Chapter 46

The glass was still half full of water, but the glass did not break when it fell on the thick carpet, but the carpet was wet.

But Lin Zhi was half lying there, and he didn't seem to feel sorry at all. Instead, he just smiled while sitting there.

There was even a little pride on his face.

This is exactly what the calico did.

Li Chu, who was sitting below, was inevitably splashed with some water. He reacted quickly and hit Lin Zhi with his foot. He was not really angry, he was just imitating the movements of kittens fighting, and his feet were obviously holding back.

Then Lin Zhi, who had been "beaten", changed his position on the sofa and used his hands to provoke him again. The two of them, one on the sofa and the other on the carpet, after removing many of the decorations on their bodies, looked more like two little animals making a fuss there.

This was just a break, not the official start of filming, but the director sitting behind the monitor suddenly shouted when he saw this scene.

"Okay! This one is interesting, much better than the previous one. Take off everything else and do it like this!"

The director seemed to have some inspiration immediately, but the staff around him had not yet reacted. However, Zhou Chunqing who was standing there was very fast.

"Got it. That makeup is not good, it's too strong," she said, raising her hand. "Well, I'll take the artist to change her makeup and hairstyle, and I'll be back soon."

The director took another look at her, recognizing that she was the staff member brought over by the artist. He then looked at the screen on the monitor again and nodded, agreeing with her opinion. He said, "Okay, go quickly and come back quickly. Make the most of your time."

After Zhou Chunqing got the approval, it seemed natural for her to take action. She immediately pulled Lin Zhi and Li Chu to the changing room.

The two looked at each other and followed her, discussing the script in low voices.

"If the director thinks it's good, I would like to change all the movements here."

"Well, we can actually do it this way here. It will look more natural..."

Li Chu had also seen the fat calico cat on the roof, and he and Lin Zhi picked up the cat from their residence.

The property management of Xiangshan Villa originally wanted to give it away, but these two happened to see it and took it over. Although it is kept by Lin Zhi, it actually runs everywhere in the house. None of the team members are allergic to it, and they quickly got used to it being there.

We took it out to play in the garden yesterday, and we saw it meowing across the fence to a stuffed animal that looked very expensive in the villa next door. They stretched out their claws and touched each other in the gap. I don't know what the two cats were communicating.

Zhou Chunqing moved quickly. In the dressing room, she changed all the furry clothes on both of them, then selected loose home clothes from among the many clothes. She also planned to change her original hairstyle.

She removed so much that the people from the brand started to get suspicious and reached out to stop her, saying, "Wait, is this okay? You're..."

It is normal for artists to put forward their own ideas during the filming process, but if the changes are too big, the people here dare not take responsibility.

Not to mention the brand, even the executive economist in the team was a little hesitant, but Li Chu reacted quickly and called Su Ning immediately.

The other party picked up the call quickly. After listening, Su Ning thought for a moment and said, "Give the call to Chun Qing. Since she was the one who first proposed it, I want to hear her thoughts."

After Zhou Chunqing took it, he took a few deep breaths and said a few words in response to Su Ning's request.

When she came back with her phone, Su Ning's voice came clearly from the other side: "Please give it a try according to our idea, Chunqing, go ahead and do it. I will communicate with the brand. If there are any problems, I will take the responsibility."

His words were like a magic needle that stabilized the sea.

Everyone present was speechless, and the director in charge of the filming had already nodded his approval. Zhou Chunqing had no more obstacles and immediately went to work. She changed her makeup and focused on the eyes. Both of them had beautiful and round eyes.

If it were bigger and the lashes curled up, it would look more like an innocent little animal, and everything else would be lighter.

She thought as she worked.

The hair looks simple, but Zhou Chunqing actually put a lot of thought into it. It looks casual on the surface, but it is actually blown up carefully. The key parts of the hair appear fluffy like air, which modifies their facial shapes and makes their faces look smaller and their facial features more delicate.

"You can be more natural when you go there later," Zhou Chunqing reminded quietly while putting on makeup, "Don't be limited by the script. It's not natural enough."

The two of them looked at themselves in the mirror and did get some new inspiration.

Any visual work is inseparable from makeup.

The look now is completely different from before. Even if they are wearing similar home clothes, Zhou Chunqing has paid attention to the details. Lin Zhi's ankles and calves are very nice, so she chose shorter pants. Li Chu's collarbone is very beautiful, and his neckline is slightly slanted. There are subtle differences between the two.

