Chapter 1114 Afternoon time slot?
During the time when Lin Fan "disappeared" again, Magic City Satellite TV finally scheduled the TV series produced by Earthling Studio that they had managed to snatch for a time slot.
However, this period is not a particularly good period. It is neither a holiday nor a prime time period. Instead, it is the afternoon period.
That is, the time between 2pm and 5pm.
Because the time period from 5 o'clock to 7 o'clock in the evening is for children's programs, and it is also a time period with relatively high ratings.
However, the ratings are often not that good in the period between the end of the midday show and the broadcast of children's programs.
During this period of time, office workers are busy at work and children are busy at school. Those who do not have to work or go to school either go out for a walk and exercise, or start preparing to pick up their children from school, or are busy purchasing and preparing dinner ingredients.
In short, everyone has their own thing to do.
Therefore, the afternoon slot is the lowest ratings time for TV stations after the late night and early morning slots. Generally, popular programs and TV series are not broadcast during this time.
But it's great for replay.
Some old TV series, weekly dramas, or variety shows are very suitable for rebroadcasting during this time period. They can maintain the TV station's ratings throughout the day and prevent the ratings curve from being too ugly.
Logically speaking, TV series produced by Earthling Studio are not suitable to be broadcast in this time slot. It is simply a waste.
Because the TV series produced by Earthling Studio are all high-quality, if they are broadcast during prime time, they can bring higher ratings to the TV station, and it will not be a problem for them to become the annual drama champion.
Now Shanghai Satellite TV has actually put a TV series with the potential to be a hit in the afternoon time slot. Everyone is wondering if the people at Shanghai Satellite TV have gone crazy? Otherwise, how could they make such an irrational decision? However, Wang Xiuying personally called Yang Hongxia to explain: "Although it is an afternoon time slot, Shanghai Satellite TV's afternoon time slot is different from other TV stations' afternoon time slots."
Yang Hongxia has worked with Shanghai TV more than once, so she naturally knew what Wang Xiuying meant by "this is different".
The afternoon time slot of other TV stations is really a replay slot, which is used specifically to replay various TV dramas and variety shows, so the ratings are naturally not high.
However, Shanghai Satellite TV has never given up the afternoon time slot. The shows they broadcast during this time period are all overseas TV series such as "The Cold Country", "The Island Country", "The Beautiful Country" etc. which Shanghai Satellite TV has purchased at huge expense. Although they are a little worse in terms of timeliness, they are still considered popular overseas dramas.
During the period when Handao entertainment culture was popular, the afternoon slot of Shanghai Satellite TV was the favorite of Handao fans, and the ratings were even higher than the prime time slot! However, as Handao entertainment became less and less popular in China, China began to promote cultural confidence and restrict the large-scale import of Handao entertainment, which made the afternoon slot of Shanghai Satellite TV quiet.
Even so, Shanghai TV no longer broadcasts the hit drama "Han Dao" in the afternoon time slot, but it also does not keep replaying old movies and variety shows like other TV stations. Instead, it premieres slightly inferior TV dramas in this time slot.
This "slightly inferior" does not mean that the plot of the TV series is bad, but it means that the cast of the crew is not as famous and the investment in the TV series is slightly smaller.
To put it generally, it is equivalent to an online drama on Earth, but a little better than an online drama.
Of course, this doesn’t mean that all online dramas are bad, but satellite TV stations have their own set of standards when selecting TV dramas. Some very good online dramas were not selected by satellite TV stations simply because they do not meet these standards.
Moreover, with the rise of video websites, the status of online dramas has also begun to change dramatically. Many online dramas are unwilling to be broadcast on satellite TV stations, but prefer to be broadcast on video websites, so as to maximize their profits.
It is not a new thing that satellite TV stations compete with video websites for the first broadcast rights or even the exclusive broadcast rights of excellent TV series. It is also a fact that the winning rate of satellite TV stations is decreasing year by year.
That's going too far.
In short, the afternoon slot of Shanghai TV has a viewership rating that is more than one percentage point higher than that of other TV stations.
On other TV stations, the afternoon slot is a neglected time period, but on Shanghai TV, the ratings of the afternoon slot are second only to the prime time slot.
That’s why Wang Xiuying said this.
"Our station's afternoon slot had the potential to become the second prime time slot, but due to the restrictions on the cold island, even though our previous efforts were not in vain, we lost a large part of the audience, resulting in the afternoon slot's ratings never being able to break through that limit and become the second true prime time slot."
Yang Hongxia consoled them, "It can't be helped. And your efforts have not been in vain. The ratings of Magic City Satellite TV in the afternoon are much higher than those of other TV stations."
Yang Hongxia felt that it was acceptable for her TV series to be released in this time slot. Of course, if she could get a better time slot and better treatment, Yang Hongxia would still fight for it.
Wang Xiuying also knew that playing the victim would not convince Yang Hongxia, so she had to reveal her real purpose: "The ratings of our afternoon show are actually close to the prime time line. But it is still a little short of the mark and it still cannot pass the line.
There is no mistake in the poem, post, content, and read the book on 6-9!
So this time, our leaders are pinning their hopes on TV series produced by Earthlings to help us break through that line and create a true second prime time slot for Magic City Satellite TV!"
Yang Hongxia thought: I knew it! You guys at Shanghai Satellite TV may look grand, but you are the kind of people who never come here for no reason!
Last time you used "Drawing Sword" to transform the TV station, and now you want to use our drama to help you pass the finish line. We do all the hard, heavy and dirty work!
If you succeed, it means you have good vision and make the right decision. If you fail, it means our drama is not up to the standard and we can’t help you. You have taken all the benefits!
It’s because our drama is of high quality that we didn’t take the blame for you. Otherwise, if it were another TV series, I don’t know what kind of mess it would have been caused by you guys!
But Yang Hongxia is not afraid: "You have bought the first broadcast rights. To be honest, we can't control the time slot for the show. But the contract has already signed the minimum ratings requirement for the broadcast time slot. As long as you follow the contract, we will naturally cooperate with you in publicity and activities."
Wang Xiuying smiled bitterly: "It is because we haven't achieved it yet, that's why I have to explain it to you! If we have achieved it, we will go online directly, do we need to explain this to you?"
(End of this chapter)