Chapter 46
The glass was still half full of water, but the glass did not break when it fell on the thick carpet, but the carpet was wet.
But Lin Zhi was half lying there, and not only did he not look sorry, he even smiled as he sat there.
There was even a hint of pride on his face.
This is indeed what the calico did.
Li Chu who was sitting below was inevitably splashed with some water, but he reacted quickly and hit Lin Zhi with his foot. He was not really angry, he was just simulating the movements of a fighting kitten, and he was obviously holding back on strength with his feet.
Then the "beaten" Lin Zhi changed his position on the sofa and used his hands to provoke him again. The two of them were one on the sofa and the other on the carpet. After removing many decorations on their bodies, they looked more like two little animals making a fuss.
This was just a break, not the official start of filming, but the director sitting behind the monitor suddenly shouted when he saw this scene.
"Okay! This one is interesting, much better than the previous one. Take off everything else on your body and do it this way!"
The director seemed to have some inspiration immediately, but the surrounding staff had not yet reacted. However, Zhou Chunqing who was standing there was very fast.
"Got it. That makeup isn't good, it's too thick," she said, raising her hand. "Well, I'll take the artist to change her makeup and hairstyle, and I'll be back soon."
The director took another look at her and recognized that she was the staff member brought by the artist. Then he looked at the screen on the monitor and nodded, agreeing with her opinion. He said, "Okay, go and come back quickly, hurry up."
After Zhou Chunqing got the approval, it became natural for her to take action. She immediately pulled Lin Zhi and Li Chu to the changing room.
The two looked at each other, followed her, and at this time began to discuss in a low voice with the script in hand.
"Since the director thinks it's good, I'd like to change all the moves here."
"Well, we can actually do this here. It will look more natural..."
Li Chu had also seen the fat calico cat on the roof, and he and Lin Zhi picked up the cat from their residence.
The property management of Xiangshan Villa originally wanted to give it away, but the two of them happened to see it and took it in. Although it is kept by Lin Zhi, it actually runs everywhere in the house. None of the family members are allergic to it, and they quickly got used to it being there.
When we took it out to play in the garden yesterday, we saw it meowing across the fence with an expensive-looking stuffed animal from the villa next door. The cats were touching each other with their claws in the gap. We didn't know what the two cats were communicating about.
Zhou Chunqing moved quickly. In the dressing room, she changed all the furry clothes on the two people, then selected loose home clothes from among the many clothes. She also planned to change her original hairstyle.
She removed so much that the people from the brand were a little suspicious and stretched out their hands to stop her, saying, "Wait, is it okay to change it like this? You're..."
It is normal for artists to come up with their own ideas during the filming process, but if the changes are too big, people here don’t dare to take the responsibility.
Not to mention the brand, even the executive economic personnel in the team were a little hesitant, but Li Chu reacted quickly and he called Su Ning immediately.
The other party picked up the call quickly. After listening, Su Ning thought for a moment and said, "Give the call to Chunqing. Since she was the one who first proposed it, I want to hear her thoughts."
After Zhou Chunqing took it, he took a few deep breaths and said a few words in response to Su Ning's request.
When she came over with her phone, she heard Su Ning's clear voice from the other side: "Please try our idea, Chunqing, go ahead and do it. I will communicate with the brand. If there are any problems, I will take the responsibility."
His words were like a magic needle that stabilized the sea.
Everyone present was speechless, and the director in charge of the filming had already nodded. Zhou Chunqing had no more obstacles and acted decisively. She changed her makeup and focused on the eyes. Both of their eyes were beautiful and round.
If it were a little bigger and the lashes were curled, it would look more like an innocent little animal, and everything else should be lighter.
She was thinking as she worked.
The hair looks simple, but Zhou Chunqing actually put a lot of thought into it. Although it appears casual, it is actually blown carefully. The key parts of the hair appear fluffy like air, which modifies their face shapes, making their faces look smaller and their facial features more delicate.
"You can be more natural when you go over there later," Zhou Chunqing reminded quietly while putting on makeup, "Don't be limited by the script. It's not natural enough."
The two of them looked at themselves in the mirror and did get some new inspiration.
Any visual work is inseparable from makeup.
They look completely different now. Even though they are wearing similar home clothes, Zhou Chunqing has paid attention to the details. Lin Zhi's ankles and calves look nice, so she chose shorter pants. Li Chu's collarbone is beautiful, and his neckline is slightly slanted. There are subtle differences between the two.
