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The Imperial Chef's Restaurant
At the headquarters of Jiajiale Group in Beijing, a group of group executives were holding their monthly regular meeting. What was slightly different from usual was that the chairman's eldest son, Su Wenhao, also participated.
The supermarket market is not as unpredictable as the stock market. The commodities are very fixed and the sales volume is very stable. The content of each monthly meeting is just like copy and paste. Everyone feels bored and they are just there to go through the process.
After the executive senior of the marketing department reported the situation of the previous month, he looked up at the others and said, "This is what happened last month. We need to put the best-selling products in the most prominent position. The best-selling products last month were Mi Zhanggui's wine and beverages. I think the placement of the display cabinets should be correct..."
Other executives were not surprised by this. Mi Zhanggui had been popular all over the country for many years, with high and stable sales every year, making it a stable cash cow. It would be strange if Mi Zhanggui's sales fell one day.
An executive raised his eyelids lazily and said, "You said the same thing last month. You want to put Mi Zhanggui in the most prominent position again. We all know it, so there's no need to say it again."
However, the marketing executive was stunned for a moment, then shook his head and said, "You guessed what I meant. What I wanted to say is that there is a very interesting product recently. Shanhai brand beverages were sold out in just a few days."
Another executive was not in charge of market distribution, so he didn't know about this matter. He was slightly curious: “Oh? It's selling so well? What kind of internet celebrity brand is this? How come I have never heard of it?”
The executive next to him thought about it for a while and suddenly realized: "This brand has been very popular recently and is often on the hot search list. I have seen this brand on Weibo. It turns out that Jiajiale Supermarket has already sold this product!"
The senior executives of the marketing department repeatedly said: "Yes, and it was the chairman who personally asked me to distribute the products."
Other executives: “!!!”
The distribution of goods is entirely under the management of the marketing department. The chairman, who is so busy with his work, actually personally ordered his subordinates to distribute Shanhai brand goods? Is this true?
The chairman was sitting in the main seat and noticed that the others looked shocked, so he calmly explained: "It was indeed me who took the initiative to bring it up."
Other executives: “???”
Everyone was confused and didn't understand why the chairman attached so much importance to the Shanhai brand.
The senior executive of the marketing department said: "The total sales of Shanhai brand is not as high as that of Mi Zhanggui. The main reason is that Shanhai does not have enough goods. Shanhai brand was sold out within three days. I think Shanhai brand has greater potential to be explored. I think we should buy more goods this month and put Shanhai in the most conspicuous display cabinet."
Other executives: “???”
Every inch of space in the supermarket is valuable. If we really do as the marketing executives say, the prime positions will be occupied by Shanhai brand, and Mi Zhanggui, who originally had the highest sales volume, will no longer be able to get the prime position.
They had only heard of Shanhai brand, but had never eaten its products, and did not know much about it. In their eyes, this decision was like picking up sesame seeds and losing watermelons, which was a big loss!
One executive said: “Although I am not from the marketing department, I think this decision is too risky.”
He thought that the chairman clearly favored the Shanhai brand, so he said tactfully: "If you really want to do this, I suggest that you conduct a pilot in some cities, such as Beijing, and see the situation before making a decision. Otherwise, it will be very troublesome to change it at that time."
When Su Wenhao heard the name of Shanhai brand, he paused and stopped looking at his phone. He looked up at his father and said, "I also think Shanhai brand can be placed in a prime position."
The chairman saw that his son actually interrupted him and thought that he was particularly concerned about the company, so he felt relieved and touched. He wanted to use this opportunity to give his son a platform to show his ability, so he raised the topic meaningfully: "Do you also think it's because the sales are too good?"
After hearing the chairman's words, the other executives looked at the eldest son Su Wenhao with different expressions.
This was Su Wenhao's first time attending a meeting of the group's top executives. Most people were looking forward to Su Wenhao's answer.
