Chapter 462 Endorsement
The filming of the beverage advertisement went very smoothly, and all the shooting plans were completed within the specified time. Both Lin Fan and the brand were very satisfied. The next step is to make the promotional video. After the print advertisement is selected, a formal spokesperson conference will be held.
Regarding this press conference, there are actually many details that need to be coordinated. For example, Lin Fan needs to understand the brand's relevant information, development history, brand concept, etc. in advance, so as to avoid being asked questions by the host at the press conference and not knowing anything, which would be funny.
There are also direct interactions with the host, the brand, and the audience. These all need to be rehearsed in advance. What can be asked and what cannot be asked, what should be answered and what should not be answered, all need to be reviewed by the studio and both parties must be clearly connected.
Otherwise, a traffic accident may easily occur.
However, Lin Fan did not need to worry about all this, as Yang Hongxia and the entire studio would naturally handle it. All Lin Fan had to do was memorize all the processes and materials after everything was finalized, and then follow the process at the press conference.
The entire process of beverage endorsement is like this, and the same is true for watch endorsement, but compared to beverages, watch endorsements also come with fashion resources, that is, advertisements in fashion magazines, so Yang Hongxia attaches more importance to it. After all, this is Lin Fan’s first contact with the fashion circle, so it is not excessive to be cautious.
Therefore, Yang Hongxia did not attend the filming of the beverage endorsement advertisement, but she did attend the filming of the watch advertisement in person.
“Although fashion is a sideline for professional singers and actors, this “sideline” is definitely not a distraction. Whether it is shooting for fashion magazines, endorsing luxury brands or attending various events, these fashion resources have a very important impact on the development of their careers.”
The so-called fashion resources, to a certain extent, are actually the most direct reflection of an artist’s commercial value.
Conversely, when an artist's commercial value is recognized, it will also affect the artist's development in his or her professional field.
For example, the resources that actors use to get acting jobs.
After all, today's actors have both artistic and commercial qualities. When considering casting, film producers tend to start from a comprehensive dimension. In addition to acting skills and reputation, they also have to consider the artist's overall level, texture, popularity, national recognition, and style. The improvement of fashion resources will indeed have a great impact on the latter.
The endorsement Lin Fan received this time came with inside page ads in the five major fashion magazines. Although it couldn't compare to cover ads, it was her first time in the fashion circle and the starting point was so high that Yang Hongxia was very satisfied.
This advertising shoot is like a springboard, which can help Lin Fan integrate into the fashion circle faster and better. This way, Yang Hongxia will be more confident when helping Lin Fan to obtain other fashion resources.
Lin Fan only cares about: "How much money can I make?"
Yang Hongxia rolled her eyes at Lin Fan in annoyance: "You're indispensable! Besides, the money is not the point. The point is that after you accept the high-end endorsement, the brand will take the initiative to help you build your personal image. Think about it, you can attend various activities in the future, and you can choose any clothes and shoes from various big brands, and it's free! Isn't it cool?"
Lin Fan nodded fiercely: "Great! Sister Xia, if possible, clothes, shoes, ties, watches, oh, and jewelry, etc., give me one each!"
I want to wear all branded clothes without spending any money on anything! Yang Hongxia was also convinced: "You have great ambition!"
…
Three days later.
【Kπ: Huaxia Music's talented singer-songwriter #Lin Fan becomes Kπ's Huaxia brand ambassador#. @Lin Fan, with his diverse charm and unlimited innovation, is constantly seeking breakthroughs and will join hands with Kπ to embark on a new and different journey! 】
The official account of Kπ watches officially released an official statement, and attached an advertising picture of Lin Fan wearing the brand's latest watch.
Even Lin Fan had to admit that this advertisement perfectly showed off his outstanding facial features and temperament, and it also made the watch on his wrist look very noble! "Okay, stop looking, the dinner is about to start." Yang Hongxia reminded him.
Lin Fan regretfully admired his own stunning beauty for a moment, then locked his phone and put it in his suit pocket. Tonight was an event dinner hosted by the brand, and the main purpose was to introduce Lin Fan, the new brand ambassador, to everyone.
At the end of the dinner, there is also a charity auction. The artists who attend the dinner will take out something meaningful and hand it over to the organizer for on-site auction. All the proceeds will be donated to charity organizations. So this dinner also has a bit of charity nature.
This was Lin Fan's first time attending such a dinner, so he had to ask Yang Hongxia: "What should I put up for auction? What if no one buys it?"
Yang Hongxia said: "It's all right! Your paintings, handicrafts, or waste paper... forget it, you don't have any. In short, it's just a form. No matter what you bring out, the brand will arrange for someone to take the photo. Of course, if you are interested in something, you can also participate in the auction. It's mainly for charity."
The auction is just a gimmick so that everyone can donate some money legitimately. No one who can come to this dinner will care about the tens of thousands of dollars. Yes, the price of this auction will not be high, at most tens of thousands of dollars, just to show your kindness.
Those who really want to do charity naturally have other channels. The dinner is just a place for publicity and communication under the name of charity sale. However, even if the charity sale price is not high, the total amount of so many items is a small million. This amount of money is not much for those who attend the dinner, but it is not a small amount for those who need help.
Although the auction was just a gimmick, Lin Fan thought it was good. It could help people in need, no matter what form it took. Therefore, Lin Fan specially painted a picture for this auction and sent it over as an item.
Yang Hongxia does not need to donate the auction items. She is not an artist and her items have no meaning of being auctioned. However, Yang Hongxia can contribute her own strength by bidding on other people's items.
At the dinner hosted by the brand, Lin Fan, the newly appointed image ambassador of the Huaxia region, was naturally the focus of the whole event. Lin Fan maintained a polite smile throughout the whole process, and accompanied by the brand's person in charge and Yang Hongxia, he greeted all the important people at the dinner.
Including but not limited to other artists that Kπ is working with and the heads of the agencies behind the artists; the editors-in-chief of the five major magazines in China; well-known photographers and models in the fashion circle, as well as capital dads.
The magical skill of [Photographic Memory] once again played an important role. Lin Fan handled it with ease, demonstrating the professional qualities of an excellent artist.
The brand is very satisfied and feels that the ambassador chosen this time is very dedicated.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
After finally making it to the final auction session, Lin Fan went to the bathroom to relieve himself before returning to his seat. When he touched his pocket, he discovered that a bunch of business cards had been stuffed into his suit pocket without him noticing.
This, it’s not right to throw it away, and it’s not right not to throw it away, Lin Fan is a little worried.
Fortunately, there is Yang Hongxia.
As soon as Lin Fan came out of the bathroom, he saw Yang Hongxia waiting for him at the corner. When she saw him walking over, Yang Hongxia said nothing, but just stretched out a hand. Lin Fan suddenly realized and took out all the business cards in his pocket and handed them to Yang Hongxia.
Yang Hongxia stuffed all the business cards into her handbag and said skillfully: "Let's go, the auction is about to start."
Lin Fan was very curious: "Sister Xia, how did you know I have so many business cards?"
Yang Hongxia glanced at Lin Fan with a half-smile: "It's not like you're the only artist I've ever managed."
Lin Fan was shocked: "You mean, Yanyan also..."
Yang Hongxia said angrily: "What are you thinking! Yanyan, it was someone else who came to her to ask for her business card!"
"That……"
Did you give it to me? Yang Hongxia rolled her eyes and didn't even bother to talk nonsense with Lin Fan. What was she thinking? If you want Xia Yan's business card, you have to get past Xia Shaozhang first!
(End of this chapter)