Chapter 838 Director Lin, we succeeded!
[Born to be an Entertainment Reporter: This is the show that our Chinese youth should watch! This is really exciting! I never thought that a comprehensive cultural program could be so magnificent, gorgeous and profound. On this road of spreading excellent Chinese culture, such an exquisite program deserves 10,000 likes.]
[Share the good times and leave the group when the going gets tough: This show is amazing, it's really amazing! I've never watched a show that wasn't sentimental at all but could make me cry from the beginning to the end.]
[Lazy cancer has spread to the brain: China has a history of 5,000 years, and any item picked out is enough to beat the Korean country, the island country, and the beautiful country! Every museum is a treasure house of national cultural genes; the life trajectory of every cultural relic is admirable. ]
[Beautiful women think alike: "National Treasure" does not shout slogans from beginning to end, but watching the national treasures in it and listening to the stories of national treasures, you will be proud of being Chinese, and that your nation has gone through such a history and created such a civilization! ]
[If you want to live a decent life, you must always have some green on you: Don’t say anything else. I will take my daughter to visit the Provincial Museum tomorrow. I absolutely cannot let my child not know how great our country is and how profound its cultural heritage is! ]
…
The show was only halfway through, and the super account of "National Treasure" had already been conquered by enthusiastic audiences.
Countless compliments were left by the audience in the comment section below the official blog, and the topics about "National Treasure" and "A Thousand Miles of Rivers and Mountains" on Chaobo also became extremely popular.
The first episode of the show had not even been fully aired, and the term #国家宝藏# had already topped the hot search list, and other terms related to the show were also pushed up.
A "National Treasure" craze has been set off on social platforms such as Kuaishou, Penguin, and Chaobo.
But these are not enough to describe the popularity of this program. The most direct reflection of the popularity of this program is the ratings.
Just after midnight, the ratings for the "National Treasure" program were released.
Zhou Yang picked up the phone with the fastest speed in his life, opened it, and then was stunned.
Lin Fan couldn't help but slap Zhou Yang on the back: "Director Zhou, how much?"
Give me some words!
Zhou Yang's whole body trembled, and then his eyes were like a searchlight, emitting two rays of light: "It broke 1.3 right after the broadcast!"
It’s only 1.3.
Lin Fan was a little disappointed.
Normally, if a show can break 1 as soon as it is aired, it would be enough for everyone to issue a bunch of notices to brag about themselves.
After all, TV is no longer the only option for viewers. They can choose not to watch TV and indulge in video websites.
It is no longer possible for television stations to compete solely with other television stations as they did in the past. Now, television stations’ competitors are not only other television stations, but also video websites, mobile phone live broadcasts, and so on.
It is something to be proud of that the viewership can break 1 directly after the broadcast.
However, Lin Fan was still a little disappointed.
However, seeing Lin Fan's somewhat disappointed expression, Zhou Yang smiled widely: "But!"
Lin Fan: Hmm?
"However, as the show aired, the ratings kept rising! By the time the first episode was finished, the ratings had exceeded 3.3! The average rating for the entire show was 2.8!"
2.8!
Lin Fan couldn't help but widen his eyes, almost not daring to believe his ears!
This is still the average value, which shows that except for the low ratings at the beginning of the show, the ratings for the entire show were at least above 3, otherwise the average value could not be so high.
Moreover, this is the first episode! "Yes, that's right, Director Lin, we succeeded!"
Zhou Yang was obviously very happy, with a happy smile on his face, but his voice was choked when he said this.
Because cultural variety shows have always had a hurdle that they cannot overcome: the music is too highbrow and not widely understood.
It’s not that Emperor TV doesn’t want to make cultural variety shows, nor has it tried to make cultural variety shows. But the problem with this type of show has always been that it’s “highbrow and unpopular.”
Things like history, culture, and cultural relics may seem grand and noble, but they are actually even more so.
It is so difficult to arouse the interest of the audience. Even under the banner of Chinese cultural confidence, it only gets a few compliments when shouting slogans.
Then, the audience who wanted to watch entertainment variety shows went to watch them, and those who wanted to watch the funny daily lives of celebrities and entertainers all left.
There are really few people who are willing to stay and watch the cultural variety show in its entirety.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
The audience is not unpatriotic, nor are they uninterested in their own country's culture. In fact, they are very interested and happy to learn about its history.
However, it is an indisputable fact that the show is not good, boring and lacks immersion.
Emperor Television has tried very hard to change this situation, and the audience has tried very hard to support cultural variety shows, but the result is that they have fallen into a vicious cycle of high reputation and low ratings, and are unable to extricate themselves.
When Zhou Yang was young, he planned and filmed a cultural documentary as a director and main planner. With a high score of 9.6, this documentary has always firmly occupied the top ten position in the "High Scoring Program Ranking List", and no one can shake it.
But what's the point of having a high rating? When this documentary was broadcast, the only way for viewers to get extra information and entertainment was to watch TV. Not to mention mobile phones, computers were not popular. After working all day, the only entertainment for people when they got home was to watch TV.
At that time, a slightly better TV series could easily get a viewership rating of over 5%, but Zhou Yang's documentary couldn't even get a viewership rating of over 2.
It makes me sad when I think about it.
However, this seemingly unbreakable curse was broken by "National Treasure".
In the first episode of the show, the highest ratings reached 3.3, and the average ratings reached 2.8.
Most importantly, the initial rating of this variety show is as high as 9.5!
High ratings, high viewership! How could Zhou Yang not be excited, how could he not sigh, how could he not be moved to tears? Especially Lin Fan, who uses the past to illustrate the present and tells the story of the "past and present" of cultural relics, bringing the audience's vision from the single cultural relic itself to the historical and cultural background of the time, and to the owner, creator and inheritor of the cultural relic.
This model of making cultural relics, history, and culture itself more rich and interesting, and enabling a certain degree of interaction with the audience, has also opened another window of thought for Zhou Yang.
Zhou Yang, other producers, and the general audience suddenly realized: Oh! It turns out that cultural variety shows can be done this way!
At the same time, this is also an important reason why the program "National Treasure" has been well received as soon as it was broadcast.
(End of this chapter)