When we went back to the filming location, the director's eyes lit up when he saw the look. He is indeed an experienced director, and once inspiration strikes, he can't stop.

He made the decision: "Let's shoot it like this!"

The director not only adjusted the original script, he also adjusted the lighting on the set, and then signaled everyone to start preparing again.

He maintained Lin Shi's idea of ​​kicking over the water cup. Afterwards, the two people who came from the cat fight were forcibly separated by the "mistress" who only existed in the voice-over, and placed them in their respective nests.

——This “nest” is the product itself that needs to be promoted.

Because the nest is of different sizes to suit pets of different sizes, the two of them were lying in the largest one.

But they are adults after all, lying in different nests, one with most of his legs stretched out, and the other with half of his body lying out. Neither of them looks convinced, as if they are too comfortable sleeping in their nests to bother coming out to fight.

Due to this change, the subsequent shooting scenes also changed.

In the future, there will be pet toys, and the brand plans to mainly promote smart pet supplies, feeders, waterers and the like in the series. It can be seen that Lin Zhi and Li Chu are cooperating more and more tacitly in this process.

In an ad without any dialogue, the only way to express the two people is through actions. In addition to paying attention to themselves, the two people also have to pay attention to each other's actions.

They fought over toys until they fell asleep but refused to let go, still tightly holding the ball for sharpening their claws; and they were curious about smart products, so they stopped fighting and watched from the side, pressing the buttons on them to play...

Like a pet, but not exactly the same.

Zhou Chunqing was watching from the side, constantly going over to adjust their hairstyle and touch up their makeup. The hair of both of them is very important. Even if they don't wear fake ears, the fluffy hair will make people feel as if they really have ears growing out.

Because we changed our creative ideas midway through the shoot, today’s commercial shoot took a bit longer.

The director excitedly shot a few more takes and selected the best ones. Zhou Chunqing also signaled the photographer in the team to take a few more photos and post them on the official account.

The lighting is just right for shooting the scene now.

Li Chu and Lin Zhi, who had not yet completely recovered from their previous state, squatted side by side next to the director's chair and looked up at people. When this photo was taken, Zhou Chunqing took a look and knew that fans would like it.

The lighting was great, the makeup fully brought out the strengths of both people, and they looked very serious. When they finished work and went back home in the evening, as she expected, this set of 9 photos was posted on the official account, which quickly caused fans to scream "so cute".

Not only is she cute, but her eyes also have meaning.

Because Glory is very popular, this picture quickly became a hot topic and was widely forwarded. The brand originally had some concerns about changing the creative idea, but now they immediately followed suit.

The adjustment of the artist team is correct.

Soon, the brand and the director forwarded it one after another.

It is normal for the brand to forward the post, but this director's move was indeed unexpected. He is well-known in the circle, and several of his famous movies are known for their beautiful pictures. He is usually very cool on social networks. For him, shooting commercials is a way to make extra money, and he generally does not promote it deliberately. After all, this is not written in the shooting contract.

As a result, after forwarding it today, he also added a sentence: "The performance is very good, a pleasant surprise, if there is a chance, I hope to cooperate again."

Attached with a thumbs-up emoji.

After he forwarded it, more passers-by saw it.

There is already a level of attention paid to pictures that are truly pleasing to the eye.

The brand didn’t expect that the ad would gain such popularity even before it was released. They felt that they had underestimated Glory’s popularity, so they immediately released some behind-the-scenes footage and put a lot of effort into promoting it.

When Li Chu and his friends returned to Xiangshan Villa, the popularity had already climbed from a low level to a mid-level hot search.

When the door opened, other members who were eating in the restaurant saw this trending search.

"It's really cute," Ji Mowei had almost finished eating and was sitting aside stroking the calico, then checking his phone and secretly giving a thumbs up with his secondary account, "No wonder this brand chose you guys, I think it's especially suitable."

Li Chu and Lin Zhi returned to the house and collapsed on the sofa, their heads leaning against each other, and they were too lazy to eat. Li Chu opened his mouth and said, "You still have the energy to tease us, you and the captain are going to shoot the commercial in two days, right?"

