Chapter 56
Su Ning rejected Allen's cooperation on the movie theme song, and Qilin naturally would not accept it. The other party had to find other people, but they were indeed much worse in terms of popularity, and the expected publicity effect was limited. Now the premiere was messed up by Su Hongda like this, so naturally they were unhappy.
This matter should be told to Shen Mingzheng. No matter how upset Jianfeng is, it will be of no use because there will be worse things to come.
Audiences don't like one-sided praise. Everyone knows that there are only a few such excellent films that receive universal acclaim each year. The media present also know that "Wushuangtu" is just a passable commercial film.
It is doomed to be useless to go through all this trouble; in the end, what matters most is the overall quality of a movie.
Shen Mingzheng remembers that there was a real dark horse movie during the New Year's Day period this year, the very exciting "Sea Rescue", a story about rescuing hostages based on real life. The movie took in nearly 4 billion yuan at the box office, almost draining the market.
Animated films and romance films of the same period also benefited from the impact. "Wushuangtu", which was also a big production, suffered the greatest impact, earning only 300 million yuan, which was a huge loss for the investment. He had hinted about this to Su Ning to some extent.
"The Rescue" didn't have much money for publicity and promotion, so it doesn't look like it will be a big hit yet. At the premiere yesterday, "The Legend of Mir 2" stole the spotlight.
Whether good or bad, it is occupied by it.
In addition to Su Hongda's evaluation, the cooperation discussed by Su Ning was what really made Jianfeng feel even more unhappy.
Haicheng TV has an outdoor variety show "Heart of the Brave" with a high rating. It is now in its third season with a high rating of over 2. The final episode of the third season was produced with the most care. Generally speaking, the final episode also has the highest rating. According to the broadcast time, it is exactly one week before New Year's Day, which is very beneficial for the promotion of the movie.
Jianfeng has been trying to get the crew of "Wushuangtu" to appear on variety shows. Allen is the best at building relationships, and they do have a connection with Haicheng TV station, so the spot was originally intended to be given to them. But the biggest problem is that "Heart of the Brave" is sponsored by "Chayue".
As a spokesperson, it is only natural for him to be on the show. Even the TV station cannot refuse the request of the brand's sponsor. From Su Ning's perspective, he must strive for the best episode, and Glory also needs to promote its new album, so he can't give it up.
It is impossible for the TV program team to cram Glory and the crew into the same episode. Together with the eight permanent members of the variety show, there are more than 20 people in total. The script of the program cannot accommodate so many people. Moreover, after the weight of the program is divided, there will not be much left for each person, which will offend people more.
Allen went there just for the final episode. The big names had already been confirmed for the first two episodes and they couldn't be changed. Now the discussion has come to a standstill and the program team can only choose one of the two.
Because it is currently very popular, the performance of Glory on other programs before was very good, and this is what we are going to talk about today.
It just so happened that Lu Fei was still in Haicheng, and he had even said hello, so Su Ning's talks this afternoon went very smoothly, and Haicheng TV station had already made a decision.
Compared with advertising sponsors and relationships, which one is more important is self-evident, and Glory has a higher popularity advantage.
When Su Ning successfully concluded the matter and returned home in the evening, the quarrel started again on the Internet, and it became even more intense.
Sharp's marketing is very powerful. Allen will not keep suppressing such things. For movie promotion, the most uncomfortable thing is that no one pays attention.
Therefore, on the hot searches about Su Hongda, he pressed on the positive reviews from the media, and at the same time, under the pretext of "humbly accepting the audience's evaluation" and "the only negative review at the premiere had a score of seven", he continued to market the movie with its expensive and most attractive special effects.
After all, it hasn't been released yet, so the audience can't judge the plot yet, but the special effects are obvious at a glance. It's worth the money, so there's nothing to say.
Moreover, many people have a filter for Liao Yuansi because of the movie in which he won the Best Actor Award, and his acting skills are impeccable, so they also suspected that he was being blackened based on the marketing. The second male lead has a lot of fans, and together with Liao Yuansi's fans, they continued to push the matter forward.
By the evening, the hot search content had changed.
