Chapter 48
After hearing about this, the vice president of the brand even drove over to visit the studio. He then held Zheng Tian's hand for a long time and said excitedly, "Boss Su, you really didn't even tell us when you asked us to come and help!"
"Well, to be honest, I grew up watching your plays. I still remember the fighting scenes. I almost went to a martial arts school because of them! I didn't expect to see you here!"
"You're too polite. Actually, I just came to help. It's a small matter. Mr. Su just wants to get a better photo effect, so that he can live up to your good brand," Zheng Tian said with a smile. "It's mainly because these young people have high understanding. I'm just an ordinary old man. I'm very happy that I can help them."
Coming down from the set, he didn't look like a teacher at all, he was still the guy holding an old kettle and wearing an old coat.
However, after Qu Shoubai and Ji Mowei finished filming this scene, they knew why Su Ning respected him so much.
Zheng Tian is really humble, he has been a great help.
Because today's shooting performance was good, the post-production team was also inspired. The original color tone and texture were the recently popular Internet celebrity style, but now they have changed their thinking and turned it into the style of martial arts TV dramas from ten years ago.
It’s not that bright, and has a slightly yellowish hue, like an old martial arts novel. It’s not modern enough, and doesn’t seem to be keeping up with the times, but it’s in line with the style of this type of brand.
The old recipe does not necessarily mean it is outdated, but it can evoke many memories.
This brand originally had little sense of the internet, nor was it very good at online marketing. It only planned to do some offline advertising. However, when the finished film came out, they edited the behind-the-scenes footage of the day's shooting and posted it on the official account. Because fans saw the new look and pushed it again, it unexpectedly went viral.
"This set of pictures is really well taken. During the competition, I didn't realize that Qu Shoubai and Ji Mowei were so suitable for ancient costumes."
"It's good to have a popular idol endorse my product. I think people won't say the product is a fake one anymore."
"We hired a celebrity to endorse the product and changed the packaging but the price didn't go up. There's even a discount during a recent event!"
"Ah, this brand. I remember that a blogger had sent their products for testing, and the test report was outstanding among all the big brands. The ingredients used are genuine, but they were too cheap before. I only knew about the packaging change after seeing this advertisement."
"It's so funny. The vice president in the behind-the-scenes footage has half-white hair and looks about the same age as Mr. Zheng! Why do people say that they grew up watching other people's dramas? What a great addition to the generation."
"I searched and found out that the vice president who is in charge of product development and formula is only in his thirties. It looks like he has really turned his hair grey because of the products."
Because the style is nostalgic and prominent enough, some internet celebrities have recently begun to imitate this type of photo taking and posting pictures in the same style.
These advertisements, which received a lot of attention when they were filmed, were released one after another within half a month.
Glory Hong’s advertisements include more than just “Si Mu”.
They proved with their actions that it was not the luxury brand "Simu" that attracted attention, but Glory itself.
The one starring Li Chulin has become popular before it is even aired, and the cat fight in the video has been made into an animated emoticon package by fans, which has been widely circulated and has a very high usage rate.
Encouraged by Su Ning, Ruisong Zhouheng created an original advertisement with a cheerful tune of about 30 seconds, which had a very brainwashing effect. Once it was broadcast, it became a popular BGM on the short video software. The two of them could even continue to receive copyright fees from there. As for the brand, of course they were happy to see it happen.
Wang Ruoyi performed very well in the comedy variety show. His open-minded personality allowed him to get along well with everyone. The number of views of the first episode aired increased significantly. The subtle cueing of chewing gum and lively oral broadcast in the show made the brand even more satisfied.
Everyone showed the liveliness of youth in different work situations, and for a group that just debuted on a variety show, this endorsement performance was already very good.
The successful business cooperation not only did not consume the enthusiasm of fans, but made some short-term fans more satisfied.
As long as the idol's performance is good enough and he or she has a future, he or she can always keep the hope of many fans.
Not to mention, these seven have been getting better and better looking lately.
It is said that fame nourishes people. In addition to the attention and encouragement received, as well as the spirit nurtured by Su Ning, Zhou Chunqing, who made three major efforts upon taking office, also made an indelible contribution. She does not have to worry about the source of clothes, as many brands will actively send clothes to popular groups. It is not considered a formal commercial cooperation or advertisement, and the idols are already profitable if they can wear clothes.
So she changed it in various ways, and was once nicknamed "Miracle Gua Gua" by her fans.
Apart from the uniform idols, idols’ private clothes are also an area of focus. Glory’s styling is online, and passers-by who see the airport photos have to praise the level of the perfect look group.
They are very active in their main business and take all activities, big or small, seriously. After the activities, they are also very serious and enthusiastic when interacting with the waiting fans. They perform old songs from the competition on the show and their stage performances have never disappointed the fans. Their dancing is neat and consistent, which can be said to be pleasing to the eye.
