Chapter 584: When it comes to public relations, there’s not only one company that’s good at it!
#《A Chinese Ghost Story》 first day box office exceeded 100 million! # # 《Blue Star Fleet》 first day box office exceeded 300 million! # #Xiao Qian Dressing# #The most beautiful Xiao Qian, the dressing scene has exceeded 100 million clicks! # # 《A Chinese Ghost Story》 may become the dark horse of the summer box office# #《A Chinese Ghost Story》 score 9.3# #《A Chinese Ghost Story》 theme song of the same name# #《Blue Star Fleet》 plot is lame, the score continues to decline# #Summer first day box office ranking# #Lin Fan and Xia Yan's acting skills# …
"Bang!"
For the crew of "Blue Star Fleet", the head of the investment party threw an investigation report directly onto the conference table. The publicity staff standing on both sides of the table dared not utter a word, and waited to be scolded with their brows lowered.
The person in charge of the financing side was very dissatisfied: "What's going on? We spent so much money on publicity and promotion, but it all went down the drain? What? That crappy crew next door, they don't have any investment, they don't have any big names, they don't have anything, how come they are making a bigger fuss than us? Tell me!"
The publicity and promotion staff dared not speak.
Sometimes, money is not everything.
Even though the crew of "A Chinese Ghost Story" seems to be a three-no crew and made a three-no movie, you can't resist its good reputation and explosive box office. This is what the netizens like to see, right?
On the other hand, "Blue Star Fleet" has big investment, big directors and big names, so it is normal for it to have high box office and good reputation. But if you are not good at anything, that's what people like to watch: either break the routine and become a dark horse, soaring into the sky, or fall from the clouds into the mud with a "bang", and then you will get the attention of the whole network.
"A Chinese Ghost Story" took the former. Although "Blue Star Fleet" had a mediocre response, it didn't really hit rock bottom. It was still barely holding on, so all the hot searches on the Internet were taken away by "A Chinese Ghost Story"! Well, the only funny thing is that the movie with a box office of 100 million yuan took the top spot in the hot searches of Super Bo with a box office of 300 million yuan!
The first and second place super blog hot search are put together, which really makes a lot of noise.
The head of the financing side didn't care about these things. He only cared about making money: "Either we hype up the popularity of our movie, or we suppress the momentum of our competitors. Anyway, I want to see the name of "Blue Star Fleet" appear in every place it can appear!"
The publicity and marketing staff looked at each other in bewilderment: It's okay to hype up the popularity of a film, and you can still do it by spending money. But how do you suppress the popularity of your rivals? Once the popularity of a film is high, it's not something that can be suppressed by ordinary means. Do you have to hire Internet trolls to discredit your rivals and give them bad reviews?
This, doesn't seem to be a problem.
The person in charge of publicity and promotion received hints from others and cleared his throat: "Well, then, look at this fee..."
The head of the financing sneered and was about to say something when he saw his cell phone ringing. A call came in. The head saw that it was the publisher of "Blue Star Fleet", so he suppressed his anger and answered the phone: "Hello..."
"Our movie has been moved!" The first thing the distributor said was bad news.
The head of the capital side was shocked: "Adjustment! Up or down? Whose company? Why?"
Adjusting the film, as the name suggests, means adjusting the film scheduling rate.
Before a movie is officially released, the distribution company will organize representatives from the theaters to attend the screening in advance to make the scheduling more accurate. However, such scheduling is not a unilateral decision of the theaters. Many other aspects are involved, such as the film's investors, distributors, etc.
In short, the screening rate is negotiable, and if you have a good relationship with the theater chain, the screening rate can reach more than 30%.
Moreover, even if the screening rate is determined before the release, after the movie is officially released, it will be flexibly adjusted according to market feedback during the screening process, especially when the blockbuster movies favored by the theaters do not achieve the expected results, and other movies appear to be clear dark horses.
This is the current situation of "Blue Star Fleet".
At the beginning, "Blue Star Fleet" relied on its huge investment of 1.5 billion, a luxurious cast, the director's appeal, and other advantages to require that each theater chain's screening rate must not be less than 20%. Theaters with good relationships even gave 40% of the screening rate.
Only Shengxia Cinema insisted on giving only 18% of the screening time. At that time, the investors and the crew were waiting for the movie to be released, and Shengxia Cinema would take the initiative to adjust the screening time for "Blue Star Fleet". Unexpectedly, the adjustment was made, but not upward, but downward!
"Downward adjustment! All of them! All the cinema chains have adjusted downward adjustment to some extent. They cut our screening schedule and gave the vacant screenings to A Chinese Ghost Story!"
The head of the financing side felt like a mouthful of blood was stuck in his throat, and he couldn't help but spit it out: "Why? Our movie's box office is not bad! It's only the second day of screening, aren't the theaters afraid of making a mistake? Will our box office explode in the future?"
Now he immediately turned to "A Chinese Ghost Story". He changed his mind so quickly! Can't he wait and see for two days?
The distributor was silent for a second: "Have you seen the current box office of A Chinese Ghost Story?"
"Didn't it break 100 million? It's on the trending search list!"
"That was yesterday. Before I called you, their box office had already exceeded 200 million!"
The distributor said in a heavy tone, "It's only a few hours now. I estimate that if this trend continues, their total box office will exceed 300 million by midnight!"
Not to mention the cinemas, even he himself couldn't sit still when he heard about the box office!
"Blue Star Fleet" occupies the majority of the screenings, with the lowest being 18%, but its instant box office has not yet exceeded 400 million, and it is unlikely that the total box office will reach 500 million before midnight today.
But for A Chinese Ghost Story, the highest screening rate was only 10%, and that was only for Huaxia Cinema. Other cinema chains had 6% of screenings, and the screening times were not very good, either late at night or early in the morning, which were not the best times to watch movies.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
The box office is so good, if they don't quickly schedule a release date for it, will the summer cinemas be the only ones to eat the meat while they don't even get a sip of the soup?
What's more, in addition to "A Chinese Ghost Story", there are other movies that have good box office performance! It is very skillful for the theaters to appropriately cut off some movies with poor box office performance and increase the screening schedule of these movies with relatively good box office performance.
When it comes to public relations, there’s not only one company that’s good at it!
Before, the "Blue Star Fleet" brought the power of the stars and was like a tiger entering a flock of sheep, making everyone tremble in fear.
Today, the box office and ratings of "Blue Star Fleet" are both in a downturn. Surrounded by wolves, they are attacking it in groups. Even a blockbuster with a 1.5 billion investment has to be weighed.
"I will do my best to appease the theater chain, and you can worry more about the film promotion. Apart from anything else, Blue Star Fleet is such a big production, I will not let its screening rate fall below 15%. This is my promise."
But there is no other way.
The head of the capital side hung up the phone, his face so gloomy that water could drip out of it.
The publicity director was trembling with fear, but still had to bite the bullet and ask, "Um, are we still blackmailing the movie A Chinese Ghost Story?"
The head of the capital side seemed to have finally found a way to vent his anger. He glared at the publicity team and slammed the conference table. "What are you talking about? You keep doing these crooked things. Can you focus on serious publicity?"
The key point is that it has come to this point, and the movie "A Chinese Ghost Story" can no longer be criticized. No matter how much money is spent, it will just be a waste of money!
(End of this chapter)