Chapter 48

After hearing about this, the vice president of the brand even drove over to visit the studio. He then held Zheng Tian's hand for a long time and said excitedly: "Boss Su, you are really a nobody. You asked us to come over and help without even telling us!"

"Well, to be honest, I grew up watching your plays. I still remember the fighting scene. I almost went to a martial arts school because of it! I didn't expect to see you here!"

"You are so polite. Actually, I am just here to help. It is just a small thing. Mr. Su just wants the photo to be better, so as to live up to such a good brand," Zheng Tian said with a smile. "It is mainly because these young people are very smart. I am just an ordinary old man. I am very happy that they can help me."

When he came off the set, he didn't look like a teacher at all, he was still the guy holding the old kettle and wearing the old coat.

However, after Qu Shoubai and Ji Mowei finished filming this scene, they knew why Su Ning respected him so much.

Zheng Tian was really humble, he really helped a lot.

Because today's shooting went well, the post-production team was also inspired. The original color tone and texture was the recently popular internet celebrity style, but now they have changed their thinking and turned it into the style of martial arts TV dramas from ten years ago.

It’s not that bright, and has a slightly yellowish tone, like an old martial arts novel. It’s not modern enough, and doesn’t seem to be keeping up with the times, but it fits the style of this brand.

An old recipe does not necessarily mean it is outdated; on the contrary, it evokes many memories.

Originally, this brand had little sense of the internet, nor was it very good at internet marketing; it only planned to do some offline advertising. However, once the film was released, the behind-the-scenes footage of the day's shooting was edited and posted on the official account. After seeing the new look, fans pushed it again, and it unexpectedly went viral.

"This set of pictures is really well taken. During the competition, I didn't realize that Qu Shoubai and Ji Mowei were so suitable for ancient costumes."

"It's good to have a popular idol endorse my product. I think people won't say that the product I use is a fake one anymore."

"We hired a celebrity to endorse the product and changed the packaging, but the price didn't go up. There's even a discount during a recent event!"

"Ah, this brand. Now I remember it. A blogger has sent their products to be tested. The test report is outstanding among all the big brands. The ingredients used are genuine. It's just that they were too cheap before. I only found out about the packaging change after seeing this advertisement."

"It's so funny. The vice president in the behind-the-scenes footage looks about the same age as Mr. Zheng with half his hair grey! Why do they say he grew up watching his dramas? He's such a super senior."

"I searched and found out that the vice president who is in charge of product development is only in his thirties. It looks like he has turned his hair grey because of all the work he put into the product."

Because the style is nostalgic and striking enough, some internet celebrities have recently begun to imitate this type of photo taking and post pictures in the same style.

These ads, which received a lot of attention when they were filmed, were released one after another within half a month.

Glory Hong’s advertisements include more than just “Si Mu”.

They proved through their actions that it was not the luxury brand "Simu" that attracted attention, but Glory itself.

The one hosted by Li Chulin has become popular before it was aired, and the cat fights in the video were made into animated emoticons by fans, which have been widely circulated and used very frequently.

Encouraged by Su Ning, Ruisong Zhouheng created an original advertisement with a cheerful song of about 30 seconds, which had a very brainwashing effect. Once it was broadcast, it became a popular BGM on short video software. The two of them can even continue to receive copyright fees from there. As for the brand, of course they are also happy to see it happen.

Wang Ruoyi performed very well in the comedy variety show. His open-minded personality allowed him to get along well with everyone. The number of views of the first episode aired increased significantly. The subtle cueing of chewing gum and lively oral broadcast in the program made the brand even more satisfied.

Each person displayed a youthful liveliness in different work situations, and for a group that just debuted through a variety show, this endorsement performance is already very good.

The successful business cooperation not only did not consume the enthusiasm of fans, but made some short-term fans more satisfied.

As long as idols perform well enough and have a promising future, they can always give hope to their fans.

Not to mention, these seven have been getting better and better looking lately.

It is said that fame nourishes people. In addition to the attention and encouragement received, as well as the spirit and vigor cultivated by Su Ning, Zhou Chunqing, who made three major efforts after taking office, also made an indelible contribution. She does not have to worry about the source of clothes, as many brands will actively send clothes to popular groups. It is not considered a formal commercial cooperation or advertisement, and the idols are already profitable if they can wear them.

So she changed in various ways, and was once nicknamed "Miracle Gua Gua" by her fans.

Away from the uniform idol photos, idols' private clothes are also an area of ​​focus. Glory's styling is online, and passers-by who see the airport photos have to praise the level of the perfect group.

They are also very active in their main business and take all events, big or small, seriously. After the event, they are also very serious and enthusiastic when interacting with the waiting fans. They perform old songs from the competition on the show and the stage has never disappointed the fans. The dance is neat and consistent, which can be said to be pleasing to the eye.

