Chapter 70

So the call came immediately.

But the contract has already been signed, and Su Ning is prepared to take the risk of making the play himself, so he certainly won't re-sign it.

The other party also knew that his request was a bit unreasonable and was very hindsight, but he still insisted for a long time. In the end, he had to hang up the phone. Finally, he said that he hoped that Mr. Su would bring more artists to Orange Video to watch it.

Fortunately, at least we signed the exclusive contract when the bill was split, which allowed them to do some work.

However, the people at Orange Video somewhat underestimated the popularity of Jixue that day.

This is a movie that continues to be shown. In the Internet age, the reputation of a movie can be known within a day, especially on Valentine's Day.

Watching romantic movies is considered a necessity for couples, but a large amount of feedback and ratings from passers-by have helped "Old Love Letters", which originally had no advantage in scheduling, to make a comeback.

The most obvious thing is that Xie Fangmin started to become popular again.

She did have many classic works before, and the short video platform began to recall her past, attracting more passers-by to see what she has become after many years. This is the marketing point.

The ones who may benefit the most are probably the newbies.

Every second she appears in the movie is unforgettable, so she is mentioned in almost every film review.

"The female lead was so beautiful when she was young. She really stunned me. I was drooling in the cinema."

"How come I have never seen this actress before? This face is still unknown until now. I just want to ask if this is fair for domestic entertainment?"

"The acting is also very good. Because she lives in memories, she has basically no lines and no big expressions. It's just a faint expression, but you don't feel that she is paralyzed. Her eye acting is really good."

"I feel like I will go to D station to browse the beauty collection now that the movie is released and can be edited. They are so beautiful."

There was no need to wait for the movie to be taken off the screen. Although the film company didn’t have much money, they were able to keep up with the promotion. They immediately released some footage, as well as some re-shot footage.

Su Ning was not idle either. He assigned an assistant from the beginning and had a lot of business materials on hand, which he started to distribute immediately.

——Marketing also needs to take advantage of the favorable conditions and the real attention from the audience. He solemnly introduced this outstanding young actress, Ji Xue, to the audience.

Even if they didn't go to the cinema, ordinary audiences began to see many clips of this actress, and Lu Feilu was also quite active. He was indeed a very good fan. The official account that was originally registered casually became a star-chasing account. At the beginning, he booked the entire theater, and later posted a lot of beautiful pictures of snow, and even started to promote himself as an endorsement.

——Cha Yue’s endorsement has not expired yet, but his group has many products and there is a lot of demand for endorsements. As Ji Xue, the boss of Ji Xue, has become famous, he can openly come over for business cooperation. Mr. Lu thinks that this is not favoritism at all.

What's wrong with inviting popular actors to endorse products?

It makes perfect sense!

It seems like he is going to become the president of the fan club, but in fact he is not, because Mr. Lu refuses to take on the responsibility.

It's okay to praise Jixue in his Weibo post, but if you cross the line and start calling her your wife, you will be blocked. You can say he is very petty.

This incident involving Lu Fei had happened before the show was released, but at that time, Jixue was not yet famous, and Su Ning also deliberately suppressed the trending searches, so nothing happened. Now that Mr. Lu is making some unnecessary things happen again, many people come to visit, and the audience also investigates and traces back, and they dig out the previous incidents.

"It's so funny. No wonder this rich second generation guy is so crazy. If I had a wife like this, I would be even crazier than him."

"Hey, Mr. Lu, your wife is gone!"

This comment indeed led to the netizen being blocked.

As a result, the story became more and more widespread, and many people came to watch the excitement, and it also became one of the points of promotion for the movie.

Their relationship is not a secret. A reporter even asked about it at the roadshow. Jixue did not hide it and said openly, "It's nothing. We talked about it, but we just broke up."

Some people were curious and asked why.

After all, Lu Fei's conditions were impeccable.

"I want to focus on filming now," Jixue said openly, "Human energy is always limited. I am too busy at work. I don't even have enough time to sleep now."

Xie Minfang, who was divorced and in a mess, felt the same way and nodded, saying, "Yes, actors still need to act seriously and pursue their careers."

"So let's save the sweet romance for our characters in the movie~" Jixue knew this was a roadshow, so he quickly turned the topic back to the movie, "Does everyone have any new opinions or questions about the movie?"