"We also have to make some preparations. What if something goes wrong during the filming?" Qu Shoubai said, raising his chin again. "Rui Song and Zhou Heng have accepted the commercial for 'Shi Zai' potato chips, which will be aired on satellite TV. The script is a melody and it has to be sung, but we all thought it wasn't catchy enough. After listening to it, they said they could make some changes."

"Mr. Su went to discuss it. The brand said that if the changes were made, the endorsement fee could be increased. If the effect was good, they would increase the investment. In addition, the copyright of the song had to be clearly stated, and their names had to be used. But they had to be busy."

Both of them have original abilities, but they are still in the initial stage. Su Ning is also interested in nurturing them and encouraging them strongly, giving them almost everything they want.

Ruisong didn't say much and just concentrated on eating. He seemed to be in a hurry. When he stood up in the restaurant, Li Chu stopped him again.

"I'm hungry and want to eat that red bean cake," he said pitifully, "but I don't want to move."

Ruisong, who was busy, shook his head helplessly, but still took two pieces from the plate, wrapped them for him with a napkin, and brought them to the sofa where he was lying. Then he motioned to Zhouheng to go to the music room after eating so that they could discuss it further, and they might have to stay up all night.

Zhou Heng was still full of fighting spirit.

"You two take a rest first," he said, "I have to go make some money too."

Then he left.

The music room in the basement has good sound insulation and won't disturb them.

Li Chu received the delicious red bean cake and broke off a piece to chew slowly. He looked around again and said, "Where's Brother Ruoyi? Why can't I see him?"

"He had a guest on a flying variety show. After watching it, President Su said that this kind of comedy variety show is very suitable for him. The popularity of the show itself is not low, and the gum commercial he took is one of the title sponsors. He pushed him over," said Qu Shoubai, who was cleaning up the table. "I think he is also suitable. His toothy smile is beautiful, and his teeth are also beautiful. I think he can take a toothpaste business next time, but President Su said that there is no suitable one at the moment, so we have to wait a while."

Lin Zhi said "Oh" and looked eagerly at Li Chu who was chewing. Li Chu, who was not very hungry before, was now hungry, but he just looked at him without saying anything.

Li Chu felt his intense gaze, then broke off half of the cake and gave it to him, saying, "Here, eat it."

"Xiao Chu, you are so good." Lin Zhi rubbed him and chewed with his cheeks puffed up, "Hehe, it's delicious."

Because they lived together, the seven people obviously became familiar with each other gradually. At the same time, facing Su Ning's guidance and pressure, they were constantly communicating with each other and cooperated very well in their work.

Although there are many commercial collaborations coming in now, most of them are short-term collaborations. Brands are not stupid and they know that teams that come from talent shows will become famous quickly and fade away quickly.

After filtering out those short-term businesses that are obviously cutting into fans’ wallets, there are not many excellent partners left. After all, we are just starting out.

It was obvious that Su Ning had a plan for their selection. The brand managed by Li Chulin had a large amount of funds for online promotion, Ruisong Zhouheng had a noble TV face-to-face advertisement and a well-known brand, and Wang Ruoyi had been booked for two variety shows and had the brand's protection.

He will not be a supporting role in the show, so his weight and treatment can be guaranteed, and at least he will not be maliciously edited by the program crew for the sake of popularity.

Ji Mowei and Qu Shoubai took over a domestic cosmetics brand that has enjoyed good sales and reputation in recent years. The two will shoot different lines. Qu Shoubai took over loose powder, and Ji Mowei, who has beautiful eyebrows and eyes, took over the eyebrow pencil series. These two series are the main products of this brand. This brand has a large number of offline advertisements, and it is also expected to lay out huge advertising screens in the form of hard photos.

Come to think of it, it was because of the last "lesson" that they could understand more clearly why Su Ning made such a choice.

Because of clear thinking, the goals are clear.

No matter the size of the brand, once you have chosen it, you must do your best.

Everyone knows that as popular idols, they can’t just stand there and shoot some random footage and expect their fans to pay for it.

Top stream is a standard, not a title that works right away.

Advertising shooting is a very important part of their work. Although it cannot be considered a stage work, whether it is stage or advertising, the essence is the difference in expression and image in front of the camera.

So, when Zhou Chunqing, who had successful makeup modification experience, tried out the makeup of that beauty brand on them in advance, she said "No" with a serious face.

Qu Shoubai and Ji Mowei did not take her opinion lightly. Instead, they attached great importance to her opinion. They only had one question: "How do you want to change it?"