Chapter 589 has such strong box office appeal that it makes me a little nervous!
Although the movie "A Chinese Ghost Story" has been withdrawn from theaters, its popularity has not subsided, because being withdrawn from theaters also means that the movie can be watched on the Internet.
After Yang Hongxia signed the relevant contracts for the release of the film with the theater chain, she also finalized the cooperation model for "A Chinese Ghost Story" with the video website, choosing Lin Fan's favorite profit-sharing model.
And because the video websites were the same as the major cinemas and were not very optimistic about the movie "A Chinese Ghost Story", Yang Hongxia did not sign an exclusive broadcasting agreement with anyone, but instead shared the broadcasting rights with several well-known video websites in China.
As a result, when the box office of "A Chinese Ghost Story" came out, these video websites regretted it and felt embarrassed for several days. However, the contract had been finalized and could not be changed, so they had to follow the rules.
However, the publicity prepared before was not worthy of the box office of this movie. What can we do? We can only add more publicity channels! As a result, as soon as "A Chinese Ghost Story" removed the posters and publicity placed in major theaters and various physical advertising spaces, a "Xiao Qian" craze was directly set off on the Internet.
That's right, the video websites have learned their lesson and used the most classic scene in the movie - Xiao Qian getting dressed, as a promotional video, which is played non-stop on the entire website! In the commercial, the dreamy and beautiful Xiao Qian puts on a fiery red wedding dress. Not to mention the otakus and fans, even passers-by are itching to watch it, and they can't wait to click into the commercial to watch the feature film!
This commercial was circulated across the entire Internet at an astonishing speed, and its click-through rate soared, causing the expectations of those who had not yet seen the film to increase by several percentage points.
Compared to movie fans who are willing to spend money to go to the cinema and contribute to the box office, there are many more people who, for various reasons, such as feeling that it is not worth spending dozens or hundreds of dollars to watch a movie in the cinema, or that they really cannot adjust the time, or that they do not like the feeling of watching movies in the cinema, etc. - they have only learned about the movie online and have not been able to actually see the movie.
Therefore, even though the box office revenue of billions is amazing, the number of people who watched the movie is still far less than the number of people who have not watched the movie. This is the customer group that video websites target, and don’t forget the people who like the movie so much that they watch it twice, three times, or even four times.
In short, the movie dividends from the video website are also a considerable figure, and Yang Hongxia will naturally not miss it.
[Polar Bear: Lin Fan and Xia Yan will perform "A Chinese Ghost Story" with passion and will meet you at midnight on August 1st! ]
[Fanxing Video: The 4 billion box office movie "A Chinese Ghost Story" will be officially released on August 1st. Click to make an appointment to start your summer carnival journey! ]
[Loquat Video: Film genius Lin Fan directs and stars in the film, and popular singer Xia Yan makes her debut in the film, "A Chinese Ghost Story" will be officially released on August 1, starting a dream journey of love between a human and a ghost! ]
Lin Fan and Xia Yan also shouted on their own Chaobo accounts, and then the number of audience reservations for the movie on the video website jumped up a lot!
Lin Fan: This movie has such a strong box office appeal that even I am a little nervous! But no matter what, the number of reservations has increased, which is good news for Lin Fan and the video website. Now everything is ready, just waiting for the release!
…
August 1st.
Wang Lei made a reservation for the movie early and was just waiting for midnight to arrive so that he could pay to watch it.
Wang Lei is also the kind of person who likes to watch movies alone in front of the computer. No matter how good the audio and video effects of the cinema are, Wang Lei just doesn't like the feeling of watching a movie with a group of people in a screening room, especially when there are parents bringing their naughty children and some uncultured people, it is simply a torture.
It’s better to wait until the movie is released online after the theaters are closed, and then watch it by yourself! You can watch it however you want, and you can pause it in the middle, and you can interact with online netizens and complain to each other. It’s so cool.
Over time, Wang Lei developed the habit of watching movies online.
The most anticipated movies this summer are the sci-fi blockbuster "Blue Star Fleet" which is said to have invested 1.5 billion yuan, and "A Chinese Ghost Story" which emerged as a dark horse and raked in more than 4 billion yuan at the box office. Of course, there are other good movies as well, but none of them have made as much of a splash as these two.
In addition, the rating of "A Chinese Ghost Story" is indeed far ahead of all the summer movies. Wang Lei still believes in ratings. Although movies with high ratings are not necessarily good, movies with low ratings are definitely not good!
So Wang Lei decided to watch this movie first, and then watch the other movies based on the ratings! At midnight, Wang Lei skillfully clicked the play button. As soon as the movie started, a large number of comments came whistling in:
[Burps are lost farts: Watch it again! Come online to see my Xiao Qian charming thousands of boys and girls again! ]
[This username is not for idiots: I'll leave a mark first, and I'll come back to tell you if it's good or not after I finish watching it! ]
[I miss you so much that my hands are cramping: I came here to lick the screen. The screen in the cinema is too big to lick, but this screen is just big enough for me to lick. Don’t fight with me for it. Xiao Qian is mine! ]
…
Wang Lei was stunned. The movie hadn't even been released yet, and there were already so many comments? And judging from these comments, it seemed that many of them had watched it once in the cinema and watched it again online. Was this movie really that good? Wang Lei's expectations could not help but rise by a few percentage points: I hope the movie won't disappoint me!
The plot of the movie unfolds slowly, with a dark and psychedelic opening, the dilapidated and eerie Lanruo Temple, the uninvited woman in white at night, and the boss behind the scenes who is hard to see but makes people feel creepy, all of which attract the attention of the audience in front of the screen.
But the next moment, a familiar melody penetrated the gloomy atmosphere, as if a ray of light tore through the darkness and illuminated the earth again. Ning Caichen, played by Lin Fan, walked down the mountain path.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
The theme song of "A Chinese Ghost Story" was released on Tianlai Music on the first day of the movie's release. Wang Lei had heard this song a long time ago and just thought it was nice. Lin Fan's talent is as unreasonable as ever.
But now combined with the movie scenes, this song has taken on some deeper meanings. The singing penetrates the haze of the movie's opening, but the meaning of the lyrics seems to gently lift the veil of confusion that is covering the eyes of today's confused young people.
It warns everyone that life is like a dream and the road ahead is long, but such difficulties are nothing. Don't forget your original intention, move forward in the direction of your heart with the initial curiosity and yearning, and you will eventually find what you love.
"Life is a dream and aspiration
There are faint tears in the dream
Where to go to find the direction in my heart
The wind seems to sigh in a dream. The road and people are endless——"
(End of this chapter)