Chapter 830 How can we get this lazy guy Lin Fan to go out and do business?
[There must be a light bulb in a group of three: Hahaha, what kind of silly comedy is this, with all kinds of messed up stuff, the key is that it's so funny even when all these random things are put together! ]
[Sleeping position determines hairstyle: I can’t stop watching it. It’s only been four episodes, but I’ve watched it over and over again. It feels like I’ve watched a 20-episode TV series!]
[I wish to win the heart of one person so as to avoid old blind dates: Zi once said, Oh my God, the world is so beautiful, but I am so irritable, Sunflower acupuncture point finger... It's over, I think these words have their own voice...]
[My mother said that if the name is long, there will be fools reading it: It looks so funny and nonsensical, but after reading it, I feel it is very touching. It is a different martial arts world, a different world. In these trivial matters of life, it makes people laugh and cry...]
…
The comment section of "Wulin Waijia" on the Polar Bear platform, the topic list on Chaobo, and all major social platforms are full of discussions about the drama "Wulin Waijia".
The Kuaiyin platform was flooded with video clips of "Wulin Waijia" overnight. All kinds of classic lines, funny clips, and imitation clips were carefully edited and released by Kuaiyin anchors, receiving countless comments, likes, and shares!
"It's broken!" Yang Hongxia pushed open Lin Fan's office door excitedly, "The single episode of 'Wulin Wai Zhuan' has been viewed over 200 million times, and the total number of views of the four episodes that have been released is 750 million. I estimate that the total number of views will exceed 1 billion before 8 o'clock tonight!"
Although he was mentally prepared, Lin Fan couldn't help but smile when he heard the good news: "Really? That's great, our show is set to be a big hit!"
In today's era of data explosion, as long as a TV series is well promoted and has a strong enough cast, and of course the fan effect of the original novel, the number of views on the online platform can easily exceed 100 million.
If a single episode of a TV series exceeds 100 million yuan in box office, it can basically start issuing press releases to create a "big hit" public opinion environment and attract more viewers to click and watch.
Then a virtuous circle will be formed, and when the number of views of each single episode exceeds 100 million, the drama will be able to secure its position as a big hit.
But the drama "Wulin Waijia" has nothing to do with the above elements.
This is a low-budget, small-production film. The most famous person in the entire crew is not the actors, but the director. Not to mention the publicity. Lin Fan gave full play to his fan appeal and promoted it very attentively on his social media platform several times.
But other than that, it's pretty normal publicity.
The money that should be spent has been spent, and the publicity channels that should be covered have been covered. There is no more to spend.
This is not because Lin Fan is reluctant to spend money on publicity, nor because he does not value this drama. It is simply because Lin Fan does not want such heavy publicity to give the audience preconceived ideas and affect the viewing experience of the TV series.
Lin Fan hopes that the audience will give their true feedback after watching the drama in person, rather than using publicity to control reviews and deliberately guide the market.
Word of mouth is more important than publicity! And now, the result makes Lin Fan extremely satisfied! "It must be a big hit, a huge hit, an explosion!" Yang Hongxia's cheeks flushed with excitement. "It's only the first day of the launch, and it has achieved such good results. As long as the subsequent plots don't fall short, the number of views will not be bad.
I believe that as long as this drama is given enough time to mature, it will soon be able to catch up with the performance of The Legend of White Snake and create its own record! "
This is also the biggest difference between a drama being broadcast on satellite TV and on an online platform.
On satellite TV, we watch ratings. Ratings can start high and end low, or they can start low and end high. The best is to start high and end high, and the worst is to start low and end low...
In short, even if your highest ratings exceed ten, the final average ratings will never exceed the highest, and will only go down.
But the number of plays on the online platform is cumulative and will only go up and not down. Every effective play will be accumulated in the total number of plays, and will continue to increase with time.
"Wulin Waijia" is another sitcom that can be opened anytime and anywhere and can be watched directly. It has very low dependence on the logic and plot of previous and subsequent series. Yang Hongxia can foresee that one day in the future, the number of views of a single episode of this drama may exceed 1 billion, setting a record for the number of views of a single episode of a Chinese TV drama!
After all, the drama has just been launched, and the number of views of a single episode has already exceeded 200 million. The goal of 1 billion does not seem too difficult to achieve.
Yang Hongxia: I feel like the drama of the year is already waving at me.JPG.
Lin Fan could understand Yang Hongxia's excitement, because in recent years, the most watched TV series in China was none other than The Legend of White Snake.
As the first round of broadcast of "Legend of White Snake" was on Shanghai Satellite TV, everyone had already seen it once. When it was later released on the online platform, the number of views was not that amazing. What's more, many local satellite TV stations were also rebroadcasting it tirelessly, which occupied a certain share of the online broadcast.
Even so, the highest number of views for a single episode of "Legend of the White Snake" has exceeded 300 million, and the total number of views for the entire series is 14.2 billion! The average number of views per episode is 284 million.
However, the starring team of "Legend of White Snake" can be said to be strong. The male lead is the popular Lin Fan, the female lead is the best actress Li Man, and the main supporting roles are also powerful actors who have their own traffic.
Secondly, this is the total number of views of "Legend of White Snake" in one year.
"Wulin Wai Zhuan" was just released yesterday, and it has achieved such good results. Not to mention Yang Hongxia, Lin Fan himself was very excited: "By the way, what about the ratings? How is the audience rating?"
Speaking of this, Yang Hongxia was so excited that she could hardly contain herself and slapped her thigh hard: "9.8 points!"
Wow! This score!
"Are the audience so respectful?" Lin Fan was really shocked.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
Although the audience rating cannot be judged by the initial value, because this number will continue to decrease as the series is broadcast and more and more viewers join in the rating.
The final result can only be obtained after the entire drama is broadcast and the ratings are closed.
But whether it is the number "9.8" itself, the huge buffer zone that this number represents, or the audience's inner recognition of the drama who gave this rating, it is worthy of Lin Fan's surprise.
9.8 points. How many viewers must have given full marks to keep the score stable at such a high number.
Yang Hongxia: ...For a moment, I couldn't tell whether Lin Fan was being modest or just being coy? Shaking her head, Yang Hongxia calmed down her overly excited emotions: "Polar Bear has taken the initiative to upgrade our drama to the highest level, and all publicity channels will give priority to us...
In addition, many variety shows and interviews have sent invitations to the leading cast of "Wulin Wai Zhuan", hoping that everyone can be on a show so that everyone can take advantage of each other's popularity."
This is the norm. When a drama becomes a big hit, the actors in the crew will also become more popular, and many resources will come to them.
As for whether the schedule is suitable and whether the program can be arranged, these matters are all matters between the actor's agent, Yang Hongxia, and the program team.
Lin Fan said, "Sister Xia, just make the arrangements."
Yang Hongxia was helpless: "Of course I can arrange for others, but the problem is that I can't arrange for you!"
Yes, Lai Siu-tung and his friends are the leading actors of this drama. Normally, Lai Siu-tung and his friends should be invited to the show.
But the problem is that Lin Fan is the biggest contributor to the success of this drama and the most important person in the entire crew. All the programs want to invite Lin Fan to be on a show.
So the biggest problem came, how to get this lazy guy Lin Fan to go out and do business?
(End of this chapter)