Chapter 44
Jianfeng ended up losing more than it gained. Not only did they fail to reach a cooperation agreement, but they also offended the brand and the 4A advertising company that acted as a go-between. They are now facing endless troubles.
Because of this incident, Su Hongda, who had previously lost all confidence, felt that he had stood up.
When he was wearing a big gold chain and a small watch, this fake foreigner was just playing in the mud.
He even thought that he seemed to have finally entered his comfort zone and was able to do this kind of security work. Security work in the entertainment industry is a big business. In addition to his own, he also received many orders for other activities. Isn't this easier than filming a movie?
After being in the circle for so long, Su Hongda finally got the hang of it. He became full of energy and even walked with more energy. He no longer looked that timid as before.
But according to the law of conservation of energy, when some people are happy, naturally some people will be unhappy.
Su Ning also received a call from Liang Xiaoliang, who was looking very proud and laughing on the other end, and shared his latest gossip with Su Ning.
"That fake foreigner Allen was so angry that he smashed a cup in the office," he said in amazement. "Not many people can make him so angry. Hey, do you know who you were competing with for the Glory perfume endorsement?"
Su Ning said: "I know, the best actor Liao Yuansi."
A brand often has multiple options before selecting a spokesperson, and luxury brands are even more so.
When Su Ning and Shen Mingzheng were competing for this endorsement, they knew who the other side was. Because it was Liao Yuansi, Su Ning felt that he had to win this time.
He still hasn't seen Ji Xue.
Su Ning understood very well. It was enough for him to be strong enough without having an emotional breakdown after going through all that. It was normal for him not to want to return to the entertainment industry, but he still wanted to meet him.
If the other party still made her own choice after the meeting, Su Ning would respect her, but at that time this matter was related to Liao Yuansi, and he at least had to know the truth.
In terms of image, this perfume is very suitable for the cool and handsome Liao Yuansi. The brand was very biased towards him at the beginning, but Glory could not be stopped from emerging and won favor with a set of hard photos.
That excellent set of magazine photos not only created a stir in China, but also won the recognition of the overseas brand headquarters of Simu. The advertisements were not only aired in China, but their figures also appeared on billboards in many business districts abroad.
Luxury brands have been investing heavily in advertising, and this season's perfume is still the main product. Liao Yuansi missed this opportunity, which can be said to be a double loss for Jianfeng.
Moreover, after the first episode of the group variety show was released, they still had to swallow their anger and didn't even have a chance to show their sympathy to the public.
Everyone can see that the artist chose to leave on his own.
Liang Xiaoliang was still chattering on the other side: "It is said that they have softened a little. I went to Zhou Heng to discuss it, but Zhou Heng just said that the company must first formally apologize for its previous behavior before discussing the future."
Even Lin Zhi, who has the softest personality, has this attitude.
I have to say that people who use their brains do speak with confidence.
It is natural for young idols to follow the authoritative big companies, but if you think about it carefully, you will find that there is no need to submit to them just because of the contract.
Firstly, as trainees at the time, they had not signed with Sharp Entertainment for long, and the company did not pay much attention to them, let alone expect that Ou Tu Si would become a big hit.
No company in the circle would openly do anything excessive to a popular idol. Even if they did, Zhou Heng and his friends wouldn't have to be afraid. They could just use this as an excuse to terminate the contract.
Even if they had to pay liquidated damages, according to the contract they signed at that time, it would be at most tens of millions. After all, they did not obtain any resources from Sharp Peak itself. If the group Glory could become popular, many other companies would be willing to pay the money and bring them under their umbrella.
At least, Su Ning, who inherited a huge fortune and was generous, could definitely afford the money.
They may not necessarily change their management companies right now. After all, that will be a year and a half later. But this is enough to counterbalance the attempt of Jian Feng to poach people again.
After thinking this through, Zhou Heng and his colleagues seemed to have gotten rid of some burden and felt completely relaxed. This actually left their original company at a loss as to what to do. Perhaps they had never seen such newcomers who dared to threaten the company.
When Liang Xiaoliang described this incident on the phone, it was as if he was listening next to them and he couldn't help clapping.
"Allen is beginning to suspect that you've given them some kind of magic potion," he said, getting more and more excited. "Tsk, but I thought so for a while."
When he wanted to dig Li Chu out, he really suspected that Su Ning had planted a Gu in Li Chu, or that Su Ning had some kind of Gu in his body, and his main skill was "give it to you".
Not long ago, Allen mocked Guangying Entertainment for having no one at a wedding banquet. But now, his young and promising talent is heading for Su Ning, and he is extremely determined.
"What kind of magic potion is this? It's not that mysterious. It's all a personal choice," Su Ning laughed on the other end of the phone. "Don't Mr. Liang have more capable people under him than me? I'm just starting out. I learned a lot from you guys the last time I went to Qilin."
