Chapter 56
Su Ning rejected Allen's offer to collaborate on the movie's theme song, and Qilin naturally wouldn't accept it either. They had no choice but to look for someone else, but their popularity was indeed far inferior, and the expected publicity effect was limited. Now that the premiere had been messed up by Su Hongda, they were naturally unhappy.
This matter should be handled by Shen Mingzheng. No matter how unhappy Jianfeng is, it will be of no use because there will be even worse things to come.
The audiences don't like one-sided praise. Everyone knows that there are only a few such excellent films that receive universal acclaim each year. The media present also know that "Wushuangtu" is just a passable commercial film.
It is doomed to be useless to go through this round of torment; the ultimate factor in a movie is its overall quality.
Shen Mingzheng remembers that there was a real dark horse movie during the New Year's Day period this year, the very exciting "Sea Rescue", a story about rescuing hostages based on reality. The movie took in nearly 4 billion at the box office, almost draining the market.
Animated films and romance films of the same period followed suit, and "Wushuangtu", also a big production, suffered the greatest impact, with a mere 300 million yuan in revenue, a huge loss for the investment. He had hinted about this to Su Ning to some extent.
"The Rescue" has not been given much money for promotion and marketing, and it doesn't look like it will become a big hit. At the premiere yesterday, "The Legend of Mir 2" stole the spotlight.
Whether good or bad, it is occupied by it.
In addition to Su Hongda's comments, the cooperation discussed by Su Ning was what really made Jianfeng feel even more unhappy.
Haicheng TV has a highly rated outdoor variety show "Brave Heart". It is now in its third season with a very high rating. The ratings have always been above 2. The final episode of the third season was produced with the most care. Generally speaking, the final episode also has the highest ratings. The broadcast time is exactly one week before New Year's Day, which is very beneficial for the promotion of the movie.
Jianfeng had been trying to get the crew of "Wushuangtu" to appear on variety shows. Allen was the best at building relationships, and they did have a connection with Haicheng TV station, so the spot was originally going to be given to them. But the biggest problem was that "Heart of the Brave" was sponsored by "Chayue".
As a spokesperson, it is only natural for him to be on the show. Even the TV station cannot refuse the request of the brand's sponsor. From Su Ning's perspective, he must strive for the best episode, and Glory also needs to promote its new album, so he can't give it up.
It is impossible for the TV station's program team to cram Glory and the crew into the same episode. Together with the eight regular members of the variety show, there are more than 20 people in total. The program script simply cannot accommodate so many people. Moreover, after the weight of the program is divided, there will not be much left for each person, which will offend people even more.
Allen went there just for the final episode. The big names had already been confirmed for the first two episodes and could not be changed. The negotiations have now come to a standstill and the program crew can only choose one of the two.
Because it is currently very popular, the performance of other programs broadcast on Glory before has been very good. This is what we are going to talk about today.
It just so happened that Lu Fei was still in Haicheng, and he had even given notice, so Su Ning's talks this afternoon went very smoothly, and the Haicheng TV station had already made a decision.
It is self-evident which is more important, advertising sponsors or relationships, and Glory has a higher popularity chip.
When we successfully negotiated the matter in Su Ning and returned home that night, the quarrel started again on the Internet, and it was even more intense.
Peak marketing is very powerful. Allen will not keep suppressing such things. For movie promotion, the most uncomfortable thing is that no one pays attention.
So on the trending searches about Su Hongda, he suppressed the good reviews from the media, and at the same time, under the pretext of "humbly accepting the audience's evaluation" and "the only negative review at the premiere had a score of 7 points", he continued to market the movie's expensive and most attractive special effects.
After all, it has not been released to the public yet, so the audience cannot judge the plot yet, but the special effects are obvious at a glance, and it is indeed worth the money spent.
Moreover, the movie in which Liao Yuansi won the Best Actor award made many people have a filter towards him, and his acting skills were impeccable, so they also suspected that he was being blackmailed based on the marketing. The second male lead has a lot of fans, and together with Liao Yuansi's fans, they continued to push the matter forward.
By the evening, the trending searches had changed.
