Chapter 815 It hurts to always slap yourself in the face!
There are eight people in this drama, including six main characters and two regular characters. The only popular one is Lai Siu-tung. Others, such as Tian Li, are still nameless passers-by in the eyes of the public, even though they have been in this circle for several years.
It's not even as good as the crew of "A Little Thing Called First Love". After all, the two protagonists of the movie are familiar faces, and Lin Fan is helping out with roadshows. Once the movie is released, Zhou Xiang and Lu Bingyang can immediately take over the publicity burden from Lin Fan and carry part of the box office themselves.
However, "Wulin Waijia" is a TV series, and the ratings are different from the box office. The box office can give feedback information very quickly, and it will only go up, not down. Even if the box office is not ideal in the later period, the total box office will gradually increase.
The ratings are a bit more troublesome. No matter how good the start is, once the ratings continue to decline, the final average ratings will be dragged down.
How many TV series started off strong but ended up in failure, isn't it because they couldn't hold up the ratings? Especially for a TV series like "Wulin Wai Zhuan", without famous actors to carry the show and bring in traffic, it is naturally at a disadvantage. It is difficult to even get a good start, and then it can only rely on the plot and acting to attract the audience throughout the whole process. It is simply hell mode.
Others in the industry couldn't understand Lin Fan's approach: You gave up the safe fairy tales, idol dramas, and theme dramas, and specifically challenged the high difficulty to shoot sitcoms, which is fine, but why don't you find a few famous comedians to star in them? Are you so confident in your scriptwriting ability that you think even if it's hell mode, you can still hold up the ratings banner with the plot?
But no matter what people outside speculate, it is an indisputable fact that the drama has been filmed and scheduled. Whether it can carry the ratings, become a dark horse, or fall directly below the bottom line and end in a dismal state, we will know just by waiting for the drama to be released.
Moreover, given Lin Fan's precedent of continuously creating box office and ratings miracles, everyone has learned to keep their mouths shut and stop predicting the data of Lin Fan's works before seeing the results, no matter how outrageous or inconsistent with their own cognition the matter may seem.
Otherwise, it will be very painful if you always hit yourself in the face.
Therefore, in the absence of deliberate external targeting (smearing), the black fans cannot organize a large-scale offensive and can only fight on their own, and can hardly cause any damage to the promotion of "Wulin Wai Zhuan".
At Lin Fan's suggestion, several other actors in the starring team either directly turned off the comments and private message functions of Chaobo, or simply ignored the black fans who picked on the weak, turning a blind eye and a deaf ear to them. At the same time, they cooperated with the crew and carried out publicity step by step.
Today they release a behind-the-scenes footage, tomorrow they have some flirtatious interactions with each other, the day after tomorrow they tag each other and say hello to Lin Fan... and so on. With constant small moves, the official promotion has also quietly begun to occupy major video sites.
By the time passers-by noticed, the promotion of "Wulin Waijia" had already taken over their mobile phones. As long as they turned on their mobile phones, whether they were surfing the Internet, browsing Weibo, going shopping, or simply sharing their lives on social accounts - they could see the promotion of "Wulin Waijia"!
At this time, Lin Fan officially announced: [Lin Fan: "Wulin Waijia" will be broadcasted exclusively on the Polar Bear platform during the National Day! Stay tuned! ]
Airing on Polar Bear!
Still exclusive!
For a moment, the fans didn’t know whether to be happy or unhappy.
As we all know, the operations of video website platforms have always been very bold. For example, if you become a member, you can watch two more episodes a week than non-members. Then, based on the membership, there are also membership tiers, advance on-demand, paid unlocking... In short, they try every possible way to empty your pocket.
Of course, there are also some viewers who want to watch more episodes in one go and think that any problem that can be solved with money is not a problem.
Compared to broadcasting on satellite TV stations, where everyone is treated the same and there is no chance to watch more episodes, video websites allow people to watch to their heart's content as long as they pay, and are obviously more popular with this group of "Kryptonians".
But for ordinary members, this model is not very friendly.
After all, compared to those who are willing to spend money to watch the entire series in advance, the majority of people are unwilling to spend extra money. They would rather wait for the platform to slowly broadcast the entire series than spend this money in vain.
However, when faced with ordinary TV series, everyone can still maintain a stable mentality and wait, but when it comes to a good drama, there will always be people who can't suppress their desire to pay for on-demand viewing and catch up on the drama in advance.
Those who have not paid will face the risk of having the show spoiled on social platforms such as Chaobo.
Moreover, the happy time of discussing the plot after dinner is gone forever, after all, everyone's viewing progress is too different. The kind of suspenseful and careful aftertaste is hard to experience again, after all, as long as you are willing to spend money, you can unlock all the content in a few weeks.
Lin Fan personally wrote and directed the drama, and it can even be said that it was tailor-made for Lai Siu-tung. No matter how you look at it, it seems to be the kind of drama that makes people want to pay for it.
Fans: I was trembling and holding my hand that was reaching for my wallet! Of course, Lin Fan had his own considerations for putting this drama on the Polar Bear platform.
The biggest difference between Blue Planet China and Earth is that the awareness of copyright protection is very strong and has penetrated into everyone's heart.
Although the membership tiers and repeated charges of video websites are still offensive and people feel that the video websites are too greedy, the most members can do is to control their own money and try not to spend money indiscriminately, and they will not turn around and watch pirated content.
The most important thing is that there is no pirated version of Blue Star China, so you can’t watch it even if you want to.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
After all, those who dare to engage in piracy have been fined to the point of bankruptcy, and a record has been permanently left in their personal files. If they want to do any job in the future, their records will be dug up - the cost is too high, and the profits gained from piracy are simply not enough to support everyone to take risks.
Well, I’m getting off topic.
The audience of the drama "Wulin Wai Zhuan" is obviously more inclined towards the young group, which is also the target audience of video websites. Although the satellite TV stations have been working hard to adjust themselves and become more diversified, they fully cover audiences of all ages.
But this range is still too broad.
If the drama "Wulin Waijiao" had a few well-known actors in it, it wouldn't have much of an impact if it was broadcast on satellite TV. The key is that there aren't any.
So Lin Fan had to give up on satellite TV and choose to broadcast this drama on video websites. Well, it was definitely not because the copyright fee offered by Polar Bear was too high, it was almost double the price offered by satellite TV! Today is New Year's Eve! Happy New Year to everyone in advance!
If I don’t vote with the votes in my hand, are you planning to coat them with breadcrumbs and fry them until golden brown during the Chinese New Year and make me cry with greed?
(End of this chapter)