Even if everyone has strong abilities, a group of seven still needs to keep working together. If a team with enough people like this focuses on expressing themselves, it will look ugly if the dancing is not in sync. However, during this period of time, they can achieve the effect of a group dance on any stage.
Obviously, this is the result of maintaining basic training every day. Even Wang Ruoyi, who had a slightly weaker ability to become popular through variety show effects in previous competitions, can now keep up.
Because of this outstanding performance, the number of listeners of the original album of old songs performed by Glory in the show, which was released after the variety show ended, continued to increase, and its popularity on major music charts increased instead of decreased.
The long-tail effect of good works is very obvious.
During the period just after their debut, they managed to deliver a perfect performance despite the debuff of fans being fickle. Their performance with almost no shortcomings made some big brands that were originally on the sidelines and well-known variety shows that were difficult to get in on extend olive branches to them.
Su Ning, who did not accept all comers at the beginning, waited for a better choice.
Recently, fans of Guatoan on the Internet began to secretly discuss secret codes and then secretly rejoice. It was said that Glory had been contacted for the long-term endorsement of a very well-known tea beverage line under the Baiyun Group, a truly national brand.
What is very dramatic and contrasting is that when Jianfeng snatched Zhou Heng and his team away, what they were hyping was just a short-term promotion of this brand's not-so-famous beverage series, which is in no way comparable to the extremely well-known series of "Cha Yue" that is being promoted now.
Moreover, the news had already spread before Su Ning signed the contract. Although Glory fans said "wait for the official announcement", they were actually already very excited in their fan meeting.
"Wow, why are you so proud?"
"My friends, I was so excited that I couldn't sleep all night!"
Some fans even performed it on the spot.
"Endorsements come, endorsements come, endorsements come from all directions."
"There are only a few businesses in this country that can use facial recognition technology! It's really awesome!"
There is nothing wrong with the fans' exaggeration. If this is signed, it will not be an exaggeration for the fans, both big and small, to call this a "rise to fame".
The "Cha Yue" series has different flavors and dominates convenience store shelves with an average price of three yuan a bottle. The spokesperson can also print his or her own portrait holding the product on the bottle, which is its consistent product packaging.
You have to know that this kind of brand with extremely high national popularity and can still be promoted through various advertising bombardments is more difficult to establish than the previous high-end luxury brand "Simu" perfume.
After all, high-end luxury brands still rely on spokespersons to act as salespeople to boost sales, but a series like "Cha Yue" that has been around for more than ten or almost twenty years relies on a large offline market. No matter how much support fans give it, it is just a drop in the bucket for its distribution volume.
Glory is very popular at the moment, but no matter how you look at it, she is still a new idol who just debuted not long ago. Coincidentally, the last artist whose endorsement just expired was Liao Yuansi, who has been working in the entertainment industry for many years.
"Cha Yue" was the endorsement that Liao Yuansi got three years ago after he had won the Best Actor Award and the 3 billion box office for the leading actor. At that time, he was at the peak of his career and was also a living signboard of Jianfeng.
It’s just that his career has not been going smoothly in the past two years, but his status in the circle has always been high.
The previous endorsement of Simu was won by Su Ning through competition, but this one is not, it is pure coincidence.
But now no one may believe this.
Thinking about what happened before, Jianfeng had offended the brand to some extent, but Su Ning was also surprised that the expiration of the endorsement contract directly led to the replacement of Liao Yuansi for another main line.
Especially, this time it was the other party who took the initiative to find me.
The last time he went to Rongcheng was for this project, and he met with the person in charge of the "Cha Yue" series on the brand side.
The other person looked to be in his twenties or almost thirty, and had an unusual identity. His surname was Lu, and his name was Lu Fei. It was said that he was the youngest son of the group's big boss, and that was why he was in charge of such an important branch at his age.
During the contact, Boss Lu's attitude was always very good, but Su Ning always felt that he was a little absent-minded. More importantly, he couldn't even recognize all the employees of Glory and couldn't remember their names. Apart from being polite to Su Ning, the CEO of the company, he didn't care at all when talking about celebrities.
Of course, it is normal for bosses of this level not to pay attention to the entertainment industry. The spokesperson may be recommended by the marketing department or the 4A company, but Su Ning still found it a bit strange, and he felt that Jianfeng would not give up, so he was somewhat cautious.
After the initial intention of this matter was reached, Su Ning shook hands with the other party and left, and then met the other party at the company gate. He was answering the phone and did not notice Su Ning.
Like a call from my girlfriend.
Su Ning did some research before coming here and found out that the boss was unmarried.
Although the call was hidden from people, the smile on his face could not be concealed when he looked from afar. He looked like a fool who was completely in love. Su Ning only vaguely heard one sentence: "...Baby, I miss you so much. I will come to see you later, okay?"
