Chapter 376: What is the value of "The Longed-for Courtyard"? (Seeking monthly tickets and recommendation tickets!)
Yang Hongxia is very satisfied with the filming progress of "The Yard of Longing". The smoother the filming of this variety show goes, the more confident Yang Hongxia is in the project "A Chinese Ghost Story". Although she did not have high expectations for this project at the beginning, not losing money is Yang Hongxia's highest requirement for this project. Of course, a slight loss is also within the acceptable range.
However, if the variety show "Longing for the Yard" can be successfully launched, it will also be a great support for the project "A Chinese Ghost Story".
All-round support from manpower to material resources.
Therefore, while Lin Fan was still receiving guests, Yang Hongxia began to contact the video website about the online release of the six episodes of the variety show that had already been produced.
The Polar Bear Video Website Platform is the largest video website in China, occupying 40% of the market share. Yang Hongxia could not get around it if she wanted to obtain the exclusive rights to her new variety show.
Moreover, Yang Hongxia did not intend to bypass Polar Bear. It was not Yang Hongxia's style to abandon Polar Bear without any contact and look for other platforms.
Of course, you should use the largest and best platform if you can. If you can’t, then consider other options.
After all, not everyone is like Wangsheng, which has an unreliable copyright manager who uses chicken feathers as a token of authority to push a cash cow like Lin Fan to the side of competitors. Moreover, the current Lin Fan is no longer the newbie in the entertainment industry with no background and no power. Not everyone can bully him.
Therefore, Polar Bear expressed the greatest goodwill to Yang Hongxia's proactive contact and directly dispatched the company's copyright procurement department's powerful manager to connect with Yang Hongxia, rather than just sending a random staff member to deal with it.
It’s just that although they attach importance to something, they are also very clear about lowering the price.
"Boss Yang, it's not that I don't give you face. It's just that after the evaluation by the professional team of our company, your variety show can only be priced within this range. I'm still giving you the upper limit. This is the highest price within this range. We are very sincere."
Zhang Bin, the manager of the Polar Bear Copyright Purchasing Department, was very skilled in bargaining. It seemed that bargaining had become a subconscious skill engraved in his bones. Or could it be called an occupational disease? In short, every word he said was about bargaining, but it was not annoying.
It may be because Zhang Bin gave Yang Hongxia the feeling that Zhang Bin himself actually recognized the market value of this variety show. However, due to the company's market evaluation team's code of conduct and evaluation standards, he had to sit here and constantly fight with Yang Hongxia for that bit of price range.
Such people are the toughest opponents.
Yang Hongxia became alert: "Mr. Zhang, I am not questioning your company's evaluation system. I believe that your company can achieve its current scale, and your evaluation system must be very complete and prudent.
But there is one thing I want to emphasize again, that is, there is no similar variety show in the market that is similar to ours. I believe you have seen the selling point analysis we specially sent over. Our main feature is a 'slow' variety show. The word 'slow' alone is worth a lot of money. "
Zhang Bin smiled and said, "Yes, Mr. Yang, you are right. This is an innovative variety show. There are no similar programs on the market. Even if there are similar ones, they focus on other themes. For example, a very popular food variety show on our platform has the same effect."
It’s just that no one realized the core keyword “slow variety show” at that time. But once this thing was clearly put forward, everyone knew about it, and if they wanted to imitate and copy it, it would just be a matter of moving their hands.
But whoever proposes it first can get the first bite of meat and eat until they are full.
Even if the people behind react quickly, it is too late. They can only wait until the first person who eats the meat has eaten his fill before they can follow behind to eat the leftovers, or they may even only have time to lick the bones.
Therefore, Polar Bear recognizes the market foresight of "Longing for the Yard".
but.
"Mr. Yang, precisely because this is a brand new type, we have to face the risks that come with its innovation. After all, none of us knows how well the market will accept it."
Zhang Bin emphasized, "So we need to spend more resources on publicity and promotion, and all these publicity costs are borne by us."
Yang Hongxia smiled: "So at least we have reached a consensus on this point, right? If your company can provide more help in publicity, we are also willing to make concessions on price."
Zhang Bin asked cautiously, "So, Mr. Yang, what is the price per issue in your mind?"
"Two million per episode." Yang Hongxia was also unambiguous, "If we are given A-level publicity for our program, then I can accept the price of two million per episode."
Zhang Bin shook his head: "It's too expensive, Mr. Yang, this is an A-level promotion!"
"Then it's 2.5 million... This number doesn't sound good, 2.6 million, B+ level publicity and promotion." Yang Hongxia took another step back.
Zhang Bin smiled bitterly: "Boss Yang, how can you bargain like that? It's fine if the price hasn't dropped, but why is it that the price keeps going up?"
Yang Hongxia was not in a hurry: "Then what price can you offer? Tell me so I can consider it. Oh, don't talk about the one million per issue. You and I both know that it is just thrown out to bluff people."
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
Indeed, the 1 million per issue that Polar Bear offered at the beginning was simply a joke, but it was also a strategy. If they could fool Yang Hongxia, then Polar Bear would make a fortune. If they couldn't, then they could have room for bargaining, right? In response, Zhang Bin gave the second bottom price set by the Polar Bear evaluation team: "1.5 million per issue, B+ level publicity and promotion resources. Of course, because I am a fan of Teacher Lin, I will try my best to coordinate the best resources within my authority for your program, which can also be regarded as a kind of support for Teacher Lin."
How should I put it? This condition is basically the best price and resources a new variety show can get.
The price per issue is neither high nor low, a very cautious price. The publicity and promotion resources are considered preferential, which makes up for the slight regret in the price. This can also be regarded as an investment gesture to Lin Fan and Yang Hongxia.
If this program was not produced by Lin Fan, but by a brand new team, even if the invited guests were Zhang Xinlan, Hui Qiaodan and the like, I'm afraid they wouldn't be able to get this price and publicity resources.
But Yang Hongxia still felt that the price was too low.
"Mr. Zhang, your offer is meaningless. Not to mention that Lin Fan is the permanent guest of this program, and not to mention that the first two groups of guests are all popular singers, just Lin Fan's performance in the program, the conditions you offer are not sincere."
Yang Hongxia looked at Zhang Bin with a smile: "You know, when Tianlai invited Lin Fan to join, we didn't know that Lin Fan's creative ability was enough to offer an appearance fee of 1 million per episode. Now that I heard the songs Lin Fan released on the show, Mr. Zhang, you only gave him 1.5 million per episode. This is unreasonable, isn't it?"
Zhang Bin also smiled, took out another contract and placed it on the coffee table, then gently pushed it in front of Yang Hongxia: "Boss Yang has said so, so I won't beat around the bush with you. This is the second plan we have proposed, Boss Yang, please take a look."
(End of this chapter)