking market, the speed of promoting the brand will be faster than anyone can imagine!”

"We will reduce the selling price of milk tea to the same level as some beverages, and even beat the beverages!"

"We have occupied the sinking market. Now we want to create another high-end product. Isn't it up to us to decide whether it is high-end or not?"

Xu Hao was a little stunned.

Why are there so many clever ideas?

Li Jianye thought for a moment. Although he didn't understand business, he could still think of something.

"If that's the case, will the peaches be picked?"

He said suspiciously, "You said that beverages lack a low-end reference. Only when they are no longer lacking can we start to build a high-end market."

“Will the high-end market be taken away by others after the completion of the project?”

"Oh no, you're overthinking it. The high-end market is mainly reflected in the brand image."

Wang Chao waved his hand nonchalantly.

"If someone really wants to take advantage of me, I will open a shop next to his, play music every day, and use crazy mascots to destroy his brand image and make it entertaining."

"When the time comes, it can still reach the high-end market. I'll eat it up."

"If this can work, I'll just kneel down."

Li Jianye couldn't help but give a thumbs up.

This is a really dirty idea! You open a high-end store and pay most of the cost, and I will directly open a low-end store with low cost.

It's like pooping in front of your door. How can this be considered classy? "So, what are you going to do now?"

Xu Huo suddenly brought the subject back to the main topic.

“Start building an image for the high-end market.”

Wang Chao spoke without thinking.

Please...collect 6_9_book_bar (Six//Nine//Book//bar)

"Cheap milk tea doesn't require any action, just opening chain stores and controlling prices."

"I'm not going to create high-end milk tea. I'm going to try 'tea' and 'coffee'."

"I'll try coffee first. Coffee is something from the West, so it's a bit unknown and easier to build a brand for."

"There is a large art exhibition hall in the city next door. I plan to go there and take a look. I want to find someone to give coffee a certain 'artistic quality', something that others can't see but that feels high-end and classy."

Wang Chao spoke.

People have a sense of awe for the unknown, and tea is something that originated in the East, so everyone basically has some understanding of it.

Of course, the most important thing is that the coffee is cheap.

Tea is too expensive, even more expensive than alcohol. It is not what Wang Chao needs at all. Besides, there are countless tea giants in the country, so there is no way he can do it.

Coffee, on the other hand, is quite good, as it has a certain element of unknown.

At the same time, the cost is low and the profit is greater if the selling price is high.

certainly.

Li Jianye’s focus is not here.

"Are you saying you're not going to do it in Jiangsan City?"

Li Jianye smiled happily and his expression suddenly relaxed.

"Of course we can't do this in Jiangsan City!"

"The difference between high-end and low-end is mainly about the sense of distance. Even the distance between stores cannot be too close."

Wang Chao shook his head.

Li Jianye could no longer hold it in anymore. He grinned, revealing his big white teeth.

"Captain Li, what are you laughing at?"

Wang Chao spoke in confusion.

"It's nothing, my mouth is a little hot, so I opened my mouth to cool my teeth." Li Jianye said with a smile.

Wang Chao looked suspiciously at the sub-zero temperature outside the window, then looked at Li Jianye.

But I'm too lazy to find the reason.

"I plan to do it in the capital and the magic city."

"Capital? Capital is good, Capital is good, this is a very good place, there must be people who like this brand!"

Li Jianye spoke in agreement.

If Wang Chao had a plan, Li Jianye would definitely frown.

If this plan involves very high taxes, which will be paid to Jiangsan City, Li Jianye will reluctantly relax his brows.

If the tax is paid to Jiangsan City, the plan is still to hold it in another city or even another province.

Then Li Jianye would not be able to help but open his mouth to cool his teeth.

Of course, not everyone agrees.

"no!"

Two stressful words suddenly appeared in my ears.

Wang Chao looked back and saw Zhang Liang appearing around with a dark face.

"What happened to Team Leader Zhang?"

Wang Chao spoke suspiciously.

"What I mean is that the capital isn't really suited to something like you."

After hearing the news, Zhang Liang rushed to the scene and considered the words in his mind, and slowly said:

"The capital is a very heavy city. Although it has a well-developed nightlife and a sufficient economy to create a high-end market, it is not the most suitable city for your plan."

