Going public is also in the plan. Not to mention the revenue benefits, this move itself has a huge impact.
On the basis of national recognition, it adds more international bargaining chips.
Moreover, once it is launched on the market, Long Shangxiang's high-end luxury brand is no longer a high-end luxury brand that spreads its reputation through ideas, but a product that can truly be listed on the Forbes list.
After repeated consideration, Qiu Yuling decided to go for reverse merger and backdoor listing.
The Ministry of Foreign Trade and Economic Cooperation has already searched for suitable US listed companies as shell resources. Shell companies are generally those whose business has stagnated, whose stock prices are low but still maintain listing qualifications.
What Qiu Yuling has to do now is to conduct M&A negotiations, complete M&A restructuring, and obtain listing qualifications.
It sounds simple, but it takes more than three or two months to implement. It takes a lot of manpower and resources to reach an agreement on the price, method, equity ratio, etc. of the merger and acquisition, and to sign the merger and acquisition agreement.
She has delegated authority to the Ministry of Foreign Trade and Economic Cooperation to the greatest extent possible, but there are still many areas where she has to make decisions.
Secondly, after the completion of the merger and reorganization, the shell company changes its name, stock code, etc., and the enterprise inherits the listing status of the shell company and becomes a US-listed company. There is still a lot to do in the middle.
But no matter how difficult it is, this step is imperative.
When Li Tunan asked, she more or less explained the subsequent business processes.
Li Tunan was truly relieved now, knowing that he was still under the protection of his parents.
"Thank you, Mom~"
"You're welcome. It's rare for me to be a mother again. It's a blessing for me as a mother to be needed by my child."
The mother and daughter laughed together.
Before Qiu Yuling left, Li Yingtao also came to see her.
"Cousin, please sit down. You seem so busy. How come you have time to come here today?"
Li Yingtao handed the fruit she brought to the aunt who followed in and said, "I have something to discuss with you."
What's going on? He looks quite serious.
Li Yingtao pulled a magazine from her bag and handed it to Qiu Yuling. "I've been paying attention to foreign cultural products lately, and I've noticed that entertainment magazines like these are very popular..."
She first made a rough copy, and the rough outline was already there. The next step was to build up momentum.
Qiu Yuling flipped through it and could tell that she had been studying it for more than a day or two.
"Life is now completely different from before. People are no longer just pursuing food and clothing, but are willing to display diverse beauty.
I want to create a magazine like this, covering different aspects of life and providing women with a full range of fashion information, including the latest fashion trends, beauty products, and fashion trends around the world..."
Li Yingtao spoke very clearly and talked about clarifying the magazine's positioning, preparing content resources and other aspects.
Qiu Yuling also listened carefully and made some suggestions, big or small, from time to time.
"So, you support me?"
"I'll continue to support you mentally, but I can only pay lip service to your actions. The company is currently investing all its money in the tech companies it recently acquired, so we really don't have much left to offer."
"Who asked your Zaohua Group for support? I want you personally. If you think it's feasible, I will transfer the next Nan Nan's dividends to the magazine. If it doesn't work out, I will just have no income in the next few years. If it works out, it will be another guarantee.
Of course, I also gave it to Sister Fen. What I have, you both have. In addition, I also want to use your connections to get some sponsorship, such as Mr. Qiao's film and television company, which can be deeply bundled with their artists for sales, and Mr. Bai's high-end brand, to reserve some space.
Everyone benefits from each other..." Of course, she is unknown now, and she is taking advantage of these channels.
After a brief thought, Qiu Yuling agreed to help her make the connection.
"Your businesses do help each other, so they probably won't refuse."
Qiao Yue was the first to agree. She knew better than anyone that if the "Queen" magazine's application was successful, many performing stars would beg to appear on her page in the future.
She once again lamented that outstanding people emerged from remote villages. She looked at Qiu Yuling's achievements over the years. Sometimes she even wondered if she had the same origin as herself. But then there was Bai Qiaolan, and now there was Li Yingtao.
It's better to be silent than to make a big splash. She could only sigh that her previous cognition was too narrow. Later, she thought self-deprecatingly that China has a history of 5,000 years, with ups and downs, but talented people have never died out.
Bai Qiaolan was the type who followed others. She knew very well that she was not a very smart person, and at best she was a bit courageous. But Qiu Yuling and Qiao Yue were both smart people. If they did something, she would definitely do the same as them.
Just like that, with a look that made Qiao Yue admire her once again, she invested in "Queen" magazine.
After the three of them discussed it, they felt that the Queen was a bit vulgar, so they simply changed it to an English version. It turned out to be of a different level.
At Qiao Yue's suggestion, Li Yingtao made a special trip abroad to investigate and visit the editorial office of a well-known magazine. I don't know how she did it, but she also took the opportunity to participate in a fashion industry event and watched a show.
After coming back, I had an epiphany and started to work vigorously.
At that time, Qiu Yuling had already arrived in the United States and began to plan things.
Meanwhile, the Legal Department, which had been established earlier, has now been reorganized into the Commerce Department. Director Ao Liang and his colleagues also launched a similar initiative at the Hong Kong Stock Exchange.
Of course, these are not things that can be done in just a few days, but they are enough to consume the energy of some people.
Generally speaking, backdoor listings on the New York Stock Exchange are faster than those on the Hong Kong Stock Exchange.
The key process was almost completed and they could let go, so Qiu Yuling went straight to Ao Liang and the others.
Coincidentally, she met Qiao Yue and his group again.
"Yuling, I ran into Ao Gong the other day, and he said you'd be arriving soon, so the three of us made a special trip to wait for a few extra days."
"You guys waiting for me?"
After asking in detail, they found out that the market value of the three companies did not meet the listing standards, but many domestic companies were currently eager to move. After careful consideration, they decided to form a joint venture for mutual benefit.
Qiao Yue outlined their strategic plan, which was to operate independently internally while integrating externally into a unified whole. "...Only in this way can we meet the listing standards."
Then all the hard work you put into separating was in vain.
Huanyi was originally jointly run by Qiao Yue and Bai Qiaolan, but later they had differences in management. Qiao Yue advocated moving towards new media, while Bai Qiaolan was more conservative and insisted on focusing on industry.
Therefore, the two of them divided the property. Bai Qiaolan sold several houses and took on a lot of debt to raise enough money to split the property. The two of them officially separated and went their separate ways.
I didn’t expect that just a few years later, they were back together again.
"Yes, that's how the world is. What comes together for a long time will eventually separate, and what separates for a long time will eventually come together. We're both laughing at ourselves."
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