Chapter 46 I Won’t Sell the Copyright
Wangsheng Music is the largest music platform in China. Almost all famous singers in the entertainment industry have released songs and ranked on Wangsheng Music. There are also countless independent singers like Lin Fan.
Therefore, the competition on this website is very fierce. Without the support of an agency behind the scenes, there will be basically no exposure and no chance to stand out.
Unless you are very rich and can buy traffic directly from the platform, you must be prepared to play stand-alone games.
Of course, this is not absolute.
For example, someone like Lin Fan is currently participating in a talent show with a lot of traffic and exposure. He is also very popular among the public and has won a group of fans, so he has basic exposure and traffic.
Secondly, the quality of the work is really good and can stand the test of the market, which makes it eligible for recommendation by the platform.
But such a recommendation is not so easy to get.
NetStar Music Headquarters.
The music copyright department of Netsheng is holding a group meeting.
Department director Jiang Jie spoke first: "The songs on the original music chart this month have all performed well. Let's check and see if there are any hidden gems. Buy the copyrights before they become popular."
As soon as he finished speaking, an employee rushed to answer: "Manager Jiang, in addition to the original works of new artists promoted by the entertainment company, we have purchased the copyrights of all the original works of independent musicians on the list. There are too many newly uploaded songs, and we are still screening them. We haven't found any outstanding works yet."
Jiang Jie hummed, and continued to look through the report, then his eyes fixed: "What's going on? How did this seventeenth one appear?"
No wonder Jiang Jie is dissatisfied.
It is difficult for independent musicians to stand out on music platforms, not only because of the fierce competition on the platforms, but also because of the operating relationships of the platforms themselves.
The works of singers promoted by entertainment companies fall into the category of customers, and they have a mutually beneficial relationship with the platforms. Naturally, there will be no covert operation or deliberate suppression.
But independent musicians don’t get this kind of treatment.
To put it bluntly, you are making money by releasing songs on my platform, which means you are clinging to my power. Although I also make some money, I don't care about that little money, and by the same token, I don't care about you either.
Except for the songs recommended by customers, most of the songs that can make it to the charts belong to the platform, which is what Jiang Jie mentioned earlier as "buying copyrights."
The platform spends money to buy the copyright of the song and only retains the original singing right for the singer. The singer can make quick money. At the same time, the platform will help promote the song, and the singer can also gain a wave of fame.
However, the income after the copyright is bought out and the changes in copyright have nothing to do with the singer.
Most independent musicians would accept such a buyout because, firstly, they don’t know whether the song will become popular or not, and making quick money is much more direct than earning a few cents in download fees.
Secondly, if the copyright is not sold, the platform can suppress the song through various means, letting it sink in the vast ocean of songs, with no chance of coming out, unless you buy the traffic yourself.
Another thing is that refusing to sell copyrights is likely to offend the platform. Many independent musicians rely on the platform for their livelihood. If they offend the platform, they will have no place to release songs and their source of income will be cut off.
Therefore, it is usually the platform staff who screen out suitable songs, then contact independent musicians to negotiate the purchase of copyrights, and then work hard to promote the songs so that they can be listed on the charts.
As for where the song can rank on the charts, it depends on the quality of the song.
But the seventeenth place on this list obviously did not follow such a process.
The employee explained: "This is a new song uploaded by a student of the Morning Star program, Lin Fan. I've listened to it, and the song is of very good quality. It has already been on the charts within a few days of its release. And it looks like it still has some momentum left. If it is promoted, it should be able to get a better ranking."
Jiang Jie frowned: "Is he a newcomer to Morning Star?"
"No, the agency he signed with went bankrupt before he came on stage. He should be a free man now. I haven't heard that he has signed a new contract."
"Since you are a free man, why don't you buy the copyright?"
"The Morning Star program is closed-door, and students are not allowed to bring mobile phones, so we were not able to contact them..."
Jiang Jie was very unhappy: "Won't you report the problem you can't solve to your superiors? If I hadn't discovered this today, would you still use the excuse that you couldn't contact anyone and just drag it out? You know this song has been on the charts, how much more money will the company have to spend to buy the copyright? Are you willing to pay for it?"
The employee hesitated and dared not answer.
Jiang Jie cursed a few more times, announced the end of the meeting, and called a familiar dance teacher in the Morning Star program group: "Is this Teacher Chen? I'm Xiao Jiang from NetSheng Music! Hello, hello! This is... "
…
Lin Fan was called by the accompanying PD Liu Jia to the corner of the stairs of the dormitory building, where he met a dance teacher Chen Fang who was waiting there.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
"Teacher Chen, you're looking for me?"
"Lin Fan, you are here. I am just passing on a message for someone. It's all a favor, I can't help it. I hope you don't mind."
Lin Fan complained in his heart, you've already said it out, what else can I do if I really care? Just turn around and leave? "No, no, tell me what you want to say."
Chen Fang smiled and said, "It's like this. The original song you sang on your first stage has already been uploaded to the music platform. The people on the platform couldn't contact you, so they called me and wanted me to help pass on a message to you."
Lin Fan was very surprised. What did the people from Wangsheng Music want to ask him for? Chen Fang didn't keep him in suspense: "The people from Wangsheng Music wanted to ask, do you plan to sell the copyright of this song? They think your song is of high quality, so they want to buy the copyright of your song at a high price."
Lin Fan understood: "It's fine to buy copyrights, but what copyrights do they want to buy? Arrangement copyrights or advertising copyrights?"
Chen Fang was a little embarrassed: "No, it's buying out the copyright."
"Buyout?"
"Yes, except for retaining the original singer's signature rights, everything else is bought out." Perhaps because she felt that this was a bit of a scam, Chen Fang added, "However, after the Wangsheng platform buys out the song, it will promote it, which is also good for you. At least it can increase your popularity and be of great help to your next competition."
Lin Fan shook his head: "Sorry, Mr. Chen, I don't sell copyrights."
"Lin Fan, they said the price is negotiable," Chen Fang advised. "In your current situation, one song won't really help you that much. You might as well sell the copyright and get promotion from the Wangsheng platform to gain popularity. When you make your debut in the future, you'll have the opportunity to buy the copyright back."
Lin Fan refused directly: "Mr. Chen, thank you for your kindness, but I will not accept the buyout, and I really don't want to debut!"
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(End of this chapter)