Because Su Hongda's speech at the time was not broadcast live, it was also forcibly tampered with by many marketing accounts, making him seem like a very rude person who could not appreciate the art of film. Some people even suspected that he was deliberately causing trouble and brought up the long-standing dispute between the two companies.
Allen had always been determined to get the variety show "Brave Heart". He started spreading rumors before signing the contract, saying that the leading actors would appear on the variety show to promote the show. This was also a way for him to build momentum.
But now it didn't work out and I can't explain to my fans, so it's most appropriate to pin this on my opponent, which will both make the show look bad and divert public attention.
The issue of "grabbing resources" is always sensitive and is highly despised in the industry.
Especially since Glory is currently very popular, it will naturally attract a lot of jealousy. Fans who watched the new stage today and received the news of variety show appearances were originally very happy, but inexplicably, they were caught up in this whirlpool of public opinion again.
Last time, Shen Mingzheng used the second episode of the group variety show to divert attention and prevent the dispute from continuing, but famous people can never completely avoid disputes, and the group has also attracted a lot of new fans, who couldn't stand it after listening to old fans talk about the grievances they had suffered before.
"What do you mean by grabbing resources? Who are you trying to put the blame on? I'm speechless. Has the program organization announced it? Have you guys gone to record it? It's abnormal for us to not appear on the program as spokespersons?"
"This well-known marketing company loves to promote itself. Previously, they said Glory would sing the theme song. Our fans even went to congratulate them on the success of the movie. However, the agency team denied the rumor and said there was no such collaboration. I don't know who is trying to take advantage of the popularity."
"Now he's directing and acting in his own drama again! He even calls himself a senior. Do he have any bottom line?"
"I'm so mad! I'm so mad!"
Although there are rational people in the fan group who just want to focus on themselves and clarify the so-called resource grabbing issue, they can bring everyone back.
But for Jianfeng, this kind of quarrel is beneficial, as it can not only maintain the heat, but also continue to step into the light and shadow entertainment industry.
If one party doesn't want to stop, the matter cannot be stopped.
Idols have many young fans who are difficult to hold back and can be easily led astray.
Because he was inexplicably insulted and replied angrily on the Internet, some marketing accounts took screenshots and posted them, cutting out the beginning and the end, making it prove that fans of popular idols are stupid and irritable, making the other party seem even more innocent.
Fan groups fall into this kind of self-proving trap too easily. Even if the official Glory account took the lead in issuing a statement, it was useless. The other party was determined to drag them in, and the quarrel lasted for several days without stopping.
Su Ning and Shen Mingzheng's previous judgment was correct. When facing someone like Liao Yuansi who has been famous for many years and has a good reputation, the newly debuted idol is naturally at a disadvantage in the public perception and online public opinion. He or she will be at a disadvantage before they even open their mouths, and will suffer the consequences if an argument breaks out.
This incident caused a big fuss. Even during a subsequent roadshow, when a reporter asked about it, Liao Yuansi pretended to be magnanimous.
"I don't care about these. Some fans are indeed young, and I don't blame them. There will always be newcomers in this circle. I think the works will speak for themselves in the end. I welcome everyone to go to the cinema to watch "Wushuangtu" during the New Year's Day. I hope my performance will live up to everyone's attention."
After he said this, fans who knew the inside story became even angrier.
How could there be such a shameless person?
Even though Su Ning later officially announced a number of high-specification resources, it was unable to completely draw their attention back.
This is no longer the main person's business, this is something the fans must do to save their dignity no matter what.
But how did the ordinary fans defeat the water army and marketing accounts in the beginning? The other side was well-trained. Jianfeng seemed to have tasted the sweetness of this matter. Later, he even called Su Ning in a show of force and asked him whether he would accept the settlement.
Su Ning still says the same thing.
"My suggestion is that you don't release this movie," he said. "This kind of marketing is only going to lose more money. Stop it."
He added: "Also, always leave room for others, otherwise you will end up with no escape route."
Allen just felt that this person was completely insensitive!
The person on that end was so angry that he hung up the phone.
Su Ning sighed. He just looked at Shen Mingzheng who was sitting next to him. Neither of them said much.