The chairman built up such a huge family business from scratch, so I think his son won't be much worse off.
Su Wenhao frowned, and his face, which resembled his father, looked intimidating without even being angry. Everyone held their breath unconsciously, waiting for his opinion.
Under everyone's gaze, Su Wenhao raised his head and said, "This will make it more convenient for me to buy things."
Everyone: “???”
Su Wenhao didn't know what other people were thinking. He yawned and said to himself, "Last time I went downstairs to buy something from the Shanhai brand, but I spent a long time searching for Yangzhi Ganlu in a corner. It really exhausted me. If it could be placed in a prime location, I would be able to find it at a glance and wouldn't have to go through so much trouble."
Executives: “…”
Chairman: “…”
The executives all took a deep breath, as if they were meeting Su Wenhao for the first time. They had actually heard that Su Wenhao had average education and was a playboy, but who would have thought that Su Wenhao would be so out of tune in front of them.
They secretly looked at the chairman with sympathy and shed bitter tears for him. The chairman's trumpet was ruined!
The chairman wiped his face, regretting that he had thrown the topic to Su Wenhao. But it was too late to regret now, so he had to find other topics to make up for it: "...I think we can put the Shanhai brand in a more prominent position because it has great potential."
The chairman started from scratch, but he had a very good vision and accumulated his first pot of gold by becoming a distributor of many potential products. Later, when large chain supermarkets had not yet emerged in China, he learned from the experience of foreign supermarkets and founded Jiajiale Supermarket, which led to his family's increasing wealth and more prosperous business.
The chairman recalled the small brands he had worked with before. The spicy noodle factory he had worked with before has now become the most famous spicy noodle factory in China. The spicy noodle is even exported overseas, and has gained both good reputation and popularity. The dairy product brand he had worked with before has also become one of the best brands in China.
In recent years, he has not explored small brands for a long time, and has not even paid much attention to the popular Internet celebrity brands.
Because he has never encountered a product that can make him feel bright again.
The chairman deeply felt that if he himself did not like a product, he would not be able to convince himself that this product would conquer consumers.
But after eating Shanhai brand's fresh food, the chairman felt that he had regained his former enthusiasm.
Shanhai brand is so delicious, it would be a crime if it wasn't popular!
Others, however, felt that the chairman's decision was too hasty. Jiajiale supermarkets are spread all over the country. According to the chairman, he not only wants to put Shanhai brand products on the shelves, but also wants supermarkets across the country to promote Shanhai brand products.
Others tried to dissuade him.
However, the chairman did not care about other people's opinions and made the final decision: "You don't need to persuade me anymore, it's settled."
Executives: “…”
The executives had mixed feelings. What kind of love potion did Shanhai brand give to the chairman and the eldest son?
Why do they all seem to have lost their minds?
The chairman did not give them time to think and continued to ask the secretary to report on the sales of other products. This regular meeting ended only after the last process was completed.
The executives turned around and prepared to leave, but at this moment, the secretary suddenly received a call and said to the chairman: "Chairman, the general manager of Jiangcheng said that Shanhai Food Factory recently launched the self-heating hot pot, and someone has sent the first batch of finished products over."
The chairman was very happy and patted the table: "He sent it just right. I haven't eaten Shanhai brand self-heating hot pot yet. I want to try it."
Seeing that other executives had not left yet, the chairman took the initiative to say, "Shanhai has launched a new product, and it's time for lunch, so why don't we have Shanhai hot pot and make an evaluation."
The executives actually didn't want to eat instant hotpot for lunch, but since the chairman said so, they couldn't refuse, so they had to agree and returned to their seats.
The secretary placed a self-heating hot pot in front of everyone.
Su Wenhao had only drunk Shanhai brand beverages, so he was quite curious and couldn't wait to tear open the package of the self-heating hot pot. There were many vacuum-packed ingredients in the self-heating hot pot.