She started out as a minor supporting actress and was not required to participate in the roadshow, but because she was the most popular, she was urgently called over to follow the main character on the roadshow.

Su Ning also attaches great importance to it. She has put a lot of thought into every look of her offline. Zhou Chunqing has now put together a team to take charge of the makeup of all the artists in Guangying Entertainment, including Ji Xue of course.

Encouraged by Su Ning, Zhou Chunqing started shooting beauty makeup short videos and becoming a blogger. At the same time, she always kept an eye on her peers, and tried to bring in talented and well-performing people to the company, especially those who had great makeup skills and a high-end sense but were not very popular.

If she is not willing to sign a contract to stay in the company, then short-term cooperation is fine. She is obviously becoming more and more confident. This is how connections and talents are used to achieve a virtuous circle.

Ji Xue really lived up to her expectations. Each of her looks could be included in a picture album, and the clothes she wore were all sold out. The large exposure showed that beauty is not limited to the director's lens. Even if the lighting is bad, the angle is bad, and the phone's photos are blurred, she still looks good. Even a simple roadshow can make it to several beauty hot searches.

Ji Xue also has high emotional intelligence and gets along well with other actors. During the previous reshoots, she actually didn't see Xie Minfang, and the two of them had no scenes together at all. Instead, they got to know each other while on a roadshow, and they had a good chat after getting to know each other.

The last time she chatted with Su Ning, she asked if "The Ambitious Family" needed a cameo. She and Xie Minfang have become familiar with each other during this period, and she also persuaded her to participate.

Su Ning: ...

Of course.

Even now, Suenin is still somewhat shocked by the charm of the snow.

Not only him, but also Shen Mingzheng, who had a better understanding after his rebirth, was quite shocked. The box office of "Old Love Letter" on Valentine's Day was only more than 30 million. The next day, after the holiday, other movies fell sharply, but it rose slightly against the trend to more than 40 million. Two or three days later, word of mouth officially fermented, and by the weekend, it had touched the line of breaking 100 million. Then the screening schedule increased, and it began to kill all quarters.

At this stage, there happen to be no other competitive movies. The last box office miracle, "The Sea Rescue", has been released for some time and is about to be withdrawn.

The ceiling for a well-made romance film is very high. After all, couples have always been one of the mainstream customers of cinemas.

But Shen Mingzheng originally remembered that the box office was not that high, it seemed to be more than 900 million and a little short of 1 billion, but now he sees that it has exceeded 1.2 billion. The subsequent films are not doing well and have not been taken off the screen yet, so they can still make money at the box office. According to predictions, it should be around 1.5 billion in the end.

The heat contribution of the snow cannot be denied.

This may be one of the most profitable movies of the year, even more profitable than those that made 2 or 3 billion. After all, the total investment from beginning to end was less than 50 million, and it made a huge profit.

It seemed that the people at Gaoshan Pictures were walking with joy during this period. They ignored people who wanted to climb up the social ladder, but the people Su Ning approached were very friendly.

Because when we were reshooting, we didn't just do it for the sake of low cost. Shu Miao didn't come, but Ji Xue came. This is fate.

Su Ning came here to discuss cooperation.

But he did meet some acquaintances at the door of Gaoshan Pictures' conference room. They were Zhu Lan and Mr. Sheng.

Zhu Lan and Yue Dong have been collaborating a lot recently, so it's quite normal for the two of them to get together now.

She was sitting there drinking tea when she saw Su Ning's expression change. It looked like he was not expecting it, but she still greeted him: "Mr. Su, what a coincidence. I didn't expect to see you here."

Mr. Sheng also looked a little unnatural.

Su Ning had some unpleasant experiences with these two people before, so he remained polite on the surface, nodded, and sat on the other side of the sofa. Then he heard Zhu Lan tentatively ask, "Mr. Su, are you here to look for actors? For "The Ambitious Man"?"

Palace fighting dramas require many actors, and the company’s own actors are not enough, so we must look for external aid. Gaoshan Pictures has a lot of actors, so it is normal to ask them to come over.

The current "The Ambitious Man" is no longer the same.

When the director Guo Baomu, the female leads Ye Qiuxin, Ji Xue and Xie Fangmin who will make a guest appearance were officially announced, the popularity of "Old Love Letters" also flowed here to some extent.

