Chapter 95
In fact, "Hands Covering the Sky" was not originally scheduled to be aired so soon. The time period initially discussed was around March and April, but a supporting character in the previous drama had an accident before the drama started. He was arrested for drunk driving and was detained. , the drama suddenly became unavailable, and I had to go back urgently to rework and revise it.
The TV station couldn't leave any windows blank, so it contacted other recent dramas.
The period from New Year's Day to the Spring Festival is a good time slot for TV stations, almost taking up the entire winter vacation period, which is very advantageous in terms of ratings. It is second only to the summer vacation period throughout the year. Other dramas that follow this time also want to be aired at this time, but they cannot compete with Su Ning.
What was unexpected to Su Ning during this process was that not only Shen Mingzheng went, but Zhu Lan also took the initiative to step forward and snatched the time. Without her, Shen Mingzheng alone would not have been able to snatch the time smoothly.
After this period of time, Zhu Lan's preference for them became more and more obvious. It might also be because the recent cooperation was smoother. Shen Mingzheng thought it was normal. He explained to him: "She saw that Shen Antang was not in good health when she went back last time."
When Zhu Lan first arrived in Haicheng, she didn't care about the heir because she felt it was too early to worry about it. But she noticed some clues and was the one who reacted the fastest.
She had been in the Shen family for so long that she knew very well that there was only one condition for choosing an heir - Shen Antang must be satisfied.
Who is Shen Antang most satisfied with now? Obviously, it is Shen Mingzheng who has never let him down.
In addition to this precautionary preparation, Zhu Lan also made this choice for tangible benefits. Shu Miao will be starring in this drama, and she has been on the set of the crew, so she is very confident that she can make a great bet.
But although Zhu Lan is confident, the market reaction cannot be anticipated in advance.
The opening configuration of the drama "White Hands Covering the Sky" is not particularly good. Although it is broadcasted in succession by Nanjiang TV Station and Haicheng TV Station, and exclusively by Orange Video, the contract signed by Su Ning on the online streaming platform is to split the bill. In addition, many palace dramas have been filmed in recent years, and one was released last month. The audience seems to have lost interest in it, so the expectations of major platforms for this are average.
In addition, the show was rushed to air, and the TV station and platform only had time to arrange some basic advertising spots. Orange Video didn't even get many pre-screening advertising deals, so it was too late, so it was just aired like this.
Before the show was released, Guangying Entertainment spent money to buy several hot search positions and advertisements on some short video platforms. The leading actors also actively posted on Weibo. The most popular ones were the promotions from Ji Xue and Shu Miaofa. This is a common process when a new drama is released.
Judging from the backstage data, only some fans of the leading actors clicked in to promote the show, as well as some long-awaited book fans. The attention of passers-by was not high. In addition, during the prime time in the evening, Orange Video did not give the show the best recommendation position, as this position was occupied by another big drama and could not be distinguished.
Su Ning knows all of this, and this is one of the drawbacks of releasing the film early to grab the TV station's schedule. He has tried hard to coordinate, and this is already the best that the major platforms can give under such a critical situation.
He paid great attention to this first drama released by Light and Shadow Entertainment after the reorganization. He watched the audience's feedback and comments in real time on various platforms. In the process of watching, he also found that in addition to the fans of the leading actors, there was another group of fans who were paying attention to this drama.
——Every TV station has its die-hard fans.
Satellite TV fans are a very magical and honest group. No matter who the star is or how famous he or she is, they only have one criterion for evaluation, and that is the ratings of their own TV station.
The drama that was previously withdrawn from Nanjiang TV was a popular drama, and it was the sequel to a previous drama that topped 2. Now that it has been withdrawn and replaced by a new one, the fans are not very happy.
When Su Ning was searching, he saw them complaining on the TV station's online forum.
"I feel this drama is not that good. Except for Ye Qiuxin who has some charisma, the other leading actors are not able to carry the show."
"The same goes for light and shadow entertainment. It's old and out of business."
"Don't say that. I remember that there were several hit dramas on Nanjiang TV with ratings over 3. I think we can wait and see. Besides, the director of this drama is Guo Baomu, so it might become a hit."
"That was all so long ago. I don't know why Taiwan bought this drama. It seems like they had some connections. The dramas produced by Guangying Entertainment in the past two years have been almost bald. None of the dramas have had a ratings of over 1. I am not optimistic about it."
Before the official release, except for Su Ning, everyone seemed to be pessimistic about the show. Soon it was the evening slot on TV, and after 7:30, the platform that monitors the real-time ratings could see the curve after ten minutes of broadcasting.
The TV series that was just aired on Nanjiang TV yesterday had average ratings, only around 1. This is the basic base of this TV station. The basic base of Haicheng TV Station is even worse, with ordinary dramas having ratings of barely 0.5, and rarely breaking 1.
Therefore, the initial real-time ratings of both sides started to climb from 1 and 0.5. Su Ning turned on the TV and watched the curve rise little by little.
The impression that the heroine Ye Qiuxin left on the audience before was mostly in some period dramas or very positive historical dramas she played. The filters were all old-fashioned and the characters were made to be realistic, so some investors in the market thought she was rustic and not fashionable enough. But this is not the case in this drama.
This is a standard drama with a strong female lead. As long as Ye Qiuxin holds on, the drama will have enough support.
The filters and lighting of the palace drama are naturally better than before. She appeared about the fifth minute after the show started, and the first scene of her opening the curtain of the carriage and looking up at people was very impressive.
Fans of the original novel are generally satisfied with the casting. After all, Ye Qiuxin's acting skills are indeed top-notch in the industry. The only dissatisfaction before was that they thought she was not pretty enough. After all, Luo Suyan in the original novel is a top-notch beauty, enough to make two generations of emperors unforgettable.
