Chapter 76
It is said that movies are the art of light and shadow, and this stage seems to be the same. The interweaving of light and shadow is very impressive.
Until the end of the performance and the song, Su Ning's anxiety gradually settled down.
Shen Mingzheng sat next to him, half hugging him out of habit, and sensing the change in his breath, he said, "They've been in the industry for so long, are you still nervous now?"
Su Ning: "Of course."
He knew in his heart that these seven people were already mature idols who had gone through ups and downs and were experienced, but after all, they were artists he brought up, so he was always worried about them.
Everyone's performance was better than he imagined!
Su Ning, in a good mood, asked the people around him again: "Zhu Lan later introduced someone from the TV station to come over. How was it? Did the talks go smoothly?"
Shen Mingzheng nodded: "Don't worry, everything will go well."
It is not easy to build these relationships. If there is no one to lead the way, it will be difficult for him and Su Ning.
When Zhu Lan first came, he and Su Ning discussed that no matter what Mr. Shen's purpose was, he was here. Zhu Lan had his own behavioral logic and work philosophy. This person was not easy to get along with, but if used well, he could indeed be a help.
Now that they have gradually established a firm foothold in Haicheng, they are starting to cooperate and deal with outside platforms or companies.
The deal for Yuedong didn't work out, but everything else was going well, and the company was clearly on the right track and thriving.
Su Ning was nervous when the evening program was broadcast. Shen Mingzheng didn't seem to mind and even joked with him. However, he actually cared about him very much. He hugged Su Ning before going to bed at night and did not forget to take a look at the real-time data provided by the company before going to bed.
Su Ning couldn't sleep either, so he leaned over to take a look. However, the interface seemed unfamiliar to him and didn't look like the common lists in the circle, so he asked.
"This is a list made by our company. We have invested in some streaming platforms before, and we can get some stable data sources from there," Shen Mingzheng turned the screen over to show her the content, and then replied, "The last time Glory happened, it reminded me that it's not only Yuedong that has evaluation standards. In fact, we have our own."
Previously, the internet trolls used by Yuedong to whitewash the company also deliberately slandered Glory for falsifying its data. However, whether it is true or not, people who really understand it can clearly tell it. It’s just that the audience outside may not have such a source of information.
Today is the era of streaming media, and the entertainment industry is at the forefront of streaming media. At the same time, they also need to always understand the audience's trend, rather than working in isolation.
Shen Mingzheng had this idea a long time ago. He invested in the media not only to influence public opinion, but also to plan other things. So he started to do it some time ago. Coincidentally, he had a lot of exchanges with other platforms during this period and also introduced some other databases.
"It's still in the experimental stage. It's not easy to connect databases, and there's still a lot of work to do, so we're just looking at it internally first, and I haven't had time to tell you," Shen Mingzheng said. "I think if it's mature and has some results, we can start trying to release it to the public."
They cannot create an "Audience Choice Award" like Verna in the short term, but they should take a step forward, have their own voice and confidence, and gradually build influence.
After dealing with the public opinion issue about not winning the award last time, no one said anything, as if it was in the past. But in fact, everyone kept it in mind and tried their best to make further progress.
After the music show that day, Su Ning looked at the audience's comments and feedback on the song and saw that the data was rising in real time and continued to rise until the end of the show.
The seven members of the Glory group are also very concerned about this.
The new album was officially released the next day. During the interview, they were secretly checking the sales on their phones and the comments from listeners and fans about the new album. Even though they had seen countless "good" feedbacks and were still seeing the sales rising, they were still very nervous.
But when the formal interview started, these people became energetic.
After all, Glory is still young, so they were previously nicknamed by fans as "not very smart" and "looks gullible". In fact, no matter how smart a person is, they need to adapt when they first enter the circle, but looking at them now, it seems that their eyes are much clearer.
After seeing a lot and going through a lot, I can see more clearly what I want to do. Especially when talking about the album, the change is more obvious.
For their first album, every aspect from music to stage performance was arranged by Shen Mingzheng and Su Ning. All they needed to do was to listen to other people's experiences, follow the company's arrangements, and perform well, just like in a group variety show.
But the second album was very different.
Not only the three carefully crafted stories, but many parts of the album also hide their own thoughts, so there are many real feelings that can be expressed in the interview.