"I really miss you."
When it comes to love, it’s normal for no matter how big your boss is to be a little stupid.
Su Ning did not think much about other people's love lives. The subsequent cooperation was indeed smooth. Allen also wanted to make trouble, but was blocked by Shen Mingzheng who was prepared. The unprepared situation of snatching people away from him last time must not happen again.
Soon, the contract was finalized. The endorsement period was one and a half years, until the limited group ended and disbanded, and all kinds of treatment were included without any discount.
Su Ning read the contract very carefully and confirmed that there was no problem. It seemed that Glory was just lucky to have picked up a big deal.
When the two sides formally signed the contract, they chose a very private place. Many collaborations are like this, and the contract is signed while eating and chatting. Su Ning also arrived on time.
This restaurant is actually a holiday estate, and Boss Lu is on vacation here.
When Su Ning came over, he was wearing casual clothes with his pants rolled up. He motioned for him to sit in the yard and wait for the meal to be served. He was watering the flowers slowly. The whole yard was planted with roses.
Su Ning had no knowledge of flowers and didn't know what variety of rose this was. Its characteristic was a very special orange-red color and it must have been cultivated here. There was a tourist attraction below the manor where they were having dinner. When he drove up, he saw someone selling this flower on the roadside. It was indeed very beautiful.
But just when both parties seemed to be quite relaxed, the unwilling actor Liao Yuansi actually came in person.
Allen didn't come, probably because he couldn't save face.
After all, it is a tourist attraction. There are other houses and yards in the manor, so there will naturally be other tourists. However, it would be a bit deliberate for him to pretend to meet them by chance, so Liao Yuansi did not pretend anything. He brought his agent up and told the boss his purpose.
"Boss Lu, we can lower the endorsement fee, or even give it to you for free," the agent said. "I've been working with the brand for so long, so I'm better than those young idols who just debuted."
Even Liao Yuansi bowed his head and said, "If you are unhappy because of the mistake you made last time, we can make some compensation..."
When he said this, he was interrupted by Su Ning who was frowning.
"We are all respectable people, don't force me to chase them away." He said, "Do you have to do this? Isn't this breaking the rules?"
Endorsement is the icing on the cake, but having said that, cooperation like "Cha Yue" is hard to come by, and endorsement fees are a small matter. It's the difference in momentum that matters.
Liao Yuansi was unwilling to accept this, staring at him and said, "Boss Su is deliberately seeking revenge because of what happened last time. Those three little idols are following you wholeheartedly, what else do you want? You..."
"Alright, no need to say more, let's just part ways amicably. There's no need to be so undignified." This time it was Boss Lu who interrupted them. "Endorsement fee... do you really think I care about that few million?"
The other party stopped talking for a moment. Then Su Ning, who was sitting there, waved his hand, and the bodyguards behind him went up.
These two were people carefully selected by Su Hongda. Once they went up, their stature was twice as large as these two. Liao Yuansi wanted to hold on a little longer, but was quickly asked to leave.
Boss Lu took a look but didn't stop him. He sighed, "Tsk, how can he be like this when he plays a great hero in a movie? I really like that movie. Alas, Mr. Su, the other party doesn't even want the endorsement fee. What do you think?"
Su Ning sat there without moving, and replied: "I don't have any idea. I know that this is not what President Lu values. Cooperation is fate, as long as both parties are satisfied, the others are just clowns."
Lu Fei looked at Su Ning, smiled, and said, "Well said, fate doesn't come by force. I admire Mr. Su's temperament. Your cooperation was quite interesting when it was agreed upon in the first place. Alas, it's your turn."
But he did not explain the meaning of this sentence in depth, nor did he say how it was decided. He continued watering the flowers slowly, as if nothing had happened just now.
Su Ning didn't ask any more questions.
He had guessed that Jianfeng might come. After all, that company is like that. They want to grab any good thing. When they came, there was a car following them, thinking he didn't know.
This is what they call not crying until you see the coffin. After losing face this time, the other party will never come again.
This was within his expectations, but what really surprised Su Ning was that there was someone upstairs.
Just now, when Liao Yuansi brought his men over, there were people upstairs watching this side, as if they were watching a good show.
There was reflective glass on top, so he couldn't see clearly. He could only vaguely see a shadow, which looked like a girl.
When it came time to have dinner and sign the contract, Su Ning quickly found out who the other party was.
He had not been sitting there for long when the meal was soon served. It was said that all the ingredients were grown by the people in the manor themselves. Lu Fei and Su Ning got along very well. When the meal was served, he left for a while, saying that he was going upstairs to pick up his fiancée to come down and eat together.
It is very common to bring a spouse or female companion to a business dinner, but the next person that Boss Lu met was not so ordinary.
Su Ning was stunned when he saw the man's appearance.
——That’s Ji Xue.
Continue read on readnovelmtl.com
