Chapter 1141 Aren’t we talking about those naughty kids?

Movie peripheral products may not sound like a particularly big project, but in fact, the sales volume of movie peripherals is still very amazing.

The so-called movie-related products refer to products developed based on the characters, scenes, props, logos, etc. in the film, including toys, clothing, accessories, audio-visual products, books, daily necessities, etc.

The main support is the popularity and influence brought by the release of the movie.

In China, movie-related products are just starting to take off, and the company that is currently doing the best is none other than Earthling Studios.

After all, the peripheral products of Journey to the West and Nezha: The Devil Child Comes into the World are selling like crazy! The peripheral products of Titanic and Pirates of the Caribbean are also selling very well, and the profits are huge.

When the film exhibition hall officially opens for business, Lin Fan believes that it will trigger another sales boom for these peripheral products. After all, you have come to the exhibition hall to play, and you may bring your partner and children with you, so buying peripheral products is just a matter of course.

Why not? When building this wild universe theme park, Lin Fan discussed with Yang Hongxia how to make the park pay back quickly.

The first thing, of course, is to sell tickets, open exhibitions and amusement parks, hotels, and restaurants to attract tourists, just like Disneyland on Earth.

Another option is to rent out venues to provide filming and shooting services to crews in need, which is similar to the business model of a film and television city.

The third is the sales of supporting peripheral products.

Although Earthling Studios is currently considered the best entertainment and cultural company in China in terms of film-related production and sales, its shortcomings are also obvious.

That is, Earthling Studios cannot open its own store to sell its own movie-related products. It can only distribute these peripheral products to shopping malls, cinemas, video stores and other places and have others sell them.

The Earthling Studio exists as a manufacturer or brand designer, accepting pre-orders from other stores and delivering the finished products to them, but it does not directly engage in market sales.

But with the establishment of the Honghuang Universe Theme Park, this problem is no longer a problem. The previous booking-production-shipping-sales model will proceed as usual, and the Earthling Studio itself can also rely on the Honghuang Universe Theme Park to conduct retail sales.

Even though it’s just a sales point in the theme park, as long as it’s managed well, the profit will not be much worse than the first sales chain.

At the same time, through such a theme park, Earthling Studio can integrate all of its works, so that whether it is subsequent product development or simply demonstrating strength, it will be more intuitive and convenient than it is now.

The potential is also greater.

Of course, it is also possible to quickly launch a live streaming sales model, which Lin Fan mentioned before, but this requires a professional operation team. Although it can be sold using Lin Fan’s Kuaiyin account, that would be suspected of cutting fans’ leeks. If live streaming is done in the name of the Honghuang Universe Theme Park, and Lin Fan shows up from time to time, then he can just sit back and collect the money.

This is also the most important reason why Yang Hongxia finally agreed to this decision despite facing such a huge and long-term investment and risks: the benefits are too great! So great that Yang Hongxia is willing to spend all her family property to give it a try.

Of course, this project also took out almost all of Lin Fan’s working capital, and he had to continue to pour money into it every year to maintain the construction of such a large project.

So, yes, although it is a bit embarrassing to say it, the fact is that Lin Fan is now supported by his wife.

Lin Fan ate Xia Yan's food, lived in Xia Yan's house, and spent Xia Yan's money. He felt that he had no way to repay her and could only repay her with his body.

"Ahem!" Yang Hongxia coughed dryly, pulling back Lin Fan's thoughts that had wandered off to who knows where, "The series of movies you're currently filming is aimed at the children's market, but I've read the script, and I feel that even among adults, this series of movies should have a high level of acceptance."

Lin Fan agreed: "Yes, although the protagonists of the movie are all children, they will grow up. The audience will also grow up with the protagonists, so the development of this series of movies is sustainable.

Moreover, as you said, although it is aimed at the children's market, from the perspective of adults, this movie will not be childish, so its audience should be similar to that of "Nezha: The Devil Child Comes into the World", and it can resonate with children, teenagers, and adults."

Of course, the majority are definitely between the two age groups of children and teenagers.

Audiences in these two age groups are also the main target groups of the Honghuang Universe Theme Park. As long as the two are well planned and managed, the effect of one plus one being greater than two can definitely be achieved.

Yang Hongxia understood: "You plan to open this part of the park at the same time as the first movie is released, so as to rely on the influence of the movie to promote this park first, and then drive the opening and operation of other parks in the future."

Lin Fan nodded: "Yes, that's what I mean. This is a series of movies, and the entire worldview structure is very complete and independent, enough to support the open exhibition of this part of the park.

Then after the release of that sci-fi blockbuster, our Film Science Museum was also able to open. The principle is the same as that of this series of movie theme parks. We hope that the movie itself will drive the opening and operation of related parks.

Of course, the parks involved in Journey to the West and Nezha: The Devil Child Comes into the World can also be opened simultaneously. It’s OK that this place was not there when the movie came out. Now that other parks are open, there is no reason why the earliest completed areas such as Huaguoshan should not be open.”

No matter what others do, for Earthling Studio, the release of a new movie is the best means and plan of publicity.

After Lin Fan's operation over the past few years, fans in China and even the entire Blue Star know that as soon as Lin Fan's new film is released, everyone's attention will be attracted. Even if they are not fans of Lin Fan, they will not be able to help but pay attention to Lin Fan as a person and his new works.

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

At this time, no matter what you promote, it will be twice as effective with half the effort.

As for the Honghuang Universe Theme Park, several large areas have already been completed. From the perspective of capital recovery and publicity effect, it is indeed the best choice to open for business when the new movie is released next year.

As for waiting until the entire park is completed before opening? Don’t be kidding! Doesn’t the remaining park construction cost money? Doesn’t daily maintenance cost money?

Not to mention anything else, the daily water, electricity, labor and even garbage disposal fees alone are not a small amount of money!

If this park doesn't open quickly and recover some funds, Lin Fan really won't be able to hold on.

Obviously, Yang Hongxia also thought so: "Then I will go back and make a plan. I need a detailed plan on how to promote and open it."

Lin Fan naturally agreed.

Only Li Xiaodong was at a loss: Aren't we talking about those naughty kids? How come the park is open all of a sudden?

(End of this chapter)