Even if everyone has strong abilities, a group of seven still needs to keep working together. If a team with enough people can focus on expressing themselves, it will not look good if the dancing is not in sync. However, during this period of time, any stage can achieve the effect of a group dance.

Obviously, this is the result of maintaining basic training every day. Even Wang Ruoyi, who was less capable of relying on variety show effects to gain popularity in previous competitions, can now keep up.

Due to this outstanding performance, the number of listeners of the original album of old songs performed by Glory in the program released after the variety show continued to increase, and its ranking on major music charts increased instead of decreased.

The long-tail effect of good works is very obvious.

In the early days after their debut, they managed to deliver a perfect performance despite the debuff of fans being fickle. Their almost flawless performance made some big brands that were originally on the sidelines and well-known variety shows that were difficult to get close to extend olive branches to them.

Su Ning, who did not accept all comers at the beginning, waited for a better choice.

Recently, fans of Gua Tuan on the Internet began to secretly discuss the code and then secretly rejoiced. It is said that Glory has been offered a long-term endorsement for the entire line of well-known tea drinks under the Baiyun Group, a truly national brand.

What is very dramatic and contrasting is that when Jianfeng snatched Zhou Heng and his team away, what they were hyping was just a short-term promotion of this brand's less famous beverage series, which can't be compared with the extremely well-known series of "Cha Yue" that is being promoted now.

Moreover, Su Ning hasn't signed the contract yet, but the news has already spread. Although Glory fans said "wait for the official announcement", they were actually already very excited in their fan pages.

"Wuwuwu, why are you so competitive?"

"My friends, I was so excited that I couldn't sleep all night!"

There are also fans who make it on the spot.

"Endorsements come, endorsements come, endorsements come from all directions."

"How many people in the business world can use facial recognition to do this? It's really awesome!"

There is nothing wrong with the fans exaggerating. If this is signed, it will not be an exaggeration for the big and small fans in the fan base to call this a "rise".

The "Cha Yue" series has different flavors and dominates the convenience store shelves with an average price of three yuan a bottle. The spokesperson can also print his or her own portrait holding the product on the bottle, which is its consistent product packaging.

You have to know that this kind of brand with extremely high national popularity and can also bombard the public with various advertisements is more difficult to create than the previous high-end luxury brand "Smith" perfume.

After all, high-end luxury brands still count on spokespeople to act as salespeople to boost sales, but the "Cha Yue" series, which has been around for more than ten years and almost twenty years, relies on a large-scale offline market. No matter how much support fans have, it is just a drop in the bucket for its inventory.

Glory is very popular at the moment, but no matter how you look at it, she is still a new idol who just debuted. Coincidentally, the last artist whose endorsement just expired was Liao Yuansi, who has been deeply involved in the entertainment industry for many years.

"Cha Yue" was the endorsement that Liao Yuansi got three years ago after he had the Best Actor award and the box office revenue of 3 billion RMB. At that time, he was at the peak of his career and was also the living signboard of Jianfeng.

It's just that his career has not been going smoothly in the past two years, but his status in the circle has always been high.

The previous Simu endorsement was really won by Su Ning in the competition, but this one was not, it was pure coincidence.

But if I say this now, probably no one will believe me.

Thinking about what happened before, Jianfeng had offended the brand to some extent, but Su Ning was also surprised that the expiration of the endorsement contract directly led to the replacement of Liao Yuansi for another major line.

Especially, this time it was the other party who took the initiative to find me.

The last time he went to Rongcheng was for this project, and he met the person in charge of the "Cha Yue" series on the brand side.

The other person looked to be in his twenties or almost thirty, and had an unusual identity. His surname was Lu, and his name was Lu Fei. It was said that he was the youngest son of the group's big boss, and only he could be in charge of such an important branch at this age.

During the contact, the boss Lu's attitude was always good, but Su Ning always felt that he was a little absent-minded. More importantly, he didn't even recognize all the employees of Glory and couldn't remember their names. Apart from being polite to Su Ning, the CEO of the company, he didn't care at all when talking about celebrities.

Of course, it is normal for bosses of this level not to pay attention to the entertainment industry, and the spokesperson might be recommended by the marketing department or a 4A company, but Su Ning still found it a bit strange, and he felt that Jianfeng would not let it go, so he was somewhat cautious.

After the initial intention of this matter was reached, Su Ning shook hands with the other party and left. Then he met the other party at the company gate. He was answering the phone and did not notice Su Ning.

Like a girlfriend's phone number.

Su Ning did some research before coming here and found out that the boss was unmarried.

Although the phone was hidden from people and looked far away, the smile on her face could not be concealed. She looked like a fool in love. Su Ning only vaguely heard one sentence: "...Baby, I miss you so much. I will come to see you later, okay?"