His words were still so pleasant to the ear. Liang Xiaoliang was about to answer when he heard Su Ning's soft voice on the other end of the line. It didn't sound like she was answering him, but rather like she was talking to someone next to her.
“Try this soup.”
“Is it delicious?”
"Well, I think we should cook it a little longer."
None of these three sentences sounded directed at him.
Mr. Liang had heard the gurgling sound coming from the other side before. Now it was dinner time, and he felt like Su Ning was cooking some old-fashioned soup. It was the sound of the soup pot lid being hit by the steam.
Now it seems that he is not the only one there.
He asked tentatively: "Who are you talking to? Isn't it Mr. Shen who is next to you?"
"Of course, who else could it be besides him," Su Ning admitted, "Well, I've been staying at his place now."
At first, I felt that I had to maintain the original appearance of a business marriage, but later I felt that this place was very convenient for work and was very suitable for the workaholic Su Ning.
He didn't like living with others before and preferred to live alone, but later he found that he and Shen Mingzheng had many similar habits and routines, and he gradually got used to the cooperation between the two companies, so he didn't move out after just pretending to do so.
For example, now is Su Ning's rare lunch break. He just came back from the company and had some free time to make soup when he received a call from Liang Xiaoliang. Shen Mingzheng came over from behind. Su Ning was opening the lid of the pot and scooped a mouthful with a small spoon, then naturally gave it to his roommate to taste.
Shen Mingzheng did not walk up to him, but half-huggled him from behind, took a sip with the small spoon, and then said, "Very good, who are you talking to?"
"Mr. Liang," Su Ning replied, "he is talking to me about something happy."
Su Ning was a little distracted as he was on the phone and didn't realize there was anything wrong with this posture.
But Mr. Liang on the other end of the phone felt it.
The way they were talking in low voices, this conversation almost like that of an old couple, who would say it wasn't a drug of love?
Isn't this a magic potion?
Wow, what a great business marriage.
He was clearly on the phone, but he acted as if no one was around!
Liang Xiaoliang, who was sharing gossip, felt that he had eaten new gossip, but he did not have much chance to continue the conversation. Su Ning was getting ready to eat, and he had said almost everything he wanted to say, and it seemed that he had no intention of chatting with him anymore.
Before Mr. Liang hung up the phone, he left a meaningful sentence: "Mr. Su, I'm afraid we will have to face each other soon."
The idol industry has been very competitive recently, with Kirin's newest idol group set to be released soon, coinciding with Glory's debut album. Not only Kirin, but many already famous groups are also planning to release new songs soon.
Although in reality, no matter whether it is Glory or Qilin, Liang always makes money on both ends and he does not lose, but it is a duel after all.
"See you on stage," Su Ning said with a smile, "I'm looking forward to it."
After hanging up the phone, Mr. Liang lay on the sofa for a while. After talking with Su Ning, he was in a good mood. He hummed a song for a while, then he felt hungry and thought he wanted to drink soup today.
So he called out to his wife at the top of his voice: "Wife, how about we drink soup today? Yam and pork ribs soup!"
"You look like pork rib soup!" His wife was serving dishes in the restaurant and glared at him, "Didn't I tell you that there are only vegetable leaves today? You better lose some weight!"
Mr. Liang: …
Everyone at home drinks it, why can't I drink it? Really.
But he only dared to mutter this in his heart, and in reality he went to eat the vegetable leaves obediently.
How should I put it? Now I am a bit of a loser in comparison.
After Su Ning brought the person back, he actually didn't care what Jianfeng thought. Whether Allen was so angry that he vomited blood or not had nothing to do with him. Anyway, he was not very happy.
He has recently been concentrating on determining with Shen Mingzheng when the first album can be released.
From recording to MV shooting, Shen Mingzheng had very high requirements, and the configurations they wanted in all aspects were also relatively high. Even at the fastest, it would take about a month, which coincided with the "melee" period mentioned by Liang Xiaoliang.
"Some band teachers are really hard to hire," Shen's Films music producer admitted, "If the time doesn't fit, I'm afraid I'll have to wait a month and a half."
This album is the real deal, but it takes a lot of time to craft it.
Strictly speaking, the theme song of Ou Tu Si and the collection of several original songs released in the competition are considered Glory's first album, and the members have performed them again. But with the end of the competition, it is no longer fresh, and can only be used when attending some evening parties or when there is a need for performance.
Shen Mingzheng attached great importance to it and almost did it himself.
Su Ning always had some illusions when watching him doing this job. He felt that Shen Mingzheng himself seemed to have been doing original production work for a long time, with at least ten years of production experience. It might be because his father, whom he had severed ties with, was a musician and he was somewhat influenced by him.