When we went back to the shooting location, the director's eyes lit up when he saw the look. He is indeed an experienced director, and once inspiration strikes, he can't stop.
He made the decision: "Just do it!"
The director not only adjusted the original script ideas, he also adjusted the on-site lighting, and then signaled everyone to start preparing again.
He maintained Lin Zhi's idea of kicking over the water cup, and then the two cats that came from the cat fight were forcibly separated by the "mistress" who only existed in the voice-over, and placed them in their respective nests.
——This “nest” is the product itself that needs to be promoted.
Because the nest is suitable for pets of different sizes, it has different sizes, and the two of them were lying in the largest one.
But they are adults after all, lying in different nests, one with most of his legs stretched out, and the other with half of his body lying out. Both of them don't look convinced. It seems that they are too comfortable sleeping in their nests, so they are too lazy to come out and fight.
Due to this change, the subsequent shooting scenes also changed accordingly.
In the future, there will be pet toys, and the brand plans to mainly promote smart pet products in the series, such as feeders and waterers. It can be seen that Lin Zhi and Li Chu are cooperating more and more tacitly in this process.
In an advertisement without any lines, the performance can only be done through actions, and the two people have interaction. In addition to paying attention to themselves, they also have to pay attention to each other's actions.
They fought over toys until they fell asleep but refused to let go, still tightly holding the ball for sharpening their claws; and they were curious about smart products, so they rarely stopped fighting and watched from the side, pressing the buttons on them to play...
Like a pet, but not exactly the same.
Zhou Chunqing was watching from the side, constantly going over to adjust their hairstyle and touch up their makeup. The hair of both of them is very important, even if they don't wear fake ears, the fluffy hairstyle will make people feel as if they really have ears growing out.
Because we changed the idea midway through the shoot, today’s commercial took a longer time to shoot.
The director was so excited that he shot a few more takes and selected the best ones. Zhou Chunqing also signaled the photographer in the team to take a few more photos and post them on the official account.
Now the lighting is just right for shooting the scene.
Li Chu and Lin Zhi, who had not yet completely recovered from their previous state, squatted side by side next to the director's chair and looked up at people. After taking this photo, Zhou Chunqing took a look and knew that fans would like it.
The lighting and shadow were great, and the makeup fully brought out the strengths of both people. They looked very serious, and when they finished work and went back home in the evening, as she expected, the official account was discovered in this set of 9 photos, which quickly caused fans to scream "so cute".
Not only is she cute, but her eyes also have meaning.
Because Glory was very popular, this picture quickly became a hot topic and was widely forwarded. The brand originally had some concerns about the change of creative ideas, but now they immediately caught up.
The adjustments made by the artist team are correct.
Soon, the brand and the director reposted it one after another.
It is normal for the brand to forward the post, but this director was indeed unexpected. He is well-known in the circle, and several of his famous movies are famous for their beautiful pictures. He is usually very cool on social networks. Shooting commercials is a way for him to earn extra money, and generally speaking, he will not promote it deliberately. After all, this is not written in the shooting contract.
As a result, after forwarding it today, it also specifically added a sentence: "The performance is very good, a pleasant surprise, if there is a chance, I hope to cooperate again."
It comes with a thumbs-up emoji.
After he forwarded it, more passers-by saw it.
There is already attention for pictures that are truly pleasing to the eye.
The brand didn’t expect that the ad would gain such popularity even before it was released. It felt that it had underestimated Glory’s popularity, so it immediately released some behind-the-scenes footage and put a lot of effort into promoting it.
When Li Chu and his friends returned to Xiangshan Villa, the popularity had already climbed from a low level to a mid-level hot search.
When the door opened, other members who were eating in the restaurant saw this trending search.
"It's really cute," Ji Mowei had almost finished eating and was sitting aside stroking the calico, then checking his phone and secretly giving a thumbs up with his secondary account, "No wonder this brand chose you guys, I think it's a perfect fit."
Li Chu and Lin Zhi were so tired when they returned to the house that they collapsed on the sofa, their heads leaning against each other, and they were too lazy to eat. Li Chu opened his mouth and replied, "You still have the energy to tease us, you and the captain are going to shoot the commercial in two days, right?"