Because Su Hongda's speech at the time was not broadcast live and was forcibly tampered with by many marketing accounts, he seemed like a very rude person who could not appreciate the art of film at all. Some people even suspected that he was deliberately causing trouble, which brought up the long-standing dispute between the two companies.
Allen had always been determined to get the variety show "Brave Heart". He started spreading rumors before signing the contract, saying that the leading actors would appear on the variety show to promote it. This was also a way for him to build momentum.
But now it has failed and I have no way to explain to the fans, so it is most appropriate to put the blame on the opponent, which can both make people feel sympathetic and divert public attention.
The issue of "grabbing resources" is always sensitive and is highly despised in the industry.
Especially since Glory is currently very popular, it will naturally attract a lot of jealousy. The fans who watched the new stage today and received the news of the variety show appearance were originally very happy, but inexplicably, they were caught up in this whirlpool of public opinion.
Last time, Shen Mingzheng used the second episode of the group variety show to divert attention and prevent the dispute from continuing, but famous people can never completely avoid disputes, and the group has also attracted a lot of new fans, who couldn't stand listening to the old fans talk about the grievances they had suffered before.
"What do you mean by grabbing resources? Who are you trying to put the blame on? I'm speechless. Did the production team announce it? Did you go to the recording? We are serious spokespersons. It would be abnormal if we didn't go on the show, right?"
"This well-known marketing company likes to promote itself the most. Previously, they said that Glory would sing the theme song. Our fans even went to congratulate them politely for the movie's success. As a result, the agency team denied the rumor and said there was no such cooperation. I don't know who is trying to take advantage of the popularity."
"Now he's directing and acting in his own drama again! He even calls himself a senior. Do he have any bottom line?"
"I'm so mad! I'm so mad!"
Although there are rational people in the fan group who just want to focus on their own business and clarify the so-called resource grabbing issue, they can bring everyone back.
But for Jianfeng, this kind of quarrel is beneficial, as it can maintain the popularity and continue to step on Guangying Entertainment.
If one party doesn't want to stop, the matter cannot be stopped.
Idols have many young fans who are difficult to control and can be easily led astray.
Because he responded angrily to inexplicable abuse on the Internet, some marketing accounts took screenshots and posted them online, cutting out the beginning and the end, and turning it into proof of the stupid and irritable nature of fans of a popular idol, making the other party seem even more innocent.
Fan groups fall into this kind of self-proving trap too easily. Even if the Glory official account took the lead in issuing a statement, it was useless. The other party was determined to drag them into it, and they kept arguing for several days without stopping.
Su Ning and Shen Mingzheng's previous judgment was correct. When a newly debuted idol faces someone like Liao Yuansi who has been famous for many years and has a good reputation, he is naturally at a disadvantage in the public perception and online public opinion. He will be at a disadvantage if he lowers himself before he even opens his mouth and starts a quarrel.
This incident caused a big stir. Even during a subsequent roadshow, when a reporter asked about it, Liao Yuansi pretended to be magnanimous.
"I don't care about these. Some fans are indeed young, and I don't blame them. There will always be newcomers in this circle. I think the works will speak for themselves in the end. I welcome everyone to go to the cinema to watch "Wushuangtu" during the New Year's Day. I hope my performance lives up to everyone's attention."
After he said this, fans who knew the inside story became even angrier.
How could there be such a shameless person!
Even though Su Ning later officially announced a lot of high-standard resources, it was unable to completely draw their attention back.
This is no longer the main person's business, this is something the fans must do to earn their own revenge.
But how could ordinary fans defeat the water army and marketing accounts at the beginning? The other side was well-trained. Jianfeng seemed to have tasted the sweetness of this matter. Later, he even called Su Ning in a show of force and asked him whether he would accept the settlement.
Su Ning still says the same thing.
"My advice is, don't release this movie," he said. "This kind of marketing is only going to lose money the more you spend, so stop it."
He added: "Also, always leave room for others in everything, otherwise the person with no way out will become you."
Allen just felt that this person was completely unresponsive!
The person on the other end was so angry that he hung up the phone.
Su Ning sighed. He just looked at Shen Mingzheng who was sitting next to him. Neither of them said much.