This is a talent.
His professionalism amazed not only Su Ning, but even those arrogant music producers sent by the Shen family. They no longer dared to put on airs in front of him, and even took the initiative to lower their heads and ask for advice.
It's a waste of talent to put such a person in the mess of Shen's Pictures.
This is what Su Ning thought in his heart and said so.
If it were in his previous life, he would definitely recruit such a person under his command, even if it meant giving him company shares for free.
"Okay," Shen Mingzheng looked at him, "If the Shen family fails in the future, I will work with Mr. Su. Will Mr. Su take me in?"
Su Ning nodded: "Okay. The money I inherited will be coming to the account, Mr. Shen, I will use 2 billion to support you."
Shen Mingzheng couldn't help laughing, and then the two of them came together again. It was unclear what they were talking about, but it sounded like they were discussing work.
Then, Assistant Chen Tao, who was standing at the back and heard the conversation, took a step back and consciously stayed away from the two of them.
Honestly speaking, Assistant Chen Tao already felt that he was unsuccessful enough, but these two were even more unsuccessful. I have never seen a boss who would take the initiative to work overtime and enjoy it, and now they are a pair of unsuccessful bosses.
I guess so, since it’s due to overtime pay.
Even though I still have to smell a faint sour odor of "business marriage" when working overtime, I still endure it.
After Su Ning roughly understood the progress of the album and its many configurations, he knew what he should do in the next month or so.
“Just take care of the album production,” he said, “and leave the rest to me.”
The greatest respect for excellent works is to let more people see them. The popularity of the group and the enthusiasm of the fans must be maintained.
Glory has already made a rare good start, especially the sales of Simu's perfume and V magazine are obvious to all. In addition to the fans being happy, passers-by are also paying close attention to it because of Simu's lavish promotion and the explosive group variety show.
But this could not last a month.
Information changes so quickly these days that it’s hard to maintain high levels of attention even for a week.
So when Su Ning talked to them about this, the seven people understood the pros and cons. As mentioned before, matters within the team should be discussed with each other.
Ji Mowei thought for a moment and spoke first: "Some of our current external activities, such as variety shows, interviews, and invitations to small parties, are all routine activities, more fan-oriented. In fact, passers-by don't pay much attention to them. Most of the big award ceremonies are at the end of the year. Now is not the right time."
Glory’s official accounts on various platforms are very active, and they often update some behind-the-scenes footage from the practice room and the seven people’s life in the dormitory. The popularity is currently quite high, but it is not enough.
"Generally speaking, the most popular one is the first episode of the group variety show, and the one that brings the most profit is the endorsement of Simu."
Many of the people who buy this perfume are not fans, but real consumers. It has to be admitted that once this season's "Hidden City" series is mentioned, almost everyone will immediately think of their set of photos. This is a true mutual achievement.
This allowed Simu, which had originally only planned to do a still photo series, to upgrade its cooperation. Simu is now preparing to shoot a more intensive video advertisement for them, which will officially start shooting tomorrow.
In terms of variety shows, in addition to planning the second season of the variety show later, Su Ning is also giving them access to some already famous variety show guest stars, but this often has limited shots and is also affected by the arrangements of the program team. It is unknown whether there will be any benefits.
"I think so too. It would be great if we could release a few more ads like Simu," Qu Shoubai thought. "Advertisements are quick to produce and release. If they are done well and there are also some popular pictures, then it would be perfect. It will definitely keep the attention high before the album is released."
"And I think this is the most common resource we have been exposed to recently," Lin Zhi raised his hand, then said with some distress, "but there are too many, especially some that I think are obviously just to take advantage of my fans, I don't really want to take this kind of thing."
When an idol becomes popular, the fastest way for him or her to come into contact with commercial resources is indeed to appear on the cover of a fashion magazine, which is strictly speaking a type of commercial resource.
At present, the group has indeed received many invitations from other commercial resources, and the olive branches of cooperation thrown by big and small brands are almost at the level of a blowout, but out of a sense of responsibility for the group, it is impossible for them to accept all of them just for the money.
The invitations received by different seven people were different.
Although fans still compete with each other, for the seven of them, no matter how high or low the endorsement fee is, it will be divided equally within the group. But how to select is a big problem.
Those who have had the previous successful case "Si Mu" seem to have grasped some tricks, but there are still some confusing points. Regarding the recent business resources, Su Ning has screened some, but everyone in Glory knows the result of his selection, but may not be clear about the process.
Su Ning had just come from a meeting at the company. He listened to the discussion within the group, then pushed up his gold-rimmed glasses and said, "Well, you guys have been asking me a lot about the advertising that I've been exposed to the most in the past month and a half."
"I'll make a PPT to explain it to everyone tomorrow."
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