"I really miss you."

When it comes to love, it's normal for no matter how big the boss is to be a little stupid.

Su Ning did not think much about other people's love life. The subsequent cooperation was indeed smooth. Allen also wanted to make trouble, but was blocked by Shen Mingzheng who was prepared. The unexpected robbery like last time must not happen again.

Soon, the contract was finalized. The endorsement period was one and a half years, until the limited group ended and disbanded, and all kinds of treatment were included without any discount.

Su Ning read the contract very carefully and confirmed that there was no problem. It seemed that Glory was just lucky to have gotten a big prize.

When the two parties formally signed the contract, they chose a very private place. This is how many collaborations are done, the contract was signed while they ate and talked, and Su Ning also arrived on time.

This restaurant is actually a holiday estate, and Mr. Lu is on vacation here.

When Su Ning came over, he was wearing casual clothes with his pants rolled up. He gestured for him to sit in the yard until the meal was served. He was slowly watering the flowers there. The whole yard was planted with roses.

Su Ning had no knowledge of flowers and did not know what variety this rose was. Its distinctive orange-red color must have been cultivated here. Below the manor where they had dinner was a tourist attraction. When he drove up, he saw someone selling this flower on the roadside. It was indeed very beautiful.

But just when both parties seemed to be quite relaxed, the unwilling actor Liao Yuansi actually came in person.

Allen didn't come, probably because he couldn't save his face.

After all, it is a tourist attraction. There are other houses and yards in the manor, so there will naturally be other tourists. However, it would be a bit deliberate for him to pretend to meet them by chance, so Liao Yuansi did not pretend and brought his agent up to tell the boss his purpose of visit.

"Mr. Lu, we can lower the endorsement fee, or even do it for free," the agent said. "I have been working with the brand for so long, so I am better than those young idols who just debuted."

Even Liao Yuansi bowed his head and said, "If you are unhappy about the mistake you made last time, we can make some compensation..."

When he said this, he was interrupted by Su Ning with a frown on his face.

"We are all respectable people, don't force me to chase people away." He said, "Is it necessary for you to do this? Isn't this breaking the rules?"

Endorsement is supposed to be the icing on the cake, but having said that, cooperation of the type with "Cha Yue" is hard to come by, and endorsement fees are a small matter. It's the difference in reputation that matters.

Liao Yuansi was unwilling to accept this, staring at him and said, "Boss Su is deliberately seeking revenge for what happened last time. Those three little idols are following you wholeheartedly, what else do you want? You..."

"Alright, no need to say more, let's just part ways amicably, there's no need to make it so undignified," this time it was Boss Lu who interrupted them, "Endorsement fee... do you really think I care about that 18 million?"

The other party stopped talking for a moment, and then Su Ning, who was sitting there, waved his hand, and the bodyguards behind him went up.

These two were carefully selected by Su Hongda. Once they came up, they were twice as big as these two. Liao Yuansi wanted to hold on for a while, but was quickly asked to leave.

Boss Lu took a look and didn't hold back, sighing, "Tsk, playing a great hero in a movie, how can it be like this? I really like that movie. Alas, Mr. Su, the other party doesn't even want the endorsement fee, what do you think?"

Su Ning sat there without moving, and replied: "I don't have any idea. I know that this is not what Mr. Lu values. It is fate that we can cooperate. As long as both parties are satisfied, the others are just little clowns."

Lu Fei looked at Su Ning, smiled, and said, "Well said, fate doesn't come from any means. I admire Mr. Su's temperament. Your cooperation was quite interesting when it was first agreed upon. Alas, it's your turn."

But he did not explain the meaning of this sentence in depth, nor did he say how it was decided. He continued watering the flowers slowly, as if nothing had happened.

Su Ning didn't ask any more questions.

He had guessed that Jianfeng might come. After all, that company was like that. They wanted to grab every good thing. When they came, there was a car following them, thinking that he didn't know.

This is called not crying until you see the coffin. After losing face this time, the other party will never come again.

This was within his expectations, but what really surprised Su Ning was that there was someone upstairs.

Just now, when Liao Yuansi brought people over, there were people upstairs watching this place, as if they were watching a good show.

There was reflective glass on top, so he couldn't see clearly. He could only vaguely see a shadow, which looked like a girl.

By the time they had dinner and signed the contract, Su Ning quickly found out who the other party was.

He had not been sitting there for long when the meal was soon served. It was said that all the ingredients were grown by the manor itself. Lu Fei and Su Ning got along very well and when the food was served, Lu Fei left for a while, saying that he was going upstairs to pick up his fiancée to eat together.

It is very common to bring a spouse or a female companion to a business dinner, but the person that Mr. Lu met next was not so ordinary.

Su Ning was stunned when he saw the man's appearance.

——That’s Ji Xue.