When they talk about their creative ideas, their thoughts on design, and what they want to express, they all speak from the heart. So, in the words of fans, their group looks "a lot smarter."
Just looking at the styles of the two albums, you can see the changes.
The first album has songs like Apollo and the Corsair that have a fantasy and illusory style. The second album also has such songs. Several of the title songs actually have fantasy elements, but they have a more down-to-earth feel.
It was like the first stage design, breaking the illusion of light and shadow, and they themselves were standing there in reality.
This kind of change is very bold. After becoming popular, many groups will stay in their original style because it is their comfort zone, but they are also afraid that their fans will not accept it.
But the idol circle is constantly changing. By the time they release their second album, new talent shows have already started and new idols have made their debuts.
Fans say they love you forever, but countless facts have proved that anyone will be attracted by new people unless they keep growing and staying fresh.
The basis for all this is that this album is really well made. A good song is a good song, and a bad song is a bad song. It can't fool the audience, and the music production team of Shen's Films is getting stronger and stronger. Only when a song is good can it let everyone know more about the concept and details of the production.
The public can see these efforts, so the feedback has been very enthusiastic.
The sales of this album are the most intuitive.
Generally speaking, this digital album with eight songs is priced at around ten or twenty yuan in the circle, and there are also more expensive ones, priced at thirty yuan. If it is a physical album, it will be even more expensive.
Moreover, each song has a MV, and comes with the right to watch the stories of the three main songs. It is much richer than the previous album, and in comparison, it also has more content than other groups' albums.
At first, the company set the price at 18 yuan, which was considered very affordable and was on the lower side of the industry. However, Su Ning looked at it and felt that it was unnecessary to sell it at such a high price. It would be better to lower the threshold. Fans would pay for it no matter how much it cost, but if the price was too high, it would not be worth it for passers-by, no matter how good it was.
So, against all odds, the price was changed to 9.9.
The last mini album released had sales of over 20 million copies and revenue of over 100 million, which is already very profitable.
The number of pre-orders for this album was high, so the sales started out very impressive, breaking records all the way. But the fans who happily bought the album not only got to listen to the songs, but also received unexpected rewards!
This MV and those three stories are really special and well shot! They look great even without the fan filter.
At first, many people thought that Tong Feifan just shot it casually to make money, but if you look closely, you can see that it is really well-made.
The public has always had a negative attitude towards idols filming, but if they really act well and the quality is really high, the audience will not say anything and will praise them where they deserve praise.
There are also some very talented people in the Glory fan group. Some stage clips have been edited before, but there are also many straight shots of Li Chu that have exceeded 10 million views, but most of them are relatively short, about two or three minutes.
But this time is different. There are many areas for creativity. The Scissorhands cut out some particularly eye-catching clips from the three stories and re-created many excellent secondary works, such as "Glory: Three Lives and Three Worlds of Reincarnation", which has a very high number of views on the platform.
The creativity of the masses is limitless.
Short videos and long videos each have their own advantages in terms of publicity. For some stories, Su Ning watched them several times on his mobile phone, clicked the "like" and "coin" button three times, and carefully read the fans' excited discussions in the comment section.
He encourages this kind of work. Some companies may think it is infringement, but only clips and not the whole album can also attract traffic to the album. There is no need to go too far in this regard. The freedom that should be given should also be given. Su Ning even takes the initiative to contact some scissors and bloggers to spend money on publicity.
Perhaps because the quality of the idol dramas broadcast by Yuedong during this period was not very good, there were no dramas with high attention being broadcast for a while. This period was not a hot period for broadcasting dramas like the summer vacation, but there was a period of gap between the old and the new.
Although Glory's short play is not long, it can surpass these dramas of the same period in terms of quality and performance.
Some audiences originally paid no attention to the idol circle and rarely watched the performances, but now they are attracted by this show and have come over to learn more. The effect of the group "breaking the circle" is very obvious.
The fans of Guatuan, who had been holding their breath, were filled with all kinds of materials and stages. They jumped up and down excitedly for the quality of the work, shared their feelings with their peers, and found opportunities to promote the show to attracted passers-by.
"Nine dollars and nine cents won't buy you any loss or deception!"
"Our seven kings of Gua Tuan will never let you down!"
