Chapter 444 Invitation from a Luxury Brand
Lin Fan’s current status is that of a top-tier celebrity, and his popularity is also high. More importantly, Lin Fan has never taken on any advertisement or endorsement since his debut. This is Lin Fan’s first time!
Cough cough!
Everyone understands what I mean.
In short, whoever can win Lin Fan will be able to directly enjoy all the popularity and commercial value that Lin Fan has accumulated since his debut. You should know that Lin Fan's fans have spent 30 yuan on Lin Fan. Of course, this refers to the money paid for Lin Fan's works, that is, the cost of downloading Lin Fan's songs, and does not include the cost of staying in Lin Fan's homestay on Huahai Island. After all, this is only a very small part and cannot represent all fans.
Since Lin Fan has no endorsements, no other works, and only singles, fans really have no place to spend money on Lin Fan. So many fans often go to the account of Earthling Studio to question their work ability and professional level.
Of course, there were also rivals who used this incident - the lack of endorsements - as a breakthrough point, and tried to drag Lin Fan down intentionally or unintentionally.
The entertainment industry is basically like this. Lin Fan himself doesn't know when he had a rival or who his rival is, but he has been dragged down by the opponent countless times.
When Lin Fan debuted, he was very popular, so his rivals started competing with him in terms of works; when Lin Fan's works caught up in both quantity and quality, his rivals started competing with him in terms of endorsements and commercial value.
Even if Lin Fan has endorsements in the future, there will still be people who will criticize him and compare themselves to others who think they are superior to Lin Fan. This kind of thing is inevitable, and Yang Hongxia will never respond to it. After all, not everything is worth talking about in front of Lin Fan.
Just ignore it!
But the endorsement issue must be confirmed.
Lin Fan has been in the industry for so long and has some popular works, but he doesn't have a good endorsement. This is really unreasonable.
For the several brands that have now extended invitations to Lin Fan, naturally the invitation resources of international high-end luxury brands are better, because this kind of invitation also comes with the resources of fashion magazines. The invitation resources of domestic brands are relatively worse, but also indispensable.
Moreover, for a high-quality male artist, it is best not to have more than ten endorsements at the same time, otherwise it will cause unnecessary damage to his own brand value.
Moreover, the gap between these endorsements - mainly refers to the gap between brands should not be too big, otherwise it is easy for high-end brands to dislike it and then terminate the endorsement.
According to the plan Yang Hongxia made for Lin Fan, in the early stage, which is the current stage when Lin Fan is in the rapid development period of his career, the domestic market is Lin Fan's foundation, so he can take one or two domestic brand endorsements. The international market is Lin Fan's next stage of development goal, so he needs to explore the way in advance and can take two or three endorsements.
No more than five in total.
Besides, who says that China's first-tier brands have no status in the international market? They are called domestic first-tier brands only because they are domestically produced, but they also have a place in the international market. Not to mention the distant past, the domestic first-tier brand that invited Lin Fan this time is also internationally renowned.
Of course, it cannot be compared with those so-called blue-blooded and red-blooded brands, but it is also a rare and good resource. As for the other two international brands, Yang Hongxia feels that they can talk to them if they are willing to raise the endorsement level to a higher level.
…
Lin Fan did not interfere with Yang Hongxia's work. After all, he was a complete rookie in this field. Not to mention international luxury, even blue-blooded and red-blooded, Lin Fan didn't know any of them! Lin Fan threw Zhou Yue into the recording studio and started to tinker with the theme song of "A Chinese Ghost Story".
The song was written a long time ago, and Lin Fan also produced the initial version of the song using electronic synthesizer accompaniment, but in order to make it into an interlude that can be used in the movie, a studio version needs to be recorded.
Everything else was easy, except for the interlude "Tao", which was a bit difficult. But fortunately, after the system upgrade, Lin Fan's singing skills were upgraded to [Soul Singer], allowing Lin Fan to accurately grasp the essence of each song, and also making Lin Fan's confidence in singing this song rise to 99%.
As for the remaining 1, we have Zhou Yue here, free labor right at our doorstep, why not refuse it!
Lin Fan and Zhou Yue spent a whole day in the recording studio, during which time they asked the staff to bring in lunch once. They were busy until Yang Hongxia finished her overtime work and came to knock on the door in person, and only then did they finish the movie's interlude.
But this work efficiency is already very shocking! Zhou Yue, who worked a day's work for Lin Fan for nothing, was also very happy. He made an appointment for the next meeting and left with satisfaction.
Yang Hongxia wanted to treat Zhou Yue to a meal to express her gratitude, but was rejected by Zhou Yue. She had no choice but to drive Zhou Yue home herself, and then send Lin Fan back... to Xia Yan's home in Shanghai.
I always feel like something is wrong.
Yang Hongxia shook her head, put all these distracting thoughts behind her, and told Lin Fan about the endorsement: "Take a rest tomorrow and adjust your state. The day after tomorrow, you and I will meet with the heads of several brands to finalize the endorsement."
Lin Fan always humbly listened to the opinions of professionals on such professional matters, but there was only one thing he didn't quite understand: "Isn't it enough for both parties to negotiate and sign a contract for such matters?"
Why do I have to meet with the brand? Yang Hongxia said: "I can help you decide the general direction, but you need to take a look at their brand, their company, or the partner you are working with. In cooperation, getting along well is very important. If you don't like the partner, how uncomfortable would it be to force the cooperation? We are not without options."
Yang Hongxia spoke very generously, as if the cooperation would fall through in a minute if Lin Fan disliked the other party.
But the reality is that those who are able to have direct contact with artists and are responsible for considering the image, strength and value of artists are not incompetent. Of course, those who are born with incompatible auras are another matter.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
In the final analysis, Yang Hongxia took Lin Fan to meet the head of the brand and then let Lin Fan decide for himself whether to reach a final cooperation. This was just a manifestation of respecting Lin Fan's personal wishes and giving Lin Fan greater autonomy.
Lin Fan naturally appreciated it: "Okay, let Xiao Wan tell me in advance when the time comes, and I'll be ready."
As a result, the next day, Yang Hongxia found Lin Fan again with a strange look on her face: "It seems that the decision to give you a day off is the right one. I just received an invitation from a brand. Do you want to guess what brand it is?"
Lin Fan looked at Yang Hongxia's expression and guessed, "Better than the two I'm going to meet tomorrow?"
Yang Hongxia nodded.
"How good?"
Yang Hongxia pointed to the ceiling.
Lin Fan was no longer calm: "It's the legendary..."
Yang Hongxia didn't keep it a secret. "It's an international luxury watch brand. We invite you to become the brand ambassador for the Huaxia region!"
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