Su Wenhao followed the process written on the note and poured the material bags into the box one by one. He then poured the water in the water bag into the quicklime and placed the box on top of the quicklime.
Most executives live a life of luxury. If they want to eat hotpot, they go directly to a restaurant. They have never tried the portable and convenient self-heating products that have become popular in recent years.
They poured water into quicklime, which made a crackling sound when it came into contact with water, and steam came out through the air holes on the lid, scaring them so much that they leaned back and dared not get close to the self-heating hot pot.
"How can this hot pot be so scary! I hope the water won't spray on me."
"I'm not afraid of the water exploding on me, I'm just worried that the hot pot will be cooked after only heating for such a short time. Will the food inside still be raw?"
A knowledgeable marketing executive explained: "Self-heating products rely on quicklime to generate heat, so they do make a lot of noise, but don't worry. As long as the operating procedures are standardized, no one will be hurt. And the contents are basically cooked, and the heating is just to make it hotter."
Everyone then felt relieved.
At this moment, the steaming hot steam brought out the aroma of the red oil hotpot, spreading outwards and drilling into their noses.
The executive of the marketing department couldn't help but sniff and sniffed a few times: "The self-heating hot pot smells a bit fragrant."
The aroma of the hot pot base prepared by Luo Huaian is extremely overbearing. When the executives smell the flavor of the hot pot base, their olfactory nerves will deeply remember this smell. Their minds and eyes are filled with the self-heating hot pot in front of them, and they can no longer be busy with other things.
Because the self-heating hot pot was covered with a lid, they could not see what was inside. They were extremely curious, but they could not see the true face of the culprit that made them greedy, and they felt itchy in their hearts.
When the time was almost up, everyone was completely different from the careless people before, and couldn't wait to open the packaging of the self-heating hot pot one by one.
A flash of red light caught everyone's attention. The true face of the self-heating hot pot appeared in front of them.
The hot pot base is made from authentic Sichuan and Chongqing peppers, more than ten kinds of Chinese medicinal materials and fragrant butter using an ancient secret recipe.
The spicy beef hotpot is filled with red soup, bubbling. The soup base is bright red, spicy and fresh. Various ingredients are soaked in the boiling red soup, like a half-covered pipa, looming and tempting, making people salivate.
The marketing executive's eyes flashed with amazement, and he suddenly felt that this hot pot was even better than the ones he had eaten in other hot pot restaurants.
He quickly picked up the chopsticks and picked up a piece of beef roll.
Take a bite of a thin slice of beef roll, the smooth texture of beef dances on the tip of your tongue, the spicy and fragrant feeling explodes in your mouth, deeply stimulating the tip of your tongue and taste buds.
The marketing executive, who couldn't handle spicy food very well, felt the spiciness a little too much and was about to put down his chopsticks, but the burning feeling in his mouth gradually disappeared, replaced by a warm feeling.
He savored the feeling in his mouth carefully, and his eyes lit up. He was considered a gourmet and could clearly tell that the base of the self-heating hot pot was not ordinary.
The chili used in the self-heating hot pot has a particularly stimulating top note, a middle note that feels like a warm current, and a base note filled with the aroma of chili that is simply irresistible.
The marketing executive felt like he had found a treasure. Just this mouthful of red soup made him hungry.
The highlight of the entire self-heating hot pot is actually vermicelli, which is the most flavorful ingredient in this hot pot.
The marketing executive picked up a piece of vermicelli and sucked it into his mouth.
The vermicelli soaked up the red soup, and it was soft and chewy when you bite it. The smooth texture of the vermicelli made every cell in your mouth feel comfortable.
The butter is fragrant, the chili is spicy, the pepper is numbing, and the soup base is fresh...
The marketing executive ate the food in the bowl with chopsticks one by one until he had finished all the ingredients and only a pot of red soup was left. Then he stopped.
The same was true for the others. They were sweating profusely while eating, but they were not willing to put down their chopsticks.