Fans of this conspiracy novel usually don't show up, but they showed up as soon as the official announcement was made. They are quite satisfied with the current arrangement. From the actors to the original novel, the popularity is greater than Su Ning imagined, and also greater than the two opponents thought. Orange Video is also trying to make up for the loss, and it is eager to put the words "exclusive broadcast" everywhere.

This was originally Shu Miao's opportunity.

Zhu Lan felt somewhat regretful, and she planned to make amends. This time, she and Yue Dong went to find Tong Feifan to cooperate with her.

In addition to the actors in a hit movie, the director also receives a lot of attention. It can even be said that he reaps the biggest benefits, especially a new director who becomes famous overnight.

There is a large list of scripts and actors for romantic movies and TV series on Yuedong, enough for Tong Feifan to choose from.

"Old Love Letters" made so much money that the first reaction of capital was to copy it and then make more money.

She was determined to get this cooperation, even though Gaoshan Pictures had a so-so attitude because of the last incident, but Zhu Lan had already run there several times, and when it came to making money, she couldn't care about face.

Besides, she believed that there were only eternal interests in this circle, and previous unpleasantness was nothing compared to interests.

But Su Ning's answer was beyond her expectations.

"I have already discussed with Gaoshan Pictures about finding actors. They are willing to send people to audition for director Guo Baomu, and Director Guo has already selected several suitable ones," he said. "I came here for Director Tong Feifan."

Zhu Lan was stunned: "How could that be? Hasn't your play already been cast by Guo Baomu......?"

"Yes, Director Guo, that was arranged for a palace drama," Su Ning said, "I plan to shoot a music video for Glory and also shoot a micro-movie as a companion to the music video. Didn't you say last time that you wanted them to act in a drama as well and try something new?"

"I went back and thought about it carefully. It was quite right. I didn't discuss it with Yuedong, so I just shot it myself."

President Sheng, who was sitting opposite him, had been silent until now. When he heard this, his expression almost broke down. "Wait, you're going to find a director with a box office of nearly 1.5 billion to shoot an MV? And you're going to shoot those idols?"

Is Su Ning going crazy because he didn't win the award last time? How dare he think of such a configuration?

"So I came here to talk," Su Ning said, "Before, the director was busy with Reuters, so I didn't bother him much. Now that Director Tong has returned to the company, I have to come here to sign the contract officially."

? Why did you sign the contract?

Zhu Lan and President Sheng's first reaction was that Su Ning was exaggerating intentionally to scare them off, and that this was just bluffing.

You have to know that she and Yuedong sent people several times, but they didn't even include Tong Feifan's contact information. Even Gaoshan Pictures was about to give in because of the generous conditions, but also told her that it still depends on the director.

If Tong Feifan agreed, then the company would naturally agree as well.

A director with a work like "Old Love Letters" would have to be respected by every company, and no one would dare to make decisions without authorization, and no one would be able to direct him at all.

Before Zhu Lan and the other person could continue asking Su Ning, they saw Tong Feifan coming over from the corridor.

The director still looked the same as before, wearing an old coat with many pockets, with his head lowered, as if he couldn't be knocked out even with a stick. She had a smile on her face and was about to say hello when she saw Su Ning walk up to him and shake hands with him.

"Director Tong," Su Ning said, "thank you for your hard work."

Tong Feifan raised his head only when he looked at him, and it seemed that the corners of his mouth raised a little, but he still didn't say much.

"Yes. I'm here to sign a contract. I'm a bit busy today. I'll have another interview later. Let's do it as soon as possible."

Just these words are already very friendly.

Zhu Lan and President Sheng went up to greet him, also holding a plan and mentioning their own project: "Director Tong, this is invested by the Shen family and Yuedong. It is a project starring a popular star. All the configurations are complete. As long as you..."

But Tong Feifan just waved his hands.

"No need to say more. I told you before that I will make my own arrangements," he said. "I have to sign the contract. If there is nothing else, please leave."

Then he and Su Ning entered the signing room together.

During this process, Su Ning felt the two men staring at him from behind, but he didn't care.

He really didn't do this today just to piss off Zhu Lan and Yue Dong. To be honest, it was just a coincidence.