Needless to say, the group's performances on stage during this period have laid a solid foundation. Afterwards, they have participated in various music promotion programs. Li Chu's straight-shot performances have always been very good. Glory's second album has been attracting attention in all aspects, so the album sales have been rising.
First it broke the record of the previous album, and then it went on to break many other records.
The sales volume summary of various platforms first reached the 30 million mark, and after a while, it exceeded 40 million. This number, both in terms of sales volume and sales revenue, has entered the top three of the entire historical list, far exceeding Su Ning's expectations.
This money is already a huge profit for the company.
Even though a lot of money was spent on music and filming, compared to the profit, the cost spent by Su Ning was nothing.
Moreover, the bulk of the money idols make comes from endorsements and various commercial collaborations. When they released their first album, Su Ning had to fight for some particularly high-level endorsements, but now the invitations are pouring in like snowflakes.
The second album proved with strength that Glory’s popularity is beyond any doubt.
No one will complain about the fact that Glory didn't win the Newcomer Award. Even if they win the Best Group Award, it is well deserved.
After that, it’s Fashion Week.
All seven members of the group were invited to visit exhibitions abroad, and several luxury brands offered very good treatment. Zhou Chunqing naturally went with them, but Su Ning did not.
The group's achievements are there, and everyone's development path is gradually becoming clear at this time.
After the fashion week, if Ji Mowei and Qu Shoubai are willing, they can try to act in a movie again. Not to mention, several companies have handed over scripts after watching the MV short film. Now that the two are popular again, they have more options. And they have a foundation before, and the audience is accepting of their acting again.
Zhou Heng and Ruisong have put more effort into their creative work and are planning to release two self-written songs in their next album. Su Ning also secured an OST for them. Wang Ruoyi has always been a frequent guest on variety shows. As for Li Chu and Lin Zhi, they both have many loyal fans and the most personal endorsements, especially Li Chu.
He was the C position in the talent show at that time, and now he is still the most popular person thanks to his extremely powerful performance on stage. This time when he went to the show, he was favored by those luxury brands.
Now that the album's initial promotional period has passed, Su Ning's attention has shifted from his idols to "The Ambitious Family", which has been filming for a while.
Oh, now it has been renamed as the crew of "White Hands Covering the Sky".
Ji Xue took on the role of Xia Hou Jin. She seemed quite satisfied with her performance, but she also had moments of distress. During this period, she communicated with Su Ning from time to time.
Su Ning was worried about her. This role was very difficult to interpret. He knew Ji Xue was talented but young and inexperienced after all. Moreover, he also had to keep an eye on the production of the drama. So even if he was busy with Glory before, he would take time out to visit the set at Yaoshan Film and Television City.
When he came today, the snow was the highlight, and Xiahou Jin's first counterattack.
The old emperor had died and the new emperor had ascended the throne. However, when the new emperor was the crown prince, the position of the crown princess had always been vacant. There were several concubines, and they were fighting among them. The heroine, who had become the empress dowager, favored Xiahou Jin, the most inconspicuous, least competitive and kind-hearted person.
But after becoming the queen, she became the target of public criticism.
She didn't have the best family background, and she wasn't the most favored in the East Palace. Although the mistress supported her, she couldn't always be by her side and make decisions for her. Before long, Xiahou Jin took over most of the power to manage the six palaces.
That year, the emperor held a palace banquet to entertain his meritorious ministers. This grand banquet was hosted by the empress. Xiahou Jin attached great importance to it and took care of everything personally.
But on the day of the palace banquet, someone still tried to make her lose face and let everyone at the palace banquet see how incompetent she was and how she was unfit to take on the responsibility of being the queen.
This year's palace banquet was held on the island in the middle of the lake in the palace garden. Just as the banquet was about to begin, the queen accidentally fell into the water.
The emperor's first reaction was anger, and then he was worried about the palace banquet, not the queen. He hurried over, but saw that Xiahou Jin, who had always been cowardly and incompetent in his eyes, had not yet done her hair and makeup after being rescued, and her face was pale. However, she did not go to rest, but insisted on giving orders to the palace servants, just to ensure the smooth progress of the palace banquet and the stability of the overall situation.
She was in a very miserable state at this time, her snow-covered hair was wet, and her makeup was very light, almost non-existent. She exchanged glances with the emperor who had come rushing over. That look, with a hint of grievance yet still strength in it, made people feel pity for her.
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