Seeing everyone enjoying the food, the senior executive of the marketing department couldn't help but exclaim: "This hot pot is even better than the hot pot I had outside! It's completely beyond my imagination, it's absolutely amazing."
Others nodded in agreement. "This fish ball is so delicious. It must be handmade, otherwise it wouldn't taste so good. I can only describe it in two words: chewy. It's so delicious that it makes me question my life."
"This lotus root slice is also delicious, refreshing, spicy, crispy and tender. It would be great if there was white rice. I can eat two bowls of this lotus root slice with rice."
"I think the ingredients are just auxiliary, and the hot pot base is the soul. Have you noticed that you don't feel uncomfortable after eating it? Your stomach feels warm, not uncomfortable at all."
After hearing his words, everyone began to pay attention to this matter. After thinking about it carefully for a while, they found that it was true.
A person who usually has a bad stomach was very happy: "I usually feel uncomfortable after eating spicy food, but now I don't have any reaction at all. It seems there is a trick here."
Instead of feeling uncomfortable, everyone felt their qi and blood became more active due to slight sweating, and they felt more comfortable all over.
After the chairman had a hearty meal, he wiped his mouth with a tissue in a reserved manner and said, "I think this hot pot is very good. Next, we will focus on promoting this hot pot in Jiajiale Supermarket. Do you have any opinions?"
Everyone changed their attitude and nodded in agreement, like two different people from before.
Such a delicious self-heating hot pot deserves the golden recommendation position.
And more importantly, if companies can purchase goods, it will be more convenient for them to buy things.
They withdrew their thoughts and looked at Su Wenhao quietly. Su Wenhao lowered his head, not even bothering to play with his phone. He was only focused on the beef roll in the bowl, eating without even raising his head.
The executives felt very complicated when seeing this. They initially laughed at Su Wenhao for being out of touch, but they never expected that they would become like this.
Alas, in order to buy delicious self-heating hot pot more conveniently, they are all Su Wenhao!
——————————————————————
Eight Canteens
It is almost the end of the year, and students in many majors are taking their final exams. After the final exams, they will have winter vacation.
When Luo Huaian heard that students and teachers were talking about this matter recently, he became very curious, so he opened his social network to see what the students were doing.
In the community of Canteen 8, many students are discussing exams and winter vacation.
[Wow, slacking off is fun for a while, but the exam is a funeral home. I just sent a message in the class group: Teacher, Cai Cai, Lao Lao. I hope the teacher can show some mercy and let me have a happy new year.]
[I used to look forward to the winter vacation, but now I don’t look forward to it anymore, because I can’t eat at the Eighth Canteen when I go home. Last time, I had a seven-day holiday for the National Day. When I got home, I thought about the braised pork at the Eighth Canteen every day. I went to a nearby five-star hotel to buy some, but the taste was not as good as the one made by the boss. I don’t want to leave my braised pork. ]
[One more thing, the Eighth Canteen just had barbecue recently. Every night after dinner, I have to buy some barbecue and eat while walking. There is no such delicious barbecue around my home. Are you forcing me to learn cooking on my own? ]
[The boss's cooking skills are really amazing. It would take decades of practice to reach his level. My roommate and I rented a house across from the school. Let me show you the barbecue that my roommate and I made using the grill.]
The student posted two photos. The chicken wings grilled by his roommate looked pretty good, but the chicken wings grilled by the student himself were so ugly that they were unbearable to look at.
[Good fellow, I suspect that this is charcoal grilling. ]
[Be more confident, and get rid of the word "doubt". This is charcoal grilled black charcoal, and even black charcoal is not this black. 】
[Hahahaha you did a great job, don’t do it next time, let your roommate do it, your roommate’s cooking is edible.]