Su Ning knew that Ji Xue was still in Haicheng.
Lu Fei had already gone back because of some work at the company. Su Ning asked him indirectly, and he said that Xiaoxue's home was in Haicheng, and she had to accompany her parents. He would come to pick her up after this period of time. The two of them should be ready to get married around the New Year.
What exactly his fiancée wanted to do by staying in Haicheng was probably beyond the imagination of Boss Lu.
As far as Shen Mingzheng could remember, Ji Xue in her previous life had taken revenge on Liao Yuansi. That was after she made a comeback. Liao Yuansi's career had been rough after the failure of "Wushuangtu". He was arrested for making trouble after drinking, and his future was basically ruined after he was detained.
Shen Mingzheng didn't know whether Ji Xue had her hand in this or it was simply Liao Yuansi's retribution, but after Ji Xue's comeback, she seriously clarified the misunderstanding that led to her being banned. However, because people in the circle said behind her back that she was a scumbag for hanging out with the rich man Liao Yuansi and that she was not a good person, not many people believed it and the whole thing ended so abruptly.
But in this life, Ji Xue seemed to have changed her approach, inspired by something unknown.
Just when Jianfeng was still trying to provoke his young fans to step on Glory to create popularity again, his young fans also began to fight back.
First, some old material was dug up in the fan forum. Liao Yuansi has been in the circle for so many years, and he is not without some negative material, such as being a big shot and some seemingly true and false scandals, but many of them have been deleted very cleanly.
These seemingly plausible revelations cannot be considered as facts and can easily be dismissed as fan disputes. Passersby will not care. It was originally a dead end, but a very famous revelation account among fans suddenly revealed some new things about Liao Yuansi.
The reason why this account is famous is that she really knows a lot of inside information and is a well-known figure in the industry among Glory fans.
This account about her endorsement of the brand "Cha Yue" was first exposed on the Internet. At that time, Su Ning had not even signed a contract and the team kept silent. Su Ning didn't know how the news got out. When the endorsement was officially announced, fans naturally believed her very much. Later, she exposed more news. Her characteristic is that she speaks little but the information is very accurate.
Everyone is very angry about Liao Yuansi's incident this time. There are many capable people in such a large group.
As a result, following the clues given by this person, we did find some clues, and then more and more evidence appeared.
It's not just the Ji Xue incident. Liao Yuansi is a habitual offender. If he is not punished for this incident, his courage will only grow.
First, there were some young actors she had worked with before. They even had screenshots of the conversations, but they didn’t dare to say the man’s name. In addition, many posts were deleted. Some were restored, and some could no longer be found, leaving only a few words.
But it also shows that this matter is not that simple and is not just groundless.
When some of the information was first uncovered, Liao Yuansi's fans said it was impossible and accused idol fans of having no bottom line and spreading rumors. Liao Yuansi's official account even came out to refute the rumors, but the evidence could not be stopped from piling up.
Even the Glory fans themselves were shocked.
But they did not stop cursing in the face of threats. Instead, they became more determined when they got together. Not only did they want to vent their anger for what happened before, but also because if Liao Yuansi was such a scumbag and still wanted to stay in the entertainment industry and brag about being a "veteran actor with both moral integrity and artistic talent and a happy family", no one would be able to stand it.
There has to be an explanation for this matter!
After that, not only the fans, but also passers-by who felt something was wrong started to intervene. Even some media and paparazzi who knew the inside story began to leak information. The dispute in the fan circle could no longer be suppressed.
"In fact, a few years ago, many people in the industry said that he had a bad character, but his company was too powerful. They deleted all the videos and threatened some unknown people from small companies, saying that if they affected the broadcast of their works, they would have to pay compensation. This scared them so much that they dared not do anything."
"You're still asking us to pay attention to the movie, and you still want to be in this movie?!"
"One or two things are just rumors, but with so many people gathered together, I think it's true."
"Fuck, Glory fans did a great job this time!"
The Glory fan group, which was originally scolded as "brain-dead fans", suddenly turned into a top-notch detective with a keen eye. The fans let out a lot of anger and planned to dig deeper.
We are different from the real person. We are not good-tempered fools!