Chapter 586: Counting money until your hands are tired!
Compared to the joyful atmosphere on the set of "A Chinese Ghost Story", the atmosphere on the set of "Blue Star Fleet" was not that good, and could even be said to be a bit decadent.
because.
"1.5 billion." The director lit a cigarette for himself, took a slow puff, and exhaled, "Our movie's first-week box office was 1.5 billion."
1.5 billion, which is 1.5 times that of A Chinese Ghost Story, may be enough to fool passers-by who don’t know the truth. But people who know a little about the film industry know that this is not the way to calculate.
The 1 billion box office of "A Chinese Ghost Story" will definitely shock the entire film industry. There is no need to talk about how much money it will make. The key is that Lin Fan can become a cutting-edge director with this movie, and this movie can also become a worthwhile record in the history of Chinese cinema.
But looking at "Blue Star Fleet", how much publicity was done before the release of this movie, and how embarrassing the box office is now! Others made a lot of money with a box office of 1 billion, but I really lost my pants with a box office of 1.5 billion!
Even though it is only the first week and there is still time to catch up, no one in the crew is optimistic about this. Because on the movie website, the film's score has dropped to 6.3 points, and falling below 6 points seems to be a foreseeable outcome.
Moreover, we don’t know how low this rating will drop! With such a low rating, it can’t even be boosted. How can the audience buy tickets for it and contribute to the box office? Isn’t the next door “A Chinese Ghost Story” with a rating of 9 points good? Or are those other movies with a rating of around 8 points not good?
Do you have to torture yourself by watching a 6-point movie?
Facing the silent crew members, the director sighed silently: "Everyone, go away. There is still a roadshow tomorrow. No matter how the box office is, the scheduled roadshow will continue."
Xu Tian's face did not look very good. No matter how well-mannered an artist is, he would not be in a good mood after learning that the movie he shot was completely lost to a cross-industry director and singer idol.
But Xu Tian still nodded reluctantly and expressed his support to the director: "Don't worry, Director, I have cleared my schedule for this movie in advance. I have said before that I will participate in all the roadshows, and I will continue now."
The director's expression relaxed a bit. A dedicated actor should not only play his role well in the movie, but also cooperate wholeheartedly in the promotion of the movie. It was very good that Xu Tian was willing to participate in the roadshow as agreed even though the movie failed at the box office.
But Xu Tian's professionalism does not mean that other artists are equally dedicated.
The second male lead Guohao didn't say anything, but Ai Ling was not very willing: "Um, director, I'm afraid I can't be there the whole time..."
"You don't have to come." The director interrupted Ai Ling calmly, "You will bear the consequences at your own risk."
These words can be said to be very heavy.
The crew members kept their heads down and said nothing, not daring to get involved in the war between the director and the heroine.
What are the consequences? For example, Ai Ling arbitrarily instigated a war of words between Lin Fan's fans and fans of "Blue Star Fleet" and passers-by, for example, some evidence of Ai Ling acting like a big shot on the set was leaked, for example, the box office failure of "Blue Star Fleet" was probably due to Ai Ling, a box office poison, and so on.
In short, the director is in a bad mood now, and Ai Ling has walked directly into the trap, so naturally she will not end up well.
Ai Ling gritted her teeth and forced a smile: "Then I'll talk to my agent and ask him to help me squeeze in some time."
The director did not comment and directly changed the subject: "The scale of "Blue Star Fleet" is there. We spent so much money on publicity in the early stage. Our publicity, whether in terms of breadth or depth, is not comparable to those "three-no" movies.
The first week box office failure is a foregone conclusion. Next, we need to shift our focus and go deeper into third-tier, fourth-tier, and even fifth-tier cities. I just don’t believe that there is no place for us in such a big market like China!”
The director's words hit the nail on the head. In fact, considering the scale of "Blue Star Fleet", its popularity is not comparable to that of "A Chinese Ghost Story" at all, especially in terms of the investors' unremitting publicity and promotion. The advertisements are overwhelming, not only in first- and second-tier cities, but also in third- and fourth-tier cities.
It was only due to its poor reputation and poor ratings that it failed at the box office in its first week.
But as long as the crew shifted their focus and stopped competing with A Chinese Ghost Story in first-tier cities, the director would not believe it. You made 1 billion in the first week, but do you have that much publicity and promotion money? Can you do roadshows in third- and fourth-tier cities like us? Can you?
Regarding this question, Lin Fan also had to admit: No!
No money!
Besides, it was too tiring! Lin Xianyu Fan was very satisfied with the box office of "A Chinese Ghost Story" and really didn't want to torment himself and run around for roadshows anymore. Just let it go! So, in the second week of the summer season, when "Blue Star Fleet" took the initiative to give in and move to third- and fourth-tier cities, major theaters unanimously raised the screening rate of "A Chinese Ghost Story" to 18%, and the midsummer theaters even directly raised it to 20%, which is the treatment only for commercial blockbusters.
Although the screening rate of "Blue Star Fleet" was partially cut, it still remained at around 18% overall. After all, the sci-fi blockbuster is there. It doesn't make money itself, but its box office is still very impressive.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
In addition, "Blue Star Fleet" reaped a large amount of box office revenue in third- and fourth-tier cities, and even used a lot of publicity to barely maintain its reputation, preventing the online movie score from falling below 6 points, making it appear unusually strong.
The box office of "A Chinese Ghost Story" was high in the second week, earning 1.4 billion! The screening rate in the third week directly increased to 22%, and the midsummer cinema line increased to 25%, earning 1 billion! In the fourth week, the screening rate of all cinema lines dropped to 13% with the release of new films, earning 600 million! On July 31, "A Chinese Ghost Story" was officially taken off the screen, with a total box office of 4 billion! It shocked the Chinese film industry!
With this movie, Lin Fan became a new Chinese director, and together with Xia Yan, he became the hottest new movie star in the Chinese film industry! Yang Hongxia counted the money until her hands were soft! Liang Wen was so happy that he couldn't stop smiling, because with the movie being released, the "Liang Zhu" project was finally going to start preparations!
Veteran actor Cheng Guohua once again attracted everyone's attention for playing an important role in the play, Yan Chixia! Other actors also gained a lot of attention and popularity with the movie, laying a certain foundation for their future acting careers.
Even the guest actors Li Xiaodong and Lu Bingyang have become popular again. Now wherever they go, there are a lot of resources waiting for them to choose.
In contrast, "Blue Star Fleet" took the initiative to give in and moved to third- and fourth-tier cities, where it maintained its reputation and its score stayed at 6 points. Unfortunately, it did not get the key to delay the release of the film until the moment before it was taken off the screen, and its final box office revenue stopped at 2.3 billion.
Forget about making money, you can’t even recover your costs!
(End of this chapter)