Luo Huaian couldn't help laughing when she saw the charcoal that was completely unrecognizable. When she saw the chicken wings grilled by her roommate, she shook her head slowly and replied in the group: [The chicken wings grilled by your roommate are not cooked. ]
The students in the group were surprised to see the boss come out to reply: [I caught a wild boss. Boss, how do you know the chicken wings are not cooked? I think they are fully cooked. ]
【Add one.】
Luo Huaian: [Look carefully at the skin of the chicken wings. The skin is only slightly burnt. Although it looks golden and shiny, it is only 60% cooked.]
The student who posted the picture before responded decisively: [The boss is right. The chicken wings my roommate grilled looked cooked on the outside, but there were still blood streaks inside.]
Everyone was once again surprised at the boss's vision and expressed their shock in the group.
But Luo Huaian didn't take it seriously. The heat is the most important thing for food, and every qualified chef needs to learn to control the heat. These students don't cook often, so they don't know about this.
Luo Huaian was just about to put down her phone and go about her own business when a message caught her eye.
[Boss, please save the child. I have been studying lately and it is really stressful. I want a brain-boosting meal to soothe my wounded heart. 】
Luo Huaian was thoughtful. He didn't know what to do at first, but after a long time, he had an idea: [Okay, you guys can come to the cafeteria to eat new dishes tomorrow. I'm going to put two kinds of soups on the exquisite cooking window. One is fish head tofu soup, and the other is soybean dragon bone soup. ]
The student was so happy. She just wanted to complain to her boss, but she never thought that the boss would actually turn over her card! This is so cool!
The other students felt sour when they saw the boss adopted her suggestion, but they changed their minds and realized that they were also preparing for the exam and the student's needs were also their needs, so they became happy.
The next day, freshman Tan Mengmeng couldn't wait to bring her roommate to Canteen No. 8 as soon as get out of class was over. As soon as she entered the door, she went straight to the exquisite cooking window.
At this time, there were already long queues at more than a dozen exquisite cooking windows, and the queues even stretched to the seats. Many people heard about the new dishes in the community and went straight to the exquisite cooking windows like Tan Mengmeng.
The student closest to the window stuck his head in and stared at the big bucket next to the lunch box: "Handsome boy, please save the child. I want another bowl of fish soup."
Yu San did not refuse him, but asked him to swipe the card. Then he swung a large spoon, scooped a spoonful of fish soup into the bowl, and handed it to the student.
The fish head tofu soup is milky white like milk and as smooth as silk.
When Tan Mengmeng saw the fish soup with such pure color, she couldn't help but sip and ordered a bowl of fish head and tofu soup.
After sitting down, she couldn't wait to take the spoon and put it into the bowl.
As the saying goes, it is the right way to drink the soup before eating the fish.
The soup is pleasantly surprising when it goes down your throat. The aroma of tofu spreads in your mouth, and then a salty taste wraps around the freshness of the fish to stimulate your taste buds. The fish soup seems to have absorbed all the essence of the fish, which makes you feel refreshed.
Tan Mengmeng's eyes lit up and she thought, the boss's work is indeed extraordinary. This fish head and tofu soup is so delicious!
She immediately picked up the fish and put it into her mouth. The fish was soaked up with the soup and was extremely tender from being scalded, making her feel comfortable.
The delicious taste of the fish meat was swallowed into the stomach, but the lingering taste lingered for a long time.
The tofu is so tender that it oozes water and almost melts in your mouth.
Smooth, tender, fragrant, hot, fresh and lively. One sip and you'll enjoy all six flavors. The layered textures are so satisfying.
This is a fish head tofu soup that can be described as elegant.
Tan Mengmeng ate without raising her head, and ate two bowls of rice with fish head and tofu soup before stopping.
Ever since the brain-boosting meal package was launched, the Ba Canteen community has exploded.
[My roommate asked me why I was kneeling down to drink the soup, because the soup was so delicious! It was so delicious that it made me question my life.]
[I feel like I can pull two more all-nighters. I absolutely cannot fail the exam this time. I cannot let down the fish head and tofu soup my boss made for me.]
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