Su Ning knew that Ji Xue was still in Haicheng.
Lu Fei had already gone back because of some work at the company. Su Ning asked him indirectly, and he said that since Xiaoxue's home was in Haicheng, she had to accompany her parents. He would come to pick her up after this period of time. The two of them should be ready to get married around the New Year.
What exactly his fiancée wanted to do by staying in Haicheng was probably beyond the imagination of Boss Lu.
According to Shen Mingzheng's memory, Ji Xue in her previous life took revenge on Liao Yuansi. That was after she made a comeback. Liao Yuansi's career went downhill after the failure of "Wushuangtu". He was arrested for causing trouble after drinking, and his future was basically ruined after being detained.
Shen Mingzheng didn't know whether Ji Xue was responsible or it was just Liao Yuansi's karma, but after Ji Xue's comeback, she seriously clarified the misunderstanding that led to her being banned. However, because people in the circle said behind her back that she was a jerk for hanging out with rich man Liao Yuansi and that she was not a good person, not many people believed it and the whole thing ended abruptly.
But in this life, Ji Xue seemed to have changed her approach, inspired by something unknown.
Just when Jianfeng was still provoking his young fans to try to recreate popularity by stepping on Glory, the young fans also began to fight back.
First, some old material was dug up from the fan forum. Liao Yuansi has been in the circle for so many years, and it’s not that he is without any negative material, such as being a big shot and some seemingly true romantic and sexual scandals, but many of them have been deleted.
These seemingly plausible revelations cannot be considered as solid evidence and can easily be dismissed as fan disputes. Passersby will not care. It was originally a dead end, but a very famous revelations account among fans suddenly revealed some new things about Liao Yuansi.
The reason why this account is famous is that she really knows a lot of inside information and is a well-known insider among Glory fans.
This account was the first to reveal the news of Su Ning being the spokesperson for the brand "Cha Yue". At that time, Su Ning had not even signed the contract, and her team kept it a secret. Su Ning didn't even know how the news got out. When the endorsement was officially announced, her fans naturally believed her very much. Later, she revealed some more news, which was characterized by her few words but very accurate information.
Everyone is angry about Liao Yuansi's incident this time. There are many truly capable people in such a large group.
As a result, following the clues given by this person, we did find some clues, and then, more and more evidence appeared.
It's not just the Ji Xue incident. Liao Yuansi is a repeat offender. He is only getting bolder as he hasn't been punished for this incident.
First, some of the young actors who had worked with her before even had screenshots of the conversations, but they didn’t dare to say the man’s name. Moreover, many posts had been deleted, some had been restored, and some could no longer be found, leaving only a few words.
But it also shows that this matter is not that simple and is not just groundless.
When some of the information was first uncovered, Liao Yuansi's fans said it was impossible and cursed their idol's fans for having no bottom line and spreading rumors. Liao Yuansi's official account even came out to refute the rumors in a righteous manner, but the evidence could not be stopped.
Glory fans themselves were shocked.
But they did not stop in the face of threats and insults. Instead, they became more determined when they got together. Not only did they want to vent their anger for what happened before, but also because if Liao Yuansi was such a scumbag and still wanted to stay in the entertainment industry and brag about being a "veteran actor with both excellent moral character and artistic talent and a happy family", no one would be able to stand it.
There must be an explanation for this matter!
After that, not only the fans, but also passers-by who felt something was wrong began to intervene. Even some media and paparazzi who knew the inside story began to leak information. The dispute in the fan circle could no longer be suppressed.
"In fact, a few years ago, many people in the industry said that he had a bad character, but his company was so powerful that they deleted all the videos. He also threatened some unknown people from small companies, saying that if the broadcast of their works was affected, they would have to pay compensation. This scared them so much that they dared not do anything."
"And you're still asking us to focus on the movie, and you still want to be in this movie?!"
"One or two things are just rumors, but with so many people gathered together, I think it's true."
"Fuck, Glory fans did a great job this time!"
The Glory fan group, which was originally criticized as "brainless fans", suddenly turned into a top-notch detective with a keen eye. The fans let out a sigh of relief and planned to dig deeper.
We are different from the real person. We are not good-tempered fools!
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