Chapter 967: Just get used to box office results like this!
With Hui Qiaodan's lead, Lin Fan's friends in the circle also posted updates on Weibo as soon as they received the action figure sets, spontaneously promoting the movie "Nezha: The Devil Child Comes into the World".
In addition, the actors who had worked with Lin Fan also took the initiative to help promote the film. Yang Hongxia took advantage of the opportunity and added fuel to the publicity and promotion.
So, almost overnight, more than half of the artists in the entertainment industry, internet celebrities who were trying to ride on the popularity of the movie, as well as various bloggers and film critics of all sizes, were posting movie ticket stubs, doing Nezha-like makeup, and showing off movie character figures on their social platforms.
Especially Li Xiaodong and Lu Bingyang, they simply did a whole set of COS, from makeup to styling, directly bringing Nezha and Ao Bing from the movie into reality.
The COS video, which lasted less than a minute, instantly exceeded one million hits as soon as it was posted online, and the number is still rising.
This move also allowed ordinary people to discover the traffic password, and they followed suit. For a while, the entire Internet was filled with various real-person COS short videos, which was very lively.
In addition, Yang Hongxia expanded the publicity further, with online and offline interactions, major news websites carrying out overwhelming publicity, and major TV stations also competing to report on this "national COS" phenomenon, making it so that everyone in China knew about the movie "Nezha: The Devil Child Comes into the World".
Under such a full network bombardment, the box office of "Nezha: The Devil Child Comes into the World" has also grown rapidly like a rocket, and the box office in the first weekend has directly exceeded 2.5 billion! This result is almost catching up with the first week box office of "Roman Holiday"!
However, the animated film "Nezha: The Devil Child Comes into the World" did not choose to be released simultaneously across the entire blue planet like the previous two films, but was simply released only in China.
This is also what Lin Fan took into consideration when considering Nezha’s story. Nezha has only appeared in China for less than two years. Even in China, many people still don’t know who Nezha is.
If the film is released simultaneously across all of Blue Star at this time, the overseas box office results will probably not be good.
Of course, after this movie becomes completely famous in China and achieves undisputed box office results, relying on these solid foundations, and then showing this movie in the All Blue Star Movie Market, "Nezha: The Devil Child Comes into the World" will be able to achieve better box office results across the All Blue Star.
But even so, the box office performance of this movie shocked the whole of China!
The first week box office was 2.5 billion! According to the current trend, the total box office of "Nezha: The Devil Child Comes into the World" will exceed 8 billion, isn't it a foregone conclusion?
Who knows, this movie may create another miracle!
You know, the previous highest-grossing Chinese animated film only grossed 1.5 billion, and that was three years ago.
Although Chinese animation film directors work hard every year to produce popular and critically acclaimed animated films with a Chinese touch of romance, the fact is that the chances of failure are far greater than those of success.
The animated films released every year either have bad plots or bad special effects, or they are simply children's films that cannot be popularized to all age groups and cannot attract audiences other than parents and children to watch.
Even if an animated film occasionally comes out that passes the test in all aspects, the overall box office performance is not good.
And now, the emergence of "Nezha: The Devil Child Comes into the World" is like a signal, indicating that Chinese animated films are on the rise. How can this not make the audience excited and thrilled!
Therefore, with such momentum and wave, the box office of "Nezha: The Devil Child Comes into the World" couldn't stop rising. More importantly, while the box office was rising, the ratings did not drop and remained steadily above 9.4 points.
Some netizens have calculated that the movies produced by Lin Fan all have high ratings at the beginning, and when they are finally released, the ratings will gradually decline as the number of viewers participating in the rating increases.
But most of them will not drop too much, and can basically be maintained at around 9 points.
In other words, Lin Fan is not only the director with the highest overall box office performance, but his films also have an average rating of 9 points!
Looking at Lin Fan’s age, many filmmakers would want to just say he’s dead.
Yang Hongxia also looked at the reports estimating the final box office of "Nezha: The Devil Child Comes into the World" and couldn't help but asked, "Can the final box office really be that high?"
Lin Fan said: "Sister Xia, you have to get used to such box office data. It will become a normal phenomenon in the market in the future."
The Chinese film market has seen explosive growth in the past few years. Big productions with costs of hundreds of millions or even billions of yuan are no longer uncommon, and box office revenues of over tens of billions of yuan have become the norm.
Although, in such normal situations, it is often Lin Fan’s name that is written.
But it is undeniable that China's film market has begun to rise, and this not only refers to the buyer's market, the seller's market is also developing rapidly.
However, in the past few years, almost all the limelight in the Chinese film market has been snatched away by Lin Fan alone, causing no one to notice that, apart from the box office revenue taken by Lin Fan, the remaining box office revenue shared by other films was only more than what Lin Fan took, not less.
There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!
In other words, in fact, during every major period, the Chinese film market can create nearly 10 billion box office data, but everyone shares a little, and there are too many people sharing it, plus the audience's attention was snatched away by Lin Fan, so no one noticed it.
Take this year's Spring Festival period for example, the box office of "Nezha: The Devil Child Comes into the World" broke 2.5 billion in the first week, which is very eye-catching.
However, the Lunar New Year blockbuster ranked below "Nezha: The Devil Child Comes into the World" also broke 600 million in the first week! The estimated total box office of "Nezha: The Devil Child Comes into the World" is calculated as 8 billion, so as long as the box office of the second Lunar New Year blockbuster does not drop in half, according to the current trend, the final box office will not be too bad.
What's more, what about the third and fourth place, as well as the smaller movies that may not even make the rankings? Adding all these together, the total box office will definitely exceed 10 billion.
If we calculate this way, how much is the total box office of "Nezha: The Devil Child Comes into the World"? It seems a lot, but it is also within an acceptable range.
Lin Fan advised Yang Hongxia: "Huaxia is our base camp. It is natural that our movies are popular here. The poor box office performance is something we should reflect on.
But our real goal should be the entire Blue Star. Only when our films go beyond China and onto Blue Star, can we stand tall in front of the people of Blue Star and say, “Our Chinese films have risen!”
(End of this chapter)