Wang Chao nodded.

Indeed, the capital city is not the most suitable place for planning.

But compared with Jiangsan City, at least it has the soil to cultivate the high-end market.

Why? Because the economy is developed.

But. "The Magic City is more suitable."

Zhang Liang said earnestly, "A fast-paced, workaholic city like Shanghai not only needs coffee, but also money and a lot of young people."

"Listen to me and go to the Magic City!"

Li Jianye's mouth twitched, and he suddenly understood the other party's thoughts.

The same thoughts as him. "Devil's City?"

“It’s not impossible.”

Wang Chao spoke suspiciously, but still hesitated.

The two people beside him didn't give him a chance.

"What are you still hesitating about?"

"The economy over there is so developed, it's the right time for you to show your talents!"

"In comparison, the capital is full of officials, which are not only a hindrance to development, but also full of big bosses. Do you want to accompany these big bosses at the table for drinks? "

Li Jianye fanned the flames and Zhang Liang added fuel to the fire.

Xu Hao watched this scene with great interest.

And the fire was finally ignited successfully.

Wang Chao's hesitant look suddenly became firm.

"Okay, let's go to the Magic City when we get a chance!"

"But there's no rush. We need to find someone who understands art, something that's out of the ordinary."

Wang Chao spoke.

Art has never been meant to be understood by the public, but art is not art if the public does not understand it, so these two words have almost become a paradox.

But it doesn't affect the fact that this thing is so powerful.

"Which city are you going to look for?"

Li Jianye asked tentatively.

"Well, to the west, I remember there's an art exhibition going on there, I'll go check it out in a couple of days."

Wang Chao thought for a moment and spoke.

After saying that.

Li Jianye spoke again and asked for some information, only then did he feel relieved.

After a while, Xu Hao took the other party away. Zhang Liang also breathed a sigh of relief and continued to investigate the case.

There were only the two police officers left in the hall.

The new police officer looked in front of him, recalled the scene just now, and several question marks popped up in his mind.

"Brother Zhang, why did the captain come here just now?"

The old policeman known as Brother Zhang glanced at him, then took out a cigarette, lit it, and smoked it lightly.

"Do you know why the police in Jiangsan City are paid so well, but still can't recruit people?"

The policeman was stunned. He really didn't know, so he shook his head hesitantly.

"Oh, don't worry, you will know it one day."

Brother Zhang had a sad expression on his face.

The police officer's mind was full of question marks.

Li Jianye breathed a sigh of relief.

Others are afraid of the new official making the first move upon taking office.

But Li Jianye doesn't think so.

Compared to others, he is the one who is afraid!

He was afraid that he would be burned down by three fires just after taking office. Besides, the mess in Jiangsan City was just the backlog of cases, and there was nothing to be solved, so he didn't need to start a fire.

But just because I won't get burned or set fires doesn't mean others won't get burned, right? "Well, west. How many cities are there in the west?"

"The neighbor to the west is Lao Liu?"

Li Jianye thought about it.

"According to the time, Lao Liu's annual meeting should be starting now?"

“It’s not a big problem.”

"It's fine as long as it has nothing to do with Jiang Sanshi."

at the same time.

In a criminal investigation team.

This criminal investigation brigade is quite luxurious; at least it is not a combined police station.

At this time, in the brigade's office.

An old Mediterranean policeman pursed his lips and took a sip of hot tea. He exhaled and looked at everyone in the conference room.

"Well, keep up the good work, everyone."

"Last year, all indicators in the area we governed reached new highs, especially the law and order rate. There were only two criminal cases throughout the year."

"The higher-ups have expressed great praise for us!"

"We will continue to work hard this year and try not to end up like one of our neighbors."

Hear the last sentence.

The police officers present smiled subconsciously.

Although it was not said explicitly, everyone understood it.

Neighbor?

They have four neighbors, and something that happened in one of them this year made all of them feel terrified.

Who is this neighbor? It's so hard to guess!

"Our mission this year."

The captain took another sip of tea and a smile appeared on his face.

“We strive to break this record, with only one criminal case or even zero criminal cases in the whole year!”

When everyone heard this, their blood boiled and they said:

"good!"

(End of this chapter)