Perhaps her facial features are not prominent enough in the entertainment industry with so many beauties, but the moment she appears, she has her own aura of beauty, and her every move is like that of a real lady from a noble family.
This is the result of acting in historical dramas. Whether walking, sitting or lying down, there is grace in every move.
And the platform really underestimated her appeal in the TV community. After she appeared, Su Ning saw that the ratings curve suddenly increased. Nanjiang TV Station started from 1 and started to run towards 1.2. Haicheng TV Station also had a significant improvement. It was only five minutes.
Su Ning had seen the rough cut of this drama before, especially the early part. Even though it was released rather hastily, everything that needed to be done was done. The director's skills can be seen in the plot arrangement and editing. A palace drama must not be dragged out.
Just the first two episodes aired in today's prime time have explained the entire background clearly, and quickly moved on to the father-son Shura field progress. The prince wanted to use the astronomical phenomenon to gain benefits for himself, but he lost Luo Suyan, with whom he had a mutual affection. Princess Zhenyue and the then young Xiahou Jin both made brief appearances.
In the second half of the second episode, Luo Suyan has been taken into the palace by the abducted emperor.
The first two episodes were fast paced, and Su Ning watched the ratings curve go from 1 to 1.8, and even Haicheng TV Station climbed from 0.5 to around 1. Although there will be some differences between the real-time ratings database and the final ones, the difference is not big based on past experience.
After seeing this trend, Su Ning felt relieved.
This is a solid start.
Shen Mingzheng, who was sitting next to him, knew that he was nervous about this work, so he kept an eye on the relevant data. Last time, he created a database for the company, and after some time, it has taken shape and produced an initial list.
That night, the network data of "White Hands Covering the Sky" only fluctuated slightly, but Shen Mingzheng saw some clues from it. The real data can not only show the current situation, but also reveal future trends.
The leading actors of this drama do suffer from a lack of online popularity. Even though Ji Xue and Shu Miao have traffic, they are newcomers after all, and are still far from the real top traffic. The competition among the small circle of actresses is very fierce, and each work is a new world. Although the two Glory actors are participating in the show, it is still too early for them to make their debut.
Su Ning doesn't have such high requirements for online visibility. He knows that as long as the ratings are acceptable, their drama will be considered a great success, and it doesn't matter even if the online platform doesn't like it.
So he slept very soundly tonight.
The people at Orange Platform also thought so at first.
When they starred in this drama, they didn't even get a title sponsor. The only sponsor was Lu Fei, who invested in a new drink from his own company. Because there was not much competition, the price was not high and he got the sponsor easily.
But this person is not placing an advertisement for the purpose of making money. Anyone with a discerning eye knows that this person is placing an advertisement for the purpose of collecting snow.
Being a star is really blinding.
But after a few days, they no longer thought so.
Following Su Ning's lead is not stupid at all, it's simply luck!
The online platform followed the TV station in broadcasting two episodes a day. The popularity of the show didn’t seem high in the first few days, simply because it was not long enough. The volume on the Internet was also slightly delayed. But it didn’t take long. By the weekend when the seventh and eighth episodes were broadcast, the number of clicks on the show began to rise sharply.
At this point in time, some TV series bloggers have already started promoting the series. Some of the promotions are from audiences, and some are from light and shadow entertainment buyers. However, this type of promotion is much more effective than other promotions, and has a very high conversion rate.
Advertising on video platforms is constantly changing. Once there is a hot trend, advertisers with a keen sense of smell will immediately follow suit, but none of them can run as fast as Lu Fei.
Originally, he was the biggest title sponsor, and after discovering the signs of a hit, he immediately followed suit on a large scale. Anyway, his company had a lot of products and advertisements to do, so there was plenty of money. Orange Video then quickly arranged major recommendation slots for it, and then saw the show's popularity rise all the way, instantly surpassing a host of TV and network dramas of the time.
This is going to be a big explosion!
As the exclusive broadcasting platform, Orange Video was happy but also a little regretful when it saw the advertisers following the show crazily and the increase in new members brought by the show.
Fortunately, they had some sense at the time and signed an exclusive broadcast contract, but the regret is that this drama is still a split-price rather than a buy-out, and all the money they earned had to be shared with Su Ning according to the contract.
One week after the show premiered, the ratings for the major satellite TV stations were officially released.
Data showed that the drama produced by Guangying Entertainment achieved a viewership rating of over 1 on both channels on the second day, with Nanjiang TV’s rating reaching 1.5. After being broadcast for a few more days, the ratings steadily increased, with Nanjiang TV’s rating exceeding 2 and Haicheng TV’s rating also rarely exceeding 1.2.
The TV station had not expected much at first, as everyone thought it was a relationship drama, so they immediately rushed to produce a good news story. At this time, the general tone of the TV station forum that I had seen before had changed again.
These people were dissatisfied with the fact that the ratings of Guangying Entertainment's dramas in the past two years had not exceeded 1 but only 0. Some time ago, they mocked it as "Bald Head". Now, seeing the ratings rising all the way, they started to call it by its full name "Guangying Entertainment" the next day, and they also changed their address to Ye Qiuxin to "my Sister Ye". After that, the ratings of this drama continued to rise like crazy, and when it broke 2 after a dozen episodes, everyone in the forum was already calling it "Light Emperor".
The first hit of the year is obviously in the field of light and shadow entertainment, but it is not limited to that.
The drama has become more and more discussed, and because of the good looks and good acting, it is a rare work that is both a hit and a hit, and the actors who have worked hard have also received very high returns.