"We also have to make some preparations, like you guys, what if something goes wrong on the set?" Qu Shoubai said, raising his chin again, "Rui Song and Zhou Heng have accepted an advertisement for 'Shi Zai' potato chips, which will be aired on satellite TV. The line is a melody, and it has to be sung, but when we heard it before, we all felt it wasn't catchy enough. After listening to it, the two of them said they could make some changes."
"Mr. Su went to discuss it. The brand said that if the changes were made, the endorsement fee could be increased. If the effect was good, they would increase the investment. In addition, the copyright of the song had to be clearly stated, and their names had to be used. However, they both had to be busy."
Both of them have original abilities, but are still in the initial stages. Su Ning is also willing to cultivate them and strongly encourage them, giving them almost everything they want.
Ruisong didn't say much, just concentrated on eating. He seemed to be in a hurry. When he stood up in the restaurant, Li Chu stopped him again.
"I'm hungry and want to eat that red bean cake," he said pitifully, "but I don't want to move."
Ruisong, who was busy, shook his head helplessly, but still took two pieces from the plate, wrapped them in a napkin, and brought them to the sofa where he was lying. Then he motioned Zhouheng to go to the music room after eating to discuss it, and they might have to stay up all night.
Zhou Heng was still full of fighting spirit.
"You two should take a rest first," he said, "I have to go make some money too."
Then he left.
The music room in the basement is well soundproofed and won’t disturb them.
Li Chu received the fragrant red bean cake and broke off a piece to chew slowly. He looked around again and said, "Where's Brother Ruoyi? Why can't I see him?"
"He had a guest appearance on a flying variety show. After watching it, President Su said that this kind of comedy variety show is very suitable for him. The popularity of the show itself is not low, and the chewing gum commercial he took is one of the title sponsors, so he was pushed for it," said Qu Shoubai, who was cleaning up the table. "I think he is also suitable. His toothy smile is beautiful, and his teeth are beautiful too. I thought he could take a toothpaste business next time, but President Su said that there is no suitable one at the moment, so we have to wait a while."
Lin Zhi said "Oh" and looked eagerly at Li Chu who was chewing. Li Chu, who was not very hungry before, was hungry now, but he just looked at him without saying anything.
Li Chu felt his strong gaze, then broke off half of the cake and gave it to him, saying, "Here, eat it."
"Xiao Chu, you are so good," Lin Zhi nuzzled him and chewed along with him, puffing out his cheeks, "Hehe, delicious."
Because they lived together, the seven people gradually became familiar with each other. At the same time, facing Su Ning's guidance and pressure, they were constantly communicating with each other and cooperated very well in their work.
Although there are many commercial collaborations being offered now, most of them are short-term collaborations. Brand owners are not stupid and they know that teams that come from talent shows will become popular quickly and fade away quickly.
After screening out those short-term businesses that are obviously cutting into fans' wallets, there are not many excellent partners left, after all, we are just starting out.
It is obvious that Su Ning had a method in selecting them. Li Chulin's brand has a lot of funds for online promotion, Ruisong Zhouheng's is a noble TV face-to-face advertisement and the brand is also very well-known, and Wang Ruoyi's is tied to two variety shows and has the brand's protection.
He will not be a supporting role in the show, and his weight and treatment will be guaranteed. At least he will not be maliciously edited by the program crew for popularity.
Ji Mowei and Qu Shoubai have taken over domestic cosmetics that have had good sales and reputation in recent years. The two will be shooting different lines. Qu Shoubai is taking over loose powder, and Ji Mowei has beautiful eyebrows and eyes, so he is taking over the eyebrow pencil series. These two series are the flagship products of this brand. This brand has a large number of offline stores and is also expected to use hard photos to put up huge advertising screens.
Come to think of it, it was because of that "lesson" last time that they could understand more clearly why Su Ning made that choice.
Because of clear thinking, clear goals.
No matter how big or small the brand is, once you have chosen it, you must do your best.
Everyone knows clearly that as popular idols, their fans cannot just stand there and shoot some random footage and expect them to buy it.
Top stream is a standard, not a title that works just by giving it away.
Advertising shooting is a very important part of their work. Although it cannot be considered a stage work, whether it is stage or advertising, the essence is the difference in expressiveness and image in front of the camera.
So, when Zhou Chunqing, who had successful makeup change experience, tried makeup on them in advance because of the beauty brand, she said "No" with a serious face.
Qu Shoubai and Ji Mowei did not take it lightly. Instead, they attached great importance to her opinion and only asked one question: "How do you want to change it?"
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