Chapter 1073 Do you feel ashamed?
“Hello everyone, I’m the host Zhang Xingxing. I’m currently at the event plaza of the Summer Cinema. A roadshow for Detective Chinatown will be held here soon. The main creative staff of the crew will appear here to interact cordially with the audience.
We all know that "Detective Chinatown 3" successfully broke the 100 million yuan box office on the first day of its release, and then became the box office champion of this week with 820 million yuan.
As of today, "Detective Chinatown 3" has maintained its position as the second highest-grossing film in the country on its 11th day of release, and its screening share is also second, reaching 18.6%.
Many people on the Internet predict that the final box office of this movie will definitely exceed 2 billion, and may even reach 2.5 billion.
Of course, these are all predictions from the Internet, and the anchors don’t know what conditions and data these predictions are based on. We just listen to what everyone says, and we won’t get a penny from the box office anyway, so who cares! As long as the movie is good, that’s fine, babies, don’t you agree?”
Zhang Xingxing, a well-known anchor of Kuaiyin, and her assistant received an invitation letter for a roadshow, inviting these anchors and self-media people to participate in the event, and then publicize the lively scene of the event through their channels. This is also a popular publicity model nowadays.
Especially many Kuaiyin anchors and self-media people, their personal fan base may even be more than that of the artists.
Although I don't want to admit it, this is the fact: the influence of anchors and self-media people is already comparable to that of ordinary artists. Even some top anchors and self-media people have a stronger influence than some first-line artists.
Therefore, promoting movies through these channels can ensure both extensiveness and depth of publicity, which is much better than traditional billboards.
The most important thing is that it is cheap! Of course, even if the effect of the billboard is greatly reduced, it still needs to be put up, which is a matter of appearance.
If a movie has a huge investment, a stellar cast, and is directed by a well-known director, but you can't see any advertisements for it on the streets, what kind of movie is it? Although the investment in "Detective Chinatown" is not that big, and the cast is not stellar, and director Liang Wen was previously an assistant director, this is his first serious directorial work, but who can blame the fact that this movie is produced by Earthling Studio?
The three words "Earthlings" alone have already set the tone for this movie to be a "blockbuster". If you think this is not convincing enough, how about adding the two words "Lin Fan"? Therefore, although the advertisements all over the streets have begun to tend towards formalism, such forms are really indispensable.
Just like now, the movie has been released for 11 days. Logically, the roadshow activities do not need to be arranged so tightly, but in fact, as long as the main creative team comes to the local area for the roadshow, the local movie box office will at least double in at least the next week.
In this situation, even if Yang Hongxia didn't care about the box office, Li Xiaodong was unwilling to give up any opportunity to increase the movie's box office.
So, for 11 days, Lai Siu-tung led the main creative team to work diligently on the roadshow every day. This is also an important reason why "Detective Chinatown 3" has maintained the second place in the national box office.
The reason why it ranks second is that the first place is a superhero movie produced by the United States.
This superhero movie has a wide audience base across the entire Blue Planet, with a huge fan base, and it is released simultaneously across the entire Blue Planet. New films like "Detective Chinatown 3" that are only released in China naturally cannot compare with it.
But looking at China's box office data alone, the gap between the first and second place is not that big, which shows that "Detective Chinatown 3" is also capable of competing against superhero movies.
However, this cannot erase the fact that "Detective Chinatown" is the only film in the history of Earthling Studios that failed to top the box office rankings. Naturally, the male lead, Lai Siu-tung, also had to face a lot of pressure from the Internet and the media.
For example, during a media interview after the roadshow, a reporter asked a very pointed question: "The movie Detective Chinatown, in which you starred, failed to top the box office charts in its first week, breaking the record that all Fan Ge's movies must be high-quality. Do you feel ashamed?"
Upon hearing such a question, Li Xiaodong's agent wanted to curse.
But Lai Siu-tung smiled and said, "Isn't Detective Chinatown a masterpiece? Do you think so, or do everyone think so?"
pretty!
Just throw the question back to the reporter who asked the question!
Not only did he throw the difficult question back, but he also dragged other reporters into the problem, making it difficult for them to answer or not answer. The situation was awkward for 0.01 second.
But soon, other reporters threw this embarrassment out of their minds and continued to ask all kinds of strange, even tricky and harsh questions:
"Do you think Detective Chinatown 3 can beat the current top-ranked superhero movie and become a true box office dark horse?"
"Brother Fan has high hopes for your film. Now that you have achieved this result, do you feel ashamed of Brother Fan?"
"Now in the Earthling Studio, except for Lin Fan and Xia Yan, the best resources are given priority to you, right? Do other artists have any objections?"
…
In short, the treatment that Lai Siu-tung receives now is completely different from the treatment that Lin Fan received after the film roadshow.
These entertainment reporters are used to treating people differently based on their personal preferences. Lin Fan is someone they cannot afford to offend, so whether it is a formal interview or an impromptu interview with Lin Fan, their attitude is always very good.
There is no mistake in the poem, post, content, and read the book on 6-9!
But when it comes to Li Xiaodong, he dares to say anything and ask any questions.
Unfortunately, Lai Siu-tung is no longer the rookie who just debuted, has never experienced the hardships of life, and speaks impulsively and a little recklessly.
He said with a smile: "Today is the roadshow of Detective Chinatown. I will only answer questions related to the movie."
The first reporter who asked the question shouted, "My question is about Detective Chinatown. Please answer it!"
Li Xiaodong calmly stared at the reporter and memorized the name of the media on his microphone: "I didn't hear you clearly just now. Can you repeat your question again, clearly and completely?"
Then, receiving the hint from Li Xiaodong's eyes, the agent immediately took out his cell phone and started recording the reporter.
Reporter: ...Can't you afford to play?
If you do this, how can I cut off the beginning and the end and only write the parts that are beneficial to me when I go back?
Lai Xiaodong: Haha, go ahead and tell me. If you dare to tell me, I will answer you! I can even post the entire interview process online. Do you dare?
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